Nowadays, every customer finds out what other people have to say about the company and their services. Indeed, the reviews of previous customers directly impact business growth and ROI. Due to its high popularity and response, companies add testimonial videos on their website to make better customer experience and ionline presence.
Do you want people to wipe up their cards to avail your services? Start focusing on customer testimonials.
As per the statistics, 73% of the customers would likely trust the brand after reading the positive reviews. Thus, it's good to see that companies are changing their way from written testimonials to engaging customer testimonials videos.
Customer testimonials videos give in-depth and straightforward customer response. By listing real feedback of the customers in the form of videos, they are able to make informed decisions and even enforce the volunteers to take action.
If you are reading this article, you might be planning to create the client testimonial videos on your own. You are in the right place. In this article, you will get a clear insight into how you can easily create powerful customer testimonial videos without any hassle.
7 steps to create engaging Testimonial Videos
Choose the right customer
Choosing the right customer and asking them for a testimonial is not so easy. You have to consider a few things like never ask a brand new client too early as it might scare them. Always choose the customer who is availing your services from the last couple of months. Make sure the client you are selecting feels comfortable while going in front of the camera.
Moreover, choose the client who loves your company because they would more than likely share their views, which are both real and in favor of your business. Once the customer is ready for the testimonial video, never forget to ask over an email.
After the confirmation, explain the format to put the customer in ease. This step will not only engage the clients but also allows you to make stronger relations with the customers. Thus, the selection of customers plays a huge role.
Hire right video production agency
Choosing the right video production is more important than selecting the customer. If you are unable to select the right video agency, then all your efforts will be in vain. No doubt, you can also record a client testimonial on your mobile phone, but there are chances that it might not reflect a professional message to the viewers.
It's better if you select the best video production company. It will not only produce professional videos but also their skills, creative ideas and experience make your client look natural on the screen, which is more important than a testimonial video.
Always make sure whenever you choose a video agency; make sure you ask for some examples. It will help you in deciding whether the company you are planning to choose is the right fit for your business.
Don't Script, make it Human
One of the biggest mistakes that companies make while producing videos is they make their client rehearse the script time and again. No doubt, it will make the client fluent, but it will not give a natural look to your video, which is important, especially when it comes to testimonial videos.
Also, your customers are not the actors, and they will face hassle in reading the script. So, if you want your testimonial video powerful and engaging, then keep it genuine and real as it will deliver heartfelt messages to the viewers. Just put together a series of questions and record them in their real voice. Below are some of the questions that you might ask from your customer:
- What problems were you able to solve with our service/product?
- What is the happiest thing you felt while working with us?
- Are you satisfied with the product and services?
A hot tip- Always ask the customer to answer short because you will get a chance to cover more questions in a short time.
Add production value
Equipment, techniques, experience, and setup are some essential things that take your testimonial video to another level. Always let your camera roll until the interview is going on because the camera might capture unexpected things that might create discomfort for the customer.
Besides making customers feel comfortable, it's important to choose the perfect scene and angle. Now you might be thinking about whether you should shoot the video indoor or outdoor? Office or home?
No matter which location you choose, make sure it has appropriate lighting and doesn't have a noise like a playground. It might distract the customer, which might further affect the quality of the video.
Keep it short and real
I am not saying that long videos cannot help you generate traffic, but if you want to retain more customers, then keep your video short and simple. Ask the video production company to highlight all the major points and discuss the cutaways with the agency. Proper and clear communication will not only help the video production company to make a better video but also fulfill all your requirements.
Always remember that the first 30 seconds are enough to engage the audience. If they feel the temptation, then you will stay on the video till the end. So, make sure to create a video that is seen by many people and add value to your brand. It's better to keep customer testimonial videos beyond 60 seconds .
Edit! Edit! Edit!
Now, you are the stage where you have to perform post-production editing very minutely. If you don't take this step appropriately, then there are chances that the quality of the video might affect. Say if you do not use the camera roll properly, then it might take a huge time to edit the content.
The primary objective of this step is to make a clean-cut customer interview video. If you find any problem in the video content, this is the right time when you can correct and make the video to grab the attention of customers.
So, don't just accept the video directly provided by the agency. Get an overview and ask to make the updates if needed. Once it's all done, don't forget to share it with the client before it's sent out, as it will build their trust once again.
Market the video
Last but not least, share the final video testimonial on different social channels. Shouting your video testimonial video will not only make the viewers aware of your brands and services but also allows you to generate organic traffic and revenue.
Social media is the best platform to reach potential customers because around 3.8 billion people are using social media all over the world. Also, you can send it to your email newsletter to increase the number of subscribers. Always remember higher opportunities for the people, better business success.
In a Crux
Indeed creating a compelling customer testimonial video is not a cakewalk. But if you keep some points in mind, then it would be really simple to develop stronger relations with the viewers and convert more deals.
Strategy and planning can do wonders! Hopefully, all the points mentioned above will help you produce testimonial video professionally and effectively. Still, if you face any challenge in creating a video, feel free to contact us or share it in the comment section added below.