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If you are directly or indirectly linked to videos, then you've definitely heard of explainer videos incredible ability to engage audiences. No matter whether you want to explain the product or boost your online presence, animated videos will help you to achieve the same.
Around 90% of the organizations are leveraging the power of animated videos to boost their sales and achieve their targets.
Now the main question that arises is: how long should your explainer video last in order to hold the audience's interest while also delivering the crucial messages you require?
Are you also thinking the same? If yes, then this blog is for you!
Being a member of the video team, I'll give you some valuable suggestions on how to determine how long your animated marketing videos should last in order to be both amusing and effective.
Let's get started!
What are Animated videos?
Animated videos are a tried and true approach to increase conversions and sales. Adding video to a landing page, according to Invisia, can boost conversions by 80 percent.
This means you'll need to be extremely creative and strategic in order to create video material that's both enticing (enough to persuade them right away) and engaging enough to keep their attention throughout the full video.
Is that even possible? It is, without a doubt!
Indeed, it might be difficult to figure out how to use video in the most effective way possible. But one of the most pressing concerns that everyone in the market is facing is the length of the video.
Well! To help you out with this, I have created this guide to determining the ideal length of an explainer video.
What is the best Explainer Video Length?
There are various factors to consider while determining the optimal length for your video. The length you choose will be determined by the product, service, or brand you're promoting, as well as the audience you're trying to reach. It will also be determined by your marketing objectives.
The goal is to keep your audience engaged while also ensuring that they understand all of the important information.
Of course, you want all of your viewers to see your call to action at the end of the video. So, how long should it be? Take a look at the following:
Short Videos
It's no secret that, with so much data available online, people's attention spans are shortening.
Because 5% of viewers will stop viewing videos after one minute, and 60% will stop watching after two minutes. With this in mind, it's critical to realize how important it is to keep your audience's attention. If you don't, they'll most likely turn off.
If you aim to get your message through quickly, a shorter video may be preferable. This is especially true if your goal is just to raise brand recognition or increase social media shares.
Many experts believe that the opening few seconds of a video are all that matters.
Because short videos have a higher retention rate, they perform better in terms of SEO and engagement.
The shorter a video is, the more likely it is that viewers will watch it all the way through — which is the same as saying that fewer people will leave in the middle.
Short videos are ideal for developing shareable content that can be shared on social media. Short videos are ideal for demonstrating an easy-to-understand product or service.
This video is a great short explainer. The brief animation, which lasts less than 90 seconds, combines aesthetically beautiful animated images to instantly capture the viewer's attention and maintain it until the finish.
It's effective because it effectively communicates the company's mission and goals in an easy-to-understand way.
Long Videos
As a general guideline, use videos that are under two minutes long; if they are longer, your audience may lose interest.
According to most studies, viewers will tune out after three minutes, missing the call-to-action at the end.
Well! There are certain exceptions to this rule. If you're explaining a complicated product or service with more features, for example, you might want to make a longer video to ensure that all of the material is covered.
Furthermore, there is some evidence that if you tell a powerful story, you can have higher engagement rates than with a short video. Because it gives the viewers extra time to become immersed in the product or brand, it is more effective.
Because it is harder to hold your audience's interest for longer videos, it is vital that you concentrate on the content. Long videos should be created for complicated ideas that require a lot of explanation.
Which to opt for? The Final say
So, after weighing the advantages of longer and shorter explanation videos, which is the most effective? The answer is that it depends on the product you're selling, who you're selling it to, and your marketing strategy.
In most scenarios, however, a video duration of 60 to 90 seconds is recommended. In fact, customers appear to prefer 90-second explanatory videos the most. And it appears that corporations are promoting this. That's because 90 seconds is just long enough to get your point across without boring your audience.
Finally, take a few minutes to look over our YouTube portfolio, where you'll find a variety of videos to suit your needs!
Need any help in creating animated videos for your business? Contact us!
Editor- Divya verma
