Are you aware that companies using CRM have an average customer retention rate of 89%, compared to just 33% for non-users?

Well, CRM is a game-changer for the marketing sector, with the potential to significantly impact a company's bottom line by driving sales, improving customer retention, and offering valuable insights that can enhance marketing efforts. But, it's essential to note that implementing a successful CRM system requires user acceptance and proper data management.

With a marketing automation tool, marketing teams can store and manage customer data in one place, including contact information, purchasing history, preferences, and behavioral data.

This allows for a deeper understanding of customers and the ability to create personalized marketing campaigns at scale based on their needs and interests. Besides, with segmentation, marketers can target specific groups with messaging and discounts, increasing the likelihood of a successful campaign.

Excited to explore the world of HubSpot for marketing agencies? Read on to discover how this powerful marketing software can help your business thrive.

How HubSpot can help Marketers and Advertising Companies enhance Acquisition Efforts?

In today's competitive market, it's crucial for marketers and advertising companies to optimize their acquisition efforts continually. With its advanced tools and features, HubSpot platform provides marketers with everything they need to streamline their acquisition processes, attract high-quality leads, and convert them into loyal customers.

So, let's explore some of the ways HubSpot can help enhance acquisition efforts for marketers and advertising companies.

HubSpot Sales Hub   

Keep Track of Deals and optimize your Sales Pipeline using HubSpot Deal Tracking Feature

Are you tired of manually tracking your sales pipeline and potential revenue? Look no further than HubSpot's Deals feature. With Deals, marketing professionals can effortlessly monitor potential income throughout the sales process.

Plus, you can link and manage your deals with other crucial information, like contacts and corporations, for a complete overview.

But that's not all. HubSpot's deal-tracking software also allows you to analyze your company's sales funnel like never before, add filters to your transactions for more detailed insights, and create unique deal attributes to keep your data organized.

You can work on multiple projects simultaneously, all while accurately projecting sales and prioritizing critical offers for maximum revenue.


With HubSpot's Deal Dashboard, you can easily monitor your deals' progress from one step to the next. Customize the display to meet your specific needs and store it for future reference. And when you open a specific deal, you have access to all the facts you need, from property records and associated contacts to integrations and deal activity. Stay on top of each deal and adjust as needed, without losing track and with all the time you saved, you'll now be able to close more deals!


Every marketing sales funnel is unique to each business and its processes. And we all know how critical the sales funnel is in terms of generating leads for the industry. But did you know that marketing agencies can use HubSpot to create and design sales funnels within their CRM?

Yes, you can customize your deal funnel using HubSpot CRM to match the demands of your business. Deal phases may be used to categorize and monitor your ongoing transactions.

Each deal stage is connected with a probability that indicates the likelihood of the transaction being completed at that moment. The weighted amount displayed on the board view is computed by multiplying the total amount in each stage by the stage number.


Make more Appointments in less Time with HubSpot Meeting Scheduler

Are you tired of playing email tag when it comes to scheduling meetings with prospects? HubSpot's meeting planner is here to help! 

Say goodbye to the hassle of endless emails and hello to more appointments with less difficulty- thanks to the HubSpot for email marketing tool. Plus, the best part? Your database grows every time a prospect schedules a meeting, so you can focus on nurturing those relationships and closing deals.

The meetings tool is linked to your HubSpot contacts database and syncs seamlessly with your Google or Office 365 calendar, ensuring that your availability is always up to date.

So, enable your prospects to book meetings with you at their convenience and save hours on unnecessary back-and-forth emails. The HubSpot meeting planner simplifies scheduling, giving you more time to focus on what truly matters – growing your business.


With HubSpot's meetings feature, you can automate your sales process, allowing you and your team to focus on closing deals. The appointment planner works seamlessly with your existing tools and syncs with your HubSpot contacts database, so every time a prospect books an appointment, your database grows.

Simply email your appointment booking link, and clients can easily schedule appointments based on your availability calendar. With HubSpot, scheduling appointments has never been easier.


Increase your Revenue Generation using HubSpot Payments Tool

Collecting payments from clients can be a hassle, but not anymore with HubSpot's Payments feature. Using quotations or payment links allows you to easily collect one-time and recurring payments without leaving your CRM. No more back-and-forth emails or missed payments.

