Running your business online could mean that you would have to learn quite a few things about inbound marketing and how you can make your business more profitable. Attracting more customers your way doesn't have to be as difficult as you imagine it, though.
Digital marketing allows you to use the right techniques to attract more people to your website and increase traffic on website without much effort. If you're struggling with finding the proper methods to use, here are the best 11 tips and tricks that will surely help you increase website traffic fast.
11 Hacks to increase Website Traffic through Digital Marketing
Use SEO to Your Advantage
One of the most important things you can do to make sure that more people will come across your website is to improve your website's SEO. The better optimized your content is, the higher your posts will rank on the various online search engines' result pages.
To achieve this, you will need to obtain some basic knowledge of some basic SEO tactics. The one thing most people think of when they think of SEO is the optimized keywords.
Keywords are essentially words that are used to describe the article better and will help your reader discover your content easier online if it is close to what they searched for in the first place.
Keywords help your content rank higher on the result pages of the various search engines like Google, Yahoo, and Bing, and they can help increase the chances of your posts being clicked on, therefore, driving more traffic to your website.
Even if you don't know how to pick the right keywords for your content, the good thing is that you can easily find various online tools and services such as Google AdWords and the Keyword Tool to create and pick the most popular and successful keywords for your content.
Source: crazyegg.com
Include the Right Audio-Visual Content
Using the right pictures and videos for your website can truly help you improve your content quality. On top of that, you will also be able to make your articles a lot more interesting for your audience as the audio-visual content will catch their eye and make your posts a lot easier for them to go through.
However, something you need to keep in mind is the type of audio-visual content you use for your posts, along with the source you got them from.
In general, creating your own audio-visual content will be a much better idea as you will first be able to create content that will perfectly fit your needs and not be seen as someone who uses someone else's work online.
You can always find free images and videos on websites such as YouTube and Pixabay.
On the other hand, if you wish to create your own infographics and find someone to create the type of content you need for your articles, you can always find a freelancer on websites such as UpWork and 99Designs, and work with a professional who will be able to help you create the audio-visual content you need.
Create more List Articles
To incorporate more audio-visual content to your posts and make your audience come back and read more of your content more frequently, you should find the right type of articles you can create to support your content.
List posts are a great idea if you wish to create shorter posts that will be able to hold a lot of audio-visual content and still be interesting for your audience. This type of article is at if you wish to upload more frequently and support many topics on your website.
You can even use list articles to promote your very own products and show your potential customers the variety you have to offer and the different uses they can make out of your products and services.
Promote your Brand through Social Media
Social media pages are an excellent way to promote your content and attract more people to your website. With millions of monthly users, social media platforms such as Facebook, Instagram, and Twitter can become an excellent means of online promotion for your website. From the list, Facebook social media is highly preferred because it has the highest number of active users.
The first step you need to take to start promoting your website through your social media is to create your social media pages. The good idea is to use the same username as your website's name so you can easily be found online.
After that, you can start sharing engaging posts online and once again use keywords to share them appropriately.
There are many ways for you to make sure that your posts reach the right people, and one of them is through the use of hashtags. Like SEO keywords, hashtags are used on social media platforms by most users to help other users interested in similar topics find their posts online.
Another smart thing you can try doing is to use quotes from other online businesses similar to yours and mention them on your posts. This will increase your chances of not only getting noticed by then but also for sharing your particular posts on their profiles.
Work with Famous Influencers
Apart from organizing all the online promotion by yourself, you can also contact and work with various famous influencers who will promote your content on their social media pages. Influencers are online personalities who are supported and loved by their followers. Most people who follow influencers look up to them and will trust their opinion on anything they promote.
As a result, you will have more chances of them actually clicking on the promoted links and going through your products, and making a purchase on your website. In most cases, you will have to pay them a certain agreed commission based on the sales you achieve through their promotion.
Along with that, you might have to give them some products to try for free for them to be able to review and promote them. This will all work in your favor, in the end, as you will be able to put minimal effort on your side and still get a lot of traffic on your website.
Perhaps, this is one of the easiest ways to increase traffic to website.
Pay Attention to your Headlines
Headlines can say a lot about your articles' main point, and they can help guide your website visitors to figure out whether your content is something they would need to read or not.
On top of that, your articles' headlines are an excellent way for you to incorporate important keywords to your article and make it easier to discover online.
