line art videos is a great way to capture and retain the attention of the viewers. Here is one snapshot of a line art video.
Image Source: The Virtual Instructor
Talking about line art definition, we can define it as an image that includes curved or distinct lines with no graduations or hue for representing objects. Thanks to many pieces of photo editing and video editing software, creating a line art video is not a difficult task.
Furthermore, it is also possible to convert a photo into a line art image, and there are plenty of templates that can help you create line art videos. Many businesses have been able to extract an impressive return on investment in their video marketing campaigns. The report revealed that marketers who use videos increase their revenue 49% quicker in comparison to non-video marketer.
Do you want to know the secret behind the effectiveness of line art videos? We will discuss it here.
Why Line Art Videos are So Effective?
There are some significant advantages of line art videos that are responsible for making this type of video stand out and perform well on the market. Here are some of the reasons why line art videos are compelling and doing great in 2019:
Unique Creativity that Grabs the Attention of the People
The line art video is unlike other forms of videos that you see on the market. If you carefully analyze the type of videos that are readily available online, most of them are either simple explainer video or talking head videos (not including movie clips here).
Image Source: Eni Oken
Unlike other forms of videos, this type of video requires sophisticated skills and creativity for coming up with alluring characters and background. Do you remember the childhood days where the top artists used to awe all members of the classes with their spectacular drawing skills? The same happens in the line art videos.
The artists should choose the set of tools that will allow them to create a masterpiece. Someone with no artistic taste will fail miserably in creating terrific line art videos. The viewers will feel like watching a series of mind-boggling arts when they are observing line art videos, just like in an exhibition.
The line art animation stands out from other types of animation due to its taste of freshness. The different forms of animation like a 3D cartoon animation use some fictional characters, which do not seem original at all. Right from the moment, we watch it; we can tell that the producer has thought of some characters in their head and portrayed it in the form of cartoon characters.
In the case of the line art animation, it perfectly mimics the original background and environment. Indeed, the case of the conversion of a photo to line art image is different, but the projects that one starts from scratch shows the recent work of the artists.
For instance, if the artist is sketching the image of an actor, it will show the true reflection of him/her without any distortion, also demonstrating the skills of an artist and the audience love it
Simple and affordable
The issues like budget and reach constraint many creative people from producing a movie or some other types of videos that require a considerable sum of investment. However, the case with a line art video is different, as the process is simple, and one does not need to invest a ton of money to create a superb video for their business.
There is no need for you to purchase sophisticated video production tools to come up with a line art video. All you need is to follow a process, draw characters or use templates, have a story, and arrange it in a storyboard. Unlike the movie production or some infomercial production, you can create it in a matter of a few days to a few months.
Image Source: Wikipedia
A great thing about the line art video is that you can get the software for free to get your feet wet.
More room for creativity
The study shows that internet users spend 2.6 times more on the web page with a video in comparison with a plain webpage. With that said, only posting some random videos will not do any good for your watch time and your company.
The people love to see something unique that will arouse their curiosity. I’m not implying that you cannot get creative with other types of videos, but the line art animation gives you more room for creativity.
There are more things that you can add in your video, as you are the one who is drawing. For instance, if you see something unique in your surrounding, you can quickly take its video and then bring it up later, which will not look like an animated imaginative object. There are many specific tools available for you that will allow you to draw, edit, modify, and more.
Mirror neurons come into play
A line art video with a drawing hand can activate the mirror neuron in a human brain. A mirror neuron is one of the neurons that are responsible for giving a secondhand satisfaction to a human being.
Image Source: ATS
For instance, a person may feel that he/she is involved in the activity after watching someone else carrying out the activities in the video. It raises the level of curiosity, making them want to see the next event, which eventually leads to more watch time.
Furthermore, you can also make them take the desired action if the viewers are satisfied with the cause of the video,
Compelling, understandable, and naturally viral
The line art video is good at grabbing attention and retaining it, and this type of video is also persuasive. It offers the visual history and gives out the message in a way that our long-term brain can store.
The study shows that our brain is more likely to memorize drawing, which makes line art videos powerful. Also, the message is put out in a simple way, which is even better, as the viewers will both understand and memorize the theme that is put out by the video.
The line art video is viral as well. It does not usually discriminate against any particular race, and it excitingly illustrates the message, which generates a natural urge among viewers to share the information with their friends.
Thus, a great line art video can significantly boost the reach of your brand and generate leads and conversion for your organization.
My Final Thoughts
There are many convincing reasons to go with line art videos in 2019 because it is not only easy to create but are highly effective as well as discussed before. Now that you know about the reasons behind its effectiveness, you should try experimenting with line art videos and get some results for your business. But keep in mind that you must produce a stunning video to get the desired return from your campaigns.
If you lack video editing and production skills, there are video production companies that can help you out with it.