COVID-19 may have slowed down the business pace worldwide, but HubSpot knows how important it’s for you to be up-to-date with its products.
If you have been a HubSpot user for a while, you might be aware that it keeps adding new features and always tries to keep up with its customers’ needs. This month also, it has many exciting updates for you. From creating Facebook/LinkedIn ads for website traffic to daily task digest to updates for the Zoom app, it's team has worked hard to build the features you asked for.
Come, let’s take a tour and let know what HubSpot product updates 2020 is all about.
1. Marketing Hub Updates
1.1 Free Landing Pages
Beautiful landing pages are one of the most successful ways of capturing leads. To create successful lead generation campaigns for you, HubSpot has added the landing page builder into the free marketing tools in HubSpot CRM.
Now you can create beautiful landing pages easily for your marketing campaigns and grow your business.
Free HubSpot users can create up to twenty landing pages using any of the pre-built templates and a variety of modules, including a meetings module that will let your prospects book meetings directly with your sales team.
1.2 Facebook and LinkedIn Website Traffic Campaigns
Facebook and LinkedIn are great ways to generate traffic for your website. Keeping this in mind, HubSpot has brought you a feature for creating website traffic campaigns on Facebook and LinkedIn through HubSpot only.
With this update in the Ads tool, you can create a Facebook or LinkedIn ad campaign that links directly to a landing page without leaving your HubSpot account.
Once you have created your webpage, you'll land on a published screen. On this screen, you can create website traffic ads either by clicking on Promote in the top-right corner or the link or by clicking the link ‘Create website traffic ad’ in the bottom-right corner.
1.3 Multi-Authentication for Ad Account Connections
Earlier in HubSpot, only one user in a portal was allowed to connect to an ad account. But, with this multi-authentication for ad accounts, multiple users on your team with “Ads-Publish permission” can connect their ad account and create and manage ad campaigns and events.
1.4 Preview your social posts before publishing
With the Social tool in HubSpot Marketing, you can manage your social media accounts like Twitter, Facebook, LinkedIn, and Instagram. You can create posts, schedule them on the HubSpot’s Social tool, and then publish them on your social media accounts. With the new HubSpot Preview Social Posts update, now you can preview your posts before publishing to the networks.
2. Sales Hub Updates
2.1 Task daily digest
Tasks come in very handy in running your day-to-day office work. If you are using tasks, you might also be receiving lots of mail notifications for the same. Now, HubSpot has streamlined all the task notifications in one single mail.
Every morning at 8:00 a.m, task users will receive a single email mentioning the total number of scheduled tasks and the top three most important tasks based on priority.
2.2 Time Between Calculated Properties
With this latest feature, ‘Calculation property,’ you can calculate the time between two important dates. Calculation properties allow you to set up custom equations calculating the min, max, count, sum, or average between values for properties on associated records.
For example, how long does it take for a deal to close?
2.3 Keep HubSpot Data Clean
HubSpot has brought two new updates to help you keep your HubSpot account organized.
Admins can now export property with the option ‘Export all properties’ to look at all of their properties in detail for contacts, companies, deals, tickets, and products. It helps to plan out complicated internal processes, merging hubs, or general account clean-up.
With the second update, you can permanently delete data like contacts, companies, deals, and tickets and maintain a clean HubSpot account. Earlier, only super admins were allowed to do this with GDPR features enabled.
To delete the data permanently:
- Go to the recycle bin
- Click Delete. Data will be permanently deleted from your HubSpot account.
3. Service Hub Updates
Logged-in Visitor Identification
If you have a login feature on your webpages, HubSpot-hosted page, or an external site, you can now identify logged-in visitors from the Conversations inbox when visitors message your team.
Along with the visitor’s message in the inbox, now you can also see known information from their contact record and any prior chat history with other members of your team.
4. CMS Hub Updates
4.1 Multi-language Blog Tags and Authors
Previously, in HubSpot, if you create a blog post in multiple languages and you wanted to create language variants of your blog tags and authors, you'd have to create them as a completely separate tag and author profile.
Now with ‘multi-language blog tags and author’ updation, tags can be created in your blog's primary language. When a blog post’s language variant is created, its tags and authors’ corresponding language variant will be automatically swapped in.
For example, if you have created a French blog post, the blog tag and authors you have created in French will automatically pull in.
5. Ecosystem Updates
5.1 Updates for Zoom App
HubSpot has made two updates regarding the video calling app- Zoom.
First, whenever a Zoom cloud recording becomes available, you and other meeting participants will be notified. You can make the recordings password protected and can share recording links with others.
Second, three new sync-functions will give you more control for your sync’s easy and effective management. These functions are:
- "Auto-Sync" data from all new webinars.
- "Sync" webinars to make sure that new registrants and participants are in HubSpot.
- "Re-sync All Data" from previous webinars.
5.2 Email Marketing with HubSpot WordPress Plugin
Earlier with WordPress, you had to use a form plugin, integrate it with an email service provider, and then send your email campaigns in another tool. Now, with this update, you can send HubSpot email campaigns directly from HubSpot.
6. Bonus Updates
6.1 User Deletion Improvement
Internal user turnover can be very problematic for your team and for your customers too. When you delete a user from your HubSpot account, you need to reassign their assets to some other team member, or else your customers will be left without a user.
With this new update, you will get a new pop-up that will show you all the user’s assets, and you can view and reassign them before deleting the user.
How does it work?
- Go to Settings in your HubSpot Account
- Select Users & Teams
- Delete a user or group of users. If any contacts, companies, tasks, or deals are currently assigned to them, you'll see the links for them in a new dialogue box before you can finish the deletion. If you click on those links, you'll see the same records they own so that you can reassign them.
In The End
HubSpot has brought all these updates keeping the needs of its users in mind. I hope you will find them extremely helpful.
If you have any questions about a topic, you can refer to our HubSpot Help Center.
That’s all for now. We will soon come with some more exciting updates. Till then, take care!