What is Web Hosting?
Web Hosting is the storage space/internet hosting where your website data will be stored in the web servers and can be accessed by users through the internet. Web Hosting allows your website to be accessible for all the users over the internet.
So based on the requirement, you need to choose the web hosting. The cost for the web hosting may vary based on the disk space, data transfer limit and many more factors.
How does Web Hosting work?
Do you ever wonder what happens in the backend of your computer when you search for any website?
Check the below image, so when you enter any website like www.webdew.com from your computer, then the server request will be sent through the internet from your computer to the web server where the webdew.com is hosted.
In return, the server will respond to the user with the data which is requested and will further be displayed on your computer. So through the internet, you will be interacting with the web server to fetch the information. For every action by you (user) on the website, information is fetched from the hosting server and displayed for you.
Image Source - https://www.000webhost.com/blog/what-is-web-hosting
So if the server is slow or if it takes some time to respond, then at your end, the website may load very slow. You should always choose the server type based on the traffic that you receive to your business or blogging website. Well! The server response rate decides the website loading speed on the user's computer.
How is Web Hosting Important in SEO?
There are various factors to be taken into account while connecting the topics SEO & Web Hosting. It is related to factors like Website Loading Speed, Website Security, Server Location, etc.
Website Loading Speed
Indeed, website loading speed is one of the main factors in SEO. The loading speed of the website depends on the speed of the web server, where It is hosted. That is, the server should be capable of handling multiple requests from different users at the same time.
For example, say your website has more traffic from Google organically. If 20 to 30 users visit your website at the same time and visit multiple pages, then the website should load smoothly for all the users simultaneously.
This can be done when the website is hosted in superfast responsive servers like at SeekaHost, founded by the Digital Entrepreneur Fernando Raymond. When you create a new website, you should choose the best web hosting for the better performance of your website.
Prefer reading- 7 Simple yet effective tips to ensure the security of a Landing Page.
As the usage of the internet is growing day by day, security threats are also on the rise. Especially if you own a business website where online transactions are meant to happen, then you should make sure that the website is highly secured.
It should be ensured that the web server where you have hosted the website is secured well with firewalls and other security measures.
The above image shows the survey based on the security hacks to the websites. You can see that it's increasing every year, and WordPress websites are infected in more numbers when compared to the others. Hence if you create a business website, you should give more importance to security.
You should also make sure that your website hosting provider has proper regular backups of your website. So you can recover it easily in case of any security breach.
The server location is the place where your web server is located. For example, if you own a business website and if you would plan to rank & target the audience in the UK, then you should make sure that your website is hosted on that location-based server. Because the server location has a major impact on the SEO rankings.
The server location plays a vital role if you are planning to build a PBN network. PBN sites should be hosted in relevant server locations based on the domain extensions for the better results.
How Web Hosting impacts PBN's?
PBN's are the private blog network websites that are owned by the same person or an organization. PBN's our list of hundreds of websites owned by the same person. PBN blogs are just used to build backlinks to the client website and improve the ranks.
There are many things going around the web stating like PBN's are no more and will not help to improve the ranks. But it's not true. PBN's still works well for SEO. It depends on how the PBN's are built and how it's used for link building.
Say if you are owning 100 PBN blogs, Then you should make sure that all the hundred PBN's are hosted in unique IP's without any footprints. Each of the 100 websites should be treated as a unique website and should be updated regularly and indexed by Google.
If the PBN's are properly maintained and updated regularly, then the links from the PBN blogs will highly help you to boost the ranks organically in Google.
If you are building the PBN network, then you should give more importance to the hosting and should host it in Unique IP's. PBN's should not be used for just the sake of links.
It should be updated properly, and quality blogs should be published regularly. So from Google's point of view, it will look like a normal website, and the links will be so natural.
How to use PBN's effectively?
As an SEO Consultant, if you are planning to build links from the PBN websites owned by others. Then you should check certain things before ordering the PBN Links. You should check whether the PBN blogs are hosted in unique IP's and not the same IP.
Say if you are getting ten backlinks from ten different PBN blogs. Then you should make sure that all ten blogs are hosted in unique IP's and not in the same IP. If all the PBN's share the same IP, then there is no value in the backlinks from such sites.
Just treat the PBN Blogs as normal websites. Don't use spun contents while building backlinks from the PBN Blogs. Invest in quality content and place links naturally from PBN blogs. Use niche, relevant blogs to build backlinks. Ideally, you should make sure that each link should be placed naturally in Google's point of view.
Web hosting has a major impact on the technical SEO part right from hosting a website to integrating the SSL. Hence if you are planning to start a new website. You should make sure that the best web hosting is chosen by integrating all the possible security options.
This will make sure that your website is responsive to all the users. If it's a new website, you can start with the very minimum web hosting package and based on your blog's growth; you can upgrade the hosting packages if you get more traffic to your website.