HubSpot is the best business automation tool that supports inbound marketing. This tool has revolutionized the world of marketing by providing various features. HubSpot is known for its robust concepts of inbound marketing.
HubSpot is a platform that allows business promotions and manages marketing efforts by effectively controlling the sales processes. The HubSpot marketplace's foremost priority is to fulfill their clients' requirements and facilitate the best service.
HubSpot also has a HubSpot Academy where you can learn various sales and marketing tactics and possess expertise in Inbound Marketing. HubSpot Academy is a great place to learn and expand your knowledge.
According to Forbes, HubSpot started the company by targeting small companies only but "moved steadily upmarket to serve large businesses of up to 1000 employees".
History and Purpose of HubSpot
HubSpot's Growth Stack includes CRM and sales enablement tools, but the Growth Stack foundation is HubSpot Marketing.
HubSpot Marketing allows organizations to bring all the tools they use to support their marketing under one umbrella that shares the same data.
It includes everything a marketer needs to generate more traffic, convert website visitors into leads, and "close the loop" to deliver a measurable ROI. Below is a summary of HubSpot Marketing functionality.
HubSpot provides tools for social media marketing, content management, web analytics, landing pages, and search engine optimization. The software suite has integration features for Salesforce, SugarCRM, NetSuite, Microsoft Dynamics CRM, third-party services such as templates and extensions, and others.
Additionally, HubSpot offers consulting services and an online resource academy for learning inbound marketing tactics.
It also hosts user group conferences, inbound marketing, and HubSpot certification programs. HubSpot promotes their inbound marketing concepts through its marketing and has been called "a prolific creator of content" such as blogs, social media, and webinars.
The HubSpot Achievements
Glassdoor has awarded HubSpot with the title “Best Place To Work in 2019:
The Employees' Choice Awards program, now in its 11th year, is based on the feedback of employees who voluntarily and anonymously shared their experience of jobs, the workplace, and HubSpot as a company on Glassdoor.
To determine the awards' winners, Glassdoor evaluates all company reviews shared by employees over the past year.
These HubSpot reviews rate their satisfaction with the company overall and key workplace factors like career opportunities, compensation and benefits, culture and values, senior management, and work/life balance.
HubSpot: Awarded as the Number One Best Product for Marketers in G2 Crowd Best Software Awards 2019:
HubSpot is a software that allows business promotions and manage their marketing efforts with controlling the sales processes. The foremost priority of HubSpot is to fulfill the requirements of their clients and facilitate the best service.
With over 45,000 software companies on G2, HubSpot's recognition on all three lists is an exceptional achievement and can only be earned through its users' endorsement.
HubSpot is Recognized as a December 2018 Gartner Peer Insights Customers’ Choice for CRM Lead Management:
HubSpot is excited to share that it was named a December 2018 Gartner Peer Insights Customers' Choice for CRM Lead Management. Gartner defines CRM Lead Management as:
"The process of capturing leads, tracking their activities and behavior, qualifying them, giving them constant attention to make them sales-ready, and then passing them on to the sales team."
"HubSpot has shifted from a suite of applications to a growth platform, and the free CRM sits at its heart. It powers the Marketing Hub, Sales Hub, and Service Hub, allowing all customers to deliver a unified customer experience."
Inbound Marketing is the philosophy to attract customers by using helpful and relevant content. It further helps you in adding value to your customer's buyer's journey.
Three stages are included in the inbound methodology of HubSpot. It focuses on the main steps about how to attract, engage and delight the customers towards your organization.
With the help of HubSpot's inbound marketing strategies, you can quickly build credibility, trust, and momentum. Using this methodology, all your potential customers can find your channels via search engines, blogs, and social media.
Using inbound marketing, you need not struggle for your potential customers because all the content added over the site will resolve all the customers' problems.
According to the business perspective, if you want to provide energy and fuel to your business growth, you need to make your customers happy. It is only possible by aligning your team members around an inbound approach.
Prefer reading: All You Need to Know about Inbound Marketing Automation
HubSpot: A Perfect Tool for Today’s Marketers
Please take a look below at its featuring points that will clear your doubts regarding HubSpot.
This tool is the best if you want to-
- Optimize and analyze your campaign effectiveness.
- Delight and attract more customers
- Manage your customers and prospects effectively
- Use only one tool for your support teams, sales, and marketing.
- Increase the leads to your website.
Prefer reading: 7 must-have CRM Features for Marketers
HubSpot Home Page Features
Now, let’s learn about some elements of HubSpot.
Do you want to create or manage your existing blog? The blog setting feature will help you in performing a specific activity. Using this feature, you can easily set defaults for language setting, blog root URL, subscription, comments, etc.
You can access your blog analytics with one click on the dashboard. By accessing the panel, you can efficiently manage blog details like authors, settings, and tags. This feature includes Analyze tab and Manage tab.
By selecting Analyze tab, you can easily view the performance of your blog. You can also view the recent blog post-performance, blog post subscribers, and viewers. To analyze various time frames, you need to click on reports to see data.
