One of the most important things for the growth of a business is attracting visitors to your website. The more visitors you have, the better it is for your business. When it comes to attracting visitors to a site, you have to act really smart.
In the modern era, people are getting impatient and their attention span is getting shorter and shorter. According to research conducted in 2019, the attention span has fallen to eight seconds, which is even lower than the average attention span of a goldfish.
So, in a society where people are failing to realize the value of delayed gratification, how would you make sure that the landing page of your website will quickly grab the attention of the visitor?
Well, a video helps you do that. Now, think for yourself if you would prefer reading long paragraphs to understand a product or watch an exciting video that tells you everything in a matter of seconds?
A research found out that 72% of the customers prefer watching videos over written text. So, this makes it clear that the majority of people receive videos very well, and these are a great way to increase the conversion rate.
Watch this video to find out why explainer videos are important for landing pages:
Are you still wondering why explainer videos on the landing page boost its conversion? Well, don’t worry!!
This article will take you on the rundown to everything you need to know. So, without any further delay, let’s roll.
1. The best Standalone, Promotional Tool
Gone are the days when people used to spend huge amounts of money on sending their team to other cities for the purpose of promotion.
This is the digital age, and everything can be done with ease by being in your comfort zone while saving a lot of money. You can effectively use an explainer video to promote your product/service through your website, different social media platforms, email, Youtube, etc.
Now, your target audience might not be interested in your product/service earlier. Still, there are high chances that they may turn into your customers and then promoters after understanding your product/service through the video.
2. Allows you to stand out
A video on the landing page holds power to make you stand out in the competition. It does not matter what you are offering to your audience; there are thousands of competitors selling the same product/service.
With such stiff competition selling the same thing, the chances are that they might be using the same strategy to describe their offerings.
Now, this is your chance to stand out from your competitors by using an explainer video to lure the attention of your audience. The more creative your video is, the easier it will become for you to grab the attention of people.
When you use a creative and compelling explainer video, you grab the attention of more people by explaining to them your product/service differently, in an engaging way.
3. Allows you to have a professional yet engaging website
Creating and having a professional website is not that difficult these days. Anyone can create a professional website and offer their product/services to the target audience.
Well, that’s something everyone does. So, what can you do to boost the conversion rate?
Well, the best solution is by creating a different and compelling home page. Now how would you create a homepage that is both professional and creative?
You can do this by using an explainer video that can add a hint of creativity to your professional website. When the visitors land on a site with explainer videos, they not only conceive an image of a more dedicated and reliable company but also refer their friends/family to check out the same. This results in an increased conversion rate of the website.
Having an explainer video on the landing page means that you can quickly tell a lot about your business and that too without taking as much space as a text would.
4. Allows you to build an Emotional Bond With the visitors
The best thing about an explainer video is that it allows you to describe your product/service in the form of stories. About stories, there is no human alive that does not like stories.
We listen to a story and start relating the same to ourselves, which eventually creates an emotional bond. Via explainer video and the interesting characters in it, you find it easy to create a quick emotional relationship with your audience, which leads to engagement.
The emotional bond creates a sense of confidence, which eventually creates an urgency in your audience to take the desired action. Now, when they take the desired action, it is called a conversion. And that’s what you always want.
5. Easily Integrates in your Digital Marketing Campaigns
There is one great thing about videos, and that is that you can use them anywhere you want and up your marketing game. The present era is digital, and you don’t even need to think to use explainer videos in your digital marketing campaign.
Adding a video on the homepage of your website can help you increase your conversion rate by upto 64%
Adding a video in your email can boost the click-through by 96%.
Social Media Platforms
Sharing videos on social media can help you reach more people in less time. Did you know? Videos on Facebook are shared 12 times more than texts and links.
Are you wondering what it has to do with your website? Well, these tactics help you get more exposure, which will drive more traffic to your website and increase your conversion rate.
Now that you know why having an explainer video on your website’s landing page can boost its conversion rate, I hope that you will never have to give a second thought to using videos on your website and create a long-lasting impression on your visitors.
Food for Thought
The videos are awesome. They allow businesses to deliver even the most complex information in the easiest way possible. With videos, the viewers stay hooked to your website and are more likely to share the same with their friends and family. So, your chances of exposure and conversion rate increases, and it becomes easy to create a separate identity in the competitive business world.
The 5 reasons mentioned above make sense because many businesses have already established themselves as brands by taking leverage of videos.
So, what is holding you back?
If you wish to take your business to another level and increase your revenue, then you must start by employing a video strategy to see the desired results.
It’s always good to hear from you. So, if you have already got your hands on this powerful weapon, or if you have a query about creating compelling videos or how to use them effectively, feel free to write to us in the comment box below.