You must have realized one fundamental fact about almost all great companies, and, i.e., they give high emphasis on branding. If you look at every top corporation like Apple, Disney, CocaCola, Pepsi, and so on, you will realize that all of them spend a lot of money on branding every year. Many factors decide the branding effectiveness, and one of them is a logo.
The study shows that a color influence branding recognition by 80%. And, color is an essential part of a logo. When we talk about the logo, we usually think about a static logo. However, there is another type of logo that is gaining popularity, and that is an animated logo. The animated logo is a type of logo that uses image, motion, sound, and color.
Image Source: Forbes
Moreover, you can create all sorts of the logo now in your home without many technical skills, thanks to a logo animation software.
Many pieces of logo animation software can do the job for you. You may not be able to create the masterpiece, but you will be able to come up with a professional logo that you can use for your business. Keep in mind that you can always change your logo if you do not like it.
Let’s take a look at the list of software at first
Before we talk about the process of designing a professional logo, we need to know about the software at first. There is both a free and paid version of logo animation software. For starters, I recommend a free logo animation software. If you want a taste of 3D animation, you can go for 3D animation software, which means software that supports 3D.
Here is the list of software that will help you get your feet wet with logo creation.
Animation software that supports 3D:
- Adobe Spark
- Adobe After Effects
- Adobe Animate CC
- Cinema 4D
Animation software that does not support 3D, but is good enough to create stunning logos:
- Intro Maker
- Quince Media
- Make Web Video
Adobe After Effects
Adobe After Effects is the software that professionals use for working with digital visual effects and motion graphics. Many animators use this application for handling the post-production tasks of movie and TV production.
You can create a top-notch logo and character with Adobe After Effects. You can spin words, add astounding effects to the objects, and more with Adobe After Effects.
Adobe Animate CC
Adobe Animate CC is yet another software of Adobe. You can bring your cartoons and dull banners to life with this software. Create engaging vector and bitmap animations for your website, games, and apps by utilizing the full range of features of Adobe Animate CC.
Make use of tools like magical pencil, eraser, animation keyframes, text tool, and so on for animating your logo.
Cinema 4D is a premium 3D animation software that allows you to perform 3D modelling, rendering, and animation. You can make use of its professional tools for modelling, lighting, rendering, texting, and more for coming up with an astounding 3D animated logo that will stun your audience.
The intuitive interface of Cinema 4D along with a superb help system allows you to get used to this software quickly for utilizing the features of this software.
The Process of creating a professional logo with a logo animation software
After choosing the best logo animation software as per your need, you are good to go. But, before that, you need to know how to use the software.
There is a process to create a professional logo, and if you follow the steps that I’m about to mention, you will also have a logo in no time. The first logo that you create will not be the best, but you will at least have some experience.
Here are some fantastic logos to check out:
Below is the process to create a professional logo:
1. Select the template or start from the scratch
The logo animation software lets you start from scratch, but it is not the right way to go for beginners. I assume that you are not a professional at this moment, so selecting a pre-built template is a better option for you.
The templates that the software creator offer to you is not limited to a few crappy ones. You have a wide range of models that you can choose.
Image Source: AE Project
Whether you are designing a logo for an entertainment company or a marketing agency or some others, you can select the template as per your need. They have models that fit the needs of a variety of industries. The first step for you is to scan through all the available templates and choose the template that resonates with the mission and objectives of your company.
2. Insert your brand name
The second step is to insert your brand name. It is a simple task where you only have to add the brand name where you need. There is a section in the template that lets you add the text and your job is to type the brand name there.
However, you should do some research about typography before you insert your brand name. You will have an option to choose from a wide pool of fonts. You should not randomly pick the font and enter it. Check out the mood of the font, compare it with the style of the logo and the color that you are planning to add on the logo before selecting and inserting a brand name.
3. Customize the shape and color
According to the report, organizations can boost their revenue by 23% if they maintain brand consistency across the media channels. I know that there are plenty of factors that determine the effectiveness of a brand. With that said, a logo plays a crucial role in maintaining brand consistency.
A person can quickly recognize the brand after observing a logo. Once you select the font and insert the brand name, you should now customize the shape of the logo and experiment with various colors. There are simple tools that let you experiment with many colors and form of the logo.
Image Source: Offeo
While selecting a color for your logo, you must consider the mood of the color. For instance, people usually link pink color with romance.
Image Source: Very Well
4. Make your logo entertaining by adding effects and music or an icon
If you are looking to create an animated logo, you have an option to add special effects and music to your logo. Do not try to overuse the special effects and music, though. Make sure that the animation and music describe the nature of the brand’s objectives and visions.
Lastly, you can also add images and icons that will help in fostering the trust and making it easier for others to recognize the brand.
5. Download and feel free to use it
After completing the previous steps, you are finally ready to download your logo. After you complete the logo creation process, you should download it and use it on business cards, websites, and other platforms.
For a static logo, you should download the logo in a PNG format. It is the best choice for the logo due to its clarity and transparency. In the case of an animated logo, you should go for gif image.
Once you start promoting your brand with a logo, make sure that you stick with it for a long time unless it is a crappy one. You may position yourself as not so serious brand if you keep on changing the logo. To be able to use the same logo for a long time, you should spend time experimenting with logo design before downloading and promoting it.
Wrapping it Up
I’ve revealed everything that you need to get started with logo animation software. You will not create a perfect logo in your first try with the software. However, the quality of the logo will gradually improve with practice.
Regardless of the simplicity of the software, you may need a professional to design a logo for you in case you want to the top-notch logo for a reputed company. In that case, you should hire a professional designer to do the job for you. With that said, you will develop an excellent designing skill if you keep on practicing the logo design task.
I hope this article has offered tremendous value to you. Keep on referring to this article when you are designing a logo with the software. And, if there is something you want to add, let us know by leaving a comment below.