Do you want to pitch your services by improving your online presence via explainer video?
Are you pondering over whether explainer videos can help you increase business productivity and boost sales?
Are you confused about whether you should rely on an explainer video for business growth or not?
Well! To your utmost surprise, the answer to all the questions is a big YES!
Video marketing strategy has become a one size fit all solutions for marketing. In 2017, about 74 percent of all internet traffic came from videos. Furthermore, one-third of all online activity involves videos. Therefore, for a better online presence and scalable business, start creating explainer videos.
An explainer video is a perfect tool to grab the attention of visitors and make them familiar with the new services and products that are complex. There are no two opinions that explainer videos are the perfect choice to churn the real profit of your business.
The benefits of using explainer videos as your marketing strategy are endless. Still, in this article, I have mentioned some of the reasons that will not only amaze you but also compels you to choose explainer videos over other strategies.
Now, without any further discussions, let's dive into the reasons for choosing explainer videos for your business.
7 amazing benefits of using Explainer Videos for business
1-Accelerates Conversion Rates
Just think a moment, what is the primary objective of the marketers? Almost every company aims to increase its conversion rate. So, if you also want to convert anonymous visitors into qualified leads, then start incorporating explainer video into your marketing strategy.
According to the research conducted by Unbounce, one can boost their conversion rate by upto 80% after adding a video on the landing page of the website.
So, if you want to keep track of the visitors on the sites and know what product or service your potential customers are interested in, then an explainer video is the best option to opt for.
2-Build Brand Recognition
A brand-oriented video can establish you online, but this is possible if your videos follow your brand guidelines. Being an extension of all your other marketing material, you need to make a video that does not only focus on your brand but explains the pain points of viewers well.
A video is an excellent tool for brand recognition as the message reaches your target audience, which results in an engaging audience while generating qualifying leads who are likely to purchase your products. According to the research, 64% of business owners can boost their sales with the help of explainer videos.
So, if you want to showcase your personality without breaking your bank, then you need explainer video as it is one of the most popular mediums to share the information and advertise your business.
Whenever you create an explainer video, make sure you go through this article:5 Things you should know before creating an explainer video.
3-Grabs Customer's Attention
Grab audience attention over the internet is one of the most challenging tasks that most of the marketers fail to attempt. Are you one of them? If yes, then explainer videos are the perfect pitch commonly used by successful organizations.
Recent research has shown that videos can boost traffic 50 times more than other marketing strategies. When choosing between lengthy content and short videos, most people prefer to go for the point of meaningful videos and make a decision regarding the purchase.
Explainer videos not only allow you to capture the attention of the audience but also engage them, which directly affects your business sales. Thus, it is a unique way to leave an everlasting impression on the customers who are unfamiliar with your business.
So, if you want to catch the eyes of the visitors for business productivity, try creating small, informative, and compelling videos.
4-Explains Complex Products
Customers usually make a purchase only when they have a deep understanding of the product/business. So, it's vital for you to explain your product in a simplified way. Once you are able to explain your business idea successfully, it would be easy for you to grab the visitor's attention.
It can be done with the help of explainer videos. Attractive explainer videos ensure that your product gets to the hearts of customers and alleviate all the pain points that are essential to understand the product.
A short, catchy, and informative animated video will clear all the queries of your audience and quickly describes how the solution works.
5- Business Ranks Better
More the traffic, the higher the business productivity. Well! An explainer video is one of the best ways to grab the visitor's attention and keep your business in the top searches of google. Once you can increase your Google ranking, your audience would be able to identify your brand easily.
More is the visibility; stronger would be the customer's relationship. As per the analysis, explainer videos are likely to get 50x more on Page 1 of Google. So, if you also want to increase your brand awareness, then try to express your thoughts via engaging and educational explainer videos.
Whether you want to attract new customers to your sales funnel and drive them along the buyer's journey, then consider making a video. Explainer videos can easily be searched over the internet and shared, especially if the video is educational and entertaining both at the same time.
Moreover, website visitors spend 6 times longer on pages with videos. Embed a video on your website and let your traffic not only understand but learn your goals, plans, and services.
By creating a popular video, you generate –at first hand–brand awareness: you're helping your potential customer understand their problems and put it into context. So, get ready to create a network of the audience by using explainer videos.
We all get attracted to the approach, which is both useful and cost-effective. Here also videos stand at the top.
Similar to content strategy, video marketing stays on your website forever. If your company does not specialize in explainer videos, then purchasing explainer video software might cost you expensive.
In such a case, you can get in touch with top editing companies. They will assist you in growing your business by offering excellent explainer videos that grab the visitor's attention in the first go.
If a little investment can help you multiply your ROI, then why not consider the approach.
In a Nutshell
Hopefully, the above-listed benefits are enough to decide whether you should rely on explainer videos to enhance business growth or not. I am damn sure; you might be planning to create a fascinating and informative explainer video to improve your business sales and productivity.
Still, having second thoughts? Feel free to Contact Us. Our expert team is there to help you 24*7. Moreover, you can also drop a message in the comment section added below.