Testimonial Videos Guide: Your key to marketing success in 2023

Are you having trouble turning people who visit your website into paying customers? Are your marketing efforts falling flat?

Look no further than the ultimate testimonial video guide for 2023! Testimonial videos are a powerful tool that can help boost your brand’s credibility and persuade potential customers to take action.

This comprehensive guide’ll show you everything you need to know to create compelling testimonial videos for the audience and drive conversions.

Get ready to take your marketing efforts to the next level with the ultimate testimonial video guide!

6 reasons why Testimonial Videos are important for your brand

1. Higher retention rate

Video is more effective than text in helping people remember things for a long time. Insivia’s report states that people tend to retain 95% of the information they see in a video, significantly higher than the 10% of information retained from reading text.

This means if you use videos to promote your products/services, people are more likely to remember them, increasing their chances of buying from you.

By creating compelling testimonial videos, you can market your products/services in an interesting way that will grab people’s attention and help them remember your brand.

This will make it simpler for you to convert website visitors into potential customers.

2. Trigger people emotions

Emotions are a powerful force in decision-making, especially in the world of business. Establishing an emotional connection with your audience is key to building trust and driving growth.

But how can you make that connection without spending excessive time and effort?

The answer lies in the power of testimonial videos. These videos usually share real experiences and provide a way for the viewers to resonate with those experiences and thus feel that emotional connection to take positive action. 

This action could be either getting associated with the business socially or directly making a buying decision for particular products and services.

In this manner, video testimonials become popular for businesses looking to connect with prospective customers and build strong relationships.

Don’t miss out on the chance to make an impact – use testimonial videos as a powerful marketing tool today, where your customer or client talks about their experience and offers an opportunity to believe in them.

3. Build brand trust

Building trust and credibility is crucial for organizations, and word of mouth is powerful. People are more likely to trust the real experiences of others rather than just statistics or brand promises. 

This is where effective testimonial videos come into play, showcasing happy customers and compelling visitors to take action.

In fact, research by BigCommerce has shown that 72% of people trust a business more after seeing positive reviews and testimonial videos.

By using these videos, companies can establish valuable connections with potential customers who may have never heard of their brand.

So why not take advantage of the power of testimonial videos and start creating your own today? To inspire you, check out some of the best examples of successful testimonial videos.

4. Convert more leads

Have you ever considered how marketers try to get more people to buy their products?

They use different tactics to get people interested in their products and then convince them to buy them. And if you are a marketer, you probably have the same goal.

To achieve this goal, you can use testimonial videos. These videos include your client’s or customer’s experience of using your product and how it helped them.

Many big brands like Ford, Dove, and Salesforce use testimonial videos to convince people to buy their products.

Getting people to buy your products is not easy, but if you create good testimonial videos that show how your product can help them, it becomes easier to convince them to buy.

Here’s an example of the brand Dove, where one of its customers Molly, shared her experience of beauty that led to gain more confidence.

5. Improves Social Proof 

It is a psychological notion that shows people tend to rely on the actions and opinions of others when making decisions.

Organizations use testimonial videos as a social marketing strategy to leverage this concept.

These videos showcase real customer experiences and their positive reviews about the product or service, which can significantly impact potential customers’ purchase decision-making.

By posting these testimonial videos on popular social media platforms such as LinkedIn, Facebook, or Instagram, businesses can reach a wider audience and connect strongly with their target audience.

When viewers see real people sharing their positive experiences, they are more likely to trust the brand and feel confident about purchasing.

6. Storytelling Capabilities

Testimonial video production is a powerful tool for businesses to showcase positive customer feedback. One of the most compelling reasons to use testimonial videos is their storytelling capabilities.

Humans have always been fascinated by stories. Thus, testimonials are an effective way for customers to tell their stories about the benefits of the product / service and resonate with future customers.

They allow customers to share their experiences in their own words, using their tone and language. This creates a more authentic and emotional connection with potential customers.

How to get Customer Testimonials?

When it comes to getting testimonials from customers or clients, there are several strategies that businesses can use to increase the likelihood of receiving a positive response.

Here are some effective ways to get testimonials:

1. Timing is key

Asking for a testimonial at the right time is crucial to increase the chances of getting positive and detailed feedback from your customers. 

