An excellent whiteboard explainer video can bring you an influx of revenue to your business. However, it does not cost you an arm and a leg to produce it. You can create a whiteboard video on your own without spending a lot of time and money on the production process.
One study showed that viewers retain 95% of the information that they consume via a video (only applicable if you manage to publish useful videos that your viewers would love to stick to.). Another significant fact is that the popularity of online video is increasing at a rapid rate.
Image Source: Statista
The above figure shows the preference of streaming videos over traditional TV shows. It indicates that online videos are viral among younger generations.
If you can get top-notch whiteboard animation videos in front of your audience, you are likely to get more shares and sales. How to make whiteboard videos? The next section of this article will answer this exact question.
10 Best Ways that you can use for creating whiteboard videos
I’m not going to give you random opinions in this part of the content. Here are the proven ways that will help you create dashing whiteboard explainer videos that your audience would love.
Keep it short and simple
The length of the video matters a lot when it comes to deciding the engagement of an explainer video. Here is how the commitment looks like based on the video length.
Image Source: Wistia
An explainer video needs to be short, and it must jump straight to the point like a problem, story, and a solution. Try to keep your video in around 2-4 minutes, but there are cases when one needs a longer video. However, most of the projects only require a short video of approximately 2-4 minutes.
2. Add a hook to grab the attention within a few seconds
You are trying to get a notice of a human being in an attention economy. The attention span of a goldfish is better than modern people.
Image Source: PolicyViz
You must be able to get the attention of your viewers within a few seconds, or you lose them. To get the attention of your viewers, you must give them a strong reason to stay in the video within a first 8 seconds with your drawing and script. There is no way you can get by with a crappy introduction.
3. Experiment with another background color besides white
The whiteboard video is all about a whiteboard on the background. With that said, there is no compulsion to only stick with the traditional white background and board. At times, you can experiment with other colors to see how it works out for you.
The current set of whiteboard animation software lets you use black, green, or another background color that will enable you to publish an explainer video with a fancy background color. Moreover, there are plenty of other features in legit software that give you an option to add effects, customize the character, and more.
4. Interconnect your drawings
The viewers stick to the video if you keep on making them anticipating. To maintain a high level of interest, you must have interconnected, and all the elements must be linked together for communicating an engaging story.
Do not erase the background now and then as it can disrupt the flow of the story. There must be an uninterrupted narrative and strategic replacement of the characters for making the video engaging. Take a look at the video below, which perfectly interconnects the drawing to offer a pleasant experience to their viewers. It is one of the best whiteboard videos to model.
5. Do not mess around with your camera angles
Your video script does a lot of heavy lifting, but it does not mean that you can make an unprofessional video, and it will still work for you. One of the most critical factors that determine the quality of a whiteboard video is consistency. You should have the fixed camera angles for different elements in your video to maintain the normal flow.
Make sure the camera angle is the same throughout the video and do not move the camera off the canvas.
6. Use appropriate soundtrack
The voiceover makes the video interesting to hear. Keep in mind that the users are not only watching the video but also listening to the audio, which is an integral part of the clip. You should practice and practice a lot and go through a lot of trials before you can integrate your voice to the video.
The voice must bring clarity to the whole story and highlight the images, events, and characters in the video. It is true that the voiceover is all about reading the script, but you must know when and how to pause along with adjusting your voice, according to the event in the video.
7. Use custom fonts
Fonts are crucial, and many people do not even realize this fact, especially the beginners.
Instead of choosing a default font, you must use custom fonts that are best for your video. There are various sites on the internet that lets you select the font from their list and use it for free. Some great places to find fonts are dafont.com, fontsquirrel.com, and so on.
8. Timing is crucial
The schedule is, and even a second difference can ruin your video. You must time the drawing of the elements and you must neither be quick or late to draw. Set the timing to 1 or 0 seconds if the video is super short or if the drawing is complicated. It is far better not to show viewers the pictures of intricate figures that could take a lot of time.
9. Experiment with drawing hands
The drawing hand is an integral part of the whiteboard video. You can switch hands for making the video more exciting and fun. If you go with a default hand, it would be standard on the internet. You can use a different side to stand out amid the crowd with a unique drawing hand that people do not commonly use.
Image Source: TruScribe
10.Use your images/characters
It is possible to create whiteboard videos with pre-built templates, but by uploading their own set of unique photos and figures, you decide to walk an extra mile. Not many people will bother to follow this step, as it takes extra effort. However, the energy that you put in will be worth it and will make you stand out.
Learn how to come up with your SVG, or you can outsource this task to someone else.
I hope you have found this article to be practical. If you take action, you will realize that the ways that I’ve mentioned are not only possible but are also not so difficult to implement. You do not have to be an expert of video production to apply the methods in this post.
The next step for you is to start applying the ways that I have revealed to you. At first, you may find it difficult and confusing, but you will get used to the process after a while. Also, experiment and make some modifications to make your video even better. If there is anything that you want to share with our audience, feel free to leave a comment below.