What is HubSpot and What you can do with it ?

HubSpot is the best business automation tool which supports inbound marketing. This tool has revolutionized the world of marketing by providing various features. HubSpot is known for its robust concepts of inbound marketing.

HubSpot is a platform that allows business promotions and manage marketing efforts by effectively controlling the sales processes. The foremost priority of HubSpot is to fulfill the requirements of their clients and facilitate them the best service.

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HubSpot also has a HubSpot Academy where you can learn various things about Sales and Marketing and also possess an expertise in Inbound Marketing. HubSpot Academy is a great place to learn and expand your knowledge.

According to Forbes, HubSpot started the company by targeting small companies only but "moved steadily upmarket to serve large businesses of up to 1000 employees”.

 

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History and Purpose of HubSpot

HubSpot’s Growth Stack includes CRM and sales enablement tools, but the foundation of the Growth Stack is HubSpot Marketing.

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HubSpot Marketing allows organizations to bring all the tools they use to support their marketing under one umbrella that shares the same data.

It includes everything a marketer needs to generate more traffic, convert website visitors into leads, and “close the loop” to deliver a measurable ROI. Below is a summary of HubSpot Marketing functionality.

HubSpot provides tools for social media marketing, content management, web analytics, landing pages and search engine optimization. The tool has integration features for Salesforce, SugarCRM, NetSuite, Microsoft Dynamics CRM and others and also third-party services such as templates and extensions.

Additionally, HubSpot offers consulting services and an online resource academy for learning inbound marketing tactics.

It also hosts user group conferences, inbound marketing and certification programs. HubSpot promotes their inbound marketing concepts through their own marketing and has been called "a prolific creator of content" such as blogs, social media, and webinars.


The HubSpot Achievements

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Glassdoor has awarded HubSpot with the title “Best Place To Work in 2019:

HubSpot has been named as a winner of the annual Glassdoor Employees’ Choice Awards, a list of the Best Places to Work in 2019.

The Employees’ Choice Awards program, now in its 11th year, is based on the feedback of employees who have voluntarily and anonymously shared on Glassdoor about their jobs, the workplace, and HubSpot as a company.

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To determine the winners of the awards, Glassdoor evaluates all company reviews shared by employees over the past year.

These reviews rate their satisfaction with the company overall, and key workplace factors like career opportunities, compensation and benefits, culture and values, senior management and work/life balance.

HubSpot: Awarded as the Number One Best Product for Marketers in G2 Crowd Best Software Awards 2019:

HubSpot is a software that allows business promotions and manage their marketing efforts with controlling the sales processes. The foremost priority of HubSpot is to fulfill the requirements of their clients and facilitate them the best service.

Offering robust features, HubSpot was also awarded as the 3rd Best Product for Mid-Market, and the 9th Best Software Company overall.

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With over 45,000 software companies on G2, HubSpot’s recognition on all three lists is an exceptional achievement, and one that can only be earned through the endorsement of its users.

HubSpot is Recognized as a December 2018 Gartner Peer Insights Customers’ Choice for CRM Lead Management:

HubSpot is excited to share that it was named a December 2018 Gartner Peer Insights Customers’ Choice for CRM Lead Management. Gartner defines CRM Lead Management as:

"The process of capturing leads, tracking their activities and behavior, qualifying them, giving them constant attention to make them sales-ready, and then passing them on to the sales team."

“Now HubSpot is shifting from a suite of applications to a platform company, and the free CRM sits at the heart of that platform. It powers the Marketing Hub, Sales Hub, and Service Hub, allowing all customers to deliver a unified customer experience.”

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Inbound Marketing with HubSpot

Inbound Marketing is the process to attract customers by using helpful and relevant content. It further helps you in adding value to your customer's buyers journey.


There are three stages that are included in the inbound methodology of HubSpot. It focuses on the main steps about how to attract, engage and delight the customers towards your organization.

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With the help of HubSpot’s inbound marketing strategies, you can quickly build credibility, trust, and momentum. By using this methodology, all your potential customers can find your channels via search engines, blogs, and social media.

