Agency That Drives Pipeline, Not Just Clicks
Most SaaS companies waste ad spend chasing traffic that never converts. We run Google Ads campaigns built around your ICP, your funnel, and your revenue targets.
Scope of Your Google Ads Package
From first keyword to final conversion, every element of your campaign is built to generate qualified pipeline — not empty clicks.
Campaign Strategy & Audience Targeting
Why It Matters: Running ads without a defined strategy burns budget. We map your campaigns to your ICP, buying stage, and competitive landscape before spending a single dollar.
- ICP-aligned keyword research targeting high-intent, bottom-of-funnel terms
- Competitor analysis to identify gaps and positioning opportunities
- Campaign architecture designed around your funnel stages
- Negative keyword strategy to eliminate wasteful spend from day one
Outcome: A campaign structure that puts your ads in front of buyers actively searching for solutions like yours — not just browsers.
Ad Creative & Copywriting
Why It Matters: Ad creative that speaks directly to your buyer's pain point and compels action — not just impressions.
- Conversion-focused ad copy written for each stage of the funnel
- Headline and description variants A/B tested for performance
- Landing page alignment to ensure message consistency post-click
- Ad extensions configured to maximize visibility and CTR
Outcome: A refined visual experience that communicates ideas clearly and maintains audience attention.
Conversion Tracking & Attribution
Why It Matters: Full clarity on which campaigns, keywords, and ads are driving real pipeline — not guesswork.
- Google Tag Manager and GA4 setup for full-funnel tracking
- CRM integration to connect ad spend to pipeline and revenue
- Goal and event configuration aligned to your conversion definition
- Cross-channel attribution reporting for accurate ROI visibility
Outcome: A complete audio experience that complements the visuals and strengthens message delivery.
Ongoing Optimization & Reporting
Why It Matters: Google Ads is not a set-and-forget channel. Continuous optimization is what separates campaigns that plateau from campaigns that scale.
- Weekly bid adjustments, quality score improvements, and budget reallocation
- Search term report analysis to capture new opportunities and cut waste
- Monthly performance reviews with actionable insights — not vanity dashboards
- Transparent reporting tied to pipeline metrics, not just clicks and impressions
Outcome: A campaign that compounds over time — improving efficiency and scaling spend as performance data is established.
Explore How We've Turned Ad Spend Into Pipeline
See how we've helped B2B SaaS companies build high-performing Google Ads campaigns that generate qualified leads and measurable pipeline growth.
Frequently Asked Questions
How long does it take to launch a Google Ads campaign?
Depending on the scope, most campaigns are live within 2–3 weeks from kickoff. This includes strategy, tracking setup, creative development, and campaign build-out.
What budget do you recommend for SaaS Google Ads?
We typically recommend a minimum monthly ad spend of $5,000 to generate statistically meaningful data. We'll align budget recommendations to your CAC targets and funnel conversion rates.
Do you handle the ad creative and copywriting?
Yes. Our team writes all ad copy, develops headline variants, and manages A/B testing as part of the engagement. You review and approve before anything goes live.
How do you measure success beyond clicks?
We track what matters: demo requests, form completions, pipeline influenced, and CAC. All reporting is tied to your CRM and revenue outcomes — not surface-level metrics.
Do you work with companies that have run Google Ads before?
Absolutely. We frequently audit and rebuild underperforming accounts. If you've run Google Ads before, we'll start with a full account audit to identify what's costing you and what's worth scaling.
Can you integrate Google Ads with our HubSpot CRM?
Yes. We connect Google Ads to HubSpot to enable closed-loop reporting — so you can see exactly which campaigns, ad groups, and keywords are generating pipeline and revenue.
Dive Into our
Client Testimonials
Listen to business owners like you share how we’ve helped them grow. Your story could be next!
“Recently we reached out to Webdew for a website inside of HubSpot and they also did some mocking automation for us.”
“Webdew team was quite honest and quite easy to work with in terms of taking feedback implementing it, showing that it doesn’t happen again and things like making sure that it meets our expectations.”
“We worked with webdew to help us build our HubSpot website and they did an amazing job with it. They were very quick.”
“webdew has helped us optimize the sales and marketing processes, and this is automating a lot of processes.”
“Hi everyone my name is Kara and I work as a channel consultant at HubSpot Singapore. I’ve been working closely with webdew agency”
“Hi my name is Christian from OpenDoors Mortgage team and I’m in the mortgage business and just trying to work on new projects and kind of incorporating HubSpot for my operations”
“I’m one of the technology directors for Travelopia. We are the largest experiential travel company in the world. We’ve engaged webdew recently, not recently, it’s been about a couple of quarters now.”
“We worked with Chehak over the past several months to create a series of animated videos for an academic planner that we produce. And from the very beginning, she was absolutely professional and a pleasure to work with.”
6x
We helped clients multiply their website conversion rates through strategic design and UX optimization.
20%
Our marketing campaigns led to a 20% uplift in customer engagement across digital channels.
2K+
Delivered over 2,000 qualified leads through targeted funnels and smart automation.
120+
Our video content has earned 120,000+ views, driving brand awareness and audience retention.
“I recently had the pleasure of working with Chehak on a video demo project, and I was thoroughly impressed with her services.”
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