Before we dive in, it’s important to reflect upon the Inbound Marketing methodology, as it plays a key role in everything this guide outlines.
The world has changed. You can no longer have your brand screaming at customers while they are in the middle of something completely unrelated to how you can do business together. Attract methodology puts your brand in front of customers when they are actually looking for what you have to offer.
It makes sense to appear to them when they are searching Google for issues that you can help with. You attract more of the right customers with relevant content at the right time — when they’re looking for it.
Use the content strategy tool to build your authority in search and rank for the topics that matter the most to your prospects. Publish your blog post or video content across social networks using the social media tools. Throughout each stage of Inbound Marketing, you’ll be reporting and analyzing these efforts to stay informed on what’s working and where you need to improve.
In engage stage you can create a long lasting relationship with your clients through the help of conversations channels like email, bots, live chat, or messaging apps.In order to engage customers you can send your message in many formats to appeal to preferred learning methods of a diverse public.
Regardless of the delivery, these inbound marketing methods will help you engage new customers. You can also use the conversion tools such as forms,lead flows and CTA that helps to capture all the information of prospect’s visiting.
Also you can use the smart content and smart field form for more informative details of prospects. You can check the engagement status in campaign report. You can also analyse the overall journey of prospects through the buyer's journey which not only helps in revenue generation but also build the brand value of your product which is the primary objective of all businesses.
After the engage stage, the deal status is close now but that doesn’t mean the work stops here! Our motive is different and we Continually providing value to the existing customers that not only help uncover additional opportunities for sales but also help to foster brand experience and generate referral business.
You need to understand that Delight is the glue that keeps a customer stuck to your brand, your solutions. It is the most essential ingredient for success. A delightful prospect will look more fondly upon your products and services.
Delighting the people who have demonstrated genuine interest in your company’s solutions should be a priority, both pre- and post-sale, wherever they are in the buyer’s journey as it builds loyalty. Remember if you delight your clients then they will delight further your customers by sharing their positive feedback and reviews of your service. Happy clients create more happy customers.
Sign up for HubSpot Academy for free to learn about the inbound approach, access free tools to try it yourself, and get Inbound certified. Grow your business and your career with the inbound methodology.