By using inbound marketing, you need not struggle for your potential customers because all the content added over the site will resolve all the problems that are commonly faced by the customers.

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According to the business perspective, if you want to provide energy and fuel to your business growth, then you need to make your customers happy. It is only possible by aligning your team members around an inbound approach.

HubSpot: A Perfect Tool for Today’s Marketers

Still confused whether to choose HubSpot or not?

Take a look below at its featuring points which will clear your doubts regarding HubSpot.

This tool is the best if you want to-

  • Optimize and analyze your campaign effectiveness.
  • Delight and attract more customers
  • Manage your customers and prospects effectively
  • Use only one tool for your support teams, sales, and marketing.
  • Increase the leads to your website.

Hubspot Home Page Features

Now, let’s learn about some elements of Hubspot.

1. Setting

Do you want to create or manage your existing blog? Blog setting feature will help you in performing a specific activity. By using this feature, you can easily set defaults for language setting, blog root URL, subscription, comments, etc.

2. Dashboard

All your analytics and blog posts can easily be viewed on the dashboard. By accessing the panel, you can efficiently manage blog details like authors, setting and tags. This feature includes Analyze tab and Manage tab.

By selecting Analyze tab, the performance of your blog can easily be viewed. You can also view the recent blog post-performance, blog post subscribers and viewers. To analyze various time frames, you need to click on reports to see data.

You also need to sort specific data types by selecting the column title.

By selecting on Manage tab, you get the privilege to access the blog post which also includes published, archived, scheduled and draft posts. This will also help you in creating a new blog post.

If you want to manage more than one blog in HubSpot, then you need to select a blog name drop-down menu. For the selection of one particular blog, click on the start icon.

Including this, you can view your comments, authors, and tags on sidebar navigation.

3. Posts

Are you facing problem in creating and editing new blog posts? This feature of HubSpot will help you in displaying information like a topic, date, author, etc. HubSpot also has draft mode editor which help you in maintaining focus on the content.

4. Comments

By using blog comment dashboard, you can easily moderate and review blog comments. It is important to get approval for your comments before displaying on your live blog. In Form tool, the creation of comments form is done automatically for each blog which is created by you.

5. Listing page

If you want to gather all your posts, then you can do blog listing. To publish the date and arrange all your blog posts you may use this feature.

By clicking on view blog option, you can quickly view your live listing pages on your blog dashboard. Listing of pages is done on the basis of blog templates and blog options which appear in your setting.

6. Subscription

By using HubSpot, blog subscriber form is created automatically. If you want to maintain blog notification frequency options, you need to customize this form. The frequency of blog notification emails can be managed and published appropriately.


You can also enhance your knowledge about how to add a blog subscription field in a form.

After Reading the above mentioned details about HubSpot & it’s contribution hope there would be no need for you to search more on “What is HubSpot?”. Hubspot is a leading brand and is gaining popularity with every passing day.

Now, let me make you familiar with its powerful and effective features.

Features & Tools

Basically there are five main tools present in HubSpot.

  • Marketing
  • Sales
  • Automation
  • Services
  • Reporting

To capture the essence of HubSpot's culture and process you need to go through all of these tools. So here is a detailed explanation of all these tools.

Marketing

hubspot-platform-300x239Marketing has evolved tremendously over the last decade due to changes in customer behavior. HubSpot is the answer to those changes. It is a multipurpose software having numerous tools that helps businesses to achieve their goal.

Have a look to it’s tremendous features.

Website Builder

HubSpot provides the ability to design, build, host and modify a website without the help of a designer or IT support.

If you can drag and drop with a mouse, then you can build a website. Further, the website builder makes it easy to personalize content for every visitor and publish content that is optimized for mobile.

Template_Builder___HubSpot-3After your new website is launched, HubSpot provides a report card for each website page and offers recommendations to improve your website's performance in search engines.

Blog

Blogging can be an integral step to a company’s inbound marketing strategy. Companies that share their thoughts via a blog encounter three times more website visitors per month within a year and four times more leads per month per annum.

