Before making a purchase, most customers want to know what people like them think about the product or service they are interested in.
An ultimate solution for this is testimonial videos. As these reviews help visitors make informed decisions and become familiar with the product.
If you don’t find our word reliable, consider this: a report shows that about 77% of people who have seen a testimonial video about a product or service say it has motivated them to purchase.
Creating simple yet effective testimonial videos is essential if you want to stand out from your competitors and encourage customers to choose you. And to make your job easy, webdew has brought a list of awesome and effective testimonial video ideas.
The best is waiting for you. Just scroll down and read till the end.
7 best Testimonial Video Ideas to try in 2023
Testimonial videos are a great way to showcase the benefits of your product or service. But how can you make them more engaging and memorable?
Here are 7 mind-blowing testimonial video ideas that can take your testimonials to the next level.
1. Show more than one review in a video
Combining customer testimonials into one video can showcase various perspectives and experiences with your product or service.
This can be a useful way to show the common themes and benefits that your offering provides. As it can help to reinforce your brand’s value and credibility.
For example, suppose many of your customers talk positively about the excellent customer service they received from your company. In that case, you can use it as a prominent product or service advantage.
Combining these customer reviews into one video allows you to portray a consistent theme that resonates with your audience.
Also, combining various reviews into one video can create a sense of community among your customers. They can see that others have had positive experiences with your product or service. Thus, it can build trust and confidence in your brand.
But also remember that combining various reviews doesn’t mean you must make it a lengthy video. Thus, by keeping video short, try to use this video testimonial idea within a time frame that doesn’t make the viewers feel bored.
Watch this one of the best testimonial video examples to help you understand how this idea can be used to grow your business.
“Why 5 Businesses Accept American Express | American Express” is a great example of how a brand can share many customers’ opinions about them in one video without making it too long. American Express made viewers trust the brand more by including people from different professions.
2. Use bright and poppy backgrounds
Using bright and colourful backgrounds can make your testimonial video more interesting and eye-catching. When your video has a pop of colour, it can help to grab the viewer’s attention and keep them engaged.
Bright and poppy backgrounds can also make your video look more fun and exciting. This can be particularly effective if you promote a product/service associated with a lively and energetic brand.
Thus, using bright and eye-catching backgrounds in your testimonial videos can make them more engaging to stand out from the competition. It makes your video stand out and leave a lasting impression on your audience.
3. Try creating an interview-based testimonial video
Interviewing your best customers or clients is a great way to get their feedback on your product/service.
When you interview them, you can ask specific questions about their experiences. This can provide a more structured and informative approach to your testimonial video. You can get more in-depth responses from your customers or clients by conducting an interview.
They can share details about how your product/service has helped or improved their lives. This can provide valuable insights for your audience and help to build credibility and trust in your brand.
Overall, interviewing your customers or clients is a powerful testimonial video idea that can provide a more structured and informative approach to your video.
By doing so, you can get more detailed feedback and insights that can help showcase the value of your product/service.
This video testimonial example demonstrates how an interview-style approach can help you create a great testimonial video for your clients or customers.
Sometimes it becomes difficult to shoot a testimonial video by including the workplace and surroundings. That’s why interview-based testimonial videos are perfect.
“How Marriott Is Reimagining Service to Reignite Travel | Leading Through Change | Salesforce” is an example of a great interview-based testimonial. It shows how, with Salesforce’s help, Marriott is getting back on track in the travel industry.
4. Show brand story along with testimonials
Sharing your brand story alongside your testimonials is a powerful way to connect with your audience emotionally.
When you share your story, you can communicate the values and vision behind your brand. This can help create a more memorable and relatable brand experience.
By weaving your brand story into your testimonials, you can show your audience the real people and stories behind your brand. This can create a sense of authenticity and trust that can help to build a stronger relationship between your brand and your audience.
Thus, sharing your brand story alongside your testimonials is a great testimonial video idea that can help to create a deeper emotional connection with your audience.
By doing so, you can showcase the values and vision behind your brand and create a more memorable and relatable brand experience.
5. Show before and after conditions of customers/clients using your products/services
By featuring your customers or clients using your product or service, you can show your audience how it can be used and benefit them.
One way to show how your product or service can help is to include the problems or issues your customers or clients had before using it.
These are called “pain points.” Then, you can show how your product or service helped them solve those problems or issues. This is called the “after condition.” This approach can be a good way to show the benefits of your product or service in your testimonial video.
You can show its effectiveness and value by showing how it has improved your customers’ or clients’ lives or situations.
For example, promoting a weight loss product could feature before and after pictures of your customers or clients to show visible results. Or, if you’re promoting a cleaning service, you could show a messy space before the service and then a clean and organized space after the service.
Don’t forget to show your product or service in the video. This way, people can see what your product looks like and it can reach a wider audience.
As we talked about weight loss journey of a real customer, here you have “Weight Loss Surgery Patient Testimonials, Before and After pictures and success stories”. Real customers have shared their weight loss journey results after having surgery with My Bariatric Solutions. Their happy faces and successful results show how satisfied they are with the surgery and can inspire others too.
6. Try capturing the actual reaction of your customers/clients
If possible, capture the genuine reactions of your happy customers or clients when using your product/service. This can be a powerful addition to your testimonial video.
Here the video features real reactions of your customers or clients. With this, you can show your audience the true emotions and experiences your product or service can create. Also, it can help build credibility and authenticity for the video testimonial and your brand.
By not simply describing the benefits, show your viewers how your product/service is really helpful. This approach will help your audience better understand its value.
7. Try using a case study while creating a testimonial
A case study is a detailed and analytical approach to creating a compelling testimonial video. It focuses on a specific customer or client and how they have benefited from your product/service.
Using a case study in your testimonial video, you can showcase your product or service’s specific results and benefits in more detail and informatively.
For example, you’re promoting a digital marketing agency. Here, you could create a case study that shows how your agency helped a particular client to increase website traffic and sales.
You could portray your strategies to achieve these results and their impact on the client’s business.
Thus, using a case study in your testimonial video can provide a more detailed and analytical approach to show the benefits of your product/service.
It can help your audience to understand the specific results better. Also, the value you offer can encourage them to take action.
You might think that case studies are boring, but they’re not! Here’s one with a twist – it includes a testimonial. “[Case Study] Superdry Norway” is one of the best testimonial video examples because it follows the basic rule of creating a marketing video.
First, it describes the problem, then offers a general product solution, and finally shows the Samsung video wall as the perfect product that solved the problem of the Superdry store. The staff of the store seem satisfied with the results of the product and the way it helped to attract their customers.
Are you ready to use these awesome ideas for Testimonial Video production?
Using these creative ideas for testimonial videos, you can make your brand stand out from competitors. Also, you can establish a strong base of satisfied customers.
By showcasing the benefits and results of your products or services through the voices of satisfied customers, you can create a sense of trust and authenticity in today’s competitive market.
So, try these testimonial video ideas to make your testimonials and use them as a powerful video marketing tool to bring growth and success to your business.
But, if you still need professional help to clear all your doubts about testimonial video creation, feel free to contact webdew.
Editor: Vaishnavi Jain