Undoubtedly, videos dominate the world of marketing today, whether it is online or offline. A recent report revealed that 83% of businesses are now using video as a marketing tool, which is 63% higher than the previous year. And, without a doubt, the demand for video is going to increase further in the future.
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Creating videos just for the sake of publishing is not enough; it should gain reach and revenue. You need to focus on the video's quality, the video message, promotion, and more. Many marketers use video marketing software to create videos that actually convert, and you can take advantage of the growing demand for videos.
Video marketing software allows you to create mind-boggling videos without any technical skills. With that said, you need to learn about story writing, scriptwriting, creating storyboards, and more. Do not worry about them, as you will discover them over the period if you keep on playing around with video marketing strategy and keep on learning.
Check out these essential video marketing tools that can help you with video creation.
List of top 8 Video Marketing Software available in 2023
Selecting software that produces excellent results can be among many low-quality video editing tools. We've done the research part for you and came up with the top 8 video marketing software that will work great for your needs.
Adobe Premiere Clip
Adobe Premiere Clip is the first name on the extremely user-friendly and non-technical list, and you can quickly learn and use it to its full potential. It is incredibly easy to edit your videos on Adobe Premiere Clip, which makes it an excellent tool for marketing professionals looking to edit videos quickly.
To edit videos on Adobe Premiere Clip, you only need to upload and select media files like images and videos. After doing that, this Video email marketing software will automatically create a customized video for your business. It is possible to change titles and music tracks, edit images/clips, and more on Adobe Premiere Clip.
You will not find it suitable if you are looking to carry out complicated editing tasks on Adobe Premiere Clip, but if you are looking for quick editing, this marketing video software will significantly serve your purpose.
Filmora Go is a helpful software for desktop users, which is user-friendly and equipped with tons of valuable features that can help you significantly enhance the quality of your video.
If you check out this video marketing tool review, you will find many people leaving good reviews after using this app.
You have a wide range of features to play around with, like themes, transitions, editing texts, and advanced capabilities like trim, speed control, reverse voice-over, crop, and more. You can get this Video email marketing software tool for both Android and iPhone.
Adobe Spark Video
Adobe Spark Video is another product by Adobe that makes it to the list. You can get access to its features without paying a dime for it. It has multiple storyboards, and you get a variety of themes and layouts with this app that you can use to edit and polish your videos.
Your only job is to get your broken pieces of media files together and compile them in the storyboard to let Adobe Spark Video do its job for you. There is a small Adobe watermark with this software, but that does not make much difference if you are a regular user.
If you are among those who want premium features, you can be an Adobe Creative Cloud member and get access to all its features. You can also remove a watermark with a paid version of this software.
Wistia is a great video marketing software for marketers who want to get their videos out as quickly as possible. It allows you to get started with it in minutes. There is a detailed guide you can follow that comes up with the software that will enable you to quickly grasp all the features of Wistia and how to use it to create amazing videos.
With Wistia, you can choose a custom color that fits your brand's taste. In addition, you can loop videos, insert and edit images, add a call to action on videos, compose texts, and more.
It is more than an ordinary video marketing software, as it also lets you collect emails and integrate other genuine marketing features alongside the video. Digital marketers love this video marketing software as it provides them with much-needed tools to get their job quickly and at a rapid rate.
Renderforest is a video marketing software for individuals and businesses to help them create stunning quality videos. It claims that a creator can produce broadcast-quality videos using this software's features.
Renderforest is a simple video email marketing software that lets you design your logos, animated videos, promos, and more. It has plenty of templates for you to create explainer videos, promo videos, logos, and more.
You also get access to many great commercial musical tracks that you can use in your video. The only job for you is to get pieces together to create a video.
A recent report revealed that around 55% of people watch online videos every day, and all credit goes to marketing video production companies. Vimeo Business saves time for businesses enabling them to create videos without spending a lot of time.
It has a massive storage of 7TB and a fantastic collaboration that allows the publishers to quickly create, save, and embed the video anywhere on the internet. You can add images, rearrange clips, add titles, and more on the go with Vimeo Business. It is possible to edit and publish videos of any size on the internet.
Animato is a fantastic animated marketing video software suitable for engaging professional videos. There are many professional designs for marketers to work with inside Animato.
You also have plenty of music videos for integrating it with the video. You can add images, and characters, adjust colors, fonts, and more with Animato for creating HD videos with this software.
VideoScribe is a user-friendly animation software that helps you create an educational, business, or other video types.
You have an option, and the software automatically saves it as an SVG file that you can use in videos. You can add your own media files or use one from its library and rearrange it to create the best marketing videos that will boost your sales.
Another video marketing software that helps you make appealing videos for your brand is Vimeo. It has a highly customized, fastest, and easy-to-embed ad-free player. It will not only allow you to create videos but also helps you in knowing who is watching the video and at what time. Moreover, you can also invite your team members to work together.
It offers various kinds of features like video management, unmatched video quality, version history, speed controls, pro-integration, marketing and monetization, email marketing, social sharing, auto archiving, cloud transcoding, and many more.
Biteable is another marketing software that can also be used for editing and making your videos in no time. It offers various types of built-in templates that help visitors to create and sell content faster.
Their premium plans are also robust as they will help you to promote your brand and sell the services/products.
Its incredible features like making a studio video in a few minutes, creating and setting a story with everyone, a built-in library, beautiful templates, easy personalization and customization of content, and social media sharing, and many more.
My Final Thoughts
In my opinion, I would say that there is no single best online video maker that appropriately fits all business types as per their desired needs. Some companies may prefer one software, whereas some other businesses may want to go with another software. It all depends on the needs, nature of the market, and the type of videos you want to publish.
There is an excellent chance that you will get the best software for your needs if you experiment with the pieces of software that I've mentioned. However, you cannot expect to find the most appropriate software for you right away in a single try. Also, you may want to use two or more pieces of software as per your need.
I hope I've cleared up your confusion about the selection of video marketing software. In case you want to add more to this article, feel free to leave your thoughts. Also, if you face any challenges in creating videos, feel free to contact us. Our experts are there to help you 24*7.