When it comes to building customer's trust, online marketing and sales, nothing is more versatile and beneficial than these amazing employee testimonial videos.
Yes! Each employee of your organization is the biggest asset in improving your brand awareness or escalating business productivity.
Well! It would not be wrong to say that employee reviews are social proof. According to the career arc research, people trust 3X times more on company's employees instead of sharing valuable and informative data. That's why 81% of the businesses are using videos as their marketing strategy.
Indeed, employee testimonial videos are quite helpful, but creating a great employee testimonial video is not a cakewalk. If you are reading this article, you might be interested in creating one for your business.
Need not worry! You are in the right place. Here I will discuss some best practices that will help you make powerful employee testimonial videos. But before we dive into the practices, let's first get familiar with the term employee testimonial video.
What are employee testimonial videos?
Employee testimonials are one of the types of videos that are commonly reviewed by the people who are excited to know more about your brand or want to avail some services.
Well! It is a free means to make clients familiar with your talented employees who have a powerful story to share, which will further be much beneficial for your business growth.
Yes! It's the easiest way to make the outside world know what you have to offer and how it can help them fulfill their business goals.
Useful reading- 7 reasons why testimonial videos are important for your brand?
Best practices for making testimonial videos
Identify your stories
It cannot be denied that stories give a real insight into concepts. Creating it in the right way will help you attract the right visitors at the right time. Before making a step forward, it is vital to have a clear understanding of your target audience.
If you know the candidates to whom you want to showcase the things, then it would be really easy to position yourself at the top. Always remember, the more relevant information you share, the easier it becomes to engage the visitors and convert them into leads.
So, always identify your stories and know your target audience before you start creating fascinating employee testimonial videos.
Be real and engaging
Whenever you create customer testimonial videos, make sure your employee is comfortable, and act real. The more your employee is relaxed and realistic, the easier it becomes to engage more people. Yes! It will become a win-win situation for your brand.
Finding a balance while creating employee testimonial videos is important. I would say, it's good to be prepared but try not use a script as it will make your video more entertaining and effective.
So, before creating a testimonial video, come up with a list of questions or ideas that the employee has to share in the video. It will make your video flawless and attractive. Also, sharing the information in the form of conversation will engage more audience than others.
Keep the video short and concise
Size is another factor that makes your employee testimonial video more powerful. Uploading concise and effective testimonial videos will not only increase the chances of open rate but also helps in building brand reputation.
Indeed, people don't have enough time to spend on videos, as they believe less is more. So, try to be concise and informative.
You can start your testimonial video with an introduction, business type, followed by a body (can be in the form of interview or case study), and a thankful wrap-up. It is not necessary to create heavy and long videos.
Short and knowledgeable testimonials will not only increase the chances to make people aware in less time but also help in improving your business productivity. Yes! One to two minute videos are good enough to create a lasting effect.
Build an emotional connection
Always remember, the more your video gets personal insight, the easier it becomes to drive conversions.
Now if you are thinking about how to create videos that drive deeper insight into the concert, then no worries! Building an emotional connection with the potential customers will make your testimonial videos more powerful and leave a lasting effect.
If you are successful in creating videos that connect to the customer's emotions, then it becomes easy to make customers feel more convincing.
While creating videos, you can plan your questions to generate interest as it will make your video more authentic and engaging. Moreover, you can also add graphics and texts in the videos to build a strong emotional connection with the people and keep them engaged.
So, make sure the employee testimonial videos you create is very convincing and builds an emotional bond with the visitors.
Always use good quality equipment
For creating great testimonial videos, high-quality equipment plays a great role. It not only helps in giving a professional look to your video but also makes it highly attractive.
Having a DSLR for shooting a video can work really great for your testimonial videos.
Say if you don't want to make investments, then you can also get high-quality video equipment on rent. There are various local shops and equipment suppliers who can help you with the equipment that helps in creating amazing videos.
Moreover, you can also consult with the top video editing companies as they will help you produce professional videos at an affordable cost. The voice and video quality they create will help you generate visitors interest and increase sales.
Thus, never ignore the quality of the equipment you use while creating appealing testimonial videos.
Use recorded and updated videos
To make your testimonial video the best, start availing the benefits of the free audio recording applications, or your mobile phone will work just fine. The recordings feature of the mobile phones can also help you record the interviews easily and without spending huge bucks.
Well! There are two major reasons for using a recorded transcript for your testimonial videos. First is that you can pull up the compelling quotes to make your video content promotional and engaging. It will not help you generate visitors interest but also allows you to improve business sales.
Another effective reason is that it makes the editing part much easier and effortless. One can make updates anytime according to their requirements and needs. So, always use recorded sessions to make the high quality video that actually converts.
Useful reading- 7 Steps to create powerful Client Testimonial Videos.
The Bottom line
Well! Employee testimonial videos are an excellent way to build trust and connect with potential customers.
Indeed, creating testimonial videos is easy, but making it effective and highly productive is not easy. One needs to consider small things and steps to get your video out of the box.
Hopefully, all the best practices mentioned above will help you create employee testimonial videos to the next level. By considering all the points mentioned above, it will become really easy for you to produce quality employee testimonial videos.
So, what are you waiting for? Pull up your socks and start producing testimonial videos to drive more sales, build awareness and generate strong customer bonds.
But still, if you face any kind of issue or want to get quality video services, feel free to contact us. Our experts will help you in predicting excellent videos at an affordable cost.