Line art videos is a great way to capture and retain the attention of the viewers. Here is one snapshot of a line art video.
Talking about line art definition, we can define it as an image that includes curved or distinct lines with no graduations or hue for representing objects. Thanks to many pieces of photo editing and line art software, creating a line art video is not a difficult task.
Furthermore, converting a photo into a line art image is possible, and plenty of templates can help you create line art videos.
Many businesses have extracted an impressive return on investment in their video marketing campaigns. The report revealed that marketers who use videos increase their revenue 49% quicker than non-video marketers.
Do you want to know the secret behind the effectiveness of line art videos? We will discuss it here.
Why are Line Art Videos so Effective?
Line art videos have some significant advantages that make this type of video stand out and perform well on the market. Here are some of the reasons why line art videos are compelling and doing great:
1. Unique Creativity that grabs the Attention of the People
The line art video is unlike other forms of videos that you see on the market. If you carefully analyze the type of videos readily available online, most of them are simple explainer videos or talking head videos (not including movie clips here).
Image Source: Eni Oken
Unlike other videos, this video type requires sophisticated skills and creativity to come up with captivating characters and backgrounds.
Do you remember the childhood days when the top artists used to awe all their classmates with their spectacular drawing skills? The same happens in a line art animation video.
The artists should choose the tools that will allow them to create a masterpiece. Someone with no artistic taste will fail miserably in creating amazing line art videos. The viewers will feel like watching a series of mind-boggling art when they observe line art videos, just like in an exhibition.
2. Reflects Originality
The line art animation stands out from other types of animation due to its taste of freshness. Like a 3D cartoon animation, the different animation forms use some fictional characters that do not seem original.
Right from the moment we watch it, we can tell that the producer has thought of some characters in their head and portrayed them as cartoon characters.
In the case of the line art animation, it perfectly mimics the original background and environment. Indeed, the conversion of a photo to a line art image is different, but the projects that one starts from scratch show the artists’ recent work.
For instance, if the artist is sketching the image of an actor, it will show the true reflection of him/her without any distortion, also demonstrating the skills of an artist, and the audience will love it.
3. Simple and Affordable
Issues like budget and reach constrain many creative people from producing a movie or other types of videos that require a considerable sum of investment. However, the case with a line art video is different, as the process is simple, and one does not need to invest much money to create a superb video for their business.
You do not need to purchase sophisticated video production tools to develop a line art video. You only need to follow a process, draw characters or use templates, have a story, and arrange it in a storyboard. Unlike movie or infomercial production, you can create it in a few days or months.
4. More Room for Creativity
A study shows that internet users spend 2.6 times more on a web page with a video than a plain webpage. With that said, only posting some random videos will not do any good for your watch time and your company.
People love to see something unique that will arouse their curiosity. I’m not implying that you cannot get creative with other types of videos, but the line art animation gives you more room for creativity.
You can add more things to your video, as you are the one who is drawing. For instance, if you see something unique in your surroundings, you can quickly take its 2d animation video and bring it up later, which will not look like an animated imaginative object. There are many specific tools available for you that will allow you to draw, edit, modify, and more.
5. Mirror Neurons come into play
A line art video with a drawing hand can activate the mirror neuron in a human brain. A mirror neuron is one of the neurons responsible for giving a human secondhand satisfaction.
Image Source: ATS
For instance, a person may feel that he/she is involved in the activity after watching someone else carrying out the activities in the video. It raises the level of curiosity, making them want to see the next event, which eventually leads to more watch time.
6. Compelling, Understandable, and Naturally Viral
The line art video is good at grabbing and retaining attention, and this type of video is also persuasive. It offers the visual history and gives the message in a way our long-term brain can store.
The study shows that our brains are likelier to memorize drawing, making line art videos powerful. The message is also put out, which is even better, as the viewers will understand and memorize the theme put out by the video.
The line art video is viral as well. It does not usually discriminate against any particular race and excitingly illustrates the message, generating a natural urge among viewers to share the information with their friends.
Ready to use the Power of Line Art?
There are many convincing reasons to go with line art videos in 2019 because it is easy to create and highly effective, as discussed before. Now that you know the reasons behind its effectiveness, you should try experimenting with line art videos to get some results for your business. But remember that you must produce a stunning video to get the desired return from your campaigns.
If you lack video editing and production skills, video production companies can help you.