Digital marketing seizes businesses life. Not to deny, its usage has uplifted to a great extent. However, to generate good results and to make it worthy for you, the website visitors must be converted into potential customers to your businesses. Here, landing pages come into play.
The aim behind creating a landing page is to generate the inflow of conversion rates. The WordPress landing pages are a robust tool that is used to encourage a particular action from the users.
It enables you to eliminate the noise and clutter so that the customers can focus on the service and products you are dealing with.
What is a Landing Page?
The landing page is known as the web page, which is directed to the users so that they can perform the demanded action. It can be downloading an eBook, subscribing to a newsletter, purchasing a product, etc.
Also, to improve the conversion rate, the landing pages assists in monitoring, optimizing, and enhancing the marketing campaigns. Even, you can develop a single landing page for every offer or product you are promoting. But, the landing pages are mostly dependent on some explicit campaign goals.
Essentially, it integrates the below vital elements:
- Strong Headline or Title- It reveals what the landing page is and what it is dealing with.
- Quality Images- The high-quality images enable the visitor's attention and hence, break up the content.
- Engaging Content- The landing page content must consider the natural language that can be digested easily.
- Call To Action (CTA)- It is the essential element of the landing pages. The Call to Action must be more prevalent than any other element of the web page.
Why is WordPress Preferable for Creating Landing Pages?
Surely, WordPress is the leading and popular Content Management System out there in the market. The features it amalgamates, convert it to the best platform for website development and for the landing pages as well.
Its' nature is totally user-friendly and flexible. WordPress has made it seamless to customize and organize the website for those that have less or no technical knowledge.
Because of its powerful plugins and themes, the landing pages become more useful. The statistics reveal that WordPress holds 37.8% of all the websites on the internet. Despite the task you want to perform on WordPress, several online resources and tutorials are there to assist.
The WordPress landing page assists you to boost the sales, drive traffic, and collect leads. You can choose layouts for WordPress sites or work with an expert custom WordPress development services provider to help you rapidly and consistently make a delightful and highly converting landing page.
Besides, if you leverage some other CMS for the website, then you can even then use WordPress to make the landing pages.
Helpful Tips & Tricks for Building Powerful WordPress Landing Pages
Generate Real Objective
Do you know your aim behind building the landing page? If not then, at first, you must make it happen. Know why you want to create the landing pages. The aim should be on your mind as there is no fun in making the landing pages as same as your competitor.
Do not forget the Source
Each landing page accumulates the source. The source could be the special offer link on social media, redirect from a remarketing ad, or the email marketing campaign. It does not matter from where the traffic is generated, even though what is essential is to keep the regular messaging intact among the landing page and the source.
Begin with the Headline
Each landing page requires a unique selling proposition (or USP). What is the purpose of the USP? How is it different from others?
After knowing the USP, you can include it to the headline and attract visitors from the get-go.
With the increase in the number of options, the time, cost, and effort of collecting information have to make a good choice also improves. And, the apprehension that they will dislike their choice boosts.
Don't Stretch the Pop-ups
Try to avoid exaggerating pop-up windows. Realize that visitors do not like to see many windows appearing on the desktop. Showing the pop up with advantages when the customers prefer to leave the landing page, can assist in increasing the conversions to an extendable level.
Make Effective Forms
It is not essential that the landing pages accumulate the sign-up form with similar fields. Those fields should be included that are advantageous for potential customers and for marketing promotion. Do not forget that the more fields the form has, the more lead detail you can attain, but, be cautious about the dropout rate.
Align with the Branding
As the landing pages are not displayed in the web site's navigation, but, it must align with the WordPress website branding and look. It does not imply that it has to be equivalent to the website design to 100%; besides, there must be a transparent correlation among the two.
A minimum percentage of options your visitors have is not implying that you have one CTA. It also means that you may prefer to cancel the navigation on an all.
In this way, there will be a unique path that leads the visitors conversion. If you like to have the outbound links, then, it is advised to maintain the simplicity and make them competitive.
The redirects to the related products and services landing pages and links for social sharing are some of those examples.
Strategize the Color Usage
We cannot forget the colors; they have their own psychology, and yes, colors are essential for landing pages. The color must appeal to the visitors; they hold the ability to optimize the landing pages and boost conversion rates.
These show the general color theory and explain how they can be used to reveal the absolute emotional feedback from the visitors.
Include Trust Marks
The sole aim of the landing page is to convert visitors to leads. Hence, it is not wrong if you will add some social proof or trust marks to give them some peace of mind and additional assurance of securing the decision.
These trust marks encompass the partner logs, customer testimonials, case studies, and the security badges.
Include Video When Demanding
We all prefer to watch videos than reading text because it is convenient and easily understandable. Even from the statistics, it is revealed that the landing pages that integrate video can improve the conversion rate to a great extent.
If you have customer testimonials in the video, small explanation video, or other content that captures potential customers more efficiently than other texts, then, create a video-oriented landing page.
Leverage Google Analytics
Google Analytics is the preferred monitoring and performance tracking tool for every WordPress website. If you think the conversion module in this tool is very concerned, now is the time to carry this out.
From the Admin dashboard of Google Analytics, several goals of the landing pages are created. This includes time on page, video clicks, Thank You page arrivals, and time-on-page.
It assists you in tracking the page performance and finding out the probable missteps created in the design or copy that might be limiting visitors from converting.
When it is about driving conversions and leads from the WordPress website, the landing pages are of utmost importance.
The landing pages are one of the most efficient way to influence visitors to land on your website. This could be used to maintain the trust, exhibit value, or provide something they cannot live without.
We have mentioned the most useful tips and tricks in creating the best landing pages. Take a look and start implementing it now. We assure you that your visitors will definitely be converted to potential customers.
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Thanks for reading!