The Payments feature also allows you to offer your customers a seamless purchasing experience with prompt refunds, payment alerts, and receipts. And with the ability to manage recurring subscriptions, analyze transaction history, and build custom reports, you can optimize your processes and get paid faster. 


HubSpot's Payments solution lets you run your business online, providing your internal teams with the necessary context and data to make smarter decisions. Set up recurring payments and online subscriptions easily and give your customers the flexibility to transact when and how they want on a commerce-powered CRM platform.

Plus, with secure payment links that can be included in quotes, forms, emails, and other documents, collecting payments has never been easier.


Create User-specific Quotas for your Sales Team using HubSpot Goals Feature

HubSpot's Goals feature is one powerful tool for businesses that want to track their progress toward specific objectives for their marketing, sales, and customer service teams. By setting targets based on metrics like website traffic, lead generation, customer acquisition, and customer retention, HubSpot for businesses can help you establish clear and actionable goals for their teams to work towards.


Creating a goal in HubSpot is simple. You select a specific metric, set a target value for that metric, and choose a timeframe for achieving the goal. Then, the platform automatically tracks your progress toward the target and provides real-time updates on how close you are to reaching it.

What's more, HubSpot's Goals feature also gives you insights into which activities and campaigns are driving progress toward your objectives. This data can help you optimize your strategies and adjust your tactics to maximize your results.

All in all, the Goals feature in HubSpot is an invaluable tool for businesses that want to prioritize their efforts, stay focused on what matters most, and drive the results they need to grow better and thrive in today's competitive landscape.

Benefits of qualifying your Leads using HubSpot Chatflows

HubSpot's chatbot creation tools are a game-changer for teams looking to save time and automate their customer interactions. With these free tools, you can create messaging bots that do everything from qualifying leads to scheduling appointments and even answering common customer service issues.

Creating a chatbot is easy with HubSpot's premade templates and user-friendly chatbot builder. Simply select a template that fits your bot's purpose and customize the conversation using the graphic editor. You can personalize the language and tone of the conversation, change the copy, and even add questions and multiple-choice replies.


But what sets HubSpot's chatbots apart is their ability to provide warm, personalized messages based on your current contact information. Because the chatbot software is fully integrated with HubSpot's contacts database, your bots can send your customers a personalized message that reflect your customer's unique needs and interests.

And best of all, every interaction your chatbots have with customers is automatically synced to their contact timeline, providing your team with a complete view of every customer interaction. 


Leverage HubSpot Target Account Feature to make Selling to high-viable Accounts Easier

The HubSpot Target Account tool is designed to help organizations prioritize their most important clients by identifying them based on industry, business size, revenue, and other key characteristics. This powerful platform feature enables marketing and sales teams to create a list of high-priority accounts, allowing them to focus their outreach efforts on those most likely to convert.

By tailoring their marketing and sales efforts to the needs and preferences of each target account, teams can significantly increase their chances of converting them into customers. The tool provides valuable insights into how target accounts interact with a company's sales and marketing activities, allowing teams to fine-tune their outreach efforts and improve campaign performance.

Overall, the HubSpot Target Account tool is a valuable resource for organizations looking to prioritize their outreach efforts and enhance their conversion rates by creating targeted outreach plans for their most important clients.        


Boost your Sales Team Performance with HubSpot Sequences

One way to prevent potential customers from slipping through the cracks is using HubSpot's sequences feature. This feature enables you to create a series of automated sales emails and follow-up tasks, ensuring that you stay in touch with your prospects. You can choose from different email templates and task options, then enroll up to 50 prospects in a sequence at once.

With the help of personalization tokens and the contextual information stored in HubSpot's CRM, you can add specific details to each message and make your sales or marketing emails more human-like. You can also include human-written email phases at the beginning of the sequence to improve response rates of your email campaigns.

Sales reps can create email sequences that are automatically sent to prospects over a period of time, ensuring that leads are contacted promptly and consistently without requiring much effort from the sales team.

The sequence tool allows salespeople to customize email templates with unique wording, making each outreach attempt more personalized and relevant to the prospect. Depending on the prospect's preferences, sales reps can reach out to them through email, phone, and other channels.

Additionally, the tool enables salespeople to create follow-up tasks that are automatically added to their task list, making it easier to remember to follow up with prospects after outreach efforts.


