Services Provided
Client Overview
Tina Dulay Mortgages is a licensed mortgage brokerage based in Ontario, specializing in private lending solutions. They work closely with clients to provide personalized mortgage advice and access to a wide network of lenders. Their goal is to help clients who may not qualify through traditional routes find flexible financing options that suit their needs. Tina’s main focus was to generate consistent, high-quality leads and she turned to webdew to make that happen.
The Goal for Tina Dulay Mortgages
- Improve Lead Qualification Efficiency – Tina Dulay Mortgage was spending more time and money than necessary qualifying leads, as there was no clear system to filter out unfit prospects early in the process. They needed a better way to identify serious buyers upfront and reduce wasted effort.
- Respond Faster and Reduce Missed Opportunities – Many leads were slipping through the cracks due to slow or inconsistent follow-ups. Without a timely response, potential clients would lose interest or move on. The goal was to create a faster, more reliable way to engage leads right after they inquired.
- Increase Lead Flow and Consistency – Lead volume was not only low but also unpredictable. Tina’s team needed a consistent stream of high-quality leads to maintain momentum and meet business goals more reliably.
- Build a Structured and Effective Marketing Strategy – The existing marketing efforts lacked focus and direction, leading to weak outreach and low engagement. A structured, well-planned marketing approach was needed to connect with the right audience and generate better results.
Our Approach
We implemented a comprehensive strategy over six months to boost lead quality, combining advertising optimization, qualification flows, and automation.
- Smarter Lead Forms for Better Filtering – We updated the lead generation forms to ask more specific and relevant questions upfront. This helped filter out low-quality leads early on, so the team could focus their time and effort on serious buyers who were financially ready.
- Ongoing Testing of Meta Ads – We ran different versions of ad copy and placements on Meta to see what caught the audience’s attention the most. Based on these results, we made regular tweaks to improve reach and attract higher-quality leads who were more likely to convert.
- Automated Follow-Ups to Keep Leads Engaged – To avoid delays in communication, we set up automated email workflows that sent timely responses to each lead. These emails were tailored to where the lead was in their home-buying journey, helping build trust and increasing the chance of booking a consultation.
- Smoother Communication Between Leads and Brokers – We created a clear handoff process between leads and mortgage brokers, making sure communication was fast and consistent. This helped avoid confusion, reduced wait times, and made the whole experience more seamless for potential clients.
Outcome
- Higher Lead Quality – With clearer filters and more focused lead forms, Tina Dulay Mortgage began attracting better-quality leads, people who were financially prepared and genuinely interested in private lending solutions. This meant less time spent on unqualified inquiries and more time with serious buyers.
- Faster Response Times – Thanks to automated email workflows, new leads were contacted right away. This quick engagement helped keep potential clients interested and reduced the chances of them dropping off or going elsewhere.
- Operational Efficiency – By filtering out low-quality leads early and streamlining the communication process, the team was able to spend more time on high-potential prospects. This made their work easier, faster, and more productive overall.
- Sustainable Ad Performance – With ongoing testing and creative updates, the ad campaigns stayed fresh and effective. The team could consistently reach the right audience and get better results without their ads losing impact over time.
Conclusion
This case study shows how strategic changes in lead generation and communication can make a real difference. By refining the lead forms, testing ad creatives, and setting up automated follow-ups, Tina Dulay Mortgage was able to attract higher-quality leads and engage with them more effectively. The team spent less time on unqualified inquiries and more time building relationships with serious, financially-ready clients.
What started with inconsistent lead flow and delayed responses turned into a streamlined, efficient system that supported both growth and better client experiences. With a clearer process and stronger digital presence, Tina Dulay Mortgage is now better equipped to scale its private lending services.
Looking to generate better leads and simplify your sales process? Let’s connect and see how we can help you grow smarter.
