In today's fast-paced world, no one has the time to wait. Consumers, especially, prefer brands that respond and deliver fast and on-demand. If a business owner wants to stay ahead of the curve and survive in this cut-throat competition, he needs to make sure all his business processes are optimized to suit the market conditions. If you have a business and a vision to expand, you must invest in a CRM tool.But which one should you choose?
There are plenty of options in the market, doesn't mean everyone will fit your bill. To help you make an informed decision, we have drawn a thorough comparison between two of the most widely used and feature-rich Customer Relationship Management software: HubSpot Vs., Insightly.
So, without further ado, let's explore.
HubSpot Vs. Insightly
Before we go into the comparison, let's discuss each solution briefly to understand which set of users it serves best:
The cloud-based customer relationship management software, HubSpot CRM, specializes in sales automation. As a HubSpot CRM user, you can control channels, content, and marketing performance in one place. You can also track the contacts and the people that are most important to your business.
HubSpot is ideal for startups, small and expanding businesses. HubSpot plans are so prices that companies with requirements for robust sales, marketing, and services, and SMBs with basic CRM requirements can use it.
Insightly delivers CRM and project management solutions that provide email notifications, social media integrations, event scheduling functionalities. Small businesses can leverage the features provided by Insightly to manage contacts, partners, organizations, vendors, and suppliers.
It is best suited for small companies, and startups with basic CRM needs but not compatible with companies who need more than that.
You can avail the following features in HubSpot CRM:
- Deal and task board
- Customizable views
- HubSpot marketing synchronization
- Drag and drop communicator
- Website integration
- Phone integration
- Email integration
- Social media tools
- Company database
- Website visitors
- Sidekick integration
- CRM details
- Email connections
- Templates tracking and scheduling
Insightly offers the following features to you:
- Automatic address book
- Flexible calendaring and evens
- Customer fields and filters
- Insightly notes, Evernote and comments
- File sharing that helps keep records together and accessible
- Mass email contacts available with Mailchimp integration
- Lets users create pipelines, milestones, and tasks for projects
- Allows tagging by keywords, contacts, and projects
- Web to contact forms
- Automatic email reminders available
- Easy file uploads
- Dashboard present for quick lookups
- Other applications via the Insightly API
- Users can specify roles to contacts
- It supports the addition of custom fields.
It supports the following integrations:
- Google Chrome
- Google Drive
- Gravity forms
- Zoho CRM
- Google apps
- API access
- Quote roller
Ease of use
Both CRM solutions are user friendly and intuitive. However, HubSpot exceeds Insightly in this context by a fine line. For example: for its actions(Edit, delete, add, create), Insightly uses emoticons, which may create confusion if you have not memorized the options. On the other hand, HubSpot spells it out and removes the hovering option for actions unless you have it memorized.
Besides, HubSpot offers features like auto-populating contact company details, making the software easy to use, and eliminating one task a sales rep has to perform manually. On the other hand, it often takes two steps to perform an action in Insightly that should ideally take one.
HubSpot CRM Pricing
One of the most significant advantages you have is the HubSpot free CRM that is free for life and available to unlimited users and up to 1 million contacts. However, you can also upgrade to the professional version; the following are the specific HubSpot CRM pricing as per the hubs:
Marketing Hub: HubSpot's marketing hub comes with a starter plan of $50 and a professional plan for $800 per month. Some of the professional's advanced features include landing pages, CTAs, blogging tools, marketing automation, and email marketing.
Sales Hub: it has a starter plan for $50 and a professional plan for $400. The professional version includes five users, and the features include sales automation, custom reporting, and multiple deal pipeline.
Service Hub: the Service Hub costs the same as the Sales Hub, and the professional features include customer service automation, video creation, and hosting.
Alike HubSpot, Insightly too offers a free version. However, its user capacity is just two. Thus, you have to upgrade to the paid version. All the plans that are available for Insightly offer deal tracking, contact management, and project management with email tracking. Customizations are offered in the paid plans. The following are the different Insightly pricing available:
Plus: the Plus plan comes for $29 per user, billed per month/ billed annually.
Professional: the Professional version costs $49 per user, per month /billed annually.
Enterprise plan: you can get the Insightly enterprise plan for $99 per user, per month/billed annually.
Compared to other CRM suits in the market, Insightly CRM is priced competitively.
HubSpot CRM has received outstanding reviews and ratings from its users. They have praised its ease of use, the all-in-one potential for sales, marketing, and service, etc. Additionally, HubSpot has an online community where users can post their queries and issues and get quick, helpful responses from experts.
Insightly too has received impressive reviews, especially for its attractive interface and powerful project management tools. However, clients have often complained about the customer service offered by them. Users say Insight provides an insufficient level of support, and it could take days to get a response from them.
Prefer reading: HubSpot vs Mailchimp: This is What You Need to Know in 2020
The Final Verdict
Both HubSpot and Insightly's CRM or customer relationship management software are widely used by businesses and startups around the world. But if you are new to the industry and haven't figured out which CRM solution to use yet, it is crucial that you educate yourself and make an informed decision.
For all these reasons and more, we recommend HubSpot CRM. So, what are you waiting for? Get your hands on the robust and power pact CRM solution for your business.