HubSpot Marketing Hub

Create a unique Website with HubSpot's simple and free Drag-and-Drop Website Builder

The HubSpot's Marketing Hub comes with an easy-to-use drag-and-drop website builder tool that allows businesses to create and enhance professional-looking websites without technical expertise.

This powerful tool offers customizable templates to help build a website that reflects your brand and design. With its responsive design, the website builder ensures your website looks great and functions seamlessly across all devices, including smartphones and tablets.

The website builder seamlessly integrates with other HubSpot tools and third-party applications, enabling businesses to add features like chatbots, pop-up forms, and pop-ups to their website.

Additionally, the website builder includes SEO-friendly features like adjustable meta descriptions and page names, which can help increase search engine rankings and drive more traffic to your site. The tool also provides website traffic statistics, bounce rates, and other valuable data, allowing businesses to optimize their website's performance over time.

Overall, the HubSpot website builder is a sophisticated tool that simplifies website design and maintenance for businesses of all sizes, be it HubSpot for startups and HubSpot for small business. Its intuitive drag-and-drop editor, configurable templates, and seamless connectors make it easy to create and maintain a successful online presence without requiring technical knowledge.


Benefits of creating professional Landing Pages with HubSpot Landing Page Builder

Ready to take your website traffic and leads to the next level? HubSpot's free landing page builder is here to help. No need to hire a designer or have any technical know-how – you can quickly create landing pages that engage and convert visitors into qualified leads.

With HubSpot landing pages, you can promote your latest product launch or drive event registrations and watch your CRM database fill up with valuable leads to sell to. And with HubSpot's easy-to-use landing page builder, creating and launching custom landing pages is a breeze.

You can choose from various mobile-optimized templates or use the drag-and-drop editor to create your own pages in no time. Plus, you can test how your page looks on different devices before you hit publish.

To give your visitors the best possible experience, you can personalize your landing page content based on their location, device, lifecycle stage, or contact information in your CRM. And by using dynamic forms that never ask the same question twice, you can gather more information from your leads.


Boost your Visitor Conversion with HubSpot CTA Builder

Struggling to convert your website visitors into leads? Well, have no fear because HubSpot's CTA Builder is here! This platform tool enables you to create stunning and effective CTAs to drive conversions on your website.

With the CTA Builder, you can design customized CTAs that match your company's identity and style. Choose from a range of design options, including colors, shapes, text, and images. Plus, the A/B testing tools help you find the best-performing CTA for your target audience.

But that's not all! You can use the CTA Builder to create CTAs tailored to specific audience subsets based on their behavior, geography, device type, and more. The CTA Builder also offers performance insights to help you measure the success of your CTAs, so you can optimize and improve them over time.

The best part? You don't need any technical or design skills to create professional-looking CTAs. With merely a few clicks, you can quickly insert CTAs into web pages, landing pages, blog posts, and emails and turn your content into a conversion funnel.


Use HubSpot Blog Builder to optimize Content 

One of the best ways to boost website traffic and expand your brand's reach is through a high-quality blog. But setting up a blog on a traditional CMS platform can be a headache, requiring manual security updates and dealing with third-party hosting providers. Luckily, HubSpot's free CMS tools have got you covered.

With HubSpot's free blog builder, you can easily create a professional-looking blog that attracts clicks and boosts your brand's visibility. No need to worry about hosting or security monitoring – HubSpot CMS for marketers can handle it all, so you can focus on writing great content.

Not only is setting up a blog a breeze, but with our visual editor and professionally designed themes and templates, you can customize the look of your blog to reflect your brand's identity. And speaking of content, HubSpot's visual blog editor makes it easy to generate SEO-friendly blog posts that drive traffic to your site.

With features like automated post-publication and undiscovered traffic source suggestions, you'll never run out of ideas for fresh, click-worthy content.


Reach the Top of Search Results using HubSpot SEO Tool

Did you know that the HubSpot SEO tool is a fantastic platform that can help your business optimize its website for search engines and increase its rankings? It's true! With the SEO tool, you can find opportunities to improve your website's SEO performance, track keyword ranks, and monitor overall search engine exposure.

But that's not all! The SEO tool also includes keyword research features that can help you uncover high-volume, relevant keywords to target in your website content.

Plus, it offers advice for on-page optimization, such as recommendations for page names, meta descriptions, header tags, and other components, to help your business optimize its website pages for search engines.

