If you have a website, it goes without saying that you would want your web pages to rank higher on the SERPs. You would use SEO best practices and analytics or even hire a marketing agency to do it for you.
The SEO Marketing Software from HubSpot is exactly what you need to boost your website's visibility in search engines. HubSpot Tools can be quite helpful in various improving aspects of your website marketing and sales operations too.
HubSpot, being a pioneer in inbound marketing, also has a content optimization tool that can evaluate your pages for SEO enhancements. It's never been simpler to improve your content's search engine rankings than with HubSpot marketing software that has built-in SEO tools.
In this blog, let us see how HubSpot tools help enhance the content of your website through SEO recommendations and Topics SEO keywords tools.
What is the HubSpot SEO Tool?
The HubSpot SEO tool is a powerful tool for organic traffic that helps you optimize your overall SEO strategy. It gives you clarity on how well your website content is performing and helps you identify ways to improve its organic reach.
Before going further, keep in mind that even though HubSpot offers free SEO resources, you would need Marketing Hub Professional or Marketing Hub Enterprise account to access the keywords tool. The HubSpot CRM packages are quite affordable for small and big businesses. You might want to read this blog on HubSpot CRM pricing.
Features of HubSpot SEO Tool
HubSpot SEO tool can be rightly called a ‘gem' if you are looking to optimize your content.
Here are a few features of the same that will make you understand why it is so:
How to use the HubSpot SEO Tool?
HubSpot's SEO tools are easy to use: all you need to do is enter the title of your page and Hubspot will analyze it for you to see if it is SEO-friendly based on keyword density and readability score. You'll then receive tips on how you can improve it if necessary. Also, if you integrate Hubspot with your website, you can seamlessly manage and optimize your content, ensuring it aligns with SEO best practices.
You also have the option of editing the meta description, which appears in search engine results and should include relevant keywords that accurately describe your page.
The first thing to do is to log in to your HubSpot account, and navigate to:
Marketing > Website > SEO.
This is what the tool will look like:
Using HubSpot SEO Recommendations
Increasing your website's organic traffic is possible by employing the best SEO tactics. HubSpot's recommendation tool allows you to analyze a website or webpage and see what recommendations it suggests making.
A website that is not hosted on HubSpot can also have its pages scanned. On average, scanning takes three hours, though it might take as long as six hours for particularly complex websites.
Click the “Scan new URL” button in the top right corner to begin scanning a new domain. Simply type your website's address into the dialogue box and hit Scan URL to begin the scan.
If you'd like to scan a domain that you've already added, you can do so by selecting it from the Domain dropdown option. Select ‘Rescan Now' in the upper right corner. Click the Domain dropdown menu after the scan completes, and then choose a domain.
You can filter SEO recommendations using the following three factors, as shown in the image below: SEO categories, SEO impact, and Technical Difficulty.
Select the checkbox next to the category to categorically filter the recommendations.
Let us understand how to export recommendations. Choose Export suggestions from the Actions dropdown menu. Proceed to the dialogue box, choose a format from the File format dropdown, and then click Export.
A notification and an email will be sent to you, respectively, with a link to your export file. Set the domain that appears when you open the SEO tools. Then, select Make default domain from the Action dropdown menu.
In the domain dropdown, you'll now notice a star next to the default domain. Repeat this step for a different domain to adjust the default domain.
Simply select “Remove domain” from the Actions dropdown menu after clicking the dropdown arrow next to the scanned domain you want to delete a domain. A re-scan of a previously deleted domain's URL will bring it back into the system.
Creating Topics for SEO Strategy
Posting relevant content on your website is quite important to drive traffic to your website. However, just posting any content is not enough. With HubSpot content management system, you can plan your content strategy, identify topic clusters and create content that rank higher in search.
Utilizing the HubSpot software, you will be able to conduct keyword research as well as organize topics and subtopic keywords in accordance with the operations of your company. These subject areas are going to serve as the cornerstones for the material that you develop for both your website page and blog post. Additionally, with flexible HubSpot Service Hub pricing options, businesses of all sizes can access comprehensive customer service tools to enhance their overall content strategy and user experience.
By developing content in a hierarchical structure, you may assist search engines in better comprehending your site's subject matter. Using this method, you will almost certainly see an increase in traffic and rankings on Google searches.
Organizing Topics
In order to keep content organized, the following elements will be included in each topic:
Adding Topics
Here is what you need to do to add topics:
Your cluster related to the topic will resemble something like this:
Attaching Content
Move to the center where the topic is displayed, and then click Attach content URL.
Search for the page or blog post you want to attach in the Pillar Page search bar by name or URL, and then click the content that appears in your search results to attach it.
If it's a link to an external source, such as a website or blog post, select “Add external URL,” paste in the address, and select “Save.”
Adding Subtopic Keywords and supporting Content
It's time to add supporting content to your topic that is based on subtopic keywords now that you've linked a pillar page to your topic.
As you add supporting content, make sure that the subtopic content links back to the topic's pillar page by taking the additional steps listed below:
Once you have added all of the topics and subtopics you want to include in your blog and website, you are done with the job.
Ready to use the HubSpot SEO Tool?
Although improving content in accordance with SEO criteria is not simple, features of HubSpot software make it possible and simpler than anticipated. In addition to content optimization, you should use Hubspot for customer services tools for managing interactions and support requests efficiently. Although it may appear difficult, using the HubSpot tool and optimizing your content is simple if you understand what has to be done.
You can easily make your website visible in the competitive market where firms are always attempting to improve their digital marketing tactics by using this tool in the best possible way. The SEO tool from HubSpot also enables you to analyze your campaigns and take actionable steps to enhance performance.
Hopefully, the information above will make the HubSpot SEO tool clear to you. Utilize this fantastic tool to its fullest and create leads in an efficient manner. There are many other CMS software that you can use to build and promote your website, like WordPress. Read this blog on HubSpot vs. WordPress to find out what is a better CMS for you.
We should let you know that HubSpot is a free online tool if you are new to it. Do you need assistance with HubSpot?
Feel free to get in touch with us.