Do you know:

  • 48% of landing pages include more than one offer?
  • With 10-15, landing pages can amplify your leads by 55%.
  • 30% of the landing pages rank at the top by using video content.
  • Long and engaging landing pages generate 22% more leads.

What exactly all these statistics indicate? It showcases the importance of landing pages in accomplishing your business goals and needs.

The landing page is a standalone web page that is specially designed for advertising and marketing campaigns. This is where visitors land after clicking on an email, advertisement, etc. Organizations having excellent website pages can easily promote a product, convey messages, and boost conversions. 

Well! Creating a landing page is easy, but designing a high-performance landing page is something that needs your attention. With relevant, optimized, and appealing landing page design, you can easily convert visitors into leads and then to potential customers. 

Are you looking for effective and productive tips that will allow you to create a fruitful landing page website? You are in the right place. 

Here are some tips that will help you design website landing pages that offer an excellent user experience. 

Landing Page Design Tips for Better User Experience 

Let's get started… 

1. Always Add Simple and Short Forms

Almost every individual wants to spend less time filling out the form. Being a user, I can relate that filling out long forms is not only time-consuming but also irritating.

Sometimes, it's also observed that the visitors land on another website page just because they don't want to fill in irrelevant information and waste their time.

Therefore, to improve the likelihood of conversions, it is always recommended to create a form that asks for as little information as possible. It will not only make your landing page user-friendly but also increase the chances of conversions. 

2. Use Appealing Content 

Well! You cannot create an awesome website landing page without thinking like a creative writer. If you act like an artist while creating content for your landing page, then you can ensure to inspire visitors to stay longer and take action. 

For creating awesome content, try creating a killer headline, clear and informative images, powerful subheadings, and small paragraphs. Ignore using jargon or complex language.

The simpler and more attractive your landing page looks, the less you alienate users. You can also use landing page explainer videos to make the content more effective. Thus, always explain your ideas simply, entertainingly, and precisely. 

3. Keep Users in Mind 

Having a message matched with your audience is all you need to make your landing page successful. If your landing page includes all the information viewers are looking for, visitors' interest in your landing page increases.

Thus, whenever you design a landing page, try to understand customers' needs.

You can conduct surveys, meetings, etc. gather more and more information from the people to provide website visitors with a gratifying experience. It is really a simple concept; the more you build interest, the higher your chance of closing the deal. 

4. Design Powerful CTA

If you want the landing page of a website to be more productive, then you should always focus on the ease of conversion. If your users get a clear idea about what to do next, their chances to make purchases increase. 

Indeed, your website's CTA page plays an important role in improving the design of your website. Make sure the CTA you create appealingly defines your message. 

Besides the design of CTA, its placement is also important to spot upon the first glance and convert the visitors. Always add CTA to your website landing page where it's sure that your visitors will see it. Also, the colour selection and button should be appealing and actionable. 

5. Focus on Loading Speed 

Loading speed is another factor that you should never ignore, especially when you want to improve the website loading speed. If your landing page speed is more than 3 seconds, users will most likely be redirected to another page.

It will not only increase the bounce rate but also leave a negative impression on the visitors. 

Well! Users have different experiences as per the device they use to browse the website, internet speed, weather conditions, etc. Thus, no matter what the condition may be, make sure your website's page speed is as minimal as possible.

6. Add a Chatbot for Better Assistance 

Another tip that allows you to have a unique experience for your landing page is by providing last-minute assistance to the viewers—thinking, how? A chatbot is the best possible way to achieve your targets. 

Well! Covering everything on a landing page and knowing the last-minute questions of users is impossible and unpredictable at the same time.

That's why successful website landing pages use a chatbot. It will not only resolve the queries of the visitors but also build strong customer relations. 

7. Use Right Visuals 

For making the landing page engaging, it is vital to use visuals that build your brand authority, create visitors' interest, and enhance aesthetics. By choosing the right visuals that support your landing page, you can express your thoughts that directly hit the visitor's mind. 

If you think that adding stock images to the landing page will always make it appealing, then honestly, it's not the same.

Once again, I will focus on simplicity. The simpler the visuals of your landing page, the higher the conversion rate. Thus, always use accurate colors and high-quality images to give a professional look to your landing page. 

8. Ignore Navigation Elements 

When it comes to a normal website and a landing page, the usual site navigation is one factor that makes a difference between both. To ensure that your landing page is productive, make sure it has only one clickable link, and it should be your CTA. 

Make sure the link you are going to add to your landing page is highly informative. Moreover, you can also link the logo to your website's home page to make it more effective, but make sure it does not look too cluttered. 

Thus, make sure the links you add to the landing page are relevant to the content and highly informative.  

Prefer reading- Ultimate Guide to HubSpot Landing Pages with examples & templates.

In a Crux 

Well! There are tremendous ways that you should consider while creating an effective website. But if you keep a check on the points mentioned above, you can ensure that your website's landing page is excellent and generates conversions. 

Remember, if you provide a great experience to your viewers, you can easily make them euphoric. The better the presentation, the more the sales.

So, never ignore the power of landing pages and produce one that sets you apart from the competition. Also, whenever you create a landing page, always consider landing page security

Still, want any expert advice in creating a landing page for your website, feel free to contact us. Our certified designers will help you achieve your goals easily. 

Frequently Asked Questions

A landing page typically includes a headline, subheadline, CTA, key benefits, visuals, a form, social proof, additional information, and a footer.

A single web page designed for a marketing or advertising campaign, often with a focused goal, is a landing page. Conversely, a website is a collection of interconnected web pages that provide comprehensive information about a business or topic.

A landing page in SEO is a web page designed and optimized to attract visitors from search engines and guide them to take a specific action, such as making a purchase or filling out a form.

A page with a specific web page built for a particular purpose, often related to marketing or advertising campaigns, where visitors “land” after clicking on an ad or a link, is a landing page. It's focused on encouraging a specific action, such as purchasing or signing up.
On the other hand, a starting page is a term that isn't commonly used in web development or online marketing. It might refer to a homepage, which is the website's main page that viewers see when they initially arrive at the site.