And if you're looking to improve your content strategy, the SEO tool has got you covered! It includes tools you need for competitive analysis so you can keep an eye on your rivals' search engine rankings, uncover new opportunities, and adjust your SEO approach accordingly. Plus, it even has link-building tips to help your business increase its website's authority and search engine rankings.

But the best part? The SEO tool provides insights into key indicators like keyword ranks, search engine exposure, organic traffic, and more. You can use this information to monitor progress, identify areas for improvement, and enhance your overall SEO approach. Pretty neat, right?    


Use HubSpot Social Media Management Tool to achieve your Social Media Objectives

Now, let's talk about how you can use social media to promote your marketing initiatives! With HubSpot's Social Media tool, you can quickly tag important marketing assets and measure the effectiveness of your overall marketing strategy.

One of the cool features of the tool is the ability to set up keyword monitoring streams. This allows your team to stay on top of meaningful conversations and even receive email notifications when prospects mention a specific term. And because social interactions in HubSpot are linked to real people in your database, you can gather rich information and prioritize your discussions accordingly.

The tool also provides out-of-the-box social reports that compare the performance of different platforms, campaigns, and posting dates. Plus, since HubSpot is integrated with your CRM, you can easily see how social media contributes to visits, leads, and customers for your business.

But that's not all – you can also add your social accounts to your blog to automatically share new content or post directly to LinkedIn, Facebook, Instagram, and Twitter. And with insights on the best times to post, you can plan your content for maximum engagement with your audience.

With HubSpot's social media management tools, you can invest more time in building meaningful connections with your customers. Set up keyword monitoring, connect your interactions to your CRM, and easily report on social media ROI.


Create conversion-ready Forms with HubSpot Free Form Builder

Do you need to create custom forms for your website or landing pages, but don't know how to code? HubSpot's got you covered with their Free Form Builder!

As part of their free CRM system, the Form Builder lets you quickly build and customize forms with a drag-and-drop editor. Plus, you can add custom validation rules to ensure the data submitted is correct.


Managing and editing form submissions is a breeze with the Form Builder. You can export form submissions, set up automated email alerts, and even create thank-you pages for your visitors. Plus, it's a great tool for small businesses or individuals who need basic forms without having to learn complex coding.


HubSpot Campaign Management Tool for effortless Collaboration of your Campaigns

Campaigns are a significant driver of company development. However, even the best campaign plan worldwide can only be appropriately implemented with team alignment. HubSpot's campaign tools provide marketers with everything they need in one place to build, manage, and collaborate on campaigns.

Using coordinated marketing to engage the right audience guarantees you communicate with a cohesive voice, guiding your customer through their journey, eliminating friction, and delivering outcomes on the most critical goals.

Campaigns are usually executed in silos across many platforms by sales and marketing teams. Consumers will notice if your channels and teams need to be in sync.

Using coordinated marketing helps in guiding your customer through their journey, eliminating friction, and getting outcomes on the most critical metrics.

HubSpot Campaign Management includes built-in analytics and reporting services and campaign design and execution. Users may track the effectiveness of their efforts in real-time and make data-backed decisions to improve the results of their campaigns.

The application provides insights into critical data like open rates, click-through rates, and conversion rates, helping users to determine which channels and approaches are most effective. 


HubSpot Workflow Automation to improve your Lead Nurturing Strategy

HubSpot Workflow Automation is a fantastic tool from HubSpot that helps companies automate business processes and tasks to improve productivity and enhance customer experience.  


With Workflow Automation, you can design custom processes that automate repetitive tasks and save time. Workflows can start with several activities, such as form submissions, website visits, or social media interaction. Once triggered, the process can take various actions, like sending an email, updating a contact record, or creating a task.

Plus, with the latest segmentation capabilities, you can target specific audience segments with personalized messaging. HubSpot workflows can nurture leads, onboard new clients, re-engage with dormant contacts, and sometimes even help convert leads.


But that's not all; HubSpot Workflow Automation also includes powerful analytics and reporting features. You can track the performance of your workflows in real time and make data-driven decisions to improve workflow efficiency. The application provides insights into critical data, such as open rates, click-through rates, and conversion rates, helping you determine which workflows are most effective. 


HubSpot Ads Tool to help your Firm reach its full Potential

Managing advertising campaigns can be time-consuming and frustrating when you do not see the desired return on investment.

