Print-on-demand t-shirt businesses allow online sellers to create original products without investing a lot of money. They proceed further only if a sale is made which is an easy and effective way to test niche categories and designs.
More to it, you do not need to worry about the whole shipping process. You also don’t need to rent a warehouse to store your entire assortment. Just think about it - how big should be your warehouse to store all the designs, all the colors, and all the sizes?
If you’re starting out, you should consider print on demand Printify’s bestsellers. Some of these bestsellers include unisex jersey short-sleeved tees and unisex heavy cotton tees. Here are some of the most effective marketing strategies for print-on-demand t-shirt businesses.
8 effective marketing strategies
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Create And Optimize Your Website
If you still haven’t created a website for your t-shirt store, then you definitely need one. Choose your domain name, depending on where you want to sell your products: locally or globally.
Afterward, optimize your website with relevant information, including FAQs, shipping policy, return policy, and contact information - make sure this one is easy to spot. Even if you spend a lot of money on Google and Facebook ads, if your website has a poorly designed URL, your effort won’t produce any result. Make sure that your website is optimized for search engines. You can do this by providing quality content and having a user-friendly website.
Also, make sure you have a specialist that you can contact if you experience technical difficulties or want to try out a new plugin. There is no need to hire the person for a full-time job - it’s most likely that you won’t need his help each day. The best solution is to hire a freelancer that you can trust and contact whenever you need.
Increase The Website Traffic
Creating and optimizing your website for future customers is one thing. But you also need to consider how you will drive more traffic to your website to increase your sales and brand awareness.
There are many clever strategies that you could adapt for your t-shirt business. For example, you could SEO for your advantage - if you have a good organic rating on Google, then you will be receiving new website visitors in no time.
You can also try influencer marketing. You need to take advantage of the fact that you are working with clothing which is very easy to promote via influencers. Because it’s fashionable, trendy, or sometimes a t-shirt can even send a social or global message that plays along with the influencer’s personal brand.
Product reviews can help build trust in your products and brand. Moreover, it will help you improve your word-of-mouth marketing strategy. Product reviews build hype and loyalty for your business, which can help boost your sales.
You can use a tool to gather customer reviews and include them in your online store. Incentives and post-transaction emails can help you get more reviews. Interact directly with people who review your products or brand to establish a more personal relationship with your customers. You can also include reviews in your social content and PPC campaigns.
Build a Strong Content and Social Presence
Create an e-commerce blog and provide content that’s related to your niche. This will add value for your audience and improve your SEO and social reach as well. This will also help your brand - you will present yourself as a specialist if the field. You can use your e-commerce blog to tell your brand story and stay on top of the latest trends in your niche.
Use PPC Marketing
You want to drive highly-targeted traffic to your website. There are various traffic generators for print-on-demand t-shirt businesses. Some of them are added below:
- Facebook DPAs (Dynamic Product Ads)
With ads featuring products you can easily reach potential customers that these shoppers are interested in. Dynamic Product Ads allow you to provide personal and highly targeted ads to your potential customers on Facebook.
- Google DSAs (Dynamic Search Ads)
Google Ads automatically matches Dynamic Search Ads to search for queries. These ads are ideal for those who only work with https:// websites and don’t include many quick daily changes to their site.
- Google RSAs (Responsive Search Ads)
RSAs allow you to automatically optimize elements of your ad, such as images, text, and headlines. It can improve your ad’s performance and help you reach more customers.
- Instagram Ads
Instagram has more than 1 billion users and is constantly growing. The best Instagram campaigns are video and image post ads, carousel ads, shoppable collection ads, and story ads.
Create a Good Email Marketing Strategy
A good email marketing strategy includes selecting the best way to gather email addresses. There are a few ways you could accomplish this. You could simply add a banner to your website that invites people to subscribe to your newsletter. And to motivate them to do so, you can offer something in return.
For example, as a t-shirt business, you can offer your website visitors to win a t-shirt if they subscribe in a specific period of time.
You also need to choose the right email platform that suits your business the best. One of the most popular platforms for newsletters are MailChimp and MailerLite. To choose the right one for you, you can watch reviews on YouTube or simply try out both platforms yourself.
Another important thing to do when creating a marketing strategy is to segment your lists to customize the content of your email. For example, if you are planning to participate in a fashion or style exhibition that takes place in a specific place, you should probably target the people that live in the same city or somewhere near it.
Segment Your Audience
Segmenting your audience, you can create personalized sales, content, and campaigns that speak to them on a more personal level. Also, you will avoid attracting people that have no plans to buy your products. Personalization can significantly boost sales. For example, you are offering fitness-related POD shirts. You can target potential customers based on their interests, location, preferred fitness activities, and gender.
When segmenting your audience, consider their behaviour like usage and purchasing trends in your store. You should also consider social interests and data such as education and relationship status, demographics like gender, and language. Maybe even geolocation, if you are planning to open a physical store in the future.
Expand Your Business
Don’t limit the potential of your business by sticking to one segment only. If you’re offering POD shirts for men, you should also consider offering POD t-shirts for females to increase your sales. Target a small niche first and try similar niches as your POD t-shirt business grows. For example, if you see a potential, you can even start selling t-shirts for families. This would lead to a much bigger sale per customer: instead of one t-shirt, you would be selling at least three or even more.
Consider other POD items that are in line with your target audience and brand. For example, you can expand to sports brads, long-sleeve shirts, and leggings. Diversification should be your long-term goal if you want your business to succeed. Once you’ve done all of these, it’s time to expand your business further. Consider offline possibilities such as popup markets and wholesale.
These are only some of the best ways to market your print-on-demand t-shirt business. Just remember that if you want to succeed, your designs should be unique. You want to stand out, so copying designs won’t help you achieve that goal. Just with any business, you should be prepared to adapt to changes and continuously re-evaluate your business in order to succeed.