Inbound Marketing Methodology

Before we dive in, it’s important to reflect upon the Inbound Marketing methodology, as it plays a key role in everything this guide outlines.

Fly_wheel_approach

Attract Tools

  • Calling
  • Prospects
  • Email templates
  • Meeting Scheduling
  • Conversational bots

Engage Tools

  • Deals
  • Video
  • Playbooks
  • Email Sequences
  • Sales automation

Delight Tools

  • Quotes
  • Sales automation
  • Smart notifications
  • Conversations inbox
  • Conversation Routing

Attract

The world has changed. You can no longer have your brand screaming at customers while they are in the middle of something completely unrelated to how you can do business together. Attract methodology puts your brand in front of customers when they are actually looking for what you have to offer.

It makes sense to appear to them when they are searching Google for issues that you can help with. You attract more of the right customers with relevant content at the right time — when they’re looking for it.

Use the content strategy tool to build your authority in search and rank for the topics that matter the most to your prospects. Publish your blog post or video content across social networks using the social media tools. Throughout each stage of Inbound Marketing, you’ll be reporting and analyzing these efforts to stay informed on what’s working and where you need to improve.

Engage

In engage stage you can create a long lasting relationship with your clients through the help of conversations channels like email, bots, live chat, or messaging apps.In order to engage customers you can send your message in many formats to appeal to preferred learning methods of a diverse public.

Regardless of the delivery, these inbound marketing methods will help you engage new customers. You can also use the conversion tools such as forms,lead flows and CTA that helps to capture all the information of prospect’s visiting.

Also you can use the smart content and smart field form for more informative details of prospects. You can check the engagement status in campaign report. You can also analyse the overall journey of prospects through the buyer's journey which not only helps in revenue generation but also build the brand value of your product which is the primary objective of all businesses.

Delight

After the engage stage, the deal status is close now but that doesn’t mean the work stops here! Our motive is different and we Continually providing value to the existing customers that not only help uncover additional opportunities for sales but also help to foster brand experience and generate referral business.

You need to understand that Delight is the glue that keeps a customer stuck to your brand, your solutions. It is the most essential ingredient for success. A delightful prospect will look more fondly upon your products and services.

Delighting the people who have demonstrated genuine interest in your company’s solutions should be a priority, both pre- and post-sale, wherever they are in the buyer’s journey as it builds loyalty. Remember if you delight your clients then they will delight further your customers by sharing their positive feedback and reviews of your service. Happy clients create more happy customers.

Why Inbound Marketing Services?

Inbound Marketing is the best marketing methodology that provides the platform to enhance your business growth by generating leads. Your product isn't for everyone but it is for someone and Inbound helps you to find that someone and share it with them.

Time To Change Your Marketing Strategy!

Partner with Webdew and enjoy all sorts of benefits of Inbound Marketing Services.

  • Generate traffic and leads using relevant and engaging content
  • Use valuable insights that help increase conversion rate naturally.
  • Get better returns by focusing on your process optimization.
  • Understand your potential buyers and their needs for decision making.
  • Track marketing metrics and look where the things are lacking behind.
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Benefits of Inbound Marketing

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Simplifies the Jobs of Sales
With Inbound, your sales and marketing team together can utilize and distribute information to drive leads and increases conversions.
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Increases Visibility and Brand Awareness
If you’re not out there, they won’t find you. It’s that simple. If they like what you've written that will dramatically increase your visibility.
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Educates Prospects in the Digital World They Live In
With a bit of research and clearly defined buyer personas, you will understand WHERE those key prospects are searching for information, and you can distribute your information in a strategic manner so that they see it.
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Increases Trust and Credibility
Buyers don't want their day to be interrupted with cold calls and emails, instead feed them with the information that they would love to consume.
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Generates Quality Traffic & Leads
The more frequently you produce content, the more often those prospects are likely to visit your site – and when they do, you’ll be ready for them with calls to actions, top-notch landing pages and content offers that will help them make their decision.
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High ROI
It’s a relatively low-cost marketing strategy but it yields huge returns. Reports show it’s up to three times more cost-effective than outbound strategies.

Learn Inbound

Sign up for HubSpot Academy for free to learn about the inbound approach, access free tools to try it yourself, and get Inbound certified. Grow your business and your career with the inbound methodology.