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Choosing the best CMS for your business can be challenging, and shifting your website can be even more difficult. At present, many options are available such as ActiveCampaign, Hatchbuck, etc., that have numerous features and functionalities.
Selecting the best CMS depends on your business objective, resources, expectations of your clients, and in some cases, your industry.
CMS (Content Management System) is the base of all businesses available online. So, inspect it properly and utilize it for the growth of your business. HubSpot is one of the best CMS, but there are also other HubSpot alternatives. You may compare HubSpot vs Marketo, HubSpot vs Salesforce, or HubSpot vs Asana.
The beauty of marketing is that it will help to get your goal easily if you properly execute your strategy. There is nothing more frustrating than spending countless hours creating social media content and blog posts but still getting zero eyeballs on any posts.
So for that, you need to develop a strategy to create great content while simultaneously driving traffic to your website and targeting the right audience at the right time.
HubSpot vs WordPress, though it is a very tough choice to make; however, after going through the below-mentioned features, you will be able to make a wise choice to make a pick as per your specifications.
HubSpot vs WordPress: A Brief History
At first, it might seem tough to visualize the difference as both the CMS provide the same services, so before deciding which one is better for your business, let's compare and analyze its features and tools.
HubSpot
Many people refer to the HubSpot platform as they know the benefits of using it in their business.
HubSpot not only helps you to manage a website and a blog but also provides you with marketing tools like social media, analytics, landing pages, and CTAs.
WordPress
WordPress is a PHP blogging software that has fully grown and significantly evolved over the years.
It is a popular CMS platform that is empowering not just blogs but enterprise-level websites as well. WordPress also includes marketing tools, but it requires additional plugins which are not that cheap.
Face-Off: HubSpot vs. WordPress.
So, here we are comparing and examining these two platforms from the perspective of five essential and crucial factors those are:
- Blog
- SEO
- Marketing Analytics
- Social Media
- Easy to Use
Blog
The blog is the most important thing on your site as it attracts potential customers. The first perspective of the blog is to provide valid information to the audience. It helps to grow a one-to-one relationship with every visitor.
It is a kind of online journal or informational website displaying information. Your blogging software should not only help you create great content, but more importantly, optimize that content for getting found in the search.
WordPress
As I have already mentioned, WordPress was mainly built as a PHP blogging software. Still, after so much improvement, it has grown and currently provides many features that depend on the theme and customizations you use.
It is also a bit technical to use where a person from an I.T. background can mostly manage and optimize the blogs. Blogging with WordPress is easy, but it will require plugins to optimize the content or your entire site for search engines.
HubSpot
In comparison, HubSpot was built from the ground up for marketers and provides an interface that enables you to write, optimize, publish, and analyze blog content in one place.
With HubSpot, no plugins or extra software is required to serve great-looking content on mobile and optimize content for search engines -- it's all included.
Comparison
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Features
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HubSpot |
WordPress |
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Mobile Optimized |
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SEO Optimizer |
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CTA Creation |
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Content Collaboration |
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Publish to Social Media |
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Analytics |
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Schedule Blog Post |
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AMP Support |
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SEO
Many Content Management Systems (CMS) are present in the market, and they are designed so that they can help you create and publish your content smoothly.
But they don't help generate traffic as they don't have the feature of optimization. Since you know that publishing a blog doesn't mean you will get more visitors, writing great content optimized for SEO purposes does the actual work.
WordPress
WordPress doesn't come with the SEO features, as it always requires plugins, and then it becomes a headache to choose the best plugin and install it and use it effectively.
Some plugins are paid, and some are free; it's your job to select the appropriate one as per your company requirements. Also, the most tedious task is to manage all these plugins.
According to the experts, outdated plugins are not secure to use, and chances of hacking are at a peak also, it slows the site. So, to avoid this type of situation, do some research before choosing any plugin.
HubSpot
HubSpot CMS includes on-page SEO tools that are by default integrated to blogs, landing pages, and website pages.
