The taste and preference of people keep changing in the modern, fast-paced world. As a result, there is an immense competition among businesses to develop innovative ideas and strategies to lure customers to their product/service.
The tremendous changes in the world today also lead to innovation in the world of motion graphics animation. You cannot expect to get desired results by publishing the same old style of animated videos repeatedly. To give what the market wants, you need to be aware of the latest motion graphics trends.
However, it would be best to learn how to make motion graphics animation before you can fully capitalize on the market trends.
Cisco predicts that the internet will surpass 1 million minutes of video each second by 2022. Here is another chart that shows the massive growth in the market for online videos.
Image Source: QuyTech
Before moving on to the motion graphic trends, if you are looking for someone to create highly engaging and outstanding motion graphic animation videos for your business, then you are in the right place. Check out our video production services along with our video pricing to get the best ever videos.
22 Motion Graphics Trend in 2021
The animation trends are always changing, which is the reason you need to be aware of the market. Some trends stay on the market for a long time, so there is a chance that what works in 2021 could do well in 2022 as well.
Let’s look at the current 20 motion graphics trends to know what market wants:
3D Everywhere comes first in the list where motion graphics artists are emphasizing inserting 3D elements everywhere from the sales presentation to game design. below is an example of 3D video created by our team for our successful client- Mbits.
Merge 2D and 3D
Mixing 2D and 3D is still gaining momentum in 2019, as people love how the video tells the story when motion graphics artists combine 2D and 3D.
Integrating 2D and 3D animation, inserting 2D overlayers with movement are some examples of it. We are observing this motion graphic trend in big-budget advertisement videos and digital ads of a small scale.
We generally prefer not to stretch or do something unconventional with fonts and images. However, there are times when we can break the rules and still produce great results. The kinetic typography is all about stretching, twisting, and distorting letters and people are loving it.
Check out an our amazing typography video which helped our client Healthy Lead Funnel to reach the business heights.
The designers are now playing around with fragmented texts for giving poetic meaning to the video and people are taking it positively. We can see many others experimenting with it.
Adding complex visual effects to a video is now catching the attention of the audience. We can see all sorts of scenes added in a video like explosions, firestorm, and other computer-generated graphic animations.
Even huge corporations are buying into the idea of motion graphics logo animation. It works perfectly in capturing users’ attention, as we can add all sorts of visual effects in a logo.
Designers are now using sleek technologies and bringing down the number of cuts to give a more natural touch to the video, which results in a smooth flow of a video.
Lines have numerous functions in a video like giving a direction, deciding the shape, and more. The artists are now trying to draw thin lines like an original drawing for experimentation, and it does look good.
The grain is a tool that we use for adding life to dull visuals. It is an excellent way to insert texture to vector imagery, and it also adds roughness.
Retro Motion Graphics
You can expect more use of retro motion graphics in 2019. The designers are using it to make videos fresh and add nostalgic feeling to the video.
The concept of morphing logos, images, and other things in a video is gaining popularity to present quick and smooth transition, appealing to users' short attention span.
Web and Apps Motion Graphics
The study shows that around 38% of users will not engage with unattractive sites and apps. The use of motion graphics templates in web and mobile apps is getting typical for retaining visitors with animated logos and giving life to boring graphics and loading screen.
Image Source: Tubik
The designers add a fluid motion to make video creative by replacing clean transitions into more of splashy shifts. It is delighting in seeing the liquid transforming into new shapes.
Isometric design is about representing 3D elements on the 2D screen. This type of design is successful in bringing attention to objects that matter.
Huge and Bold Typography
Usually, large and bold fonts are used in motion graphics videos to communicate the messages by giving it extra emphasis.
Digital-surrealism is about adding spectacular visuals that seem simultaneously familiar. The users see evaporating objects, the magical formation of things, and more.
We call color transitions as gradients, and it is getting trendy due to its use by large organizations like Stripe, Instagram, and so on. It comes out like a vibrant UI, illustrations, and background.
The use of fiction in motion graphics is also trending with its use in popular series like Game of Thrones. It is about adding reality with the mix of fantasy characters like mythical beasts or magical landscapes.
The video for virtual reality is now increasing as we can now see designers focusing on superior quality surreal effects in the video. There is no limit to the creativity that you can use in motion graphics animation for virtual reality. Virtual reality's market size is expected to touch $44.7 billion in 2024, with a compound annual growth rate of 33.47%(Source).
The final trend that we are mentioning in this article is New Minimalism. It is an advanced form of minimalism, which is nothing more than stripped down texts. We add more to the video in new minimalism by inserting added textures, loopable sound, bold fluid styles, and more.
For the last couple of years, the ratio for animation and video is considered 16:9. But as the demand for mobile phones is increasing daily, their zeal to watch vertical content is also getting stronger day by day. They are spending more time on platforms like Facebook, Instagram, etc.
That's why many companies and famous animators started producing vertical content to make their presence on social media. Also, it is being observed that in the coming years as well, many brands will probably jump on board with this effective trend.
Last but not least, the motion graphics animation trend that is winning the audience's heart is a self-drawing line. Nowadays, people are more excited to watch video content that is more serious and calm. And that's where self-drawing lines come into the picture.
This motion graphic style is in high demand because it allows the viewers to see thin lines creating different images, words, logos, etc. that further help them in understanding the concept much better.
Say if you are planning a new product or want to quickly explain a complex concept, then nothing would be better than this awesome motion design trend.
Over to You
Despite the trends and popularity of certain types of videos, a motion graphic artist must keep in mind that the selection of videos highly depends on your video's nature. For instance, you cannot insert rock music in an intro if you are selling medical supplements, just because the trend is there on the market.
Having said all that, there is an excellent chance that the animation trends that I’ve listed above will be useful in case of most of the businesses that need motion graphics animation. Go through each one of them and select the most appropriate animation trends that will serve your purpose.
I hope you find our insights useful. Feel free to contact us if you face any kind of problem in creating motion graphic videos. We are there to resolve all your queries.