Running your business online could mean that you would have to learn quite a few things about inbound marketing and how you can make your business more profitable. Attracting more customers your way doesn’t have to be as difficult as you imagine it though.
Digital marketing gives you the opportunity to use the right techniques in order to attract more people to your website and increase your traffic without much effort. If you’re struggling with finding the right techniques to use, here are the best 11 tips and tricks to help you achieve just that.
1. Use SEO to Your Advantage
One of the most important things you can do in order to make sure that more people will come across your website is to improve your website’s SEO. The better optimizer your content is, the more you will be able to make sure that your posts will rank higher on the result pages of the various online search engines.
In order to achieve this, you will need to obtain some basic knowledge on some basic SEO tactics. The one thing most people think of when they think of SEO is the optimized keywords. Keywords are essentially words which are used to better describe the article and will help your reader discover your content easier online if it is close to what they searched for in the first place.
Keywords help your content rank higher on the result pages of the various search engines like Google, Yahoo and Bing and they can help increase the chances of your posts being clicked on, therefore, driving more traffic to your website.
Even if you don’t really know how to pick the right keywords for your content, the good thing is that you can easily find various online tools and services such as Google Ad-words and the Keyword Tool in order to create and pick the most popular and successful keywords for your content.
2. Include the Right Audio-Visual Content
Using the right pictures, and videos for your website can truly help you improve the quality of your content. On top of that, you will also be able to make your articles a lot more interesting for your audience as the audio-visual content will catch their eye and make your posts a lot easier for them to go through.
Something you need to keep in mind though is the type of audio-visual content you use for your posts along with the source you got them from. In general, creating your own audio-visual content will be a much better idea as you will first of all be able to create content which will perfectly fit your needs and also you will not be seen as someone who uses someone else’s work online.
You can always find free images and videos on websites such as YouTube and Pixabay. On the other hand, if you wish to create your own infographics and find someone to create the type of content you need for your articles, you can always find a freelancer on websites such as UpWork and 99Designs, and work with a professional who will be able to help you create the audio-visual content you need.
3. Create More List Articles
In order for you to incorporate more audio-visual content to your posts and make your audience come back and read more of your content more frequently, you should find the right type of articles you can create in order to support your content.
List posts are a great idea if you wish to create shorter posts which will be able to hold a lot of audio-visual content and still be interesting for your audience. This type of articles is at if you wish to upload more frequently and support a large number of topics on your website.
You can even use list articles in order to promote your very own products and show your potential customers not only the variety you have to offer but also different uses they can make out of your products and services.
4. Promote your Brand through Social Media
Social media pages are a great way for you to promote your content and attract more people to your website. With millions of monthly users, social media platforms such as Facebook, Instagram and Twitter can become a great means of online promotion for your website.
The very first step you need to take in order to start promoting your website through your social media is to create your social media pages. A good idea is to use the same username as the name of your website so you can easily be found online. After that, you can start sharing your posts online and once again use keywords to share them appropriately.
There are many ways for you to make sure that your posts reach the right people and one of them is through the use of hashtags. Similar to SEO keywords, hashtags are used on social media platforms by most users in order to help other users interested in similar topics find their posts online.
Another smart thing you can try doing is to use quotes from other online businesses similar to yours and to mention them on your posts when you do. This will increase your chances of not only getting noticed by then but for them to also share your particular posts on their profiles.
5. Work with Famous Influencers
Apart from organising all the online promotion by yourself, you can also come in contact with and work with various famous influencers who will promote your content on their social media pages. In most cases, you will have to pay them a certain agreed commission based on the sales you achieve through their promotion.
Along with that, you might have to give them some products to try for free in order for them to be able to review and promote them. This will all work in your favour, in the end, as you will be able to put minimal effort on your side and still get a lot of traffic on your website.
Influencers are online personalities which are supported and loved by their followers. Most people who follow influencers look up to them and will trust their opinion on anything they promote. As a result, you will have more chances of them actually clicking on the promoted links and not only going through your products but also making a purchase on your website.
6. Pay Attention to your Headlines
Headlines can say a lot about the main point of your articles and they can help guide your website visitors to figure out whether your content is something they would need to read or not. On top of that, the headlines of your articles are a great way for you to incorporate important keywords to your article and make it easier to discover online.
