HubSpot is on a mission to replace the world's annoying, interruptive advertising ways with the kind of marketing that people love.
HubSpot is the most powerful, tightly integrated, and comprehensive marketing software available, putting personalized inbound marketing into the hands of any business.
Over 8,000 companies in 56 countries use the HubSpot software to create an inbound marketing experience to attract, nurture and convert leads into an accelerating stream of new customers and revenue.
It has been named one of the most promising, fastest-growing companies by Inc, Forbes, and Deloitte for the best possible reason: "Best Customer Results".
HubSpot's software does an exceptional job, collecting data from every part of the inbound marketing and sales funnel. Thus, it provides a robust set of marketing, sales, and services activities to boot.
Do you know another great thing about HubSpot? It plays nice with other platforms as well. It understands that joining forces with other solutions enables it to provide an even better customer experience. By using HubSpot Chrome extensions, you can efficiently perform the integrations without any hassle.
As part of its plan to make the lives of sales and marketing professionals easier, HubSpot offers its customers the ability to integrate their HubSpot software with innumerable solutions. These integrations fall into one of two categories:
- 1. Those built and supported by HubSpot
- 2. Those built and supported externally by HubSpot Connect partners
Solutions in the latter group have been certified for quality by the HubSpot team. They are offered by providers who share HubSpot's inbound philosophy and who have customers who already are using HubSpot.
While several dozen platforms integrate with HubSpot, we're going to share insights on how the HubSpot integrations can improve your sales and marketing.
Fortunately, the massive HubSpot ecosystem has spawned hundreds of tools that allow sales and marketing teams to execute more sophisticated inbound campaigns.
Although you cannot win with tools alone, by integrating other marketing and sales tools with the HubSpot platform, you give yourself a chance to distinguish your campaigns from all the other digital marketers that have joined the bandwagon.
To make this long list usable, we grouped the tools into categories by function:
Function of HubSpot Integration
- Video & Webinars
- Advanced Content Creation
- Workflow Automation
It allows you to make real-time conversations with your clients/prospects on site. Integrating Drift makes it easy to have leads live in two different systems.
The forms/chat data is automatically populated into your CRM for reps to take reference later.
Drift lives right on your website and integrates with HubSpot seamlessly. By using Drift, you can significantly increase your leads.
PandaDoc is a document automation and management software that allows for the quick and efficient creation of trackable documents that enable you to close more business.
PandaDoc integrates with HubSpot Sales so that you can easily pull contact info directly from the CRM into your contact. This allows for the quick creation of error-free contacts.
Anyone who has ever sent a contact with a typo will instantly see the value. PandaDoc also allows you to see the viewing activity of a contact.
That way, you can see if and when they viewed your proposal and where they spent their time on the document. The feature is pretty useful for refining contacts and closing deals.
When we need to run off a new document for a client or prospect, we go to the contact record in HubSpot, select the required template from the Pandadoc section, and hit create!
It couldn't be simpler as it reduces the amount of time it takes to create essential documents by hundreds of staff-hours monthly.
It creates templated proposals quickly and efficiently. It updates the deal stages and amounts. We can also see when people are opening our emails!
Accelerate your sales process. With the HubSpot CRM connected to Proposify, you can access all of your contacts and deals in the Proposify platform.
Proposify keeps track of your contacts and applies any changes automatically, speeding up your proposal creation process so that your reps can close the deals faster.
Salesforce CRM is a cloud-based customer relationship management system that helps improve the relationship with your customer.
HubSpot and Salesforce's integration is a bridge between your marketing database and your sales database, allowing activity and information to move seamlessly between the two.
With the HubSpot Salesforce integration, your sales team will consistently have the most up-to-date leads from your marketing team. Your marketing team will know the latest information on those opportunities.
5. Seventh Sense
Seventh Sense allows us to send emails in a "window" of time, with each recipient receiving their email at the optimal time, based on their previous interactions with our emails or website.
Email deliverability is a huge challenge for digital marketers. The most crucial factor in deliverability is engagement and simply tweaking subject lines where days of the week aren't enough.
Seventh Sense delivers emails to the individuals at the best time based on their habits and patterns of use. It's different than many tools – it doesn't just make work easier, it makes the job better.
6. Survey Monkey
SurveyMonkey empowers companies to build quick surveys to gather real-time insights from their database.
Giving companies the ability to get real-time feedback from prospects and customers, it allows organizations to make better business decisions and address customer issues at a much faster rate.
Through this integration, you can pass data related to specific customers and create custom contact properties.
It allows you to send automated campaigns based on survey responses or other collected data that may not have been already available in HubSpot.
7. Facebook Ads
It provides B2B lead generation. Here you can easily find the total ad spend and the CTR rates without logging into Facebook. Through the HubSpot Ads add on, you can attribute leads to the same Facebook campaign ad set and ad creative.
From event registration to payment collection and even name tag printing, EventBrite has everything you need to maximize the ROI for all your client's events.
With HubSpot integration, you can collect leads into HubSpot, track who's registering for (and attending) your events, and more quickly you can communicate with your registrants before and after the event.