When a customer’s experience with your business is still fresh in their mind, he/she is likelier to provide a testimonial that accurately reflects their experience. 

This is because their memory of the experience is still vivid, and they are more likely to recall specific details that made the experience memorable.

2. Offer incentives

Offering incentives to customers is a great way to encourage them to provide testimonials for your business. Customers are often willing to provide feedback but may need extra motivation or push to take the time and effort to write a testimonial.

By offering an incentive such as a discount or promotional offer, you show your appreciation for their feedback and increase the likelihood that they will provide a testimonial.

It’s important to note that incentives should be used ethically and not to manipulate customers into providing a testimonial. The incentive should be seen as a thank-you gesture for their honest feedback.

It’s also important to ensure the incentive is aligned with your business goals and does not negatively impact your profit margins.

When offering incentives, be clear and transparent with your customers. Clearly communicate the terms and conditions of the incentive and ensure that it is easy for customers to redeem

3. Send a personalized customer testimonial request

Using testimonial video creators can simplify the process of creating personalized request forms for businesses looking to gather testimonials from their customers.

These forms can be customized to include fields for specific information, such as the customer’s name, location, and description of their experience with the product or service.

By providing a personalized touch to the request form and asking them to fill it out, businesses show customers that their feedback is valued and that they are not just another number in a database.

Personalization helps connect the customer and the business, essential for building trust and loyalty.

4. Take a follow-up

Even if they intended to leave a review or testimonial, they might forget to do so amidst the daily chaos of life. A follow-up message shows that you value their feedback and appreciate their business.

When taking a follow-up, keeping the conversation friendly and non-pushy is important. Start by thanking them for their business and ask if they have any feedback on their experience. 

If they have not provided a testimonial yet, remind them that their opinion matters and ask if they would be willing to share their thoughts.

5. Present an easy process of creating testimonials

Using the right software tools can make it easy for your customers to create testimonials without expensive equipment.

To make the process even simpler, you can create a video tutorial that explains how to shoot a review video from start to finish and what you’ll need to do it.

This will help your customers feel confident and prepared to create a polished testimonial and help you easily get a testimonial from them.

6. Show customers the value of their testimonials

Showing customers the production value of their testimonials is helpful to get testimonials from them because it helps them understand the impact their words can have on the success of your business. 

Additionally, by highlighting specific aspects of their experience or how their testimonial can help others in similar situations, you can make the process more meaningful and personal for them.

People are often more likely to provide feedback if they feel their voice is heard and valued.

How to produce Customer Testimonial Videos?

1. Identify the right customer

Creating an excellent testimonial video can help your brand gain credibility and attract new customers.

To make this happen, the first step is to find the right customers to provide an honest and engaging testimonial. This, help to add authenticity to the video.

The “right” customers truly love your product/service and are willing to share their positive experiences on camera. They should also be loyal customers who have been with your brand for a while.

2. Plan the testimonial

After identifying the right customers to deliver an authentic and strong testimonial video, the next step is to plan the production timeline. This means deciding on the message you want to convey to your audience through the video. 

Do you want to showcase the benefits of your product/service, or do you want to tell a customer story that highlights how your brand solved a particular problem?

Once you decide on the message, you can choose the type of video you want to create, such as a customer story, product review, or a mix of both.

3. Create a script beforehand

Planning a script or a set of questions can help make sure that your testimonial video tells potential customers what you want them to know.

It is important to tailor the script to your customer’s experience, focusing on their issues, how your product/service solved them, and their overall experience as long-term customers.

This will give your audience valuable information and help them make decisions about purchasing. However, keeping the script conversational and natural is crucial to avoid sounding like a robot.

4. Prepare your customers for best results

If a customer feels nervous, anxious, or unsure about what to say, their testimonial may come across as forced or unconvincing, which could ultimately harm the credibility of your brand.

Therefore, providing your customers with helpful tips and guidance beforehand is important to help them feel more at ease and deliver their testimonial more confidently and naturally.

You can provide them with information such as the recording process, what equipment will be used, and what they should wear. Explaining everything beforehand can minimize uncertainties and make the customer feel more prepared and relaxed.

5. Choose the perfect location 

Selecting the right location for your testimonial video is crucial as it can affect the overall quality and effectiveness of the video. You want to choose a place suitable for filming and visually appealing, such as an office, store, or outdoor space.

