Customization, personalization, and video are great marketing trends, and together, they make a solid marketing weapon.
Why? Well, because your audience will likely listen to you more when you send the appropriate customized message. In fact, big brands have long been using custom videos in their marketing campaigns and get exceptional results.
Besides, with the online world thronged with information of all sorts, the need for custom animated videos for business increases all the way more. Being an exceptional marketing tool, these short custom animated videos elevate your business conversion rate by letting you stay at the forefront and in the minds of the clients.
However, creating custom animated videos is more than just boosting sales and conversions. It transforms complex business ideas into a brief, highly engaging animation that anyone can understand.
Sounds exciting, right? Read on to know how customization is indispensable in getting the ultimate return from your video marketing efforts.
Benefits of using custom animated videos
Custom videos are what you need if you’re really serious about your video marketing strategy because custom is the best way to find your brand’s voice. And you’ll need that unique voice to stand out in an overcrowded digital space.
You don’t wish to be mistaken as someone else, and you sure as hell don’t want to look anything like your competition. You need your audience to recognize you and realize that you’re different and the ideal match for them.
However, you can’t get all of that from a regular video. You require a custom animated video to make your target audience realize that you’re “the real thing” and entice them to engage with you. Besides, custom animated videos help you display your personality by carefully designing characters, music, and a professional voiceover.
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Just like us, Google also loves custom animated video content. Besides, including character animation videos on your website is an outstanding way to improve your SEO and help businesses rank higher on Google searches. This way, your business will be more visible and easily accessible to potential clients.
Google’s algorithm for search rankings also considers the duration of time visitors stay on your website. This is one of the various reasons why custom animated videos have been witnessing explosive growth.
People often engage with a brand that offers a unique message with a specific benefit. They spend more time watching your videos, looking up your brand, and browsing your website. All this will boost your visibility and help you rank higher in the search engines, ultimately bringing more people to your doorstep.
And the more people get to know you and start seeing you as a reputable business, they’ll pretty much consider buying your product or services. This way, they will naturally spend more on what you have to offer, considering you as the best in the industry.
Well, that’s how compelling video marketing is!
Improves brand recognition
Custom animated videos can improve your brand recognition since they have unique designs and recognizable characters strongly associated with your business.
This way, the characters, and brand stay in the minds of the audience forever. You surely need a video that emphasizes your brand’s presence through these apparently minor details. You want your viewers to start connecting all those elements with your brand name.
Improved conversion rates
Animations do not just draw customers; they also influence them to make purchases and help your business raise profits. Numbers reveal that including an animated video on your landing page can improve your conversion rate by a whopping 80%. Wow, that’s a lot!
Irrespective of what you are trying to sell, any product can be marketed through a custom animated video.
Help clients to understand your product
Custom animated videos can be exceptional when it comes to story-telling. A 1 to 2-minute animation revealing real-life instances of how your products and services make your consumer’s life easier will indeed work wonders for your business.
Besides, promoting your product through a custom animated video – whether a whiteboard animation video or a 2D animation, dramatically simplifies your product.
Time and money-saving
Compared to any other video format, custom animated videos are less time-consuming and less labor-intensive, where one person with decent character animation software can create amazing animation videos.
Build brand trust
When you create an animated video that captivates your audience in a precise manner and showcases their issues realistically and offers a solution, people will see you as a business that “gets them.”
A custom animated video shows that you know your customers and their problems and understand how to assist them. This way, they’ll see you as someone they can trust.
Bring your ideas to life
A custom strategy is synonymous with uniqueness and creativity. Besides, logically, users will share only those videos that are original and imaginative at the same time. You can make the best of this creative medium to visually display and explain what you hope to reveal about your product or services.
Custom animated videos are incredible for any business aspiring to establish its brand. They are exceptional at showcasing a company’s perks and enhancing its visibility and engagement among its target audience. Besides, they make you stand out from your competition and can even award you a mouth-watering sales boost.
Remember, how people see you and how quickly they recognize your brand is key for your business. Of course, you want your brand to be the first thing that pops into your audience’s minds once they need a product or service.
Branding is unquestionably the way to go while building that kind of recognition, and going with a custom animated video is just the right thing that can make that happen.
Ready to get started with your custom animated video? Well, look for the right custom video production company and make your brand stand out. For personalized price quotes, do get in touch with us now!
Editor: Richa Sharma