HubSpot marketing software makes it easy to create and publish blog content. More importantly, though, HubSpot makes it easier to grow an audience for your content by optimizing it with recommended keywords.

manage-blog-dash (1)It then provides the ability to capture data and measure the impact of each piece of published content.

Keywords

HubSpot helps you discover, organize and track the keywords that drive your organic search results. Further, you can benchmark your rankings against your competitors and get keyword suggestions and on-page SEO advice.

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Ads

If you are using Google AdWords, Facebook Ads or LinkedIn Sponsored Updates as a part of your marketing strategy, HubSpot’s add-on provides the facility to measure impressions, clicks, leads, customers and actual ROI of your ad campaigns.

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Calls-to-Action (CTAs) & Landing Pages

Increasing traffic to your website is great, but converting those visitors into qualified leads is more important. CTA buttons for marketing offers can give any website improved lead capture functionality.

CTA buttons drive visitors to custom landing pages that can be designed, built and added to your website in minutes without the help of IT Support or a designer.

Marketing-LandingPages-2CTAs and landing pages can be customized for each unique user experience based on a variety of contact properties.

Real-time traffic and conversion data allow you to analyze results, perform A/B testing, and optimize the tools to improve future performance.

Lead/List Management & Segmentation

The marketing data of many organizations is “siloed” within the many disparate marketing tools they use. Some of their data reside in their email tool; some are in their CRM, and some are their social media management tool.

HubSpot allows you to store all your leads and marketing data in one integrated database. This allows you to easily view all your contact interactions, score leads based on these interactions, and prioritize data for future marketing activities.

list-seg-800Further, detailed list of segmentation capabilities facilitate truly personalized marketing campaigns.

Email Marketing

Achieve improved deliverability and response when you create easy-to-design and execute personalized email campaigns.

HubSpot’s best-in-class analytics help you track the effectiveness of each campaign and optimize them for enhanced future performance.

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Marketing Automation

Automation allows marketers to accomplish more with fewer resources and in less time. 64% of marketers said that they saw the benefits of using marketing automation within the first six months of its implementation.

HubSpot’s marketing automation helps marketers to design, build and execute personalized prospect engagement workflows that are triggered on form submissions, website page revisits, content views, etc.

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Automated responses can be crafted for the various prospect activity and alerts can be set up to facilitate the next-best-step in the sales process.

Social Inbox

HubSpot helps you increase your social media activity and improve your social interactions without investing more time and effort. Postings to multiple networks can be planned, written, scheduled and monitored with just a few clicks.

socinbFurther, every social media interaction can be tracked and monitored in the marketing database and you’ll never miss an opportunity to engage with your market.

Sales

Calling_4Sales is directly tied to revenue, and what number the company needs to hit for the month, quarter, or year. While Marketing’s job is to pass the qualified leads, it's ultimately sales that will help turn them into customers.

With that in mind, the sales tools you should use are important to each stage below and we'll walk through the essential tools you need.

Customer Relationship Management (CRM):

Your CRM, or contact database, is at the center of where all your sales and marketing effort resides. The best advantage of CRM is that it is free and easily available in market. There are no limitations on contacts addition.

Any leads generated from marketing should be seamlessly connected, and synced, into your CRM so that sales has all the contact details needed to talk to a potential prospect.

With HubSpot CRM you can grow your traffic, convert leads, and improve ROI as it aims to provide tools for social media marketing, content management.

Conversations_HeroAlso, your customers can easily communicate with you, tracks your deals, performance, analyze the sales of the company in a more accurate view of your revenue gains. It can quickly integrate with any other tools without any complexity.

‘HubSpot CRM’ is one of the leading CRM apps currently available in the market and also a winner of Expert’s Choice Awards for 2018.

Email Templates & Follow-up

Reaching out to leads with relevant, and timely communications separates you from getting a response, versus your email being ignored. Your sales team should have an easy way of following-up with leads, based on the product or services they are interested in.

template-step-optionsSales is no longer about picking up a phone and dialing-down a call list. Instead, email templates and follow-up help you provide relevant information at the right time.

Scheduling Meetings

Scheduling meetings can be a hassle. There’s a lot of back-and-forth between your teams and the prospective buyers to find the right time.

