Employee Testimonial Videos: A secret sauce to successful recruitment

Are you searching for a powerful tool to enhance your brand reputation?

Employee testimonial videos can do the trick for you. By featuring your employees' experiences and successes, you can build trust and loyalty among potential employees and customers. This is because when you hire great employees they will tend to provide amazing customer service too.

Studies have shown that companies with engaged employees outperform those without by up to 202%.

This article will discuss the benefits and types of employee testimonial videos to help you make the most of this effective marketing strategy.

Reasons why Employee Testimonial Videos are important

Employee testimonial videos are an excellent way to represent your company's culture, values, and mission to potential candidates and customers.

Here are the top five benefits of creating impactful employee testimonials for your business:

1. Create a positive impact on the potential candidates 

Creating a testimonial video for an employee is a great way to attract the best talent to your company. These professional videos feature real employees sharing their experiences and thoughts about working at your organization.

By showing these videos to potential job candidates, they can better understand what it's like to work at your company. This can help them decide if your company is a good fit for them before they even apply for a job.

So, being an employer, if you want to improve your company's recruitment process, creating employee testimonial videos is a useful option to consider.

2. Boost company reputation

Sharing your employees' achievements and positive experiences can help convince potential customers or clients that your company is a fantastic place to do business.

It shows that you have a happy and talented team, which can translate to better products or services. This can make your company stand out from the competition and attract more customers.

This can build trust and loyalty because people prefer doing business with companies that treat their employees well. This can make attracting new customers or clients to your business easier.

So, by highlighting your employees' positive experiences, you can improve your company's reputation. Also, you can make it more appealing to potential clients or customers.

3. Increases employee engagement

When employees see their coworkers sharing positive experiences about working at the company, it can make them feel good about where they work.

This can create a sense of unity and community within the workplace. It can also make employees feel proud to be part of the organization and motivated to do their best work.

When employees are happy and motivated, it can lead to higher productivity and a more positive work environment. 

Sharing good stories about employees can make everyone in the company feel better and happier, which can improve the workplace environment.

This positive effect can spread to the target audience and make the workplace culture more positive.

4. Enhances marketing efforts

Great Employee testimonial videos can be a result-oriented way to market your company and get new customers.

These videos can show how great your company is and encourage people to choose your company over others.

You can share this video content on social media platforms, your company website, and other marketing channels to show off your company culture and values. This can help more people understand your brand and what you stand for. 

When potential employees see these videos, they can better understand what your company is all about and what makes it unique. This can help them decide if they want to do business with you.

So, if you want to increase your brand awareness and attract new customers, employee testimonials can be a valuable addition to your video marketing strategy.  

5. Make your brand story reach a wider audience

Creating testimonial videos of employees proves to be a productive method to share your company's story with more people.

These videos feature employees discussing their experiences and successes while working for your company. 

By showing these videos to potential customers or clients, you can give them a better understanding of your company's values and workplace environment.

This can help them see what sets your company apart from others and why they should choose to do business with you.

So, if you want to reach a wider audience and share your brand story, employee video testimonials can be a powerful tool to use.

Most effective types of Employee Testimonial Videos to try in 2023 (with Examples)

Creating a video where employees talk about their experiences working at your company is a simple yet effective way to market your business.

It can show potential employees what your company is like and make them want to work for you. Plus, it can improve your company's reputation and help you stand out from other businesses.

In 2023, companies should consider incorporating the following types of employee review videos to increase their impact and effectiveness:

1. New hire onboarding videos

New hire onboarding videos are a great way to introduce new employees to the company's culture, values, and mission. These videos can include a tour of the workplace, interviews with current employees, and information on the company's history and goals. 

The “Adobe New Employee Welcome Video” is an excellent example of a welcome message for new employees. The company's leaders deliver a clear and concise message that includes information about the company culture and workplace environment, making it an effective and informative video for new joiners.

2. Day in the life

A “day in the life” video showcases a typical day for an employee, including their tasks, responsibilities, and interactions with colleagues.

This type of video provides an insider view of the company culture and can be a great way to attract potential hires who want to know what it's like to work in a particular role.

HubSpot's ‘Day in a Life' HubSpot Intern Edition example is an inspiration for businesses like yours on how to showcase a day in the life of an employee at the office.

3. Recruitment-focused

Recruitment-focused videos are designed to attract top talent and provide an overview of the company's uniqueness. They may feature interviews with current employees, highlights of company events, or showcase company perks and benefits.

After watching this testimonial video example, you can understand how it can positively impact the viewers.

Google sets a great example for other organizations by showcasing the types of work and responsibilities in their recruitment-focused testimonial video – “What's it like to work at Google?”. By doing so, they make their video more engaging and informative, highlighting the benefits of working at the company.

4. Success stories

These videos show employees who have achieved significant success in their roles, highlighting their accomplishments and contributions to the company.

They can inspire and motivate other employees to strive for excellence and can also be a great way to showcase the company's values and culture.

“ALDI – Testimonial Video: Amanda” is one of the best examples of great employee testimonial video. This short video showcases the success story of Amanda – the store manager trainee.

5. Diversity and inclusion

This kind of employee testimonial video highlights the company's commitment to creating a diverse and inclusive workplace.

These videos may include interviews with employees from diverse backgrounds and highlight company programs and initiatives that promote diversity and inclusion. It also includes stories of employees who have overcome challenges related to diversity.

HubSpot never gives a chance to disappoint its followers. Thus, this time as well, with its “HubSpot Diversity, Inclusion, & Belonging” testimonial video, it has proven how diversity and inclusion matter the most for their company.

With great video editing, this testimonial video example is great from a marketing point of view as it increases credibility among employees, users, and the entire corporate world.

6. Leadership-focused

Leadership-focused videos showcase the company's leaders and their vision for the future. These videos may include interviews with executives, highlights of leadership events or initiatives, or share the stories of employees who have worked closely with company leaders.

When it comes to knowing what leaders have to say, Steve Jobs has always been a great example for all. In this leadership-focused testimonial video – “Steve Jobs talks about managing people” he very easily portrayed how Apple as a company is a support system for all its employees.

7. Remote work testimonials

Remote work testimonials feature employees sharing their experiences and tips on working from home or remotely. These videos can provide insights into the company's remote work policies, technology, and support. 

In the example “Remote Work Life At Wishup ft. Shalini Tandon” one of Wishup's oldest employees, Miss Shalini, demonstrated how the company has a seamless workflow for remote work, creating a strong branding and encouraging remote work culture.

All set to create engaging employee video testimonials?

Employee testimonial videos can be a game-changer for your organization's brand reputation.

Showcase the voices and experiences of your employees. With this, you can build trust, increase engagement, and attract top talent to your organization.

So why wait? Start creating impactful employee testimonial videos today and take your brand reputation to the next level.

But if you still feel confused about starting with the process and need expert advice, feel free to contact webdew.

 Editor: Vaishnavi Jain

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