Do you want to pitch your services by improving your online presence via explainer video?
Are you pondering over whether animated explainer videos can help you increase business productivity and boost sales?
Are you confused about whether you should rely on an explainer video for business growth or not?
Well, if your answer to all these questions is a YES, you've arrived at the right place!
You must already be well aware of the fact that Video marketing strategy has become a one size fit all marketing solution. In 2017, about 74 percent of all internet traffic came from videos. Furthermore, one-third of all online activity involves videos.
Why an explainer video?
- An explainer video is a perfect tool to grab the attention of visitors and make them familiar with the new services and products that are complex.
- An explainer video is usually a short video used by businesses to introduce themselves, describe what they do, and let people know how they can solve their problems.
- It’s undoubtedly a faster, and remarkable way to create an impact on your target audience and provide them with the right information in an interesting way.
- What will your business get out of it? The more interesting and informative your explainer video is, the easier it would be for you to connect with your target audience and help them make a decision. This is without a doubt crucial for your site’s conversion.
There are no two opinions that explainer videos are the perfect choice to churn your business's actual profit. Therefore, for a better online presence and scalable business, start creating explainer videos.
7 amazing benefits of using Explainer Videos for business
The benefits of using explainer videos as your marketing strategy are endless. And in this article, we have mentioned some of those benefits that will amaze you and compel you to choose explainer videos as your next marketing strategy.
Now, without any further discussions, let's dive into the reasons for choosing explainer videos for your business.
1-Accelerates Conversion Rates
Just think for a moment, what is the primary objective of the marketers? Almost every company aims to increase its conversion rate. So, if you also want to convert anonymous visitors into qualified leads, then start incorporating explainer videos into your marketing strategy.
According to the research conducted by Unbounce, one can boost their conversion rate by up to 80% after adding a video on the landing page of the website.
So, if you want to keep track of the visitors on the sites and know what product or service your potential customers are interested in, then an animated explainer video is the best option to go for.
2-Build Brand Recognition
A brand-oriented video can establish you online, but this is possible if your videos follow your brand guidelines. Being an extension of all your other marketing material, you need to make a video that does not only focus on your brand but also explains the pain points of viewers well.
A video is an excellent tool for brand recognition as the message reaches your target audience, which results in an engaging audience while generating qualifying leads who are likely to purchase your products. According to a research, 64% of business owners have successfully managed to boost their sales with the help of explainer videos.
So, suppose you want to showcase your personality without breaking your bank. In that case, you need an explainer video as it is one of the most popular mediums to share information and advertise your business.
Whenever you create an explainer video, make sure you go through 5 Things you should know before creating an explainer video.
3-Grabs Customer's Attention
Grabbing the target audience's attention over the internet is one of the most challenging tasks most marketers fail to attempt. Are you one of them? If yes, then explainer videos are the perfect choice for you. And this is a tried and tested marketing strategy commonly used by successful organizations.
Recent research has shown that videos can boost traffic 50 times more than other marketing strategies. When choosing between lengthy content and short videos, most people prefer to go for meaningful videos and decide regarding the purchase.
Explainer videos allow you to capture the audience's attention and engage them, which directly affects your business sales. Thus, it is a unique way to leave an everlasting impression on the customers who are unfamiliar with your business.
So, if you want to catch the visitors' eyes for business productivity, try creating small, informative, and compelling videos.
4-Explains Complex Products
Customers usually make a purchase only when they have a deep understanding of the product/business. So, it's vital for you to explain your product in a simplified way. Once you are able to explain your business idea successfully, it would be easy for you to grab the visitor's attention.
It can be done with the help of explainer videos. Attractive animated explainer videos ensure that your product gets to the hearts of customers and alleviate all the pain points that are essential for them to understand the product.
A short, catchy, and informative animated video will clear all your audience's queries and will instantly describe how the solution works.
Check-out this amazing explainer video.
5- Business Ranks Better
More the traffic, the higher the business productivity. Well! An explainer video is one of the best ways to grab the visitor's attention and keep your business in the top searches of google. Once you can increase your Google ranking, your audience would be able to identify your brand easily.
More is the visibility; stronger would be the customer's relationship. As per the analysis, explainer videos are likely to get 50x more on Page 1 of Google. If you also want to increase your brand awareness, try to express your thoughts via engaging and educational explainer videos.
Whether you want to attract new customers to your sales funnel and drive them along the buyer's journey, then consider making a video. Explainer videos can easily be searched over the internet and shared, especially if the video is educational and entertaining both at the same time.
Moreover, website visitors spend 6 times longer on pages with videos. Embed a video on your website and let your traffic not only understand but learn your goals, plans, and services.
By creating a popular video, you generate –at first hand–brand awareness: you're helping your potential customer understand their problems and put it into context. So, get ready to create a network of the audience by using explainer videos.
We all get attracted to the approach, which is both useful and cost-effective. Here also explainer videos stand at the top.
Similar to content strategy, video marketing stays on your website forever. If your company does not specialize in explainer videos, then you can always try your hands in explainer video software tools available online.
You can get in touch with a professional explainer video production company and top editing companies in such a case. They will help you grow your business by offering excellent explainer videos that will help you grab your visitor's attention in the first go.
If a little investment can help you multiply your ROI, then why not consider the approach.
In a Nutshell
Hopefully, the above-listed benefits are enough to decide whether you should rely on explainer videos to enhance business growth or not. We are sure that you might be planning to create a fascinating and informative explainer video to improve your business sales and productivity by now.
Wondering how to make an explainer video? While you can always decide to make your own animated explainer video or a DIY (do-it-yourself) video, it might not always give you the results you expected. Why? Because at the end of the day, it's all about the quality. A professional-looking explainer video will surely create a positive impact on the audience.
So, if you want your business to achieve and enjoy the fruitful benefits listed above, get in touch with a professional explainer video company to produce an appealing explainer video.
Still, having second thoughts? Feel free to Contact Us. Our expert team is there to help you 24*7. Moreover, you can also drop a message in the comment section added below.