A logo plays a crucial role in determining a brand's overall value, and top corporations know it, which is why the management spends tons of money on logo creation.

The study conducted by the University of Loyola found that color can boost brand recognition by 80%. Today, most people relate blue with Pepsi and red with Coca Cola.  

Most people can quickly recognize the brand by only looking at the logo if the organization effectively does branding. Now that you know the importance of a logo, let’s talk about logo animations.

What is an Animated Logo?

An animated logo is a step ahead of the static/image-only logo, where there are no effects whatsoever. An animated logo is about adding effects and animation to the logo, ranging from simple dynamic effects to a whole short video presentation. 

Like below is the logo of fly.biz-

fly biz logo

The company logo animations depend on various factors like the business's objective, nature of the brand, and so on. One must assign a logo designing task to a skilled animator or a motion graphic expert who knows about SVG logo animations and other concepts to get the company's best-animated logo. 

Benefits of creating Animated Logo

Many huge corporations have invested a lot on logo animation. Are they spending a huge sum of money for nothing? Surely, an animated logo looks fancy, but is it the only benefit of an animated logo? 

In this section of this article, I will reveal why corporate logo animations and logo animation software, in general, is gaining momentum. 

It is Unique

Many companies have similar logos, which give people no reason to take a second look at their logo. Thanks to animated logos, you can strike the minds of your potential customers and existing customers.

By adding special effects and animation to your video, you can leave an impression in people’ minds. A great designer can add some motion and different visual effects that will set your logo apart from others. There is no limit to creativity when designing an animated logo. 

Captures Visitor's Attention

We live in an era where attention is scarce, which is why some experts call our economy “an attention economy.” The study found that an average human being has a lesser attention span than a goldfish. 

You should do all you can to capture your user's attention, and one of the best things you can do is come up with cool logo animations. The first few seconds decide how people perceive your product and brand. If your logo is outstanding, they are likely to pay attention to what you have to say. 

Your potential clients and customers will remember your brand if you send a strong signal right at the beginning with a powerful logo. 

Effective Brand Awareness

The dynamic images and content are easier to remember than static pictures. The current research shows that only a single minute of a video is worth 1.8 million words. Some animations can stretch up to 10 seconds. Impressive, right?

If you display an impressive animated logo in your brand awareness campaign, they will not only pay attention, but their brand will retain it as well. 

msgwow logo animation

The brands who have invested in an animated logo have found more significant outcomes after applying logo animations in their branding strategy. 

Communicate Stories Effectively

People relate themselves with the brand if the brand has a strong story to tell. When people watch an animated logo, they get attracted to the logo, and if you combine it with a story, it can work wonders for your company. 

Your customers spend a major chunk of their time  on the internet. Advertising on the internet provides you with more flexibility. By using the animated logo that suits your brand, you can attract them to your page and explain to them how the logo connects with the cause that your company stands for. 

You must have seen marketers using animated explainer videos to communicate their message to the world. Having an animated logo means you are expressing your story and your belief to the audience immediately when they encounter your brand. 

Evoke People Emotions

According to the analysis, people make decisions based on their emotions and justify it later with rational arguments.

An animated logo is much more effective in evoking the feelings of the people than a static logo. A unique logo will surprise the viewers, and it can later trigger the emotions of joy, excitement, and other positive emotions. 

When you trigger the emotions in the very beginning, you are more likely to convince your viewers to take actions that you want them to take. Furthermore, they will relate your brand with something pleasant for a long time. 

Increase Company’s Presentation

We want to do business with a professional company that can deliver the promises. The first factor that we consider for determining the standard of the company is usually their presentation, and in that process, we take a look at the quality of their logo. 

With an animated logo, you can also keep up with the latest trends of company logo animations in the market. By adjusting the presentation, according to the need of the market, you can reveal your professionalism to the people. The corporation like Google uses cool logo animations to make people love their service. 

google logo.webp 1024x576 1

How can you Leverage the Power of Animated Logos?

There is more than one way of leveraging the power of animated logos. Here are some places where you can promote your new impressive logo to stand out in the competitive business world. 

  • Social media: Use GIF animated logo and compose it with a message or insert it in a video to publish on social media for getting more engagement. 
  • Company site: You can use the animated logo on your company’s website for retaining your visitors’ attention and leave a positive impression on them. 
  • Presentations: You can include animated logos to demonstrate originality to the people. 
  • Promotions: Finally, you can use animated logos in your promo article, sales page, and sales videos for capturing attention and making the viewers excited to listen to the message. 

What’s your take?

In my opinion, if you are starting and serious about building a strong brand, you must invest time and money in coming up with a dashing logo. By adding animation to your logo, you can take it to the next level. 

There are a lot of companies in the market and having a crappy logo will do nothing to make you stand-out in this highly competitive business environment. I believe the reasons that I’ve provided are strong enough to invest in logo animation. 

Many companies think the same, which is why they are investing in best logo animations and getting a significant return on investment from their branding activities. 

Are you convinced to invest in animating your logo? Do let us know your decision by commenting below. Also, if you face any kind of trouble while creating animated logos for your business, feel free to contact us. 

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Frequently Asked Questions

Animating your logo can be done using various software tools, including Adobe After Effects, Blender, or even simpler online animation platforms. Typically, you would start by separating the different elements of your logo and adding keyframes to create animations like transitions, rotations, or scaling. Depending on your design, you can make your logo spin, bounce, or reveal itself in creative ways. It's often helpful to consult with a graphic designer or animator if you're not familiar with the process.

“Logos” in animation refers to a company or brand's emblem or symbol that is animated to enhance its visual appeal. Logo animation is a popular technique used to make logos more dynamic and engaging. It can involve various effects, such as morphing, fading, or moving parts of the logo to create a memorable and visually striking introduction for videos, websites, or presentations.

The cost of a logo animation can vary widely depending on several factors, including the complexity of the animation, the duration, the software or tools used, and the skill level of the animator. Simple logo animations may cost a few hundred dollars, while more intricate and customized animations can range from several hundred to several thousand dollars. It's advisable to obtain quotes from professional animators or studios to get a precise estimate for your specific logo animation project.

Animated logos can be a great idea for several reasons. They can add a dynamic and modern touch to your brand identity, making it more memorable and engaging. Animated logos are particularly effective in digital marketing, video content, and presentations, as they capture viewers' attention and convey a sense of professionalism and creativity. However, the suitability of an animated logo depends on your brand's image and target audience, so it's essential to consider your specific branding goals and aesthetics when deciding whether an animated logo is the right choice for your business.

With over 8 years of experience in creating animated videos such as Explainer videos, Whiteboard Animations, Commercials, and Social media ads, Chehak brings a unique approach to storytelling across diverse topics. She combines her expertise in video production with a passion for writing and crafting engaging content around video marketing and creative industries.