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Do you want to pitch your services by improving your online presence via an explainer video?
Are you pondering whether using animated explainer videos can help you increase business productivity and boost sales?
Are you confused about whether you should rely on an explainer video for business growth?
If answers to all these questions is YES, then you are at the right place.
Now you must be thinking why? It is because webdew has provided you with 7 significant advantages to believe in the power of explainer videos and make the best use of them to grow your business.
And this is not it! We have a special tip in store for you.
🤔 Curious to know about it? We don't want to spoil the flow of our blog, so we've saved it for the end.
Waste no time, start scrolling down and dive into our captivating content. You won't want to miss out!
7 Benefits of using Explainer Videos in your marketing strategy
1. Ability to showcase product or service engagingly
The explainer video is the one that helps you explain the advantages of your product or service in a clear way that grabs people's attention. This builds a strong bond with customers and keeps them interested and loyal to your brand.
If our words aren't convincing enough, perhaps some facts can help change your mind.
According to a survey by Wyzowl, 94% of marketers report that explainer videos have helped increase user understanding of their product or service.
✅ By using animation, explainers bring life and excitement to your product/service. They can show how your offering works, showcase its unique features, and illustrate the value it brings to customers.
✅ The power of storytelling helps create a narrative that engages the audience on an emotional level. Thus, making them more invested in your message.
✅ When viewers get emotionally connected, they are likelier to stay engaged, watch the online video until the end, and absorb the information you are presenting.
✅ If the explainer videos are short and concise, they will increase engagement and boost viewer engagement. This increased engagement translates into higher customer retention.
2. Accelerate Conversion rates
As mentioned above, these videos simplify complex concepts and clearly communicate your value proposition. It makes it easier for potential customers to understand the benefits of your product or service.
Thus, including explainers in your marketing strategy can significantly boost your rates of conversions.
According to Forbes, users perceive and retain 90% of the information they receive via video versus text. Thus, try to incorporate explainers as part of your successful marketing strategy. With this, you can optimize your rates of conversion and drive meaningful results for your business.
✅ Explainer video production provides an excellent opportunity to incorporate a compelling call-to-action (CTA) at the end of the video.
✅ By strategically guiding viewers towards a specific action, such as making a purchase, signing up for a free trial, or subscribing to a newsletter, you can influence their decision-making process.
✅ The combination of engaging visuals, concise messaging, and a clear CTA creates a persuasive environment. The environment that motivates viewers to take the desired action.
✅ When potential customers have a better understanding through visuals of your product and service and the ways they can resolve their pain points, they are more likely to convert into paying customers.
3. Improves businesses' SEO ranking
How your potential customer can know that your product/service is the best to fulfill their requirements and resolve their challenges?
The simple answer is Google or search engines like it. Today, 88% of people perform some online research before buying online or in-store.
✅ Videos have the ability to attract and retain viewers' attention, resulting in longer periods spent on your website.
✅ The extended engagement signals to search engines that your website provides valuable content and a satisfying user experience.
✅ The explainer videos can lead to reducing bounce rates. This refers to the percentage of visitors who leave your website after viewing only one page. A lower bounce rate indicates to search engines that your website offers relevant and engaging content, boosting your SEO ranking.
✅ Also, by optimizing your video with relevant keywords, transcripts, and metadata, you can improve its visibility in search results and drive more organic traffic to your website.
4. Enhances Brand Awareness and Recognition
According to video marketing statistics, the majority, 26.7% of video marketers and businesses, create Explainer videos to market their content.
Considering this, explainers provide an excellent opportunity to establish and enhance your brand's identity. The increased exposure leads to enhanced brand awareness and recognition.
✅ Through the visual elements of your explainer videos, such as color schemes, typography, and imagery, you can create a cohesive and eye-appealing representation of your brand.
✅ Consistency ensures that viewers recognize your brand immediately. Thus, associate it with the values and characteristics you want to convey.
✅ By embedding an explainer video on your landing page, you establish a strong brand presence in the minds of your target audience. This can lead to increased trust, loyalty, and customer engagement.
✅ As viewers watch and engage with your explainer videos, they become more familiar with your brand and its unique qualities. When they find your videos valuable and share them with others, your brand gains exposure to a wider audience.
✅ The more viewers associate your brand with positive experiences and valuable video content, the more likely they will choose your products or services over competitors.
5. Easily shareable
One of the standout benefits of explainer videos is their inherent shareability. With a simple click, viewers can share your video across various social media platforms, email, or messaging apps. This opens up incredible opportunities for expanding its reach and even going viral.
✅ The ease of sharing explainer videos plays a crucial role in leveraging the power of word-of-mouth marketing.
✅ Viewers are likelier to share your video with their networks when they find it valuable, entertaining, or informative.
✅ Organic sharing increases the visibility of your brand. Also, it amplifies your reach far beyond what traditional marketing efforts alone can achieve.
✅ By encouraging viewers to share your explainer videos, you transform them into brand advocates. These enthusiastic supporters become active promoters of your brand. They voluntarily share your video with friends, family, colleagues, and online communities.
✅ Shareability of explainer videos enables you to tap into the social proof phenomenon.
When people see their friends and others sharing and recommending your video on social media, websites, or landing pages, they tend to trust your brand more and see it as valuable.
✅ Social validation can significantly impact the perception and credibility of your brand. Thus, further enhancing its reputation and attracting new customers.
6. Cost-effective and Time-efficient
It is considered that creating explainer videos can not become a friend of your pocket. It is right that live-action explainers can not fit everyone's budget, but there is a solution. This solution is using informative animated explainer videos.
