Inbound Marketing Methodology

Before we dive in, it’s important to reflect upon the Inbound Marketing methodology, as it plays a key role in everything this guide outlines.

Attracting Visitors

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    Content Creation and Conversion Paths

    Preliminary Target Keyword Research, Ongoing Target Keyword Research

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    Lists and Segmentation

    On Page SEO Content Writing, On Page SEO Content Updates

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    Blog Post Creation

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    Social media promotion and growth

    Blog Post Promotion, Social Engagement, Social Growth

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    Progress Assessment / Analysis

    Keyword Analysis, Social Engagement and Growth Analysis, Traffc Goal Progress Review, Performance Adjustments

Converting Leads

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    Content Creation and Conversion Paths

    Content Preparation, Conversion Path Creation

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    Lists and Segmentation

    Existing Contact Segmentation, Ongoing Segmentation & List Refinement

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    Blog Post Promotion, Email Blast, Social Media Publishing

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    Progress Assessment / Analysis

    Conversion Path Analysis, Promotion Analysis, Lead Generation, Goal Progress Analysis

Closing Customers

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    Workflow Creation and Execution, Workflow Refinement

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    Lead Scoring and Qualifcation

    Lead Scoring Implementation, Lead Qualifcation / Sales and Marketing Alignment

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    CRM Integration / Closed Loop Reporting

    CRM Integration, CRM Management

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    Progress Assessment / Analysis

    Workflow Analysis, Funnel Conversion Analysis, Customer Goal Progress Analysis


The final stage of inbound—Delight—is where businesses should continue to satisfy their customers, so they become evangelists for their business

Why Inbound Marketing Services?


Time To Change Your Marketing Strategy!

Partener with Webdew and enjoy all sorts of benefits of Inbound Marketing Services.

  • Generate traffic and leads using relevant and engaging content
  • Use valuable insights that help increase conversion rate naturally
  • Get better returns by focusing on your process optimization.
  • Understand your potential buyers and their needs for decision making.
  • Track marketing metrics and look where the things are lacking behind.

Benefits of Inbound Marketing

  • Simplifies the Jobs of Sales

    With Inbound, your sales and marketing team together can utilize and distribute information to drive leads and increases conversions.

  • Increases Visibility and Brand Awareness

    If you’re not out there, they won’t find you. It’s that simple. If they like what you've written that will dramatically increase your visibility.

  • Educates Prospects in the Digital World They Live In

    With a bit of research and clearly defined buyer personas, you will understand WHERE those key prospects are searching for information, and you can distribute your information in a strategic manner so that they see it.

  • Increases Trust and Credibility

    Buyers don't want their day to be interrupted with cold calls and emails, instead feed them with the information that they would love to consume.

  • Generates Quality Traffic & Leads

    The more frequently you produce content, the more often those prospects are likely to visit your site – and when they do, you’ll be ready for them with calls to actions, top-notch landing pages and content offers that will help them make their decision.

  • High ROI

    It’s a relatively low-cost marketing strategy but it yields huge returns. Reports show it’s up to three times more cost-effective than outbound strategies.

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They delivered much more than my expectations. I appreciate their problem-solving techniques and ready to accept changes attitude. They are worth investing money in. I look forward to them for the future projects. Cheers!



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Marketing Coordinator

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