Almost every customer looks for similar things before making a purchase. No matter what product or service one wants to avail, finding what other people in a town have to say about you is what everyone wants to know. Gathering the reviews helps visitors make an informed decision and makes them familiar with the product.
Around 49% of people prefer reading online reviews before making a purchase. So, if you want to nudge your customers into selecting you over other competitors, then you cannot ignore making testimonial videos.
Before we discuss further, let's get familiarized with the term testimonial videos and why they are so powerful for your business.
Why are Testimonial videos so powerful?
A testimonial video is a type of video in which existing customers or ex-customers share their experiences with the brand/services. Video testimonials improve convincing power and maximize the impact of the story. Below are some more advantages that signify the importance of testimonial videos:
- Build trust and credibility
- Humanize the brand
- Better emotional connection
- High retention rate
- Increase the number of shares
So, if you want to avail such benefits, make sure the testimonial videos you create are awe-inspiring and extraordinary. Have a look at an amazing testimonial video that will definitely inspire you to create one for your business.
Let's take a rundown at some of the testimonial video ideas by considering which you can make the best video that helps you keep your brand stand out from the crowd.
Ideas to create excellent testimonial videos
Let's get started...
Videos must have a Story
Whenever you create a video, make sure the content should have a story. Structuring the content in the form of a story will help them realize how they can get rid of challenges, resolve problems in the best possible way.
Whenever you create a video, make sure it has an engaging beginning, informative middle, and delighting conclusion. Most people skip the conclusion and fail to inspire the audience. So, make sure your video highlights all the points and is streamlined accurately.
Get inspired by others
Almost every organization is creating testimonial videos to satisfy and inspire other videos. You will get various ideas that will inspire you not to offer the best services that are more adjustable and according to the target audience. You can also take advantage of the ready-to-use video templates prepared by professional designers from SaaS companies like Wave.video.
They can serve as a source of inspiration or as a basis for your future video testimonials. So, make sure you do thorough research and understand the requirements of the target audience.
Show the product in video
You can also consider making your testimonial videos stand out from the rest by showcasing the product. Believe it or not, various customers will land on making a purchase if they get more trust in your product or services. It will make people believe how the product will help them achieve their goals.
Always remember, the more you advertise, the easier it becomes to increase sales. So, make sure you ask your clients to show the product in the video to attract the right customers at the right time.
Try to explain the product in detail
Another idea that will allow you to create an impressive and productive testimonial video is explaining the product in detail. The more you describe the product, the easier it becomes to build the customer's trust. Well! It is an exciting way to make customer testimonial videos more powerful, but it is not a cakewalk.
I prefer using explainer video format to make the client testimonial video more informative. By combining the customer clips with explainer videos, you can explain almost everything.
If it's your first experience, you can outsource various video production companies to produce excellent videos, or you can also hire an animator to give a perfect look to your testimonial videos.
Focus on Why
It's not always necessary to ask your client to arrive in a video. You can also have a testimonial video in which clients can conversationally share their experiences. By creating a video in a more unique and differentiated way, you can quickly grab the visitor's attention and set your video as an example for others.
For example, people are converting their zoom meeting/ video conferencing in the form of testimonial videos. Notice that all the testimonial videos focus on how the product/service helps them become more productive. Thus, focusing on why is another idea that can help you experience excellent results in a short amount of time.
Keep it short and authentic
Making testimonial videos short and authentic is another idea that will help you make your testimonial video stand out from the rest. In this busy schedule, almost every individual has limited time to spend. People want useful information in less time. Well! That's where testimonial videos come into play.
With 2 minutes of testimonial videos, you can easily capture the visitor's attention and influence them to become passionate customers. To make it more authentic, you can use a lower thirds effect, which further introduces on-camera personalities.
So, if you want to make your testimonial videos stand out from the crowd, make sure it is short (to the point) and builds authenticity.
Prefer Reading- 6 Best practices for creating great employee testimonial videos
Make a way to connect
Just think for a moment; what the primary objective of having testimonial videos is? Yes! We all make videos to convince and convert potential customers. Most often, people get inspired by the content, which is both emotional and informative.
So, if you also want to make your testimonial video to convert quality leads, then make sure to give an emotional touch to the video.
You can add emotional words to the content to give a good and inspiring look to the video. Moreover, you can also create a video into a theme to make an emotional bond with the visitors.
Address Switching Cost
Finally, holding the audience's attention is by focusing on the biggest obstacle that is "switching cost." By addressing it in the testimonial videos, you can quickly build customer trust and make them believe how vital your product or service is.
Once an individual gets an idea about the exact time it will take to switch from one product to another, it will become crucial to make an informed decision. The more you focus on the challenges, the easier it becomes to choose your product/services without any second thoughts.
The Last Say
From all the points mentioned above, it is evident that video testimonials are a powerful digital marketing strategy. Having a unique and effective testimonial video will grab the visitor's attention and inspire them to make a purchase.
Indeed, there is no better way to build a customer's trust and building connections other than having a testimonial video. Well! Creating such a video is not so easy, but once you're able to create and showcase the amazing ideas into action, you can make the most of your valuable content.
Hopefully, the ideas mentioned above will help you achieve the business goals by creating amazing testimonial videos.
So, what are you waiting for? Let's get started…
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