HubSpot's ad management tools aim to help marketers stay focused and relevant throughout the customer journey, ultimately leading to increased conversions and ROI. With CRM-powered targeting and the ability to report on data at every stage, you can efficiently handle your leads at scale from a single data source and platform.


When ad networks are siloed, integrating them and gathering critical data can be challenging, which can result in poor returns. HubSpot's ad management tools streamline the process by centralizing your ad campaigns across teams, platforms, and locations, saving you time and producing better outcomes.

Traditional ad metrics such as impressions, clicks, and cost-per-click are no longer sufficient to determine whether an ad is effective in turning views into leads or contacts.

HubSpot's advertising manager provides comprehensive flywheel reporting that includes insights on leads and ROI generated by each ad. With attribution, you can learn how your advertising performs and invest funds where it's practical.


HubSpot's ad management solutions are easy to use and marketer-friendly. You can quickly connect your accounts, apply tracking pixels, and start syncing leads with just a few clicks without the need for a developer or IT setup. 

HubSpot Service Hub

Organize your Team, prioritize Incoming Inquiries, and maximize your Service Performance with HubSpot Ticketing Feature 

HubSpot's Ticketing System is a helpful tool designed to help businesses manage and prioritize customer requests. Whether it's inquiries, concerns, or complaints, this system lets you generate tickets across channels like email, live chat, social media, or phone. Once the ticket is created, it's directed to the right team or agent, depending on your specified rules and criteria.


What's great about the Ticketing System is that it provides a single platform for handling and tracking the status and progress of tickets. Agents can engage with customers, track the history of tickets, and provide updates on their status. With comment, task assignment, and reminder features, tickets can be handled swiftly and effectively.

The Ticketing System also includes reporting and analytics tools to help you measure critical metrics like response time, resolution rate, and customer satisfaction score. This information can help you identify areas for improvement and optimize your customer service operations for better results.

As part of HubSpot's customer care software package, the Ticketing System is an excellent way to manage and prioritize customer requests and keep your customers happy.


Improve your Customer Loyalty with HubSpot Customer Portal Feature

The HubSpot Customer Portal is part of HubSpot's customer service software package and is designed to provide customers with a self-service platform for accessing information, assistance, and resources.

Using the HubSpot Customer Portal, businesses can establish a branded gateway that gives customers access to various resources, including knowledge articles, product manuals, training materials, and support requests. You can even customize the Portal to match your company's logo and give your customers a consistent experience.

One cool feature of the Customer Portal is its support ticket management functionality. This allows your customers to submit and monitor their support requests all in one place. The platform allows your support team to engage with customers, manage ticket history, and provide status and progress updates. They can even comment, assign tasks, and create reminders to handle tickets quickly and efficiently.

The Customer Portal can also offer access to customer-specific information, such as account data, order history, and invoicing information. By doing this, businesses can improve customer engagement and give clients a more personalized experience.             


Streamline your Customer Feedback tracking with HubSpot Customer Feedback Tool  

HubSpot Feedback Surveys is a tool that lets you easily create surveys to gather feedback from customers or website visitors. With a variety of question types like multiple choice, rating scales, and open-ended questions, you can design surveys that fit your needs.

What's great about this tool is that you can email, chat, or embed the survey right on your website. And with HubSpot's reporting capabilities, you can track response rates, evaluate individual responses, and analyze trends and patterns in customer feedback. This can be incredibly valuable for understanding your audience better and improving your products or services based on their feedback.


One of the best features of HubSpot Feedback Surveys is the built-in feedback dashboard. It allows you to monitor performance and take action on your findings immediately. Once you send out a survey, data will pour into your dashboard, where you can categorize, display, and analyze it.

This way, you'll be able to identify opportunities to enhance key touchpoints in the customer journey, compare your customer satisfaction to industry norms, and uncover patterns that can help you develop an even better customer service strategy.


Boost your Support Team's Efficiency with HubSpot Knowledge Base Feature

The HubSpot Knowledge base tool enables companies to create an optimized knowledge base filled with helpful articles and documentation that addresses frequently asked support inquiries and concerns. You can customize the design and feel of your knowledge base to reflect your brand, organize your articles to make them easier to find, and preview how they will appear on different devices.