After you have selected a location, it’s important to consider the lighting and background as well.

You want to make sure that the lighting is adequate for filming and that there are no distracting elements in the background that might take away from the focus of the video.

The goal is to create a visually pleasing and professional-looking video to engage your audience and help build trust in your brand.

Wait, the process doesn’t end here.

To know all the steps to create the best testimonials, click the link of our blog – How to make a Testimonial Video to bring growth to your business

Platforms to post Testimonial Videos for better conversion

1. Landing pages

By incorporating customer testimonial videos on your landing page, you can add social proof and credibility to your brand.

When potential customers see real people talking positively about your product or service, they are likely to trust your brand and feel assured in making a purchase.

Additionally, placing the best customer testimonial videos prominently on your landing page can help increase the page’s overall effectiveness in converting visitors into customers.

As per the statistics, the companies that use high-quality videos on the landing pages can increase the conversion rate by 86%.

2. Social media

Sharing customer testimonial videos on social media is an effective marketing strategy. Using it can help more people find your business and visit your website.

Social platforms let you to interact with your audience and encourage them to share your testimonial videos, which can increase your brand’s visibility.

3. Case Studies

Using customer testimonials in your case studies is a good way to build customer trust and relationships. It makes your content more authentic and relatable to potential customers.

This can help you get better results and create your brand’s online presence. When you include customer testimonials in your case studies, you provide valuable insights into your service or product and the way it can benefit potential customers.

4. Blog posts

Writing blog posts to helpfully share information, build customer trust, and improve brand reputation.

If you include customer testimonials in your blog posts, you can provide valuable insights to readers and build a strong customer base. You can inspire potential customers to become buyers by attaching testimonials to your blog.

While video content is usually seen as promotional, you can present it in an informative way to reduce the promotional effect and attract more visitors.

To know more helpful ways to use testimonials, check out 8 proven ways to use Customer Testimonial Videos for improved sales

Pro Tip: 3 best customer Testimonial Video examples to inspire a business like you

1. Wiley Publishing & Hootsuite

Hootsuite’s video wins by playing the perspective game. The video starts with one of their clients, i.e Willey Publishing speaking about the benefits they gained from using Hootsuite.

Then an employee from Hootsuite highlights how they focus on customer satisfaction by designing the best solution in specific ways.

This approach is effective because it allows the viewer to see both the customer’s and company’s perspectives, which can build trust and credibility.

Watch the video to know how Hootsuite set a great example by working with the company named Willey Publishing.

2. Endless Entertainment: HubSpot Customer Success Story

To make their video stand out, the creators used a captivating introduction. In this customer testimonial example, the client or the interviewee, called ‘Endless,’ who uses both HubSpot and Wistia, shares their story initially and explains what they do and how they got started.

This helps the viewer understand HubSpot’s importance in the customer’s life. This different way of starting the video sets the mood for what comes after.

3. Codecademy

Tommy Nicholas, who is a happy customer of Codecademy, created a testimonial and demo video with only his voice and screen recording process.

He used this short and sweet use case to show how Codecademy helped him easily complete technical tasks. Instead of using fancy equipment, he kept it simple by using basic tools to create a video that effectively communicates his experience. You will be able to better understand the purpose after watching the video.

For more testimonial video examples, check out 11 Compelling Testimonial Video Examples to kick-start video marketing.

Ready to grow your business with impactful Testimonial Videos?

Creating exceptional customer testimonial videos is one of the simplest ways to satisfy individuals and inspire them to believe in your brand effortlessly.

Hopefully, the abovementioned reasons will help you understand why 80% of organizations add testimonial videos in their marketing strategy.  

Moreover, great testimonial videos, whether intended for B2B or B2C purposes, help create strong emotional connections. Also, sharing information through these videos makes people understand the value of products and services engagingly without any hassle. 

Apart from all these, the best testimonial videos allow you to promote your products and make the right impact in the best possible way. Thus, it’s your time to create engaging testimonials for your viewers that grabs their attention and convince them that your company and its products and services can solve their problem in a way.

Still, if you have any second thoughts, please feel free to share in the comment section added below. You can also contact us to avail the best video service at an affordable cost.

Recommended Reads

Editor: Vaishnavi Jain

Frequently Asked Questions