Are you aware of the potential that landing pages carry? No, let me tell you. A high-conversion landing makes a difference between your business running and, well, going out. That said, the existing 140-character, six-second video culture make it tougher. The average attention span online was 8 seconds in 2012, said by Unbounce. This is a red signal to those who have remained incompetent in grabbing attention quickly. Thanks to the right tools and perfect execution that can convert even those with the shortest attention spans on your landing page.

Topics: landing page explainer videos, Video Marketing

It’s worth mentioning that video marketing is the lynchpin of the digital advertising world. How do I dare to say this? According to a recent HubSpot article ,“About 58 percent of B2B buyers saw videos in 2014 to make a buying decision. Moreover, 95 percent of buyers prefer shorter formats for content, and 86 percent of them want on-demand access.” This clears that viewers look for actionable explainer videos.

Topics: best explainer videos, Animated Characters, Explainer Videos, Video Marketing

Video marketing has become a one size fit all solutions for marketing. How do I dare to say this? In 2017, about  74 percent of all internet traffic came from videos.

Topics: benefits of Explainer Videos, Explainer Videos, Video Marketing

Top business pages on Facebook like Tech Insider, NowThis, Buzzfeed, Tasty, etc., use explainer videos as a way to market their content to their target audience. While they have set new benchmarks with a tonne of likes every single day, other similar platforms juggle hard to reach that level and spend a huge amount of money to attract viewers.  

Topics: Explainer Video Software, Video Marketing

The buzz of explainer videos is gaining momentum. According to recent statistics, “About 95% of people trust explainer videos to learn about a new product or service. Furthermore, explainer videos have convinced about 81% of people to buy a product or service. Whoa, such a big number !

Topics: Creating Explainer Videos, Explainer Videos, Video Marketing

The explainer video industry is growing at a faster pace than ever before. Earlier, visual content was restricted to TV, Facebook, Instagram, and Twitter, but with the arrival of new marketing strategies, visual content has got a new form, and we call it explainer videos.

Topics: Animated Explainer Video, Video Marketing

Since our childhood, cartoons have been part of our lives. We copy, relate, and, follow them in many ways.

Now, cartoons are not restricted to kids as adults have started using them in new ways in the form of explainer videos.

Moreover, according to recent research, videos that have the power to tell a compelling story using entertaining and engaging characters can improve the conversion rate by more than 20 percent.

A video is incomplete without characters.

Animated characters are responsible for adding flair to a video, which further helps develop a strong brand presence.

What Do You Mean By Animated Characters?

Character animation is a part of the animation process, which involves bringing liveliness in characters. Animated characters play a similar role in videos to that of a film or stage actor; therefore, we call them actors with a pencil.

Topics: Animated Characters, Explainer Videos, Video Marketing

Marketing is important to stay competitive in the market. Apart from all types of marketing, digital marketing has a proven track record of driving any organization’s success.

Topics: Explainer Videos, Video Marketing

In my previous post, I had talked about the lynchpin for marketing - How to write a good script.

Topics: Explainer Videos, Video Marketing

Most Hollywood fictions have a set of guidelines for colors, humor, locations, etc., that help to make a classic yet an engaging movie.

Topics: Explainer Videos, Video Marketing

If you think that explainer videos are just for advertising a product or service of a business then you are wrong here.

Fortunately, they are much capable than you think. They are a part of

Topics: Explainer Videos, Video Marketing

 

Topics: Seo