Do you want to create highly compelling explainer videos that promote your brand?
Well! Rather than deciding everything on the spot and creating a mess, try to follow a basic pattern while making your explainer video script. It not only enhance the quality of the video but also helps you make viewers understand the concept and relate themselves easily.
Making an explainer video becomes easy and exciting when you have the right strategy in place. But it's also true that writing a perfect script is not so easy as it seems. One needs to think creatively and logically.
But, if you consider the below-mentioned points, you would be able to create an amazing video script that delivers the right message to the right audience.
Tips and tricks to write a great script
Make it short
The length of a video is inversely proportional to the average watch rate. Therefore, the higher the length of a video is, the lesser will be the viewership number.
The longer a video is, the less likely people will be to watch it all the way through.
As per the statistics, 85% of people watch a 30-second video to the end, and only 50% of them watch a video completely up to 2 minutes. So, if you want to make your video in the top searches, then never ignore the length of your script. Basically, the script decides the length of your marketing video.
Now, you might be thinking about how do you decide the length of your script for a video?
A one minute video equals 160 scripted words in English. So, if you want to create a 90 seconds video, then try to explain your story in a maximum of 240 words.
Get straight to the point
If you really want to increase the time span of the visitors, then make sure to keep the script simple and straightforward. Sort and engaging script will allow the audience enjoy something fresh and unique and steers evident boredom.
No matter how short the video script, make sure your content includes all the essential points. So, always hit the major points and give your audience only the required information.
Thus, craft a brief script while describing the core of your business. It will help your viewers turn into potential customers and then into promoters.
Focus on your audience
Whenever you write down the script, make sure you truly understand who your target audience is and how you can solve their problem. If you want to develop a bond of trust and loyalty, then show your helping attitude toward your audience rather than selling your services.
Because if you only talk about your brand's features, the audience might bounce away, and you miss out on potential opportunities you might have won by portraying your brand in a user -friendly way. So, try to build a close liaison between your brand and viewers by knowing your audience. Moreover, it will further increase your ROI and conversions.
Follow a proper Structure
Another important tip that helps you create a compelling video script is following the classical structure. There are basically three stages that help you make videos completely aligned with your client's requirements and goals.
Start with a brief discussion on problems of your target audience that your product will solve. If your audience would be able to relate itself to your video, they would love to watch till the end. So,always have a clear purpose in mind before creating a video script.
Once you target the problems of your audience well, it's time to describe how your services or products troubleshoot their issues in an exceptional way.
Don't make it promotional as it would describe your desire to achieve more sales. Always keep your approach explanatory by describing your concern as this would generate an interest in your services.
Make sure the solution has to be comprehensible and straightforward, leaving no chance of error.
Always give your audience solid examples to explain why they should choose you above the others. This is the most critical part of any video as your audience will compare you with your competitors.
All our created videos generate familiarity of the audience with one's brand so that they develop a sense of trust in your brand.
All these three stages will help you make your product great and commonly chosen over other competitors.
Finally, it's your turn to appeal for a subscription. Explain viewers clearly explain what you want from viewers after watching your video.
From downloading an eBook to a free demo to sharing on social media, ask your viewers for call-to-action.
Trying for multiple calls to actions in one video might sound pushy to your target audience, or it will bring confusion that might not pay you off with subscriptions. Keep it to one- straightforward, engaging, and clear.
Though there are some conditions when your marketing strategy requires different calls-to-action, then try to craft different versions of the same marketing video with a different call-to-action in each; then, conduct A/B testing to check which drives the traffic.
In a crux
I hope the ideas mentioned above will help you in making a pro script writing. A good script is a gateway to higher conversions and brand presence. Explainer videos are the lynch-pin for digital marketing, though many businesses are not aware of it.
Explainer videos have great potential for attracting more prospects and converting them into leads if made properly.
Still, if you have any other queries, you can always contact us, our experts will get in touch with you right away.