Are you looking for the best way to keep your emails stand out in an over-cluttered inbox?
Do you want the vast majority of people to open your messages and emails?
Do you want to make your email campaign successful?
If yes, combine videos and emails; video email marketing can do wonders! It will improve the email open rate and engagement and increase ROI and sales.
This powerful technique involves video in email campaigns, from informative product demos and video tutorials to visually stunning brand storytelling.
Thus, to let you enter this world, we have gathered some special information on the best practices, ways to add video to email, and the benefits of using video email marketing. With not wasting even a second, join us on this informative journey!
Best practices to use videos for your Email Marketing
1. Add “video” to your email subject line
Most readers decide whether the email is helpful by looking at the subject line. If they find the subject line engaging and informative, there is a 90% chance that the reader will open the email and take action.
2. Display company culture with a video
Your company’s culture allows you to connect with your audience more personally and create a stronger emotional bond.
3. Announce an event with a video
If your event is being held at a unique or appealing venue, a video can showcase its features and entice your audience to attend.
A virtual tour of the venue can give your email subscribers a sense of what to expect and help them visualize themselves at the event.
4. Announce a product line or launch with a video
By providing a sneak peek of what’s to come, you can generate excitement and build anticipation among your audience.
Explain the problem your product solves, how it works, and why it’s better than the competition. This way, you can help your audience make informed buying decisions.
5. Send out newsletters with videos
Incorporate different video types in your newsletter to make it entertaining enough for the user. This will help them to review your company’s and industry’s news. These video email content should focus less on what you want to give and more on what they want.
To make use of video in email copy a success, we have some suggestions for video types that can prove your marketing and sales efforts right.
This is one of the best ways of combining video and email. It leads to Increased engagement, improved message retention, higher email click rates, better conversion rates, and improved brand awareness
6. Use engaging thumbnails
Starting using videos in your emails can be a game-changer when it comes to making boring content more exciting.
Think about it: the more engaged your readers are, the higher the chances of making sales. So, start creating original thumbnails and videos for increased engagement and open rates of your emails.
7. Enable autoplay, but turn the sound off
Autoplaying videos with sound can annoy subscribers, especially if they’re in a public place or need headphones. Turning off the sound will not interrupt your subscribers.
8. Thank your customers or provide information about a recent purchase
Thank your customers or provide info about their buying through a personalized video email. This will show that you care about their experience and value their business. This can create a positive impression and foster a strong customer relationship.
9. Reduce your thumbnail file size
Large thumbnail files can slow down the loading time of your email, leading to a poor user experience for your subscribers.
By reducing the file size of your thumbnails, you can ensure that your email loads quickly, improving the chances that your subscribers will engage with your content.
10. A/B Test your emails with video and measure the results
By conducting A/B testing, you can compare the performance of different elements in your email video, such as subject lines, thumbnail images, and calls-to-action.
This can help you identify the most effective strategies and make data-driven decisions about improving your campaigns.
Best type of emails to add videos within
Know How to add videos to your Email Campaign
1. Add GIF to the Video Scene
Creating engaging and informative marketing videos is key. But did you know that incorporating GIFs can help you create an emotional connection with your customers and entice even more people to engage with your content?
GIFs are like images that our brains perceive as moving pictures. Not only are they entertaining, but they’re also easy to embed into your emails.
By including GIFs in your emails, you can make your content more personal and grab your reader’s attention, leading to higher conversion rates and more sales.
So, the next time you add a video within the email, why not incorporate some eye-catching GIFs?
It’s an easy and effective way to take your video marketing through email to the next level and create a more memorable and impactful experience for your subscribers.
2. Add a static image with a play button
Looking for a powerful way to ignite the interest of your email readers and attract more subscribers? Why not try adding static images with a play button – it’s one of the easiest and most effective ways to grab your audience’s attention.
Using this tactic, you can state what your email recipients will get from the video and encourage them to click the play button and watch it.
And the best part? It’s easy to set up. Simply take a screenshot of your video and add a play button.
This approach increases targeted traffic to your website and makes your emails more optimized. So, if you’re looking for a simple yet powerful way to take your email marketing to the next level, give static images with a play button a try!
3. Embed a video in an email
Not generally recommended as some email providers do not support them and could also get flagged as spam. But this below-mentioned way can be used to do so for
1. Use HTML5
It is another tactic marketers can use to compel the viewers to read the email without leaving the box. It is a bit tricky, especially for the non-techies, but helping marketers increase the interaction with the readers is affordable and saves time.
Add a YouTube email to your email to ensure your video email campaign works best. It will compel all the visitors who use G-mails, etc.
Rest integration of video hosting platforms with email providers or email marketing platforms can lead you to embed video in the mail easily.
2. Embedding videos in Gmail
To add a video in Gmail, follow these simple steps:
If your video is smaller than 25 megabytes, you can follow these steps:
- Click the paperclip icon at the bottom of the email window.
- Select the video you want to add and click “Open.”
If your video is larger than 25 megabytes, you can follow these steps:
- Click the Google Drive icon instead of the paperclip.
- Select your video and click “Insert.”
3. Embedding videos in Outlook
Here’s how you can embed a video in an Outlook email:
- Open your video and click the URL.
- Right-click and select “Copy”.
- Create a new email and paste your link into the email body.
4. Embedding YouTube videos in emails
Embedding YouTube videos in emails is easy. Simply follow these steps:
- Copy the YouTube video URL.
- Paste the URL into your email.
- Once the email is opened, the video player for the video will be displayed.
Following these simple steps, you can easily embed videos in your emails to make them more engaging and impactful.
What does Video Email Marketing have to give you?
Maybe our words seem not convincing to you, but these special facts can. Here are some surprising statistics that will help you have a clear insight into how it helps companies boost open rates and conversions.
This is why more businesses are creating and using more videos while many marketers are contemplating adding videos to their video content marketing strategy.
Ready to get started with Video Email Marketing?
Incorporating video into your email marketing strategy can improve your open rates and drive better results.
Following the video email marketing best practices, such as creating engaging content, optimizing your videos, and segmenting your audience, can enhance your campaigns and attract more customers.
Additionally, using effective video email marketing tools and measuring your results can help refine your strategy and achieve even better results over time.
So why wait? Start using these best ways today and take your email campaigns to the next level!
Still, if you have any doubts about creating videos, feel free to contact us. Our video experts will help you clear all your doubts and ensure you provide the best services quickly.
Editor: Vaishnavi Jain