One fundamental fact about almost all great business companies is they love branding and hence give a high emphasis on branding.
If you look at every top corporation like Apple, Disney, CocaCola, Pepsi, and so on, you will realize that all of them spend a lot of money on branding every year. From TV commercials to billboard hoardings, a lot of factors decide the branding effectiveness, and one of them is the logo.
A study reveals that colors influence branding recognition by 80%. And hence, colors are the essential part of a logo.
When we talk about a logo, we usually think about a static logo. However, another type of logo is gaining popularity, and that is an animated logo. An animated logo is a type of logo that uses image, motion, sound, and color, all together. Sounds fun, right?
Now you must be wondering that there would be a heavy price to pay for such a fancy logo. I won't lie to you, of course there are no free lunches in the world. And for an animated logo, it would surely cost a little higher.
But, I have a good news for you. Now, you can create any type of logo sitting at your home without having much technical expertise, all thanks to the plethora of logo animation software available today.
Many logo animation software tools can do the job for you. You may not be able to create a masterpiece in the very first go, but you will be able to come up with a professional logo that you can use for your business. Keep in mind that you can always change your logo if you do not like it.
Let’s take a look at the list of software at first
Before we talk about the process of designing a professional logo, we need to know about the software at first. There is both a free and paid version of logo animation software. For starters, I recommend using a free logo animation software. If you want a taste of 3D animation, you can go for 3D animation software, which means software that supports 3D.
Here is the list of software that will help you get your feet wet with logo creation.
Animation software that supports 3D:
- Adobe Spark
- Adobe After Effects
- Adobe Animate CC
- Cinema 4D
Motion graphic animation software that does not support 3D, but is good enough to create stunning logos:
- Intro Maker
- Quince Media
- Make Web Video
Adobe After Effects
Adobe After Effects is the software that professionals use for working with digital visual effects and motion graphics templates. Many animators use this application for handling the post-production tasks of movie and TV production.
You can create a top-notch logo and character with Adobe After Effects. You can spin words, add astounding effects to the objects, and more with Adobe After Effects.
Adobe Animate CC
Adobe Animate CC is yet another software of Adobe. You can bring your cartoons and dull banners to life with this software. Create engaging vector and bitmap animations for your website, games, and apps by utilizing the full range of features of Adobe Animate CC.
Make use of motion graphics tools like magical pencil, eraser, animation keyframes, text tool, and so on for animating your logo.
Cinema 4D is a premium 3D animation software that allows you to perform 3D modeling, rendering, and animation. You can make use of its professional tools for modeling, lighting, rendering, texting, and more for coming up with an excellent 3D animated logo that will stun your audience.
The intuitive interface of Cinema 4D and a great help system allow you to quickly get used to this software to utilize the features of this software.
The Process of creating a professional logo with a logo animation software
After choosing the best logo animation software as per your need, you are good to go. But, before that, you need to know how to use the software.
There is a process to create a professional logo, and if you follow the steps that I’m about to mention, you will also have a logo in no time. Remember, the first logo that you create may not be the best, but you will at least gain some experience.
Here are some fantastic logos to check out:
Below are the steps you need to follow to create a professional animated logo:
1. Select the template or start from the scratch
The logo animation software lets you start from scratch, but it is not the right way to go for beginners. I assume that you are not a professional at this moment, so selecting a pre-built template is a better option for you.
The templates that the software creator offer to you are not limited to a few crappy ones. Rather, you'll find a wide range of models that you can choose from.
Whether you are designing a logo for an entertainment company or a marketing agency or some others, you can select the template as per your need. They have models that fit the needs of a variety of industries.
The first step for you is to scan through all the available templates and choose the template that resonates with your company's mission and objectives.
2. Insert your brand name
The second step is to insert your brand name. It is a simple task where you only have to add the brand name where you need. There is a section in the template that lets you add the text and your job is to type the brand name there.
However, you should do some research about typography before you insert your brand name. You will have an option to choose from a wide pool of fonts. You should not randomly pick the font and enter it.
Check out the mood of the font, compare it with the style of the logo and the color that you are planning to add on the logo before selecting and inserting a brand name.
3. Customize the shape and color
According to a report, organizations can boost their revenue by 23% if they maintain brand consistency across the media channels. I know that there are plenty of factors that determine the effectiveness of a brand. With that said, a logo plays a crucial role in maintaining brand consistency.
A person can quickly recognize the brand after observing a logo. Once you select the font and insert the brand name, you should now customize the shape of the logo and experiment with various colors. There are simple tools that let you experiment with many colors and form of the logo.
While selecting a color for your logo, you must consider the theme and mood of the color. For instance, people usually link pink color with romance.
Image Source: Very Well
4. Make your logo entertaining by adding effects and music or an icon
If you are looking to create an animated logo, you have an option to add special effects and music to your logo. Do not try to overuse the special effects and music, though. Make sure that the animation and music describe the nature of the brand’s objectives and visions.
Lastly, you can also add images and icons that will foster trust and make it easier for others to recognize the brand.
5. Download and feel free to use it
After completing the previous steps, you are finally ready to download your logo. After you complete the logo creation process, you should download it and use it on your business cards, websites, and other platforms.
For a static logo, you should download the logo in a PNG format. It is the best choice for the logo due to its clarity and transparency. In case of an animated logo, you should go for gif image.
Once you start promoting your brand with a logo, make sure that you stick with it for a long time unless it is a crappy one. You may position yourself as not so serious brand if you keep on changing the logo. To be able to use the same logo for a long time, you should spend time experimenting with logo design before downloading and promoting it.
Wrapping it Up
I’ve revealed everything that you need to get started with logo animation software. You will not create a perfect logo in your first try with the software. However, the quality of the logo will gradually improve with practice.
Regardless of the simplicity of the software, you may need a professional to design a logo for you in case you want to the top-notch logo for a reputed company. In that case, you should hire a professional designer to do the job for you. With that said, you will develop an excellent designing skill if you keep on practicing the logo design task.
I hope this article has offered tremendous value to you. Keep on referring to this article when you are designing a logo with the software. And, if there is something you want to add, let us know by leaving a comment below.