What is Hubspot CMS: Pros & Cons of Using HubSpot CMS

There are many vendors offering content optimization tools, providing various services and features embedded into them.

While having a look at all those you must have come across the ever new tool of HubSpot CMS outshining with its robust features.

Scrolling down the options available, you would be thinking of what is HubSpot CMS and why to go with this?

Everybody wants to know the best features and loopholes of the product they wish to implement in the internal processes.

So, now the first and foremost thing you can get familiar with Hubspot’s CMS is its pros and cons and how will it benefit your business.

Certainly, there isn’t a one-size-fits-all answer, but I think a rundown to this article will give you clear insights about the software and its traits and you’ll figure out whether the CMS is a good fit for you or not.

What is the HubSpot CMS?

HubSpot is the one stop shop where you can find multiple tools with extraordinary features. As per a survey, more than 24,000 clients are connected with the HubSpot every week.

Now you can assume the popularity and quality services of HubSpot CMS stands for content management system, it is a standard version of HubSpot's Content optimization system (CMS).

CMS is the best platform if you are looking to merge your website and marketing efforts. The feature-rich content management tool helps to grow your company, providing a fully-integrated and user-friendly solution for all marketers.


It offers a variety of unimaginable options that make it a worthwhile alternative for organizations.

The Hubspot CMS brings everything you must be doing to grow your online presence in one easy-to-use panel. This ensures everything is connected and every one reportage back to identical place.

That means users will manage their web site, do A/B tests to examine what's operating and receive clear and terse feedback from one login.

You can mix and match!


As it provides the platform where you will be able to keep your blog on WordPress and switch the main website and landing pages to the CMS and it’ll be absolute for your visitors.

CMS is the base of your website. As it controls the visitor's experience on site, including:

  • Website design
  • Website content
  • HTML
  • Security
  • Personalization
  • Website performance
  • Analytics
  • Social media integration

As CMS has the integration function so it can automatically integrate with the off-site ads, customer relationship management system (CRM), email, and other marketing tools.

Pros of the HubSpot CMS

Let’s begin with what I prefer concerning the CMS, in no specific order.

Combined Publishing

One of the most popular benefits of the CMS, especially when you want an all-in-one service, as it merges all the publishing tools in one. It is the best way to market your business in a small budget and limited experience.

Here, you can easily edit, test and integrate your post. As it can quickly combine the social tools with the email and simplify the marketing stack.

“Unification makes things convenient for all.”

Responsive By Default

HubSpot templates with the drag-and-drop style Manager tool are responsive by default.

If you want to edit or customize it into custom-coded templates,then before changing this you must go through its docs and detailed process and then make changes.

Expect to try and do some lightweight, CSS works to repair many things here and there.Most of the themes on CMS platforms are responsive by default.

Smart Content

Smart Content is best feature of HubSpot’s CMS. The ability to personalize the content and CTAs on your site is totally dependent on the client persona,behaviour and whatever you know about the contact.

As this is the tact to convert more leads and derive better user experience.

Contact list membership is the most magical feature CMS has as it allows you to split contacts into comminuted segments for any information you collect.


Now, the power to try and do sensible Content won’t mechanically improve your website.

All your success are based on your planning and strategy—putting within the attentiveness to understand the client and observe the proper personalization breakpoints.

Personalization without CMS

You can leverage sensible CTAs and progressive identification in spite of CMS. Simply, insert them in your hypertext markup language and then it good to proceed.

Just certify that you have got the HubSpot following snip gift on the page.

Also, many tools are there who allow you to do website personalization supported with HubSpot contact information while not including the CMS. That somewhat diminishes this profit, however, comes at an additional price.

Here some choices which is presently evaluating and can report back on once it will be tested sufficiently:

ConvertFlow – It makes easy to display targeted CTAs to your website visitors and HubSpot contacts by their HubSpot segmentation data.

Right message – It allows you to output data directly from your HubSpot contact records onto your website throughout each stage of your customer lifecycle.

Google AMP Support

AMP stands for Accelerated Mobile Pages and in a shell, if you insert special markup on your pages, Google will load them instantly on mobile devices, providing the searcher a fast experience.

Also Google ranks these pages on top in comparison to non-AMP pages, and there are some tacts that amplify your site and can do wonders for your organic traffic.

