Most people use emails to connect with friends and loved ones. If you have an online business; then it’s one of the most useful tools that you can use to your advantage.
You can engage with customers, clients, and stakeholders via email that helps keep communication lines open and ensure your audience is kept in the know of the latest goings-on in your company.
Email marketing is a powerful tool if used in the right manner, so while many businesses are branching into social media to market and promote their brand, know that email marketing is 40 times more effective at pulling in new customers than Facebook and Twitter.
It can also be used tactfully to bring your business back to the minds of your old customers who haven’t worked with you in a while.
To increase your email list and grow your enterprise, here are 10 of the most powerful email tactics to incorporate into your online business.
10 most powerful email marketing tactics
Let's get started….
Establish Your Audience
For your emails to be sent out to the right people, you need to establish your audience from the beginning. If you don’t have an amazing idea of who your demographic is, it’s likely that you will waste time creating and sending out emails that serve little to no purpose.
While billions of people have an email address, you won’t be able to reach them all, so narrowing down your target group and creating content that’s relevant and relatable to the needs of your audience is key.
Set Objectives and Goals
If you want to run a successful email marketing campaign, you need to lay out objectives and goals which map out your strategy from start to finish.
Knowing what you want to achieve with your campaign will help you act accordingly and ensure you do everything in your power, for creating a successful email marketing campaign.
Factors like open and click-through rates need to be considered, as these parameters will help you accurately measure your results. You can then monitor the success in the end so that when you do it again in the future, you can repeat similar steps.
Find an Email Marketing Provider
Online businesses should use an email marketing provider to assist in delivering emails to their audience. To get the best results possible, select an email marketing platform that caters to your needs.
If you’re not sure where to look, then utilize the resources that are available online. PieSync, for instance, allows you to compare email marketing software through their guides, which contrasts popular tools together such as Mailchimp and Aweber to help you find the one that works right for you.
Take a look at the main advantages of each one and select the software that most aligns with your needs as a marketer.
Don’t Overdo the Design
Like with most things in marketing, the more simplified you keep your email newsletter, the more effective it will be. The design of your email will either hook your audience in or make them hesitant to go any further, so it’s vital that you keep things minimalist and straightforward.
Instead of using large blocks of text which may turn the consumer off, you should break it up with imagery to keep your email list engaged.
Don't forget to maintain brand consistency across all of your emails, as you want your customers to become familiar with who you are. Use similar colours, fonts and be sure to include your logo in there.
Invest in Great Copy
If you’re unsure of where you should be spending your time and money on an email marketing campaign, then investing in a great copy is your answer. If you aren’t the best writer, you should hire a professional who has extensive experience in crafting effective copy.
The content you provide to your email list needs to be clear, cohesive, and engaging, so make sure that you write as a conversation, know the difference between benefits and features, and write with a mind to sell your products or services.
Set Up Tracking
Before launching an email marketing campaign, you need to set up proper tracking first. Once your campaign has finished, you will benefit from evaluating how it went, which will prove vital for maximizing your return on investment.
You can use Google Analytics, which is designed to measure your deliverability, open rate, click-through rate, and conversion rate. Also, it helps you to track session duration, bounce rate, and which pages on your website are the most popular with users.
You can also set up tools on your email system that can track when an email has been opened and replied to. If nobody is opening your emails, then you know that there could be something wrong with the subject.
One handy trick here is to carry out A/B testing so you can try a few different subjects to see which one converts best. If neither is strong enough, it’s back to the drawing board!
Prefer reading- An Ultimate Guide for beginners to use Inbound Marketing.
If you have already built up an impressive email list, but you aren’t getting the results you want, it may be time to use new tactics to re-engage subscribers.
We all like freebies, so why not give something special away to your dedicated followers?
To keep hold of your existing base, you will need to show that you appreciate and value their custom, so hosting a free giveaway or running an exclusive competition for your audience can catch their eye and keep them engaged with your brand.
Also, make sure that you add a personal touch in the email to show them that you care.
Send Mobile-Friendly Emails
With most people owning a smartphone, you need to be aware of this when creating an email marketing campaign. Many of your audience may not have the time or patience to sit at their computer desk, so creating content that is mobile friendly is critical for success.
If users can’t load your email within a matter of seconds, they may discard your email, so optimizing your content for smartphone devices is crucial.
Create an Effective Call to Action
When sending out emails to your audience, your number one goal is to boost traffic to your business website. Creating an effective call to action will let readers know where to click and what they can expect to find on your web page.
How you entice your audience to visit your website can be the difference between growing your business and losing momentum, so make sure to create a clear but specific call to action that sparks urgency, so users are more likely to click on your page.
Find the Right Balance
Whether you’re holding a product launch, hosting a competition, or want to share the news with your audience, it’s important that you find the balance between keeping your users in the know and spamming their inbox.
Even if you create great copy, use an interesting subject line, and know-how to sell your brand, bombarding your users with email after email can be damaging for your reputation and growth.
The Last Say
Online businesses can massively benefit from using email marketing in their operation. Growing your email list can be achieved in numerous ways, helping to expand your audience, increase revenue and boost traffic to your website.