____________ is Trendinnngggg!

And now you all must be thinking, what is actually trending?

Okay, so let webdew fill in the blank and tell you that every third video we see on social media platforms or the internet is trending. This is because such videos captivate the audience and make them feel engaged and relatable.

As a result of this trend, video marketers have entered the scene, trying to portray themselves as the best brands that can benefit their audience.

But before using these trends, you need to know about them. Thus, to simplify your job, we've compiled a list of the top 7 video marketing trends to know in 2023.

From short-form to AR/VR videos, we'll explore the best techniques to help you connect with your audience and achieve your marketing goals.

So, let's dive in and discover what's in store for video marketing in the coming year! 

Catch up with the exciting Video Marketing Trends now

1. Short-form videos 

As a marketing tool, short-form videos have become popular among users, content creators, and marketers in 2023. TikTok, Instagram Reels, and YouTube Shorts show how people consume and create video content. This happens by offering short, attention-grabbing, and easy-to-consume videos.

These platforms have made it easier than ever for creators to produce high-quality, engaging type of content in a matter of seconds.

Short-form social media videos are 15 to 60 seconds in length. This makes them perfect for video marketers for quick consumption and sharing.


2. Live streaming

Live streaming is the practice of broadcasting real-time video over the internet to a global audience. It became popular over the past few years, and it's expected to continue to grow in popularity in 2023.

Many things lead to this trend, like new technology, more people using social media, and wanting interesting and real videos. One of the primary benefits of live streaming is the ability to connect with viewers in real-time.

It lets viewers interact with the authentic content creator through live chat, comments, and reactions. This fosters a sense of community and allows viewers to feel like they are part of the action, which can increase engagement and retention.

3. Personalized videos

From Targeted advertisements to customized product demonstrations and tutorials, all are personalized videos.

For example, a personalized video ad for marketing shows a customer how the online product would look in their home. Or a personalized video explaining a strategy based on a customer's risk tolerance and investment goals.

By creating content per the target audience's needs, marketers can improve the chances of conversion. Customized videos can create a stronger bond between customers and brands.

When a brand tailors a video to a customer's interests and preferences, the customer feels more connected to the brand. This can lead to increased loyalty toward the brand.

4. Shoppable videos

Shoppable videos are a recent trend in digital marketing and e-commerce. This involves interactive links to videos that allow viewers to buy products from the player.

With shoppable videos, viewers can click on links or icons within the video. It will lead them to a product or checkout page, where they can complete their buy.

This makes buying things easier because they don't have to search for the products themselves. It takes away some of the steps in the buying process and helps them make a decision faster.

Recently, many businesses in industries like fashion, beauty, and home decor have been using videos to help people decide what to buy. This has become the biggest video marketing trend.

5. User-generated content

UGC has been a growing trend in recent years, and it's expected to continue in 2023. It lets brands show their products and services from the customer's POV, creating a sense of authenticity and trust.
This can include social media posts, photos, videos, reviews, comments, and more. UGC has become common in the past few years because more people use online video platforms to share their personal experiences.

One of the key benefits of UGC for brands is that it provides a way to showcase their products or services through the eyes of their customers.

By sharing user-generated videos, brands can show their real-world use and value. Along with this, it includes their customers' positive experiences and satisfaction. 

6. AR/VR videos

Augmented Reality (AR) and Virtual Reality (VR) videos offer immersive experiences to engage viewers. AR and VR videos allow brands to tell stories, appealing to younger audiences who have grown up with technology at their fingertips.

One of the biggest advantages of AR and VR videos is their ability to provide the best experience. Another benefit is their ability to increase engagement and retention.

These also offer a sense of novelty and excitement that can help brands stand out in a crowded marketplace. This can be effective for brands targeting younger, tech-savvy audiences always looking for the latest.