You can use headlines as a way to help your posts perform better in the results of the various search engines. Well planned headlines will help make your posts a lot more attractive to potential readers or customers and help you increase the traffic of your website without much effort.
7. Promote Guest Blogging
If you are having trouble keeping up with your upload schedule and you wish to find ways to post more frequently without having to spend a lot of money on copywriters, you can always find a lot of writers who would like to write for your website for free in return for online exposure, especially if they don’t yet own their own website.
Guest blogging can be a great way for you to cover a variety of topics on your website without you having to spend a lot of time doing a lot of research on them. One of the things you should be careful of is to always make sure to work with writers who have shown you a sample of their previous work. If they are new to the writing world and don’t have a lot of past experience, you can assign them with a test article so you can see the quality of their writing.
In addition to this, you should also make sure to always proofread and edit the content you receive from your guest writers. No matter how experienced they might be in the field, you should always take some extra time to make sure that they didn’t miss any simple grammatical or spelling errors. If you wish to save some time from this process, you can always use some of the various online tools and services such as Grammarly or Hemmingway Editor. If you work with foreign writers and need some extra editing from native speakers it would be wise to look for some help from professional translation companies which can be found on a reviews website called PickWriters.
8. Use Inbound Links
Another smart thing to do if you wish to Increase your website traffic is to make use of inbound links on your website. Inbound links are essentially links which will help redirect your reader to another website page, which in this case can be your own posts or products.
These links can be placed in posts very easily and they can actually be very helpful for the person who comes across them as they will always be related to the main issue of the article they are currently reading.
As a result, you will be able to achieve higher traffic rates o your website and your posts will get many more clicks. On top of that, you will be able to have more of your new readers find a lot of interesting content on your website and therefore motivate them to keep coming back for more on the future.
9. Start an Email Marketing Campaign
While attracting new readers and customers is a big part of your success, it is also a good idea to work with the customers you already have. Email marketing campaigns are a very important part of digital marketing and they can prove very useful and easy to put together and measure.
You can start with creating an email which will target your current contacts and motivate them to invite a friend to join your email list in exchange for a useful discount code on your website, a copy of an eBook you have produced or anything else you believe your audience might enjoy.
Emails can help create a sense of urgency if they include some sort of offer and your happy customers will definitely want to make use of the discount they will gain by inviting a friend. As a result, you will get more people interested in your website and what you have to offer and the good thing is that these new people will already have heard a positive review from their friends.
10. Connect with your Audience
Successful businesses and influencers always take the time to talk to their audience and build relationships with them. Your customers and your online audience are the people who allow you to keep doing what you enjoy doing and coming in contact with them regularly will help you show how grateful you are for their support.
There are many ways for you to come in contact with your audience on a daily basis but probably the most effective one is through your social media accounts. Social media platforms give you the chance to post regular updates through stories, pictures, and videos and help you easily reply to comments you are receiving with just a few clicks.
Another great asset of social media platforms is the fact that you can easily send and receive direct or private messages where your customers and followers will easily be able to reach out to you with any questions they might have. You can reply to them instantly and make the communication between you all that much easier.
This will help you build more trust with your online audience and it will give you a good reason to continue supporting your website not only through their own visits but also through them promoting your website on their own social media platforms in case you ask them to.
11. Repost Old but Successful Content
Another thing you can do if you are having a hard time coming up with new and interesting topics is to recycle old content that has previously been very popular on your website. There are a couple of different ways you can go about this strategy.
First of all, you can simply repost the same articles on your social media pages or even on your blog and create and use a certain hashtag which will show your readers that the content has previously been uploaded and is making a comeback simply because it is so useful to everyone that read it.
On the other hand, you can use the main body of the article and make small but significant changes to the title and other parts of the post which will make it appear as something new yet just as useful as the previous.
No matter which tactic you choose to follow, a post that has performed well in the past will still be a success no matter how you choose to use it. Just make sure to let your audience know that you are reposting it so they don’t think you are trying to hide this fact from them.
Making your Website More Popular the Easy Way
While you might have been struggling to get a better understanding of the basics of digital marketing, this article is bound to help you figure out all the things you need to know in order to create a digital marketing strategy that will work in your favor.
Whether you run your business online or you simply enjoy running your own blog full of helpful content, you can always find ways to increase your website visits and give your content the attention it deserves.
Which of these tips do you believe will be the most helpful for your business?