Your knowledge base articles are also designed to rank high in search results, making it convenient for the customers to find the information they need when they search on Google. You can also customize your templates according to your requirements. 


With the HubSpot Knowledge base tool, your support team's productivity will soar because they no longer have to spend time answering frequently asked questions and can focus on unique support issues. Your staff can also use your knowledge base as a convenient customer service reference, saving time searching for answers to questions they may not know.


Additionally, because the HubSpot free CRM automatically tracks which support articles customers have viewed, your team can avoid presenting duplicate information, saving time on back-and-forth conversations.

HubSpot Reporting and Analytics

Maximize your Data Analysis with HubSpot Custom Report Builder

HubSpot's custom report builder is an incredible tool that lets you analyze data from various sources in HubSpot all at once. What sets it apart from regular reporting is that you can aggregate data from multiple departments, like marketing, sales, and custom objects. With this tool, you can create reports that track how your target accounts are interacting with your website.


Custom report builders allow you to choose from pre-built report templates or build your bespoke reports from scratch.

You can filter data from various HubSpot sources like contacts, companies, deals, and marketing analytics. You can include a range of data points and metrics in your reports, such as website traffic, email interaction, and sales success.

After creating the report, you can edit the visual representation of the data, like charts, graphs, and tables, to reflect the information accurately. You can save, share, and export reports in various formats, such as Excel or PDF, within HubSpot.


You can aggregate similar reports into a single display using a dashboard. You can create custom dashboards for different reporting objectives and share them with other users in your account. You can also clone or remove existing dashboards to stay organized.


With the HubSpot mobile app, you can view your reports and dashboards on the go. Super administrators and users with Reports & dashboards access can see and update any dashboards, regardless of visibility or ownership. 

Ready to unlock the Power of HubSpot for Marketing and Advertising Success?

HubSpot for Marketing is the ultimate solution for growth-focused marketers and advertisers. With its powerful suite of marketing tools and advertising features, HubSpot empowers growing businesses of all sizes, including agencies, small businesses, and startups, to achieve their growth goals through data-driven, integrated campaigns. 

Whether you're looking to improve your lead nurturing, automate your workflows, add inbound marketing to your strategy, kick-start your email marketing campaign, or gain deeper insights into your data, everything you need to succeed is right inside HubSpot.

So, if you're ready to take your marketing and advertising to the next level, there's no better time to explore how HubSpot for agencies can be a game changer!

Contact us to check with our HubSpot experts on how you can implement HubSpot in your business.

Recommended reading:

HubSpot Pricing 2023 [Comparison of All Plans]

HubSpot Discount Codes: The Smart Marketer's Guide to Saving Money

Frequently Asked Questions

HubSpot, a user-friendly inbound marketing and sales tool, assists businesses in drawing in website visitors, turning them into potential customers, and ultimately sealing the deal. This cloud-based software keeps data synchronized and accessible across various teams and devices, ensuring real-time, automatic updates for streamlined collaboration and enhanced marketing efficiency.

HubSpot's impressive growth story can be attributed to several key factors. Firstly, their unwavering commitment to using metrics and data-driven decisions has played a pivotal role. Secondly, the company's strong focus on organizational growth and expansion strategies has been instrumental in their success. Lastly, their dedication to achieving excellence in sales has propelled their explosive rise. Over the years, HubSpot transformed from a small startup with only three customers in 2006 to a billion-dollar B2B growth engine in 2021, boasting 8,440 customers. Their journey showcases the power of metrics, a growth-oriented mindset, and a relentless pursuit of sales excellence in building a successful business.

HubSpot does have advertising! They use something called CRM-powered targeting. This helps users of HubSpot make special groups of people and personalized ads. They do this using information from their CRM and web analytics. This helps in making ads that are more relevant and interesting to the people who see them. This results into better quality leads for businesses. So, in short, HubSpot helps businesses advertise in a smarter and more personalized way, reaching the right people with the right message.

HubSpot is a great tool for marketing because it brings all your customer data, including contact info, company details, and important documents, into a single, easy-to-access place. This means your marketing, sales, and service teams can work together seamlessly, improving efficiency. Plus, it offers valuable insights into customer behavior and needs, making it easier to tailor your marketing efforts for better results. In essence, HubSpot streamlines your operations, helping you deliver a more personalized and effective marketing strategy.