Best Explainer Video Length for Your Business

If you are directly or indirectly linked to videos, then you’ve definitely heard of explainer videos incredible ability to engage audiences. Whether you want to explain the product or boost your online presence, animated videos will help you achieve the same. 

Around 90% of organizations are leveraging the power of animated videos to boost their sales and achieve their targets. 

Now, the main question that arises is: how long should your explainer video last or what should be our explainer video length in order to hold the audience’s interest while also delivering the crucial messages you require? 

Are you also thinking the same? If yes, then this blog is for you!

Being a video team member, I’ll give you some valuable suggestions on how to determine how long your animated marketing videos should last to be both amusing and effective.

Let’s get started!

What are Animated videos? 

Animated videos are a tried and true approach to increasing conversions and sales. Adding video to a landing page, according to Invisia, can boost conversions by 80 per cent.

This means you’ll need to be extremely creative and strategic to create video material that’s both enticing (enough to persuade them right away) and engaging enough to keep their attention throughout the full video. 

Is that even possible? It is, without a doubt!

Indeed, it might be difficult to figure out how to use video most effectively. But one of the most pressing concerns everyone in the market faces is the video’s length. 

Well! To help you with this, I have created this guide to determine the ideal length of an explainer video.

What is the best Explainer Video Length?

There are various factors to consider while determining the optimal length for your video. The length you choose will be determined by the product, service, or brand you’re promoting and the audience you’re trying to reach. Your marketing objectives will also determine it.

The goal is to keep your audience engaged while ensuring they understand all the important information. 

Of course, you want your viewers to see your call to action at the end of the video. So, how long should it be? Take a look at the following:

1. Short Videos

It’s no secret that, with so much data available online, people’s attention spans are shortening. 

Because 5% of viewers will stop viewing videos after one minute, and 60% will stop watching after two minutes. With this in mind, it’s critical to realize how important keeping your audience’s attention is. If you don’t, they’ll most likely turn off.

A shorter video may be preferable to get your message through quickly. This is especially true if you aim to raise brand recognition or increase social media shares. 

Many experts believe that the opening few seconds of a video is all that matters.

Because short videos have a higher retention rate, they perform better in terms of SEO and engagement.

The shorter a video is, the more likely viewers will watch it all the way through — which is the same as saying that fewer people will leave in the middle.

Short videos are ideal for developing shareable content that can be shared on social media. Short videos are ideal for demonstrating an easy-to-understand product or service.

This video is a great short explainer. The brief animation, which lasts less than 90 seconds, combines aesthetically beautiful animated images to instantly capture the viewer’s attention and maintain it until the finish. 

It’s effective because it effectively communicates the company’s mission and goals in an easy-to-understand way. 

2. Long Videos

As a general guideline, use videos under two minutes long; if they are longer, your audience may lose interest. 

According to most studies, viewers will tune out after three minutes, missing the call-to-action at the end.

Well! There are certain exceptions to this rule. For example, if you’re explaining a complicated product or service with more features, you might want to make a longer video to ensure all the material is covered.

Furthermore, there is some evidence that if you tell a powerful story, you can have higher engagement rates than with a short video. It is more effective because it gives the viewers extra time to immerse in the product or brand.

Because it is harder to hold your audience’s interest for longer videos, it is vital that you concentrate on the content. Long videos should be created for complicated ideas requiring much explanation. To help your audience retain the key points without watching the full video, you can use a video summarizer to create quick summaries that highlight the core message.

Which to opt for? The Final say

So, after weighing the advantages of longer and shorter explanation videos, which is the most effective? The answer is that it depends on your product, who you’re selling it to, and your marketing strategy.

However, 60 to 90 seconds of video duration is recommended in most scenarios. In fact, customers appear to prefer 90-second explanatory videos the most. And it appears that corporations are promoting this. That’s because 90 seconds is just long enough to get your point across without boring your audience.

Finally, take a few minutes to review our YouTube portfolio, where you’ll find various videos to suit your needs!

Need any help in creating animated videos for your business? Contact us! 

Editor: Divya verma