You also need to sort specific data types by selecting the column title.
By selecting the Manage tab, you can access the blog post, including published, archived, scheduled, and drafted posts. This will also help you in creating a new blog post.
If you want to manage more than one blog in HubSpot, then you need to select a blog name drop-down menu. For the selection of one particular blog, click on the start icon.
Including this, you can view your comments, authors, and tags on sidebar navigation.
Are you facing problems in creating and editing new blog posts? This feature of HubSpot will help you in displaying information like a topic, date, author, etc. HubSpot also has a draft mode editor, which enables you to maintain focus on the content.
By using the blog comment dashboard, you can quickly moderate and review blog comments. It is essential to get approval for your comments before displaying them on your live blog. In the Form tool, the creation of comments form is done automatically for each blog you created.
5. Listing page
If you want to gather all your posts, then you can do blog listing. To publish the date and arrange all your blog posts you may use this feature.
By clicking on view blog option, you can quickly view your live listing pages on your blog dashboard. Listing of pages is done on the basis of blog templates and blog options which appear in your setting.
By using HubSpot, a blog subscriber form is created automatically. If you want to maintain blog notification frequency options, you need to customize this form. The frequency of blog notification emails can be managed and published appropriately.
You can also enhance your knowledge about how to add a blog subscription field in a form.
After Reading the details mentioned above about HubSpot & its contribution hope, there would be no need for you to search more on "What is HubSpot?". HubSpot is a leading brand and is gaining popularity with every passing day.
Now, let me make you familiar with its powerful and useful features.
Features & Tools
There are five main tools present in HubSpot.
To capture the essence of HubSpot's culture and the process, you need to go through all of these tools. So here is a detailed explanation of all these tools.
Marketing has evolved tremendously over the last decade due to changes in customer behavior. HubSpot is the answer to those changes. It is a multipurpose software having numerous tools that help businesses to achieve their goal.
Please have a look at its remarkable features.
HubSpot provides the ability to design, build, host, and modify a website without the help of a designer or IT support.
If you can drag and drop with a mouse, then you can build a website. Further, the website builder makes it easy to personalize content for every visitor and publishes mobile-optimized content.
After you launch your new website, HubSpot provides a report card for each website page and offers recommendations to improve your website's performance in search engines.
Blogging can be an integral step to a company's inbound marketing strategy. Companies that share their thoughts via a blog encounter three times more website visitors per month within a year and four times more leads per month per annum.
HubSpot marketing software makes it easy to create and publish blog content. More importantly, HubSpot makes it easier to grow an audience for your content by optimizing it with recommended keywords.
It then provides the ability to capture data and measure the impact of each piece of the published content.
HubSpot helps you discover, organize and track the keywords that drive your organic search results. Further, you can benchmark your rankings against your competitors and get keyword suggestions and on-page SEO advice.
If you are using Google Ads, Facebook Ads, or LinkedIn Sponsored Updates as a part of your marketing strategy, HubSpot's add-on provides the facility to measure impressions, clicks, leads, customers, and actual ROI of your ad campaigns.
Calls-to-Action (CTAs) & Landing Pages
Increasing traffic to your website is excellent, but converting those visitors into qualified leads is more important. CTA buttons for marketing offers can give any website improved lead capture functionality.
CTA buttons drive visitors to custom landing pages that can be designed, built, and added to your website in minutes without the help of IT Support or a designer.
CTAs and landing pages can be customized for each unique user experience based on various contact properties.
Real-time traffic and conversion data allow you to analyze results, perform A/B testing, and optimize the tools to improve future performance.
Lead/List Management & Segmentation
The marketing data of many organizations is "siloed" within the many disparate marketing tools they use. Some of their data reside in their email tool, some are in their CRM, and some are their social media management tool.
HubSpot allows you to store all your leads and marketing data in one integrated database. This will enable you to view all your contact interactions easily, score leads based on these interactions, and prioritize data for future marketing activities.
Further, a detailed list of segmentation capabilities facilitates truly personalized marketing campaigns.
Achieve improved deliverability and response when you create easy-to-design and execute personalized email campaigns.
HubSpot's best-in-class analytics help you track each campaign's effectiveness and optimize them for enhanced future performance.
Automation allows marketers to accomplish more with fewer resources and in less time. 64% of marketers said they saw the benefits of using marketing automation within the first six months of its implementation.
HubSpot's marketing automation helps marketers to design, build and execute personalized prospect engagement workflows that are triggered on form submissions; website page revisits, content views, etc.
You can craft automated responses for various prospect activities, and alerts can be set up to facilitate the next-best-step in the sales process.
HubSpot helps you increase your social media activity and improve your social interactions without investing more time and effort. Postings to multiple networks can be planned, written, scheduled, and monitored with just a few clicks.
Further, every social media interaction can be tracked and monitored in the marketing database, and you'll never miss an opportunity to engage with your market.
