HubSpot vs WordPress:Which CMS to Choose and Why?

Choosing the best CMS for your business can be a tough task, and shifting your website can be even more challenging. At present, many options are available such as ActiveCampaign, Hatchbuck, etc. that have numerous features and functionalities.

Selecting the best CMS depends on your business objective, resources, expectations of your clients and in some cases, your industry.

CMS (Content Management System) is the base of all businesses available online. So, inspect it properly and utilize it for the growth of your business.

The beauty of marketing is that if you properly execute your strategy, it will help to get your goal easily. There is nothing more frustrating than spending countless hours to create social media content and blog posts, but still getting zero eyeballs on any posts.

So for that, you need to develop a strategy to create great content, while simultaneously driving traffic to your website and targeting the right audience at the right time.

HubSpot Vs WordPress, though it is a very tough choice to make but after going through below mentioned features you will be able to make a wise choice to make a pick as per your specifications.

HubSpot vs WordPress: A Brief History

At first, it might seem tough to visualize the difference as both are the CMS and provides the same services , so before deciding which one is better for your business let’s compare and analyze it's features and tools.

HubSpot

Many people refer to the HubSpot platform as they know the benefits of using it in their business.

HubSpot not only helps you to manage a website and a blog but also provides you with marketing tools like social media, analytics, landing pages, and CTAs.

WordPress

WordPress is a PHP blogging software which has fully grown and significantly evolved over the years.

It is a popular CMS platform that is empowering not just blogs but enterprise-level websites as well. WordPress also includes marketing tools but it requires additional plugins which are not that cheap.

Face-Off: HubSpot vs. WordPress.

So, here we are comparing and examining these two platforms from the perspective of five essential and crucial factors those are:

  • Blog
  • SEO
  • Marketing Analytics
  • Social Media
  • Easy to Use

Blog

The blog is the most important thing on your site as it attracts potential customers. The first perspective of the blog is to provide valid information to the audience. It helps to grow a one-to-one relationship with every visitor.

It is a kind of online journal or informational website displaying information. Your blogging software should not only help you create great content but more importantly, optimize that content for getting found in the search.

WordPress

As I have already mentioned that WordPress was mainly built as a PHP blogging software, but after so much improvement, it has grown and currently provides many features that, depends on the theme and customizations you use.

It is also a bit technical to use where a person from an I.T. background can mostly manage and optimize the blogs. Blogging with Wordpress is easy, but if you want to optimize content or your entire site for search engines, it will require plugins.

HubSpot

In comparison, HubSpot was built from the ground-up for marketers and provides an interface that enables you to write, optimize, publish, and analyze blog content in one place.

With HubSpot, no plugins or extra software is required to serve great looking content on mobile, and optimize content for search engines -- it's all included.

Comparison

Features

HubSpot

WordPress

Mobile Optimized

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SEO Optimizer

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CTA Creation

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Content Collaboration

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Publish to Social Media

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Analytics

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Schedule Blog Post

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AMP Support

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SEO

There are many Content Management Systems (CMS) are present in the market, and they are designed in such a way that they can help you to create and publish your content smoothly.

But they don't help in generating traffic as they haven’t the feature of optimization as you all know that publishing a blog doesn’t mean you will get more visitors. Writing great content that's optimized for SEO purpose does the actual work.

WordPress

Wordpress doesn’t come with the SEO features, as it always requires plugins and then it becomes a headache to choose the best plugin and install it and use it effectively.

Some plugins are paid and some are free, it’s your job to select the appropriate one which your company requirement. Also, the most tedious task is to manage all these plugins.

According to the experts, outdated plugins are not secure to use, and chances of hacking are at peak also it slows the site. So, to avoid this type of situation kindly research before choosing any plugin.

HubSpot

HubSpot CMS includes on-page SEO tools which are by default integrated to blog, landing pages, and web site page.

Whether you are creating a page for the first time, or editing content in the HubSpot, you'll be able to optimize content for search from the beginning and get your complete displayed clearly in the search results.