No need to worry for manual marking up your pages. As It is valid for the blog only and not going to apply on website Pages or Landing Pages.

Built-in CDN & SSL

Many websites that working on WordPress and alternative systems which are DIY-oriented are not having two valuable components: one is the content delivery network (CDN) and second is SSL.

It is by default present in CMS. With HubSpot, you get a fast and secure service without any setup at all because of the presence of CDN and SSL.

Security through Obscurity

This is a profitable choice over the WordPress, by virtue of its commonness, has become a prime target for hackers.

If you’re not managing an internet host that has automatic upgrades and repair (including plugins), then you'll be the sufferer to one of the many exploits.

Is the CMS impermeable to hackers?

No, not at all. But it’s function enough to work without being detected. Also, its closed supply nature would possibly build it more difficult for hackers to get credulity.

Cons of the HubSpot CMS


HubSpot is an all-in-one tool manager.

So whenever you think to change to a selling automation tool, you need to learn how to migrate all the contacts & companies, with its all pages such as landing, thank you, analytics, timeline information & events etc.

That’s a lot of work! Now add a full web site migration to its list.

You get quite afraid once you are too dependent on one platform. This is one among the most reasons why everyone rarely uses the CMS for their website.

When you’re totally on HubSpot’s platform, the switching CMSts become exorbitantly high, as they raise the prices because you repurchase the software and again become the new client for them.

In addition to reduce the switching CMSt, by hosting off-CMS, also the chances of to get  hampered your landing pages, email, and workflows but your main site will be online and not affected by this.

Design Manager & HubL Learning Curve

Designing and developing for the CMS is quite different from any other content management  tool you have used. Even for knowledgeable internet developers, it’ll take some time to learn the CMS parlance and dev workflow.

Here’s a punch list of a number of the items that you’ll get to learn from the scratch:

  • Hubl template language
  • Design Manager
  • HubSpot FTP
  • Content Staging
  • Templates vs. coded files
  • Domain stylesheets vs. template stylesheets vs. page stylesheets
  • Custom modules vs. global modules vs. global groups

None of these items is tough to be told, but it takes time getting used to. Luckily, the docs are really detailed and well-written which helps you to learn quickly.

I have mixed feeling about HubL. Many selling automation platforms leverage common templating languages like Liquid.

I’m not entirely positive why HubSpot selected to travel with one thing proprietary, however, we have a tendency to go easy.

Lastly, I’ve found that it is hard to find really good CMS design and development talent until very recently, and it’s not cheap compared to WordPress talent.

Hit me via email up if you’re in need of an agency that does stellar work on the CMS.

Limited Plugin & Theme ECMSystem

Have you browsed the HubSpot CMS theme library recently?

If you’re going to build a theme on the CMS, be prepared to develop your own theme from scratch.

While there are some tight happening page templates within the marketplace, you will struggle to find any full site themes worth going with.

On the opposite hand, there are thousands upon thousands of extremely high-quality WordPress themes to choose from. Even if you wish one thing made-to-order, you can usually find a great theme to use as a base.

As plugins go, the WordPress eCMSystem is enormous and the HubSpot eCMSystem is tiny but growing.

If extra plug-n-play functionality (membership, forums, checkout, analytics, etc.) is in your plans, the CMS is at a disadvantage.

No Control over Backup & Recovery

You can manually export your content from the CMS. It can be used to instantly restore a point-in-time version of your site.

Although I am using this from last three years and never face any issue regarding the backup and recovery.

Still, if you want complete control over your website’s backup and recovery strategy, and you don’t get that with the CMS then you can switch.

Over to you

In short, although you have to pay for the HubSpot CMS, you're getting a butt load of capabilities and quality of life improvements. Plus, since HubSpot contains a dedicated development team, it will constantly provide the support and service for marketing best practices, thus, meeting all expectations.

HubSpot is nice for the less tech-savvy business owner who desires a secure, flexible and govern resolution for his or her web site and selling want. HubSpot's focus is generating leads through your website.

Danish Wadhwa

Danish Wadhwa is a strategic thinker and an IT Pro, with more than 6 years of expertise in the digital marketing industry. He is more than a results-driven individual, who is well-versed in providing high-end technical support, optimizing sales and automating tools to stimulate productivity for businesses.

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