When a visitor lands on your website through any of your marketing campaigns, your landing page is unarguably the decisive factor in determining whether he/she converts or not. And even if you’ve got everything right on your landing page, your visitors can’t trust it. Also, it might look insecure to them, due to which most of them won’t convert.
Data from Statista shows that 17% of visitors leave a site before converting into customers only because of security-related concerns.
That’s why ensuring security and trust in your landing page should be among your top priorities. Anyone who visits your landing page should feel that they’re dealing with a safe and trustworthy business.
How do you do that? Well, it’s not rocket science. Below mentioned tips will help you maintain the security of your landing pages.
7 Tips to Ensure the Security of Your Landing Page
Let’s get started:
Install web security seals of reputed companies
Depending on the number of web security-related products/services you’ve purchased for your website, you might have received numerous web security related seals that you can display on your web pages.
For instance, one of the security seals might have been offered by your SSL certificate authority, one by the PCI Security Standards Council if your site is compliant with PCI DSS, another one by the company whose firewall you’re using to protect your web server, and so on.
Displaying each of these security seals on your landing page can boost the confidence of your visitors and make them feel that their data is secure with you, which will obviously result in more conversions.
Install SSL Certificate
Not having an SSL certificate installed on your website is not only a major security loophole for both your website as well as your visitors.
It’s unarguably one of the biggest vulnerabilities you can have on your site because it allows cybercriminals to directly target your visitors by cloning your site on a similar domain or by stealing the data they’re sending to you (i.e. username, password etc.) by capturing their data packets.
Due to these reasons, Google Chrome and all other major browsers mark websites not having an SSL certificate as ‘Not Secure’. If you’ve a ‘Not Secure’ label showing near the URL of your site, you can imagine what it can do to your conversion rate.
Therefore, the second most important landing page security tip is to install a good SSL certificate (i.e. Comodo SSL certificates) on your server.
Choose a reputed and reliable hosting service provider
Your hosting provider also plays a major role in the security of your site. If a hosting company can’t protect its servers, needless to say that the data of websites hosted on it is on the mercy of cybercriminals.
So never try to save money while choosing a web hosting company, and choose a host that is reputed and reliable.
A host which doesn’t have the track record of being hacked multiple times, and which makes your site load quickly without any hiccups even if your traffic spikes substantially, is the host that you should choose. You can find out the reputation of every web host by reading online reviews.
Install security plugins and software
It’s worth keeping in mind that your landing page is also a part of your site and not something separate. It’s as secure as the rest of your site, so ensure that your website is having all necessary security software and plugins installed in a proper manner.
For instance, if your site is based on WordPress, then All In One WP Security & Firewall is a plugin that you can install to boost its security. Similarly, if your site is based on any other platform, then there will be other respective security add-ons or software that you must install on your webserver to keep it safe.
Set up real-time alerts
While we ideally try to ensure that no one breaks into our web server and our site remains uncompromised, it’s also a necessary step to plan for the worst-case scenario. What about those situations when someone manages to break into the admin area of your site?
In those situations, Real-Time alert functionality can turn out to be a life saviour. If you’re alerted about any suspicious activity in time, you can take preventive steps quickly to minimize the damage.
So also set up real-time alerts on your site. You can easily do that on WordPress with the help of WP Activity Log plugin. If your site uses any other CMS, find out how to set up this functionality and get it working.
Keep your software up to date
The software that powers your site - whether it’s your CMS, your themes, your plugins or anything else - it’s essential to keep all of them up to date. This is a very underrated idea, but the one that’s arguably one of the most effective ones in the world of web security.
A lot of times, websites get hacked not because of some mistake on the part of their owners but because of some vulnerabilities in their software. Developers try to fix those vulnerabilities before someone takes their advantage, and that’s why almost every update brings with it some security-related features.
So it’s of crucial importance for you to install all those updates on time.
Include your contact information
Finally, don’t forget to include your contact info on the landing page. People want to ensure that they’re dealing with a genuine business, and by mentioning your company address in the footer of your landing page, you can give them that impression of being genuine.
You’ll come out as a transparent organization by doing so. On the other hand, a company whose address is hard to be found on the web page will be perceived as a less reliable and shoddy business. Save yourself from that image by putting your address in the footer of your website.
So these were the 7 top security tips that can make your landing page look more secure and trustworthy. Implementing them is easy, so do that today and see how it changes your conversion rate. Also, if you’ve any other landing page security tips, then share them with us in the comments section below.