Sales is directly tied to revenue and what number the company needs to hit for the month, quarter, or year. While Marketing's job is to pass the qualified leads, it's ultimately the sales team that helps turn them into customers.
With that in mind, the sales tools you should use are essential to each stage below, and we'll walk through the necessary tools you need.
Customer Relationship Management (CRM):
Your CRM, or contact database, is at the center of where all your sales and marketing effort resides. The best advantage of CRM is that it is free and readily available in the market. There are no limitations on contact addition.
Any leads generated from marketing should be seamlessly connected and synced into your CRM so that sales has all the contact details needed to talk to a potential prospect.
With HubSpot CRM, you can grow your traffic, convert leads, and improve ROI as it aims to provide tools for social media marketing, content management.
Also, your customers can easily communicate with you, tracks your deals, performance, analyze the sales of the company in a more accurate view of your revenue gains. It can quickly integrate with any other tools without any complexity.
'HubSpot CRM' is one of the leading CRM apps currently available in the market and also a winner of Expert's Choice Awards for 2018.
Prefer reading: HubSpot CRM Alternatives: Expectations vs Reality
Email Templates & Follow-up
Reaching out to leads with relevant and timely communications separates you from getting a response versus your email being ignored. Your sales team should have an easy way of following-up with leads based on the product or services they are interested in.
Sales is no longer about picking up a phone and dialing-down a call list. Instead, email templates and follow-up help you provide relevant information at the right time.
Scheduling meetings can be a hassle. There's a lot of back-and-forth between your teams and the prospective buyers to find the right time.
The feature of scheduling meetings can eliminate the hassle and let your prospects book time in your calendar when you're free. Schedule more appointments without any hassle.
Ultimately, your goal should be to reduce the back-and-forth of scheduling and book more meetings for your sales team. Based on this, make sure the tool you select integrates with the calendar application your team uses regularly.
Let the individual decides when they're free for meetings and when they're not.
Allow your sales team to mark their calendar busy, and set their calendar so they have time to talk to all their leads and get appropriate time in-between for any notes, follow-up, and a break.
Give the prospect or lead multiple options. Ideally, the 'Meetings' icon will display multiple times for meetings to quickly find the best time that integrates with the calendar.
It's effortless to set up and is a unique process. Marketing automation is software, and its motive is to automate marketing actions.
In marketing, it is obvious to automate repetitive tasks such as emails, social media, and other website actions many times. Marketing automation makes these tasks easier. You can select your conditions, then add email messages as steps.
You can easily add as many email messages as you'd like to a workflow, set the amount of time you want in between emails (down to the minute), and analyze your results as the information flows in.
You also can weed out all your unqualified leads; thus, you aren't wasting any time in the process.
The effective Workflows
HubSpot Workflows combines your segmentation marketing with your lead nurturing campaign. Workflow is a powerful new tool in HubSpot that makes nurturing your leads, managing your pipeline, and makes automating your marketing incredibly easy.
They allow you to understand where your leads are in the decision-making process and what you need to do to make the sale. So what are HubSpot Workflows? How do you use them? Well, you will get your answer here!
Workflows are a HubSpot tool that works very closely with the lead segmentation tool so that you can create super-specific segmented lists that you can use to push leads through the sales funnel quickly. You can create emails to send immediately to all your new leads.
You can even get rid of leads if you just despise it so much. With Workflows, the possibilities are endless. It has to be the most dynamic aspect of the HubSpot system, all without lifting a finger!
Service Hub is the latest HubSpot feature, and based on its studies and research, HubSpot identified profound changes in customer behavior. It helps to collect feedback from your clients and, according to that, improve the services.
It also facilitates the support service and lives chat on which you can directly consult with the expert for your queries related to HubSpot tools.
Here customers can raise tickets for any query or issues related to HubSpot. The ticket generated is assigned to the HubSpot team member that is organized and prioritized, and tracked in a central location.
As you all know, clients are the boss, so it is imperative to regularly take feedback from your clients. It will build faith in your customers and help you improve your service according to your clients.
HubSpot's foremost priority is 'Client Satisfaction'.
It is another form of support service where a client can communicate with the support team in real-time. It personalizes the customer service conversations with the clients live on your website.
The "Holy Grail" of marketers has always been the ability to build accurate lead attribution and marketing ROI reports. 43% of marketers say proving the ROI of their marketing activities is their top marketing challenge.
Marketers that calculate ROI are two times likely to receive higher budgets.
Demonstrating marketing's impact on the bottom line is in reach with HubSpot because of its integrated database and the ability to create custom reports that track virtually any metric and data point.
HubSpot is a proven, powerful tool to help you manage your marketing strategy and move your leads through the marketing and sales funnels.
HubSpot is one of the best marketing tools as of today. However, it's essential to understand that it's just a tool. Marketing software will not magically improve your marketing results in itself.
But combining it with a well-planned marketing strategy and a team of talented marketers to execute the strategy will give you the advantage to be ahead in the competition.