How video email marketing will increase engagement and open rate?

Are you looking for the best way to keep your emails stand out from others? 

Do you want the vast majority of people to open your messages and emails? 

Do you want to make your email campaign successful? 

If yes, then combine videos and emails as video email marketing can do wonders! It will not only improve the email open rate and engagement but also increases ROI and sales.  

Here are some surprising video email marketing statistics that will help you have a clear insight into how it helps companies boost open rates and conversions. 

• There are around 90% of marketers using videos in their marketing campaigns. 
• 41% of the subscriber engagement can be improved by incorporating video thumbnails in emails.
• The open rate of emails is increased by 6% by adding video words in the email subject line.
• The Click-through rate can be improved by 300% just by incorporating video content in emails. 
• Adding videos on the landing page can increase conversions by 80%.
• The email channel is used by 93% of marketers for distributing content. 

This is why more businesses are creating and using more videos while a significant number of marketers are contemplating adding videos into their digital marketing strategy.

Video in email marketing is the latest trend, and your business needs to embrace it to keep up and overtake the competition. From increasing the number of open rates to enhancing in business productivity, video email marketing is the best way to achieve business goals. 

How to use video email marketing to increase engagement and open rate

Email marketing done right has an overwhelming potential to boost your sales. However, you can ensure a higher profit for your business if you can leverage email marketing with video to the fullest.

Videos in emails not only add a fun element but also compel the people to take action. By embedding videos in emails, you can increase Open rates, Click-through rates, improve personalization, trust, etc. 

Video email marketing is a fantastic marketing strategy you can use to improve your open rates and upgrade your business's standing. This is why marketers should think about this as the new strategy to secure their organizations' future. Now that you understand the importance of videos in emails, you might be looking for the most efficient way of using videos in emails.

Therefore, without any further discussions, let's take a rundown at some tips which will help you embed videos in emails and get better results. 

Add GIF to the video scene

Marketing videos perform best in emails when they are engaging and informative. GIFs are the best way to add an emotional bond with the customers and entice more people. 

GIF's are basically an image which is perceived more by our brains and helps you convey the messages quickly. It is not only entertaining but also allows you to embed it into emails without any hassle.

Emails, including GIFs, make the content more personal and grab the attention of the reader, which further increases the conversion rate and sales. So, whenever you add video into your emails, try to incorporate GIFs into it. 

Use HTML5

It is another tactic by considering which marketers can compel the viewers to read the email without leaving the box. It is a bit tricky, especially for the non-techies, but helping marketers increase the interaction with the readers is highly affordable and saves a lot of time. 

It's also true that this tactic doesn't work for the majority of the readers. It does not work for giants like Gmail, Outlook, etc. Such users would not be able to watch the video as they will only see a fallback image.

So, to make sure your video email campaign works best, try to add a youtube email in your email. It will compel all the visitors who use G-mails, etc. 

Also, using HTML5 format allows the people to take immediate actions by grabbing their attention. Due to its tremendous benefits, 77% of the websites are using HTML5 videos to increase the customer's engagement and ROI. 

Add static image with a play button

Another way marketers can ignite the interest of the email readers is by adding static images using a play button. It is one of the easiest and most effective ways to increase the number of subscribers. 

If the viewer is interested in watching your video, then he/she will redirect to your video. Using this tactic, you would be able to indicate what they will get in the video.

To use this approach, you can simply take a screenshot of the most appealing scene of the video and then add a play button on the top. This way, you would be able to increase more targeted traffic and make your emails more optimized and interesting. 

Include a clear CTA

Most people take action only if they find the video interesting and engaging. Similarly is the case of emails. Viewers will get engaged only if they find email exciting and informative. To make this possible, marketers embed videos in emails. And to make video marketing successful, CTA plays a major role. 

CTAs in the video encourage viewers to take action and make them aware of what your video is all about. If you also want to move the reader through your sales funnel, add CTA at the end of your video that you plan to add in the email. Clear and attractive CTA not only encourages the viewers to act but also saves their time. 

Add "video" to your email subject line

Most of the readers decide whether the email is helpful or not by looking at the subject line. If they find the subject line engaging and informative, there are 90% chances that the reader will open the email and make an auction. Thus, to increase the open rate of emails, marketers prefer adding videos to it. 

If you add a video term in the email subject, then users will have an image that there is something extra and entertaining special for them in the email. As per the analysis done by Mediapost, the marketers who include video in the email subject line are likely to increase the open rates of emails from 7% to 13%. 

Use engaging Thumbnails 

Using engaging videos in the emails helps them make boring content attractive, which further grabs the visitors' attention and allows them to better relations with the visitors. 

No doubt, adding videos in emails increases the conversions and attracts the reader, but if you want to ensure that each email is opened and read by the reader, it would be better to add eye-catching thumbnails. 

It is the first thing observed by the people, which will further encourage them to take action. Higher the engagement, the more the sales. So, if you also want to increase engagement and open rate of your emails, create original thumbnails and videos in your email. 

In a Crux

Indeed, incorporating videos in emails is a win-win situation. Video email marketing will help you reach more target audiences and convert them into potential customers by grabbing their attention. If you incorporate videos in your email, then there are more chances to keep them engaged and excited. 

Hopefully, the above tips will help you understand how high-quality videos in emails are highly preferred. To make the email marketing campaign more successful, you can ask the subscribers about the type of videos they are interested in watching.

Still, if you have any doubts about creating videos, feel free to contact us. Our video experts will help you clear all your doubts and ensure to provide the best services quickly.