Before we dive in, it’s important to reflect upon the Inbound Marketing methodology, as it plays a key role in everything this guide outlines.
Preliminary Target Keyword Research, Ongoing Target Keyword Research
On Page SEO Content Writing, On Page SEO Content Updates
Blog Post Creation
Blog Post Promotion, Social Engagement, Social Growth
Keyword Analysis, Social Engagement and Growth Analysis, Traffc Goal Progress Review, Performance Adjustments
Content Preparation, Conversion Path Creation
Existing Contact Segmentation, Ongoing Segmentation & List Refinement
Blog Post Promotion, Email Blast, Social Media Publishing
Conversion Path Analysis, Promotion Analysis, Lead Generation, Goal Progress Analysis
Workflow Creation and Execution, Workflow Refinement
Lead Scoring Implementation, Lead Qualifcation / Sales and Marketing Alignment
CRM Integration, CRM Management
Workflow Analysis, Funnel Conversion Analysis, Customer Goal Progress Analysis
The final stage of inbound—Delight—is where businesses should continue to satisfy their customers, so they become evangelists for their business
Uncovering, understanding, and establishing specific goals is a necessary first step towards developing an Inbound Marketing plan that will drive client success. After establishing client goals, you can then use this guide to determine what Inbound Marketing Plan structure is right for your client’s specific needs
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With Inbound, your sales and marketing team together can utilize and distribute information to drive leads and increases conversions.
If you’re not out there, they won’t find you. It’s that simple. If they like what you've written that will dramatically increase your visibility.
With a bit of research and clearly defined buyer personas, you will understand WHERE those key prospects are searching for information, and you can distribute your information in a strategic manner so that they see it.
Buyers don't want their day to be interrupted with cold calls and emails, instead feed them with the information that they would love to consume.
The more frequently you produce content, the more often those prospects are likely to visit your site – and when they do, you’ll be ready for them with calls to actions, top-notch landing pages and content offers that will help them make their decision.
It’s a relatively low-cost marketing strategy but it yields huge returns. Reports show it’s up to three times more cost-effective than outbound strategies.
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