From my personal experience, I have seen that many website owners invest both time and energy in getting their website ranked on search engines. But I don't understand the benefit of having thousands of impressions if there are no visitors on your website is?
When it comes to SEO and website traffic, it becomes vital that your readers/audience click on your website because the more traffic, the higher the ranking.
Now, here the main point that people actually don't understand is what turns visitors into readers and readers into loyal customers. Well! That's where CTR comes into the picture. By improving your click-through rate, you can easily build your presence over the web and generate revenue.
If you are thinking about how to achieve this soon, then this article is for you. In today's article, we will discuss about how to get more organic clicks on your website. But before we dive into the steps to increase organic website traffic, let's first briefly talk about the term CTR (click-through-rate).
What is CTR, and why is it important?
CTR (Click Through Rate) is basically the ratio of clicks divided by the number of impressions (Organic Clicks ÷ Impressions = Organic CTR).
In simple words, it is time a searcher clicks on your website divided by the number of times your site appears in the search results viewed by a user.
Yes! Search engines and CTR are intimately connected with each other. The major importance of CTR is gaining more traffic to your site. The higher CTR you have, the more traffic you get on your website.
Good CTR also works as a ranking signal for Google. It indicates that your page is more relevant to queries that are appearing. Once you successfully increase the organic website traffic, then you will see a boost in your brand's visibility.
Now, let's jump onto the way by following how you can increase your website's organic CTR.
7 Different ways to Increase your website's Organic CTR
Write attractive titles
Attractive titles are the key to gaining higher CTR. If your title is appealing and to the point, then there are more chances that visitors will get attracted and make a click. As per my experience, you can go for emotional titles as it is observed that titles with negative and positive sentiments improve CTR by 7% approximately.
Now, let's learn about how to write attractive titles for your website.
Create Titles for Readers
There are different types of titles that are created by the audience. If you want people to make a click, you need to understand the target audience.
Once you know your target audience, prefer to write natural reader-friendly titles rather than just adding your focused keywords.
While writing a title, you need to work on the character limit and pixel limit. If you are not sure about the character limits and pixel limits, try this Google SERP Preview Tool. It will help you in the best way possible.
Use Calendar Years
To make your title more effective, you can produce use of current calendar years. It represents that your page has fresh content for searchers. Even though you are just updating a few points in your content, it would be easy to rank on google if your title includes the calendar year.
Adding brackets with specific words about your page gives in-depth information to the searchers, like a preview. According to the research conducted by HubSpot, it is found that 40% of clicks can be increased if your headline includes brackets.
Use Number Lists
Another practice that will help you improve your website click-through rate is numbering.
Adding numbers in the title is another creative way to attract searchers' attention, and it has been very effective, as per most SEO experts. For example, if your title includes seven tips, nine strategies, etc., search engines will prefer your content. Also, it will catch the audience's attention.
Descriptions are the second most important thing a searcher will read on the SERP. Descriptions have the capability to give in-depth information about the page.
So, whenever you write relevant and informative descriptions, make sure it educates the searchers about your page as it will help people to know what your blog is all about.
Write Descriptive URLs
URL's create a different impression on the searchers. For example, searchers are more likely to click on https://example.com/blog/how-to-do-yoga instead of https://example.com/bdas11005?vds
So, whenever you create a blog title and go for publishing a blog, make sure you always maintain a user-friendly URL structure.
Improve your poor CTR Content
You can always work on improving your old titles for better CTR. There is nothing wrong with doing that, but yes, it might take your time.
Have a look at the example-
Go to Search Console > Performance report > Make sure you have selected CTR. Now the performance report will show the queries that your website appears for. You can go through the top relevant pages for these queries as it will help you in knowing what you have to work on.
Use Schema Markup
When you look at SERP results, then schema markup is one thing that inspires you to get good website traffic.
Schema Markup helps a lot when it comes to getting clicks on the result page. Your website's pages appearing in the rich results will increase the chances of getting more clicks.
Organization, person, local business, article, video, etc., are some of the schema markups by holding which you can boost your brand visibility which further entices more clicks.
Apply Title Case
Many times we make this common mistake of producing a title without focusing on the title case.
Are you one of them? If so, then you need to understand that the title case makes your website's page look more presentable and click-worthy.
One thing you need to consider is that in the title case, the major word's starting letter is capital. It will not only grab the audience's attention but also make your title look more professional.
Improve your Page Loading Time
If you want to increase your website CTR, then you first need to improve the loading speed of your website.
Having a good amount of clicks might increase the bounce rate, which will give you no results. So, you need to understand that the poor loading speed of the page is one of the major reasons for page exits and increasing bounce rate. Thus, make sure to optimize your page load timing as much as possible.
Optimize Content for Featured Snippet
Rich search results that display like a box of content on SERPs are known as featured snippets. Featured snippets provide answers to a search query in a small box at the top of the results page below the ads.
Visitors usually take a look at the content appearing in the featured snippets that further helps them in optimizing your content. Thus, always create content that includes excellent featured snippets, as [it will help you increase organic search results.
Add Emotions to Titles
Last but not least tip that will help you get more clicks on your content is emotions. Adding emotions to your titles has proven to get more clicks than the normal titles. Remember to add emotions but don't write irrelevant titles.
So, start focusing on the keywords that inspire the audience to make you feel motivated.
In a Nutshell
There are no second thoughts that organic traffic is an approach towards a successful digital marketing campaign. Yes, organic traffic is the need of the hour., which can be improved by creating good quality content and titles.
That's what every marketer is putting their extra efforts into optimizing their content. Indeed, there are numerous ways to increase website traffic, but hopefully, the above checklist will help you in getting good quality organic traffic.
Want any help in improving your website's organic traffic? Feel free to contact our marketing experts.
Editor- Divya Verma