You might have noticed that each platform of social media, either its Facebook, Instagram, etc. is flooded with videos.
The businesses using testimonial videos are not only able to improve a brand's image but also help in building strong customer relationships. There are around 81% of the businesses leveraging the power of videos as a marketing tool.
If you are marketing personnel, then it's really essential for you to use the right marketing tool for attracting visitors and building their trust. Well! That's where testimonial videos come into play. It is a great way to make people understand your products/services in an engaging way.
Indeed, the power of testimonial videos cannot be ignored. Isn't it? So, to make you believe why video testimonials are so powerful these days, let's take a look at the seven reasons why you should be using video testimonials to promote your business.
Here are 7 reasons why Testimonial Videos are important for your brand?
Let's get started…
Reason-1 Higher retention rate
According to the statistics, the video has 95% more retention rate than normal text. Conveying the messages through videos will stick to the mind of the people for a long time which increases their chances to make a purchase.
The more people remember your product/brand or services, the easier it becomes to convert those visitors into leads.
So, if you also want to improve your retention rate, start creating appealing testimonial videos as it helps you convey the messages and market your products/services through interesting visuals.
Source: trustmary
Reason-2 Trigger people emotions
Emotions play an incredible role in making rational decisions. Once you are able to build an emotional connection with the viewers, you can open the doors for trust, which is vital for business growth.
Well, text is satire and unemotional, but testimonial videos, on the other hand, will help you win the hearts of the viewers and generate emotional connections without putting extra effort and time.
By watching and hearing the experience of someone automatically triggers the emotions of the viewers. Yes! Testimonial videos have the power to make viewers feel the emotions they see in the video.
That's why video testimonials are commonly used by the businesses to satisfy the customers by evoking the emotional connections effortlessly.
Reason-3 Build brand Trust
Nowadays, word of mouth is an effective tool that helps organizations build trust and credibility. People trust real people more than statistics or what the brand is offering. Showing happy customers to the visitors will help you compel the visitors to take action.
It cannot be denied that customers are more likely to trust what they have a relationship with. So, to build a strong connection. Companies are using testimonial videos to build trust, even with the people who have never heard about your business/brand ever before.
According to the research conducted by BigCommerce, Inc, 72% of the people say that they are able to trust a business more by reading positive reviews and testimonial videos.
So, what are you waiting for? Start establishing a valuable connection to generate positive results by creating powerful testimonial videos.
Also, don't forget to check out the 8 powerful Testimonial Video Examples that will Inspire you.
Reason-4 Convert more leads
Just think a moment, what is the ultimate goal of every marketer? If I am not wrong, then behind every marketing tactic, the ultimate goal is to attract visitors and convert potential customers into buyers. You might also aim the same.
Isn't it? If yes, testimonial videos can help you achieve your target and generate leads.
Using testimonial videos, you can easily tell users about how your product works and how it can help you meet your goals. Some of the biggest brands like Ford, Dove, Salesforce, etc. are using testimonial videos to convert customers and generate revenue.
Converting visitors over the web is something difficult to do, but if you successfully create testimonial videos according to your business, it becomes easy to make things possible without any hassle.
Reason-5 Cost-effective and Powerful
One of the other reasons why organizations are using testimonials for their brand is due to its cost and effectiveness.
The best thing is that you don't need any specific thing or tool to create one, it's appliance is right in your pocket. Yes, you are right. It's your smartphone.
Within a few hours, you can create amazing and productive testimonial videos from anywhere at any time. To make things better, there are various video production companies that help in creating testimonial videos at an affordable cost.
Now, it's time to be more productive and generate leads in the best possible way by creating testimonial videos that actually convert.
Source: spectoos
Reason-6 Videos get more shared
You might not be surprised to hear that most of the people have the habit of sharing videos. According to the statistics, 92% of the people watching videos share it with their friends and other family members without any second thought.
The information shared in the form of videos is 12 times more shared than normal text. The more the number of the shares, the easier it becomes to satisfy customers, build relations and convert leads.
So, many organizations create testimonial videos to build trust, brand awareness and make their brand noticeable in their market. Some of the organizations take the help of top video editing companies to create powerful testimonial videos that actually convert.
If you also wish the same, leverage testimonial videos and get a chance to increase the conversion rate and engagement.
Reason-7 Improves Social Proof
Social proof is another powerful factor that helps people in making the right decision. To do social marketing, many organizations use testimonial video. As it includes customer reviews, it becomes easy to generate trust.
By publishing these amazing testimonial videos on social platforms like Facebook, Instagram, it becomes really easy to grab the visitors interest and build strong relationships with the target audience over the social platforms.
Always remember, the more the social awareness, the easier it becomes to build customer trust and build brand awareness. So, it's vital for everyone to improve their social proof and become more competitive in the market.
Now, what are you waiting for? Get ready to improve social proof by creating testimonial videos without any problem.
Prefer reading- 7 Steps to create powerful Client Testimonial Videos.
The Bottom Line
Well! Testimonial videos are one of the easiest ways to satisfy the people and inspire them to believe in your brand without any hassle.
Hopefully, all the reasons mentioned above will help you understand why 80% of the organizations are adding testimonial videos in their marketing strategy.
Moreover, testimonial videos help in creating strong emotional connections. Also, sharing information through these videos makes people understand the value of products and services in an engaging way without any hassle.
Apart from all these, testimonial videos allow you to promote your products and make the right impact in the best possible way.
Still, if you have any second thought, feel free to share in the comment section added below. You can also contact us to avail the best video service at an affordable cost.
