In today's digital era, video is one of the most exciting and productive marketing strategies which cannot be ignored.
According to google analytics, 6 out of 10 people prefer watching online videos instead of text and its consumption is going to increase every year by 100%.
Well! There are so many styles that are considered while creating corporate video, but from all the styles, testimonial video is commonly preferred because 72% of the people trust the business more by reading the positive reviews in the form of videos, BigCommerce, Inc.
If you are in this article, you might be planning to create a corporate testimonial video for your business. Well do not worry! We have combined some effective tips that will allow you to create high-quality corporate testimonial videos effortlessly.
But before we dive into the tips, let's first through some light on the term corporate testimonial videos.
What are corporate testimonial videos
A corporate testimonial video is a type of review video which is shared by the corporate clients who have worked with your organization.
In this video, they focus on the advantage, capabilities as well as the personality of the business, which further help other people to relate on an emotional level and quickly make an informed decision.
Source: wyzowl
Useful reading- 8 powerful Testimonial Video Examples that will Inspire you.
7 Pro-tips to create Corporate Testimonial Videos
Well! Corporate testimonial videos have the potential to sell your products and build customers' trust more than an enthusiastic customer. It not only gives you better transparency but also prevents the miscommunications with the audience.
Now, without any further discussions, let's start making terrific testimonial content by keeping the below-mentioned tips in mind.
Choose the most successful client
Customers you are going to choose in your testimonials play a great role in making your video successful.
Choosing the most successful client in your testimonial videos will have a lot of stories that will work to convince the right audience who are looking forward to convert.
I would recommend you to choose the customer with whom you have a great relationship with.
They will have a lot more to say as they clearly know your stuff that will further help the visitors generate results. Yes! Clear and demonstrated results will inspire others to make a purchase.
So, don't be in a hurry while picking up the customers who are going to share their reviews in the form of testimonial videos.
Focus on the benefits over features
It would be tempting to create testimonial videos that focus more on the benefits over features. Because nowadays, people don't care about the features, they want to know more about how it can benefit them in achieving business goals.
Sharing the benefits of the product/services is the most effective marketing tactic as it not only grabs the visitors attention but also helps them understand the concept even from the clients perspective.
So, whenever you ask for the testimonial video from your client, tell them to share how the product or services help them in achieving their goals.
Now, let's take a look at one of the corporate testimonial videos that help you understand how customers focus on the benefits and how the organization helped them reach their targets.
Try to have a unique format
You might have observed that most of the organizations create testimonial videos by using a standard format. Usually, they shoot the video from a single angle in which the customers talk.
Indeed, it is a good way to focus and share thoughts but to make the video more engaging and highly convertible, you can capture the moments from a different perspective camera angle.
It will make sure that all the people who are watching the video are visually stimulated.
Moreover, you can also use different locations, talk to employees of the company, add shoots of the products in the video, etc. By considering these points, you can easily showcase your product in a unique format in the form of testimonial videos.
Put a spotlight on your clients
Whenever you create a testimonial video, make sure you ask your clients to share some brief introduction about themselves. If you think that it will make the video promotional, then it's a big no!
Introducing the customers at the beginning of the testimonial videos will not only help the customer get relaxed but also establishes a story in the video. Moreover, it allows the viewers to easily identify the customers and their needs.
So, always let your clients speak about themselves in the beginning, as it will make the corporate testimonial video more powerful and result oriented.
Shorter videos are always better
No matter whether it's an explainer video or testimonials, having a short and informative video will help you get the visitors to stick to your video and improve the conversions.
To make an ideal video, an average length of the testimonial video should not be more than 2 minutes. So, before shooting a testimonial video, don't forget to create a storyboard to get an estimation of the time.
Also, don't forget to brief the clients about the time they might have to spend on each question. It will help the client cover all the concepts in an accurate time frame.
Source: adage
Choose an accurate filming location
Scouting a perfect location is another powerful tip that helps you create a perfect testimonial video. It not only helps in engaging the people, and retains the visitors till the end, but also inspires them to make a purchase.
If I am not wrong, you might be wondering about how to choose an ideal location for creating an appealing testimonial video. Well no worries!, here I am.
Firstly, make the client understand the context and ask them to shoot in an environment where they feel comfortable. The more the customer feels relaxed, and confident, the easier it becomes to increase the conversions.
I would say, while shooting a corporate testimonial video, there is nothing better than the client's office. It will provide a professional and executive vibe. Also, you can choose outdoors, like in front of the building to shoot the video in a different way.
So, never ignore the location for creating effective corporate testimonial videos.
Promote it on right platforms
Last but not the least tip for making the corporate testimonial video highly productive is its promotions.
Promoting your corporate testimonial video aggressively on various platforms like Facebook, LinkedIn, Instagram, Facebook, etc. will help you improve your branding and build a strong customer base.
Always remember, the more eyes you get on your video content, the better it becomes to engage the visitors, make a commitment and convert.
Useful reading- Here are 6 creative ways to use powerful customer testimonial videos.
In a Crux
Indeed, creating powerful testimonial videos is not only effective in increasing conversions but also allows you to build a trustworthy relationship with the audience.
This is because these videos are becoming an essential part of marketing.
Remember, considering all the above-mentioned points to making your corporate testimonial Videos the best. Also, don't forget to share your experience with us in the comment section below.
Still, if you face any kind of hassle in creating videos, feel free to contact us anytime. We ensure to help you in the best possible way.