It also provides the platform to set up workflows for customized event reminders and follow-ups.
9. Gravity Forms
It is a WordPress Plugin that allows for effortlessly styled forms. The plugin enables us to tie in our clients' current standard or conditional forms directly with specific lists in Hubspot.
HubSpot allows us to easily put these contacts into workflows and get them into a nurturing campaign.
Bitly is a web-based service that allows you to customize shortened URLs. It also allows users to track performance on specific links.
HubSpot makes it easy to integrate with Bitly – just log into the Bitly account you want to connect to a specific HubSpot portal and prompt HubSpot to request access via the social media settings panel.
This tool makes it easy to create effective landing pages quickly.
Landing pages are used in multiple ways in content marketing and automation. By integrating Unbounce with Hubspot, a company can create a good landing page very conveniently.
The tool can get rapid insights from a day to day perspective. It seamlessly integrates with HubSpot — as if someone has insider knowledge!
Being able to select custom rules and segments with Google Analytics is a huge plus too. We love that we can view HubSpot data right next to Google Analytics data.
TrenDemon is a content marketing attribution and personalization platform that helps marketers to understand, align and automatically improve the impact of their efforts on sales.
It tracks how people convert on your website–what pages they visit that drive conversion, and then automates the presentation of content to web visitors based on what is most likely to get them to take the next step based on that data.
We have our idealized buyer's journey–TrenDemon shows us what a real buyer's journey is and helps us optimize it.
HotJar allows us to capture user interactions with our website via heat maps, recordings, lead funnels, and surveys. Like all good things in HubSpot, HotJar integrates its polls into HubSpot to help gain customer data insights.
The information from the polls gets added to the contact timeline. Here leads create an opportunity for marketers to learn more about their visitors outside of the usual fields in HubSpot.
This visitor feedback leads to building personalized email marketing campaigns.
CallRail allows us to plug another analytics hole for inbound phone calls. Many times the effectiveness of campaigns is only measured with online forms.
It drives personalized website and eCommerce experiences that maximize engagement, capture lead, and sales by integrating with HubSpot's smart list segmentation. Yes! HubSpot CMS integration will make your task effortless and increase sales.
Videos & Webinars
Wistia is a video hosting platform with built-in analytics and inbound marketing tools. It provides more appearance customization than a standard YouTube embedded video, allowing us to tailor the video content experience on our website better.
The integration allows analytics and lead generation data to be shared directly with HubSpot. The value is in building and tracking video campaigns as if it were just another component of the built-in HubSpot suite.
TwentyThree allows you to take your video marketing to an entirely new level with analytics, video viewing data, and your video promotion strategy.
It has a super powerful API toolkit that allows you to build video into nearly every aspect of your website and elsewhere, all while maintaining brand aesthetics.
TwentyThree integrates with HubSpot through contact specific video viewing properties. The integration allows you to segment data by a percentage of the videos watched and the particular video watched.
All in all, the integration is supercharged to help you understand how your audience is engaging with your video.
ReadyTalk is user friendly and intuitive to use. It is easy to connect with and is very knowledgeable too.
ReadyTalk integrates seamlessly with HubSpot, making it easy to create registration pages and confirmation emails with access details.
Webinar attendee information synchronizes immediately after the webinar is created; it automatically sends the follow-up emails and creates webinar reports.
It's an opportunity to host webinars for marketing. It allows us to automatically collect the data from GoTo (registrants, attendees, etc.) and sync it with HubSpot. We can also follow up with attendees based on whether or not they attended.
Advanced Content Creation
Beacon makes the ebook and content creation process infinitely manageable, mainly if you or your client publish your blog through the HubSpot COS.
In addition to offering templates for different kinds of ebooks/content offers, it has a sort of drag-and-drop wizard interface that makes it easy to use, especially for someone who is not tech-savvy.
Zapier is an online automation tool that connects you with the favorite apps such as Gmail, Slack, MailChimp, and over 1,000 more. You can combine two or more apps to automate repetitive tasks without coding or relying on developers to build the integration.
Zapier is a workflow automation tool that enables HubSpot CRM users to send data seamlessly between the sales tool and over 750 other applications.
If you're generating contacts in another app, it will automatically send them to HubSpot, so your email list is updated, pristine, and accurate in real-time.
If you're not using it, you should start today! It is a leading CRM and a potent marketing tool that allows you to track and segment customers so that you can market to the correct audience every time.
Make the most out of your marketing efforts by directly connecting your tool to HubSpot! Actively gather, update, and market to your most valuable customers and convert them into Leads.
The customer data, order data, sales history, abandoned cart data, and many more get automatically synced to the HubSpot portal. This allows for marketing campaigns and workflows with pinpoint accuracy!
The HubSpot Integration takes information from the website and syncs it to HubSpot. Which helps increase online sales from new customers and increase repeat sales from existing customers.
The connector passes all customer and order data on an ongoing basis with a sync schedule that you can control. Your HubSpot is as valuable as the information it contains.