The buzz of explainer videos is gaining momentum. In fact, it won't be wrong to say that animated explainer videos have gained a very strong foothold in the magical world of digital marketing and thus play a crucial part in getting your business noticed.
According to recent statistics, “About 95% of people trust explainer videos to learn about a new product or service. Furthermore, explainer videos have convinced about 81% of people to buy a product or service.
Whoa!!! Such a big number!
Trying to create explainer videos can be special in the world of marketing. They are short, to the point, and full of graphics that introduce a viewer to a particular brand.
Moreover, a short video's impact is significant compared to lengthy white papers. It is why most organizations use explainer video marketing strategy to stand at the top.
An animated explainer video can brilliantly capture the true essence of what you and your business stand for and that within only a few minutes. Moreover, it helps you attract your target audience and explains what your brand is all about!
Today, these animated explainer videos are used by marketers to raise a bar and get a big chunk of their target audiences. If you are thinking to create explainer videos is easy, then you may be right, but only if you consider a few essential factors.
Now, without any further discussions, let's take a rundown at the things that you must focus on to create an explainer video that is attractive, fascinating, and informative at the same time.
Things to Consider before Creating Explainer Videos
1. Understand your Target Audience
A deep understanding of the target audience paves the way for a successful marketing campaign.
Obviously, you know this, but how often do you implement it? Before jumping on your video brainstorming session, make sure you go through the following two aspects concern with your target:
Know the major characteristics of your target audience
Acknowledging your target audience's ins and outs will help you generate a blueprint for your video. Moreover, you will get to know what tone your video should have to keep your brand's flair.
I mean, whether it should be decent or full of fun. This understanding will give a clear picture of the design, script, images, colours, voice-over, etc. Thus, to understand the interests of your target audience easily, you can always keep the major characters in mind.
The success of your video also depends on how skillfully you highlight your customers' pain points in just 60 to 90 seconds while offering a suitable solution to them. It plays a major role in the decision-making of a customer.
If a video portrays your services as one size fits all, a viewer is likely to make an instant purchase.
2. It’s all about the Script
A script for explainer video decides whether a viewer will stay or buzz off. Moreover, it is responsible for accentuating the other features of a video, like a voiceover, colours, etc.
Usually, companies get it written from an “outsider.” I recommend you go for someone who can align with your perspective and goals and explain it in a way that appeals to your audience.
If your script is to the point and attractive, it will become easy for the video-makers to frame it appealingly.
Whenever you decide to avail of video services, there are chances that most video editing companies might ask you to fill out a creative brief first.
As you will dig deep into your protocols, investment, and other aspects that matter to you, you will be defining the better version of your company in a creative brief.
This exercise is essential before video making as it ensures you won't divert from your goal of turning visitors into buyers. After this brainstorming process, start writing a script in accordance with your creative brief as it will help you stay on track.
3. Understand Explainer Videos are Not Ordinary
Best explainer videos are not run-of-the-mill videos as it has much to offer. Not only start-ups, well-reputed organizations consider it a marketing tool. They are oriented towards their target audience with a clear business goal.
How far your video has contributed to achieving your marketing objective is vital to consider when deploying an explainer video as a marketing tool. There are no two opinions that explainer videos are worth the investment.
It allows you to check the metrics of your video, such as viewership, bounce rate, and conversions through online tools available with which you can calculate their contribution to your marketing efforts without any hassle.
Based on these metrics, you would be able to plan your future investment and sales as well. So don't take the explainer video too lightly; it is like a silent bomb.
Look at one of the best informative and compelling explainer videos created by our team for Uber.
4. Where to Market it?
Just making a video and going live won't make a difference. If you have a cool, engaging, informative, and helpful video in your satchel, but it still cannot raise the number of conversions, you are seriously missing out on something.
You need to make it visible to your audience as it won't walk to them alone. Here comes the role of SEO.
A good SEO campaign consists of keywords, titles, meta descriptions, thumbnails, categories, tags, social media strategy, ad campaigns, etc., which help your video reach a maximum number of viewers.
So, before creating a video, try to have a clear insight into the platforms where you are going to market it.
Last but not least, you must consider your budget while creating an explainer video. After all, the budget is the one factor that restricts and allows you to enhance your budget without any hassle at the same time.
Say, if you want to create a flawless video similar to a Pixar movie, then there are chances that you might have to invest huge bucks. But some best video editing companies offer excellent services at affordable prices.
Of course, video production is not a costly task. Still, the explainer video software available in the market is a bit costly, and it prevents you from hiring a video marketing company.
So, if you want to create an appealing explainer video by saving money, then make sure you familiarise yourself with the video creation pricing.
Now that you know everything about creating an explainer video, let me break another exciting news. Explainer videos do not only come in animated form. Did you seriously think there would be only a single door to this magical world?
Well, you’re in for a treat because there are different kinds of explainer videos that you can go for, depending on the requirements of your business.
Before you directly jump into making an explainer video or you decide to talk to an expert for the same, you should know:
And finally, some bonus tips from our side!
Ready to Use the Best Tips before Creating an Attractive Explainer Video?
In the marketing world, like other techniques, the explainer video production process needs the involvement of a client and company. Many things need to be discussed from requirements to investments to meet personal and professional preferences.
Initially, the process might sound complex, but the right strategy in place can make it interesting with new ideas implemented every day.
The synchronization in all steps ensures consistency throughout video making and in a good final product. It depends on the experience of a service provider in delivering innovative explainer videos to attract new visitors, diversify your content, and give an edge to your website among your competitors.
I hope this post has motivated you on the grounds of the investment you will make in explainer videos. Furthermore, if you still face any queries regarding creating an explainer video, feel free to Contact Us or drop a message in the section added below.