✅ An explainer video with animation allows you to bring your concepts to life without the need for costly sets, actors, or location scouting.
✅ The versatility of animation provides the freedom to create captivating videos that convey your message in an effective way.
✅ The production logistics of live-action videos can be time-consuming and expensive. But, explainers can be created in a more efficient way. Thus, this is one of the key benefits of animated explainer videos.
✅ The animation process lets you visualize and present your ideas without real-world limitations. You have complete control over the characters, settings, and visual elements. This allows you to create a tailored and compelling explainer video that aligns with your brand and objectives.
✅ Talking about time efficiency, explainers are often faster to make than live-action videos. With animation, you can work on different parts of the video at the same time, like creating characters, writing the script, and planning the visuals.
✅ Less time consumption helps speed up the production process and makes it easier to make changes if needed. Making adjustments is smoother and doesn't take as much time, which saves you valuable time and resources in the end.
7. Provide better ROI
Investing in explainers can provide a higher return on investment (ROI) than other marketing strategies. By engaging and informing your audience, these videos help to drive conversions, increase brand recognition, and improve marketing performance.
A study revealed 89% of marketers reported being highly satisfied with the ROI of their explainer videos.
To understand this benefit in a much simpler way, you should know some ways to measure ROI for your explainer videos. Here are some of them:
✅ View Count:
Tracking the number of views your explainer video receives provides an initial metric to assess its reach and popularity. This data can give you an idea of the initial engagement and interest generated by your video.
✅ Conversion Rate:
Analyzing the rate of conversion is very important. This determines the impact of your explainer video on driving desired actions, such as product purchases, sign-ups, or inquiries.
By monitoring the number of conversions attributed to the video, you can assess its effectiveness in generating tangible results.
✅ Engagement Metrics:
Track engagement metrics, such as average watch time, click-through rates, likes, shares, and comments.
This will help you check how well your explainer video resonates with the audience. Higher engagement indicates a stronger connection and interest in your video content.
✅ Website Traffic and Behavior:
Analyzing the impact of your explainer video on website traffic and user behavior can provide valuable insights.
These include video's influence on audience engagement and interaction with your brand. Look for changes in page views, time spent on the website, bounce rates, and rates of conversions from users who interacted with the video.
✅ Social Media Metrics:
If you share your explainer video on social media platforms, track relevant metrics such as reach, impressions, likes, comments, and shares.
These metrics reflect the level of audience engagement, the reach of your video, and its potential to go viral.
✅ Sales and Revenue:
Assessing the impact of your explainer video on sales and revenue is a crucial aspect of measuring ROI.
By tracking sales figures and revenue generated during the video's lifespan or within a specific time frame, you can attribute the video's impact on your business's financial performance.
✅ Customer Feedback and Surveys:
You can collect feedback from viewers through surveys or customer testimonials. This can provide qualitative insights into the effectiveness of your entertaining and educational explainer video.
Ask for their opinions on the video's clarity, relevance, and impact on their decision-making process to gain a deeper understanding of its ROI.
Crazy Egg case study to understand the benefits of creating an Explainer Video
Company Overview
Crazy Egg is a leading software company that provides heat mapping and website optimization tools. These tools help businesses analyze user behavior and improve website performance. To maximize their conversions and generate extra income, they decided to create an explainer video to be displayed on their homepage.
Objective
➡️ Increase Conversion Rates
The primary goal of the explainer video was to capture the attention of new website visitors and effectively communicate the value proposition of Crazy Egg's services.
By showcasing the benefits and features of their product in an engaging and concise manner, the video aimed to convince visitors to take action and sign up for their services.
Implementation
Crazy Egg got a high-quality, eye-appealing explainer video created. The video was placed on their homepage to ensure maximum visibility and engagement.
Its purpose was to grab the viewer's attention within the first few seconds and provide a clear call to action to encourage sign-ups.
Results
The implementation of the explainer video on Crazy Egg's homepage yielded exceptional results, impacting their income. Here are some key outcomes:
➡️ Increased Rates of Conversions
The explainer video played a crucial role in persuading website visitors to convert into paying customers. The engaging visuals, concise messaging, and clear call-to-action prompted visitors to sign up for Crazy Egg's services immediately.
➡️ Revenue Growth
Crazy Egg reported an extra $21,000 monthly income attributed directly to the explainer video. This large increase in revenue demonstrated the significant impact of the video on their bottom line.
➡️ Cost-Effectiveness
The investment in creating the explainer video, which had an average production cost of $10,983, proved highly cost-effective. The generated income of $21,000 per month resulted in a profitable return on investment in the first month.
➡️ Enhanced User Experience
The explainer not only increased conversions but also improved the user experience on Crazy Egg's website. Visitors were able to understand the value and benefits of the services offered quickly. Thus, leading to a smoother and more intuitive user journey.
With their long-lasting impact and shareability, explainers continue to deliver value over time. Thus, making them a worthwhile investment for your video marketing strategy.
Ready to create an impactful Explainer Video for your business?
Hopefully, the above-listed benefits of an explainer video are enough to take a decision of using explainer videos for business growth.
Now you must be thinking from where you should start the process of explainer video production? While you can always decide to make your animated explainer video or a DIY (do-it-yourself) video, it might not always give you the results you expected.
Why? Because at the end of the day, it's all about the quality. A professional-looking explainer will surely create a positive impact on the audience.
So, if you want your business enjoy the fruitful benefits listed above, get in touch with a professional explainer video company to produce an appealing explainer video and use it as a powerful video marketing tool.
Still having second thoughts? Feel free to Contact Us. Our expert team is there to help you 24*7. Moreover, you can also drop a message in the comment section below.