Whether you are creating a page for the first time, or editing content in HubSpot, you'll be able to optimize content for search from the very beginning and get your entire content displayed clearly in the search results.
Comparison
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Features |
HubSpot |
WordPress |
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On-page SEO |
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Optimize content for SEO |
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Content organization for search |
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Google Search Console Integration |
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Inbound link tracking |
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Competitor tracking |
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Marketing Analytics
Measuring your entire funnel is very important for data-driven selections. It's essential to keep your eyes on every step of the funnel, such as from the content you produce to generate contacts, customer satisfaction, and much more. You need to watch every piece of your funnel to take an idea of all the things. It enables you to specialize in doing what matters and what doesn't.
WordPress
WordPress permits limited access to content reporting such as page views and traffic. But due to huge competitions, marketers want a detailed report of everything for more in-depth analysis.
Some marketers still use WordPress and manage all the systems separately, which is both time-consuming as well as costly.
HubSpot
HubSpot CMS includes all the analytics you need to check the performance of your website and also helps to improve the ROI by increasing the site performance.
HubSpot upgrades its tools and provides more advanced analyzing and reporting features for your business. So, no need to use and manage any other tool. It’s an all-in-one platform.
Comparison
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Features |
HubSpot |
WordPress |
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Basic Analytics (sessions, page views, etc.) |
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Advanced Analytics |
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Contact Timeline & Tracking |
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Export Reports |
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Search Analytics |
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Social Media
Social media is the best platform to connect and interact with your clients effectively. Here you can market and share your content globally. You can utilize this medium to convey your message smoothly to your influencers.
It's made of the same things: pictures, video, copy, strategy, and storytelling. The differences are in the format of content and the platforms.
So, it's essential that the tool you are using to create and share your content must be the best one that optimizes and markets it and gets you involved in the conversation.
WordPress
You can use plugins natively to share your content on social media in WordPress, but you have to purchase other content optimization tools.
Also, you need to manage a set of tools for monitoring, tracking, and interacting purposes, which is pretty time-consuming.
HubSpot
Here you can share, monitor, and get involved in the conversation with clients on social media. It provides you with the feature to schedule your videos, social messages, awareness posts across networks.
To do all these tasks, you should become a HubSpot professional to manage and monitor all the hashtags & key trends effectively, which improves the performance.
Comparison
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Features |
HubSpot |
WordPress |
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Auto-publish content to social media |
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Monitor social media |
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Schedule and publish social messages |
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Social media analytics |
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Easy to Use
Easy to use can be described as an interface that is "friendly" to the user, which means it is not difficult to learn or understand. The simplicity of the tool is the most crucial reason why users choose that particular tool.
The popularity of any tool entirely depends upon how to ease that tool so that everyone can use it.
WordPress
WordPress's popularity is its simplicity and ease of use. With thousands of themes available, you can build and design a professional-looking website without having to learn how to code.
Here you have to use plugins for using advanced features, which are easy to install but choosing the right one and managing is a little bit tough
HubSpot
HubSpot was build to make it easy for clients to work efficiently. HubSpot is an optimized tool and offers a built-in marketing tool such as analytics, marketing automation, lead management, and more.
So, if you want a user-friendly tool for your website with a pre-built template and built-in marketing tools, then there is no need to think twice about HubSpot CMS; it is the best option.
Comparison
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Features |
HubSpot |
WordPress |
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Template editor |
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Themes |
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Form creation |
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A/B testing |
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The Final Say
Choosing the right CMS is an important decision. That's why professional marketers need to ensure that CMS has a strong foundation across speed, security, and stability. Without this solid foundation, the capabilities become far less critical.
From HubSpot vs its alternatives, HubSpot CMS is the best platform for marketers as there is no need to know coding or have the technical knowledge to use it.
The primary objective of HubSpot to helps marketers and business owners to create content, website and also promote that business without facing technical challenges.
HubSpot gives you a full growth platform to plan, create, and measure content and nurture visitors to turn them into customers. Want to avail HubSpot services? Feel free to contact us.
