Every digital marketer is driven by one end goal, i.e., to make the most of their marketing budget, irrespective of how big or small it is. However, whether or not they will be successful in maximizing their return on investment (ROI) all depends on what channel(s) they use.
There are multiple channels today that can help you with marketing efficiently. Although, the truth is not all of them can provide you the results you expect. Perhaps some of the marketing tactics may have worked in the past; however, they may not always work the same, given how dynamic the market needs are.
So, how does one find the best marketing channels for their business?
If you're a marketer and aren't sure which digital marketing tactic best suits your needs, we're here to help. This article highlights the top six most exciting and game-changing digital marketing tactics and how each of them can help you accomplish your marketing goals. But, before, let’s see why your business needs to include digital marketing in their online marketing strategy.
Why is Digital Marketing important for your business?
Today is the era of the Digital. Everything is now available online, times have changed, and even the way businesses approach their customers has switched from traditional marketing to digital marketing. With digital marketing, you can reach infinite potential customers in your target market.
Digital marketing is a breakthrough to how you promote yourself in today's fast-paced world.
Have you still not turned to digital marketing because you think you are not ready yet? Do you think you need more time to get established and explore the digital marketing angle later?
Well, think again! Because your customers and perhaps potential customers are already online. There's a great possibility they might already be looking for a business like yours, but if they can't find you easily, they will probably pick someone else.
Besides, here are some other significant benefits of digital marketing for businesses:
- It is cost-effective and has higher flexibility for your marketing efforts.
- Better ROI than traditional marketing.
- Reach out to your customers faster
- Establish Your Brands Reputation
- The flexibility of testing campaigns
What are Digital Marketing tactics?
Digital marketing tactics are the channels that help you reach your target audience with the right information about your brand, product, or service. These channels empower you to help your buyers with any questions or challenges they may face, so you get a step closer to your marketing goals.
However, not all digital marketing channels are equipped to deal with each of your business objectives. Some may fit specific audiences, while others fit differently based on what they're capable of doing. Therefore, you should know which digital marketing channel to use and then follow the best practices to attain your objectives.
Best 9 Digital Marketing tactics
With a broad range of options available today, marketers often fail to find out which channel will work the best for their business, and hence, choose to work with multiple channels to reap maximum benefits. However, they often end up facing the dilemma of distributing their budget across these channels efficiently.
Well, we have made your job easy by preparing a list of the six best marketing channels that have survived the test of time and proven to help boost brand visibility.
Search Engine Optimization (SEO)
SEO stands for Search Engine Optimization, improving website ranking on Google SERP for target keywords or relevant searches. By Doing SEO, your website can get better visibility on search engines, which ultimately helps you garner attention and attract prospective and existing customers.
Types of SEO:
- On-Page SEO - is directly done on websites for search engines and users.
- Off-Page SEO - isn't directly done on websites, but it includes link building for websites.
- Technical SEO - it includes crawling, indexing, rendering, and website architecture.
One recent tactic you should also implement in your SEO strategy is HTTPS. If you’re still using HTTP pages, Google now suggests you switch to an HTTPS format. Who knows when it becomes a ranking factor. So it’s good to secure your website as soon as possible to have a slight edge over your competitors in rankings.
Search engine marketing (SEM)
SEM stands for Search Engine Marketing. Similar to SEO, the aim of SEM is to get your business or websites on top search results, but it will be done through paid advertisements like Pay Per Click or PPC. Advertisers bid on selected keywords so that they see an ad from the brand when a user searches for those terms. The brand is charged when a user clicks on that ad.
Today, ads can be found on almost every search results page, either at the top or bottom of the page. Such pages often include an “Ad” label to let users know that it is a paid placement.
- Google Ads is the most frequently used SEM platform.
- Bing Ads comes in 2nd position for search ads.
Content marketing is a marketing technique that is focused on creating and distributing informative, relevant, and authentic content to educate, entertain and inspire people to earn their trust and build brand awareness.
It is divided into three phases:
- Awareness phase: This is the phase where the potential customer is either looking for information or a solution to a particular problem.
- Consideration phase: In this phase, the potential customer is more focused on learning more about your product or service to solve their problem.
- Purchase phase: This is the last phase where the user is looking for information on how to make a purchase.
Types of Content Marketing:
- Visual content
Social Media Marketing (SMM)
Social Media Marketing uses social media channels or networks for marketing a company’s products and services. It includes creating tailored content for each social media platform to achieve the desired marketing and branding goals.
This type of marketing often includes activities like posting content, images, videos, or any content that engages the audience and paid social media ads.
Some popular social media channels are:
Social Media Marketing helps you in the following ways:
- Generates more leads & conversions
- SMM is cost-effective
- Increasing website traffic
- Edge over your competitors
- Customers awareness and stronger relationships
Affiliate marketing is where a person gains a commission by promoting other brands' products. The commission is based on performance measures, typically in the form of sales, clicks, and registrations.
Components of Affiliate marketing:
- Advertiser or Merchant: It includes the brand, the retailer, and the vendor. This is the party that manufactures the product. It can be a big company, like JBL who manufactures speakers.
- Publisher: It can be an individual or an entire company promoting one or multiple affiliate products and trying to attract and convince potential customers to buy their products.
- Consumer: The consumer is an essential part of the affiliate system. Without sales, there aren’t any commissions to the publisher.
Email marketing can be defined as sending a commercial email to your target audience which aims at promoting your product or service and ends with increasing sales. It is still one of the most cost-effective ways to promote your business, whether you want sales or awareness.
Steps of Email Marketing:
- Create a list of your target audience
- Create a great email content
- Test emails with A/B testing
- Measure your sent email performance
Marketing automation should be a top business priority as it becomes a standard for businesses across the globe. A CRM platform like HubSpot with built-in automation would work like a charm for your marketing strategy to nail marketing automation. Besides, automating marketing content straight to your contact list will help you integrate all your marketing processes in one place rather than using multiple sources.
With automation, you can keep your content consistent across all the channels to avoid any confusion.
Ever wondered how you can take on a digital marketing campaign without spending a fortune? While you can definitely save a lot by practicing email marketing and inbound techniques, Influencer marketing is also an excellent and pretty inexpensive tool for startups to grow their brands.
You might think influential marketing is all about hiring celebrities; however, that's not the case. In fact, an influential person can simply be anyone with a huge number of followers and an excellent track record of promoting products.
You can use social media to reach out to these influencers, and they may do it in exchange for free products or demand a fee. Just remember to keep track of your results for better ROI.
Retargeting ads can nudge the users to be your customers and believe in your brand the way you do.
Retargeting marketing helps you show relevant ads to those who have recently visited your website. How? Well, that's where web cookies come into play. So, when this user visits other websites, the retargeting platform provides the user with the relevant ads based on what pages they visited on your site.
With efficient retargeting ads, you will definitely observe a peek in your conversion rate.
All in all, we can say Digital marketing is the backbone of any successful business. You need to expose your brand to a bigger audience if you want your business to grow. Besides, digital marketing is nothing more than making the most of the latest technologies to achieve marketing objectives.
Also, note that each of the marketing tactics featured in this article is effective; however, they all work differently and provide different results. Besides, what works for one brand may not work well for another, even for the ones from the same industry.
Therefore, marketers should be flexible and test a few different channels before settling on the ones that turn out the best for their budget and the business.
Editor: Richa Sharma