If you are looking for better approaches to connect with your clients, video content could be what you need. Video marketing lets you create informative, engaging, educational, or promotional content to draw in and engage your target audience.
Video content marketing is one of the most buzzing words. Most companies are using videos to connect with potential customers, which can further be converted into leads. Engaging and informative video content helps companies increase their brand awareness and sales and allows you to make strong customer connections.
Most video marketing campaigns start with a strategic and organized effort to help build your brand identity and motivate your target clients to buy your products or services. However, before jumping in, it's critical to see how to deliver video content, why it's effective, and what type of content gets the maximum client engagement.
Why Video Content Marketing?
Video content spreads brand awareness and builds your business's community by forming a connection between your organization and its target audience.
Incorporating video in content marketing is important but using videos in the best and appropriate way is more essential. If you use videos appropriately, you would improve your website performance and increase traffic and conversion rate.
The key to client engagement is not attempting to sell something but telling a story. Your business could deliver the most convincing ad ever, but if people don't connect with it, it's all in vain. Because if they won't fully understand it, they will not get involved with something they don't relate to.
Now you might be thinking about what solutions can help you engage better with your customers and how to plan an effective video content marketing strategy. Need not fret! This article will discuss 7 essential solutions that will help you accelerate customer engagement via videos like never before.
6 Effective ways to improve customer engagement via content marketing
Let’s get started….
Use videos in website
Indeed, a website is the storefront of your business. If your website is attractive and appropriately personalized, it will become effortless to win the customer engagement strategy. Almost every company has a website through which they present their products and services. Thus, it becomes essential for them to work on their website content.
Most reputed organizations go further by incorporating videos on their websites because, as per the analysis, 86% of the conversions can be done quickly using videos on the landing pages.
So, suppose you also want drastic improvement in user engagement and convert more leads. In that case, you should definitely go for producing high-quality video content because strong and engaging video content will be shared more. This will further improve your brand reputation.
Share video content on social media
Using social media as an engagement tool will not only help you reach your peak but also allows you to improve your business productivity.
Around 3.8 billion people are using social media to make an informed decision. It shows that most of the potential customers are on social platforms and looking for better results.
To engage those people, video content can help you achieve your goals and perform daunting tasks effortlessly. Around 93% of the companies believe that after publishing video content on social media platforms like Facebook, Instagram, Twitter, etc., they can easily convert visitors into leads.
If you also want to maximize your conversion rate and improve ROI, start working on your brand reputation, which can be enhanced easily by adding videos to your social marketing strategy.
Useful reading- How Video Marketing on social media is the next big thing
Create video Testimonials
Video content in the form of testimonials is one of the clever ways to make people believe in your products and services. The real-time reviews of the customer’s will make people know how happy the people are after getting in touch with your brand.
Creating genuine video testimonials will help you create opportunities by providing the right solutions to your customers. Sharing reviews in the form of testimonials will make your brand stand out from your rest. It will also turn boring reviews into fun competitions, which will allow you to attract a large number of entries easily.
The best part about creating testimonials is that it helps the viewer to decide whether the represented product better fits their needs or not in a small amount of time. So, start creating as many testimonials of your happy customers to engage more potential customers and make the conversions.
Also, don’t forget to check out these 7 steps to create powerful Client Testimonial Videos.
Use videos as webinars
Webinars are another way to promote content and generate more leads. This approach not only helps people learn new concepts but also a powerful tool to promote paid ads. If it's your first experience, then it is one of the easiest ways to give a voice to humanize your brand and grab the audience's attention.
You may also consider it a free live event in which you have to talk about your product and resolve customer queries. Thus, producing a weekly or monthly webinar can help you generate a decent ROI and build better customer relationships.
It would not be wrong to say that engaging potential customers via webinars is nothing to lose but a whole to generate.
Add videos in eBooks/Whitepapers
eBooks/Whitepapers are other effective sources to provide information to the visitors. Indeed, these case studies, eBooks, and white papers are quite long and tedious, due to which it becomes really challenging to make people stay on your content for long.
Are you also putting your extra efforts to make people stay on your sites but unable to achieve your goals? Well! Need not worry! Videos can do wonders. Incorporating videos in your eBooks/Whitepapers will make your boring content extraordinary and attractive.
According to the statistics, 68% of the people prefer to learn the product easily via short and informative videos as compared to eBooks, manuals, whitepapers, etc.
So, start creating entertaining videos to attract and engage your target audience.
Incorporate videos in emails
If we talk about engaging the customers, then email marketing plays a significant role. Sending regular and relevant emails helps to catch the visitors' eyes and compel the readers to make the right decision.
Well! Most marketers commonly use this marketing approach. As per the statistics, adding videos in your email subject line can increase 19% of open rates.
So, if you want to stand out from the crowd, then start including videos in your emails. It will increase your customer's email fatigue and build strong customer relationships and personalize customer communications.
In a Nutshell
Hopefully, all the above points mentioned above will help you understand the importance of video for content marketing strategy in potential customer engagement. People often don’t have enough time to spend and read long-form content.
That's why most of the marketers are availing the power of video marketing to increase conversion rate and improve your reach.
So, make sure you keep on producing high-quality videos and share them on the relevant channels. It will help you educate and allow you to attract the right customers at the right time.
Roll up your sleeves and start creating videos that actually converts. To make succinct and engaging videos, you can also contact video editing companies.
Still if you face any issues implementing video in content marketing, feel free to contact us or drop a message in the comment section added below.