You can use headlines to help your posts perform better in the results of the various search engines. Well planned headlines will help make your posts a lot more attractive to potential readers or customers and help you increase website traffic fast without much effort.
Promote Guest Blogging
Suppose you are having trouble keeping up with your upload schedule, and you wish to find ways to post more frequently without spending a lot of money on copywriters. In that case, you can always find many writers who would like to write for your website for free in return for online exposure, mostly if they don't yet own their website.
Guest blogging can be an excellent way for you to cover various topics on your website without you having to spend a lot of time doing a lot of research on them.
One of the things you should be careful of is always making sure to work with writers who have shown you a sample of their previous work.
If they are new to the writing world and don't have a lot of experience, you can assign them a test article to see the quality of their writing.
In addition to this, you should also always proofread and edit the content you receive from your guest writers.
No matter how experienced they might be in the field, it would be best if you always took some extra time to make sure that they didn't miss any simple grammatical or spelling errors. If you wish to save some time from this process, you can always use some of the various online tools and services such as Grammarly or Hemmingway Editor.
If you work with foreign writers and need some extra editing from native speakers, it would be wise to look for help from professional translation companies, which can be found on a reviews website called PickWriters.
Use Inbound Links
Another smart thing to do if you wish to increase website traffic is to use inbound links on your website. Inbound links are essentially links that will help redirect your reader to another website page, which can be your posts or products.
These links can be placed in posts very quickly, and they can be very helpful for the person who comes across them as they will always be related to the central issue of the article they are currently reading.
As a result, you will achieve increase traffic on website, and your posts will get many more clicks. On top of that, you will have more of your new readers find a lot of exciting content on your website and motivate them to keep coming back for more in the future.
Start an Email Marketing Campaign
While attracting new readers and customers is a big part of your success, it is also a good idea to work with your customers. Email marketing campaigns are an essential part of digital marketing, and they can prove very useful and easy to put together and measure.
You can start with creating an email that will target your current contacts and motivate them to invite a friend to join your email list in exchange for a useful discount code on your website, a copy of an eBook you have produced, or anything else you believe your audience might enjoy.
Emails can help create a sense of urgency if they include some offer, and your happy customers will definitely want to make use of the discount they will gain by inviting a friend. As a result, you will get more people interested in your website and what you have to offer, and the good thing is that these new people will already have heard a positive review from their friends.
Source: practicebuilders.com
Connect with your Audience
Successful businesses and influencers always take the time to talk to their audience and build relationships with them. Your customers and your online audience are the people who allow you to keep doing what you enjoy doing, and coming in contact with them regularly will help you show how grateful you are for their support.
There are many ways to contact your audience daily, but probably the most effective one is through your social media accounts. Social media platforms give you the chance to post regular updates through stories, pictures, and videos and help you quickly reply to comments you are receiving with just a few clicks.
Another great asset of social media platforms is that you can easily send and receive direct or private messages where your customers and followers will quickly reach out to you with any questions they might have. You can reply to them instantly and make the communication between you all that much easier.
This will help you build more trust with your online audience, and it will give you a good reason to continue supporting your website not only through their own visits but also through them promoting your website on their own social media platforms in case you ask them to.
Repost Old but Successful Content
You can also do it if you have a hard time coming up with new and exciting topics. Recycle old content that has previously been very popular on your website. There are a couple of different ways you can go about this strategy.
First of all, you can simply repost the same articles on your social media pages or even on your blog and create and use a certain hashtag which will show your readers that the content has previously been uploaded and is making a comeback simply because it is so useful to everyone who read it.
On the other hand, you can use the article's main body and make small but significant changes to the title and other parts of the post, which will make it appear as something new yet just as useful as the previous.
No matter which tactic you choose to follow, a post that has performed well in the past will still be a success no matter how you choose to use it. Just make sure to let your audience know that you are reposting it, so they don't think you are trying to hide this fact from them.
Making your Website More Popular the Easy Way
While you might have been struggling to understand the basics of digital marketing better, this article is bound to help you figure out all the things you need to know to create a digital marketing strategy that will work in your favor.
Whether you run your business online or enjoy running your own blog full of helpful content, you can always find ways to increase traffic to website and frequent website visits. Give your content the attention it deserves with these easy hacks!
Don't forget to let us know, which of these tips proved to be the most helpful for your business.
