When running a business, reports play a major role in decision making, performance evaluation of employees, locating a problem, planning marketing activities, sales forecasting, and much more.
A business cannot do well if the data is not properly maintained and reported. All these analytics help organizations to empower their team and understand the loopholes more efficiently.
All thanks to HubSpot, a comprehensive CRM platform. It offers everything you need to run a business more effectively as it has its own robust reporting system. Surprisingly, it continues to make its reporting process more efficient and easier.
Everyone can see your business reports both in data form and visualization form to have a more clear and meaningful view.
Having a proper understanding of your assets, initiatives, and campaigns will help you better understand what things the audience likes or needs to be improved. And analyzing the reports is one of the best ways to do that.
Are you excited to know more about the HubSpot reports and dashboards? This article is for you.
Now, without any further discussion, let's see how the Reporting and Dashboards tool works in HubSpot and how you can leverage it for data reporting to the fullest.
HubSpot Reporting and Dashboard Tool
Let's begin…
Report Library
HubSpot's report library contains around 190 pre-build reports, out of which 94 are customizable. Here, you can select any of the entities like deals, ads, meetings, calls, contacts, companies, etc., on which you want to have a report. Furthermore, you can choose the pre-built reports accordingly.
Steps to create a report in the HubSpot report library
Follow the below-mentioned steps to create a report in the HubSpot report library-
Step-1 Navigate to Reports > Reports in your HubSpot account
Step-2 Select the 'Report library' in the upper right corner
Step-3 Select the entity from the left side
Step-4 Now, select which report you want for your reporting.
Step-5 Now, it's time to save the report. Click 'Save report' or to edit the report by clicking 'Edit in the builder.'
Custom Report Builder
With HubSpot's custom report builder, you can easily create custom reports with more flexibility in analyzing the objects and activities in your HubSpot account. It also lets you import data using custom objects and then integrate apps from the HubSpot App Marketplace to make the custom report builder even more powerful.
Steps to create a report with a custom report builder
Depending on the kind of subscriptions you have, you can create the following type of custom reports:
Single-objects and Cross-objects reports
With the single-objects report type, you can create a report for a single object, and with the cross-objects reports type, you can analyze the relationships between two objects.
Funnel Reports
With the funnel reports, you can analyze the conversion rates between stages, whether they are in a lifecycle or a deal pipeline or in a custom event funnel.
Custom Report Builder
With a custom report builder, you can analyze multiple data sources across HubSpot. In custom report builder, you can surface data from marketing and sales activities and objects that are impossible with other HubSpot reports.
Contact Attribution Report
These reports help in measuring the sources, assets, and interactions that impacted a lead generation strategy.
Deal Create Attribution Report
These reports help in measuring the sources, assets, and interactions that impacted the deal generation strategy.
HubSpot Analytics Tools
With the help of HubSpot reports, you can compile and organize the data that you've collected, but with HubSpot analytics tools, you can drill into your data a bit further and analyze each campaign more efficiently. Also, it will help you better understand the marketing trends and customer behavior to improve your marketing effectiveness.
Importance of HubSpot analytical tools
Let's have a look at some important analytical tools that HubSpot offers.
Traffic Analytics
With HubSpot's traffic analytics tool, you can view your website's traffic data. Through this HubSpot tool, you can know traffic sources, topic clusters, pages, UTM parameters, browser, device type, country, and many more.
If you want to analyze traffic on an external website, then you have to install your HubSpot tracking code on your website. Moreover, you can also filter the traffic data by time range and frequency and even save it as a report.
Campaign Analytics
HubSpot's campaign analytics tool helps you to analyze the performance of the campaigns you are running in your HubSpot account. It allows you to filter out the data with date range and frequency and analyze that in the form of chart and tabular form.
Sales Analytics
HubSpot's Sales Analytics tool will show you the most relevant sales reports. It will help sales managers and team members to measure their performance.
With this tool, you can derive these reports on the basis of Coach Reps and Teams, Forecasts & Pipelines, and Deals.
How can marketers utilize HubSpot reporting?
Due to the easy accessibility of HubSpot reporting tools, marketers can save a lot of time besides improving the performance of activities. Have a look at the below principles for better utilizing HubSpot-
- Can analyze HubSpot data in a spreadsheet
- Can easily blend HubSpot data with other marketing data
- Can produce multi-portal HubSpot reports
- Can automate HubSpot reporting
The Final Say
HubSpot reports can act as a valuable asset if used effectively. You can easily understand the performance of your campaigns and can work accordingly.
Hopefully, the above points will help you better understand how you can utilize HubSpot reporting and dashboard tools in the best possible way.
Still, if you have any query, or want HubSpot experts assistance for free, contact us now!
