Tips for creating your 2d animation video

Without a shadow of a doubt, you need to create videos if you are to achieve tremendous outcome from your online marketing campaigns. The study finds that online users watch over 500 million hours of videos in aggregate every single day on YouTube.


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Among many different types of videos, a 2D animation video is one of the kinds of video that you can create from the comfort of your living room without spending a considerable sum of money on video production. The only thing you need to do is use some free 2D animation software online to create 2D animation video.

How can you come up with your 2D animation video?

Using 2D animation production company for your video production task is the best way to minimize your risk of wasting your time and risking your brand image. However, it does not mean that you cannot work on your own for producing 2D animation video.

Here are some tips that will help you create and polish your 2D animation video:

Plan everything in advance

Before doing anything else, you must plan everything, as an animated video is not only about bringing together a bunch of characters, scenes, and adding background music. If you want to produce a 2D animation that will deliver results to you, it is essential for you to plan a lot of crucial things.

You need to conduct research and decide your ideal audience, the objective of your video, the length of the video, note down attractive and sharp points that you want to include in the video, call to action, script, the message of the video, timing of each section, and so on.

After you note down important details, research about the various kinds of 2D animation video like explainer, infographics, product demos, and so on that will best serve your objective to focus on the type of video that matters the most.

Research and find the best 2D animation software

You need a 2D animation software if you want to create your 2D explainer video. There is a lot of options when it comes to selecting the ideal application for your project. However, not all the software that is available online will best serve your purpose.


Image Source: Freelancer

Conduct some research on the best 2D animation software and check out their features. Some are free; while some are paid version. Also, each software has its specialities and set of features. Some software could be challenging to use but can offer you more sophisticated features, and some could be simple to use.

In some software, there are many 2D templates, media files, and pre-made characters that you can use. Check them all out and do what is best for your company.

Don't be afraid to go extreme with your animations if needed

The study shows that the attention span of the human being is now less than that of a goldfish, and we are always craving for some new and exciting things. To arouse the curiosity of your audience, do not be afraid to use some extreme forms of animations like an exaggeration, intense effects, attraction, and so on.


Image Source: Gifer

The 2D animation video company knows how to effectively use extremes, which make the videos go viral and make users stick to the video as they got held by glue. One of the reasons why using intense effects work well is because internet users are already used to realistic movements and expressions.

You will be able to attract more audience and make users curious about what is going to happen next if you use extremes.

Be aware of facial expressions and characters

Understand what you are trying to communicate before you choose the premade characters. Some actors may have a jolly appearance, but it may not be a suit for your video and the type of message that your clip consists.

It is crucial to take a more in-depth look at the facial motion of your characters along with their emotions. Just try using the selected animated personalities and see if they express the message that would make an impact on the audience or not. If not, you should consider using the other actor. There will be a need for you to experiment with multiple characters to come up with the best version of the 2D animation video.

Create strong keyframes

Another thing what 2D animation company does well creates powerful keyframes that would polish the videos, making it look professional.


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Depending on the type of 2D animated video and the nature of it, you may need to use strong keyframe for emphasizing on a particular movement. If you are designing the set of characters by yourself, you should make sure that the action looks natural and real.

Take a look at some of the best examples that match your project

You may feel that you have it all figured out after making a plan and playing around with characters, but there could still be a lot of room for improvement. The best way to take inspiration and get ideas is by taking a look at some of the top-notch, relevant 2D animated videos.

Here is a link to the list of some of the best 2D animation video examples. Go through several examples and see what they did in a unique manner that made their videos amazing and learn from it. You can extract some innovative ideas from their video that can make your video stand out and perform.

Compile and make changes

The last tip for you is to compile all the characters, objects, background, theme, and other media files sequentially for testing out how the video plays. You need to experiment a lot and still make changes, even after you finish doing all the crucial video production tasks.

Most of the times, you will find that you need to make a lot of minor and significant changes to the video if you are compiling and playing the footage for the first time. After making changes, publish and promote the video. Take the video promotion part seriously, as this activity decides what type of outcome you will get out of your video.

Even after publishing your video, you still may need to make some minor changes later. Do not hesitate to do some editing and republish the video. If you manage to get everything right, you will see the outcome that you desire from your video. In case you lack video marketing skills, you may need to learn it or take help from some marketing agency or an individual counsellor.

The Takeaway

It seems like you can bring together characters and other pre-made templates from the software and easily create a video, but the process of producing compelling 2D animation videos is not that simple. If it were that straightforward, everyone would have got desired results from their efforts.

If you work on the tips I've mentioned here in this article, you can create and enhance the quality of your 2D videos. However, keep in mind that you need to continually explore new tactics and work on your skills to create videos that produce outstanding results. I hope you found this content useful. In case you want to share your thoughts with our community, feel free to express your feelings in the comment section.

Chehak Wadhwa

Chehak Wadhwa is a Creative Head at webdew and has an intensive 10+ Years of Experience in Designing & Animation. She has produced 500+ Videos with her team including some of the well know brands in the market like: UBER, Microsoft, T-Mobile, Calendar etc.

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