There is a tremendous demand for online videos in the world today. As per a research, users watch over a billion hours of content on YouTube alone every single day. It shows the immense potential of video marketing. With that said, there is also an exponential growth of videos uploaded on YouTube. The figure below gives you an idea about it.
Image Source: Ecwid
You can see that over 300 hours of content is uploaded on YouTube every minute. Based on the video marketing statistics, it can be seen that there's an increase in the competition for getting users’ attention and views. How to get attention and results via your videos? You need to use effective video marketing tactics and strategies.
10 Proven Video Marketing Strategies that Works
You will get plenty of advice from here and there if you go on asking for suggestions from random people. The chances are that over 95% of those tips will not work for you. Here we present ten amazing video marketing strategies that have done wonders for other companies and have a good chance of working for your business as well.
1. Your audience comes first
Before creating a video, you need to be crystal clear on who your audience is and what they want. It is not your passion that brings traffic to you, but a love for your potential customers. Try to know essential details about your audience that will allow you to create various tactics for your video.
Know about your audiences’ age group, demographics, interest, gender, and so on. It will help you decide the type of video, tone, design style, etc. The kind of audience highly dictates your video and hence play a huge role in planning an effective video marketing strategy.
For instance, the stats show that millennials prioritize 10-seconds, whereas Generation X wants more of a traditional 30-seconds ad.
2. Decide the Appropriate Length for Your Video
The duration of the video is a crucial factor that decides the fate of your video. According to the study, the videos with a length below 2 minutes account for only 10% of total engagement, while the videos over 5 minutes range sum up to 69% of whole watch time.
I’m not trying to imply that you should always create long videos here. For instance, a straightforward short video works excellent for explainer brand awareness video. It all depends on your objective, the nature of your product, and your audience. Some products demand a long explanation, while some other products only need short and simple video. No matter what you decide to be your tactic, it is good to know that there are free online video cutter tools that you can use for this purpose.
3. Use Social Media
There is no point in creating stunning videos if only people who are watching your video is you and your family members. One of the great ways to reach a mass audience is via social media platforms. Again, I’m not saying that only viral videos can bring revenue to your business.
Getting your videos out on social media platforms can help you gain momentum with people engaging and leaving comments on your video. You can reach out to those who are interested in your video and build a relationship with them via social media platforms.
As per the study, social video has 1200% higher shares rate than text/image posts combined.
4. Leverage the Power of Influencers
It is a great tactic to publish your videos on various online platforms and using paid traffic. However, you will not maximize your reach by just doing that unless you have deep pockets.
Harnessing influencers' power allows you to reach out to a massive number of the targeted audience without spending a lot of money.
There is no need for you to be in touch with celebrities. Getting in touch with micro influencers in your niche and giving them a free product or a reasonable sum of money in exchange for a post can make your video generate leads and sales for you.
5. Survey and Know What Your Audience Want to Create Better Videos
Researching your audience is fine, but it is not always necessary that you can find everything on your own. A survey is a great tactic to understand your audience's current wants. You can also ask them for tips to improve the video, like using the video editing templates for video editing and creation.
There are tools like SurveyMonkey that make things easy for you to get your targeted audience's opinions.
6. Be Omnipresent, but focus more on significant platforms that work best for you
Being ubiquitous is a great way to make your targeted audience believe that you have an excellent reputation online. With that said, you cannot focus on every online platform as it will only lead to making you good at nothing.
As per the nature of your business and past results, select the best platform to invest your time in. For instance, focusing a lot on Instagram can be great for fashion brands, while LinkedIn can be an excellent platform for B2B companies.
Image Source: Neil Patel
7. Add Video in Your Email and Landing Page
It is no secret that email marketing and landing page are two powerful tools for generating leads and traffic. You can make it even better by integrating video in your email and landing pages. A report shows that embedding a video in an email can boost your click-through rate by as high as 300%.
8. Use Live Videos
The popularity of live videos has increased since their introduction. Your audience has a chance to connect with you live and get that in-person feeling and real-time interactions if you go live. It will help you build a regular audience for your business that actively follows your brand.
Image Source: LiveStream
One of the great things about live videos is that you can answer objections on the spot that could be bothering your viewers from taking action.
As said, one should hit the iron when it is hot; there is more chance of you convincing your potential customers to do business with you when they are pumped up after watching a live video.
9. Use Instagram Stories
Instagram is a fast-growing social media platform that is quite popular among the younger group of people. Instagram surpassed 1 billion active users recently, and it is still growing at a rapid pace.
Publishing a standard post can get you a lot of engagement, but it does not create urgency among your audience. If you post a fantastic video on Instagram stories, it only stays there for 24 hours, developing a sense of urgency among people. If your video is that exciting, people are more likely to take action in an Instagram story.
10. Use Custom Music and Sound
There are millions of videos online, and there are uncountable hours of videos uploaded every minute on the internet. There is no chance for your video to stand out amid the crowd if you are like everyone else on the market.
Many publishers usually go for free themes, audio, and so on that make the track familiar on the internet. By using custom music and sound, you can make your video for marketing stand out among the rest, giving you an edge over other publishers.
Over to You
By using the ten strategies that I’ve mentioned above, you can increase your chances of growing your business and getting more views to your video. However, you should not give up after trying only once or twice.
Is there any other type of video for marketing strategy that have worked for you in the past? Feel free to share it with us and our audience by leaving your thoughts below.