The types of videos we see as AR/VR but do not recognize generally as they are :

  • The video ingeniously fuses 2D and 3D animation techniques to breathe life into the PlayStation console and its incredible features. This blend captivates the viewer and positions it as an outstanding example of 3D animation in action.
  • Virtual Tours for showcasing real estate properties, museums, and travel destinations.
  • AR/VR gaming has become popular, with many companies creating designed games for these platforms.
  • Training and Education experiences, especially in medicine, engineering, and aviation.
  • Live Events, such as concerts and sports events, provide users with a more immersive experience.
  • Brand Experiences that allow users to interact with their products in new and innovative ways.
  • 360-degree Videos allow them to explore a virtual environment in all directions.

7. Social media stories  

Social media stories are short, usually lasting from 15 seconds to 1 minute. This format forces marketers to be concise and creative, delivering a snappy message and easy to digest. The shorter length lets users watch the entire video instead of longer videos that may lose their attention.

Snapchat first introduced the trend of sharing videos, and later, Instagram made its version. Gradually, this trend became popular on other platforms such as Facebook, TikTok, and WhatsApp.  

These social media platforms focus on stories at the top of users' feeds. This means that users than other posts are more likely to see stories or vertical videos. Also, sharing and reposting stories increase their reach to become viral.

Special offer reminder IG stories

Excited to try these trends in 2023?

As video marketing evolves, businesses must stay up-to-date with the latest trends to engage with their audience. The seven video marketing trends you expect to see in this article are worth watching in 2023 and beyond.

From the rise of interactive video streaming to short-form content, videos connect with the audience. Following these trends can help to make the best video content to connect with your viewers and meet your marketing targets.

So, take advantage of the exciting video marketing landscape in 2023. Start exploring these trends today, and who knows? You might discover the next big thing in video marketing.

Hope you find these tips useful. In case you need to get engaging, compelling and professional content created, feel free to reach out webdew! Being an expert in video creation and marketing, we would love to do the job for you.

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Frequently Asked Questions

The marketing world is constantly evolving, and keeping up with the latest trends is essential to stay ahead of the competition. In 2023, we are shifting towards more personalized and interactive marketing strategies. One of the most significant trends is using artificial intelligence and machine learning to create personalized customer experiences.

Social media continues to be a dominant force, with platforms like TikTok and Instagram gaining popularity. Influencer marketing is also a growing trend, as brands seek to partner with individuals who have a loyal following and can promote their products or services. Finally, we are seeing an increased focus on sustainability and ethical marketing, with consumers seeking brands aligning with their values.

Video marketing has become an increasingly important part of any digital marketing strategy. In 2023, we are seeing this trend continue to grow as more and more businesses realize the power of video to connect with customers.

Advances in technology have made it easier and more affordable than ever to create high-quality video content. This kind of content allows brands to tell their story in a compelling way, and it can be used across a range of platforms, from social media to websites to email marketing campaigns. Additionally, the rise of live video has opened up new opportunities for brands to connect with their audience in real time and create a sense of community.

This emerging video production trend for 2023 and beyond will be especially pronounced as more and more consumers turn to interactive content for entertainment, education, and inspiration. Digital video is a highly engaging medium that can capture attention quickly and hold it for more extended periods than other forms of content.

It also allows brands to showcase their products or services visually appealingly and create an emotional connection with their audience. In addition, video is highly shareable, making it an effective way to reach new customers and expand brand awareness. Finally, technological advances have made it easier than ever to create successful video content, even for businesses with limited budgets or resources.

The biggest trend in digital marketing right now is the shift towards a more personalized and interactive approach. Consumers seek brands that understand their needs and can provide a tailored experience that meets their preferences. This has led to the rise of technologies like artificial intelligence and machine learning, which can analyze vast amounts of data to create personalized recommendations and experiences.

Social media continues to be a dominant force, with platforms like TikTok and Instagram gaining in popularity. We also see an increased focus on sustainability and ethical marketing as consumers seek brands aligning with their values. Finally, the rise of mobile and voice search is changing how brands approach search engine optimization and content marketing as they strive to create optimized content for these platforms.