Comparison

Features

HubSpot

WordPress

On-page SEO

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Optimize content for SEO

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Content organization for search

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Google Search Console Integration

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Inbound link tracking

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Competitor tracking

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Marketing Analytics

Measuring your entire funnel is very important for data-driven selections. It’s essential to keep eyes on every step of the funnel such as from the content you produce to generate contacts, for customer’s satisfaction, and much more. You need to watch every piece of your funnel to take an idea of all the things. It enables you to specialize in doing what matters and what doesn't.

WordPress

Wordpress permits limited access to content reporting such as page views and traffic. But due to huge competitions, the marketer wants a detailed report of everything for more in-depth analysis.

Some marketers still use WordPress and manage all the systems separately which is time-consuming as well as costly.

HubSpot

HubSpot CMS includes all the analytics you need to check the performance of your website and also helps to improve the ROI by increasing the site performance.

HubSpot upgrades its tools and provides more advanced analyzing and reporting features for your business. So, no need to use and manage any other tool. It’s an all-in-one platform.  

Comparison

Features

HubSpot

WordPress

Basic Analytics (sessions, page views etc)

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Advanced Analytics

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images

Contact Timeline & Tracking

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Export Reports

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Search Analytics

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Social Media

Social Media is the best platform to connect and interact with your clients effectively. Here you can market and share your contents globally. You can utilize this medium to convey your message smoothly to your influencers.

It's made of the same things: pictures, video, copy, strategy, and storytelling. The differences are in the format of content and the platforms.

So, it’s essential that the tool you are using to create and share must be the best one who not only optimizes and market it but also get involved in the conversation.

WordPress

You can use plugins natively to share your content on social media in Wordpress, but for content optimization, you have to purchase some other tools.

Also for monitoring, tracking and interacting purpose you need to manage a set of tools that is quite a time taking.

HubSpot

Here you can share, monitor and also can involve in the conversation with clients in social media. It provides you with the feature where you can schedule your videos, social messages, awareness posts across networks.

To do all these tasks, you should become a HubSpot professional. So that you can manage and monitor all the hashtags & key trends effectively which improves the performance.

Comparison

Features

HubSpot

WordPress

Auto-publish content to social media

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Monitor social media

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Schedule and publish social messages

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Social media analytics

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Easy to Use

Easy to use can be described as an interface that is "friendly" to the user, means it is not difficult to learn or understand. The simplicity of the tool is the most crucial reason why user choose that particular tool.

The popularity of any tool entirely depends upon how to ease that tool so that everyone can use it.

WordPress

WordPress’s popularity is its simplicity and ease of use. With thousands of themes available, you can build and design a professional looking website without having to learn how to code.

Here you have to use plugins for using advanced features which is easy to install but choosing the right one and managing is a little bit tough.

HubSpot

HubSpot was build to make it easy for clients to work efficiently. HubSpot is an optimized tool and offers a built-in marketing tool such as analytics, marketing automation, lead management and more.

So, if you want a user friendly tool for your website with a pre-built template and built-in marketing tools then no need to think twice choose HubSpot CMS, it is the best option.

Comparison

Features

HubSpot

WordPress

Template editor

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Themes

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Form creation

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A/B testing

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Final Consideration

Choosing the right CMS is an important decision, that's why professional marketers need to ensure that  CMS has a strong foundation across speed, security, and stability. Without this solid foundation, the capabilities become far less critical.

HubSpot CMS is the best platform for marketers as there is no need to know codings or have the technical knowledge to use it.

The primary objective of HubSpot to helps marketers and business owners to create content, website and also promote that business without facing the technical challenges. With one consistent interface,

HubSpot gives you a full growth platform to plan, create, and measure content and nurture visitors to turn them into customers.

Danish Wadhwa

Danish Wadhwa is a strategic thinker and an IT Pro, with more than 6 years of expertise in the digital marketing industry. He is more than a results-driven individual, who is well-versed in providing high-end technical support, optimizing sales and automating tools to stimulate productivity for businesses.

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