The feature of scheduling meetings can eliminate the hassle and let your prospects book time in your calendar when you’re free. Schedule more meetings, without any worries.

Scheduling_meeting_with_contactUltimately, your goal should be to reduce the back-and-forth of scheduling, and book more meetings for your sales team. Based on this, make sure the tool you select integrates with the calendar application your team uses regularly.


Let the individual decides when they're free for meetings, and when they're not.

Allow your sales team to mark their calendar busy, and set their calendar so they can have time to talk to all their leads, and get appropriate time in-between for any notes, follow-up and a break.


Give the prospect or lead multiple options. Ideally the ‘Meetings’ icon will display multiple options for times you can meet so they can easily find the best time that also well integrates with the calendar.

Automation

hubspot-workflows-screenshotAutomation, it's extremely simple to set up and a completely unique process. Marketing automation is a software and its motive is to automate the marketing actions.

In marketing it is obvious to automate repetitive tasks such as emails, social media, and other website actions many times. Marketing automation makes these tasks easier. You can select your conditions, then add email messages as steps.

You can easily add as many email messages as you’d like to a workflow, set the amount of time you want in between emails (down to the minute), and analyze your results as the information flows in.

You also can weed out all your unqualified leads, thus, you aren't wasting any time in the process.

The effective WorkFlows

HubSpot Workflows, combines your segmentation marketing with your lead nurturing campaign. Workflow is a powerful new tool in HubSpot that makes nurturing your leads, managing your pipeline, and makes automating your marketing incredibly easy.

They allow you to understand where your leads are in the decision making process, and what you need to do to make the sale. So what are HubSpot Workflows? How do you use them? Well, you will get your answer here!

Create-a-deal-and-alert-a-salespersonWorkflows are a HubSpot tool that works very closely with the lead segmentation tool so that you can create super-specific segmented lists that you can use to easily push leads through the sales funnel. You can create emails to send immediately to all your new leads.

You can even get rid of leads if you just despise it so much. With Workflows, the possibilities are endless. It has to be the most dynamic aspect of the HubSpot system, all without lifting a finger!

Services

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Service Hub is the latest feature of HubSpot and based on its studies, and research, HubSpot identified profound changes in customer behavior. It helps to collect feedback of your clients and according to that improve the services.

It also facilitates the support service and live chat on which you can directly consult with the expert for your queries related to HubSpot tools.

Tickets

Here customer can raise tickets for any query or issues related to HubSpot. The ticket generated is assigned to the member of the HubSpot team that is organized and prioritized, and tracked in a central location.

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Feedback

As you all know clients are the boss so it is very important to take feedback from your clients on regular basis. It will not only build faith in your customers but also helps you to improve your service according to your clients.

Customr feedback home FINAL for webHubSpot’s foremost priority is ‘Client Satisfaction’.

Live Chat

It is the another form of support service where client can communicate with the support team in real time. It personalizes the customer service conversations with the clients, live on your website.

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Reporting

The “Holy Grail” of marketers has always been the ability to build accurate lead attribution and marketing ROI reports. 43% of marketers say proving the ROI of their marketing activities is their top marketing challenge.

Marketers that calculate ROI are two times likely to receive higher budgets.

MQLs_by_sourceDemonstrating marketing’s impact on the bottom line is in reach with HubSpot because of its integrated database and the ability to create custom reports that track virtually any metric and data point.

Last Say

HubSpot is a proven, powerful tool to help you manage your marketing strategy and move your leads through the marketing and sales funnels.

HubSpot is one of the best marketing tools of today. However, it’s important to understand that it’s just —a tool. Marketing software, in and of itself, will not magically improve your marketing results.

But combining it with a well-planned marketing strategy and a team of talented marketers to execute the strategy, will give you an advantage to be ahead in the competition.

Danish Wadhwa

Danish Wadhwa is a strategic thinker and an IT Pro, with more than 6 years of expertise in the digital marketing industry. He is more than a results-driven individual, who is well-versed in providing high-end technical support, optimizing sales and automating tools to stimulate productivity for businesses.

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