More than 54% of marketers say video is the most valuable content for achieving social media marketing goals.

It is difficult to know the type of video content on social media that drives results, especially with so many platforms and changing algorithms. Are you also struggling with this?

Fear not! You're not alone.

In this blog, we've covered video marketing practices for 7 popular platforms. From Instagram to YouTube, we'll show the way video marketing grabs attention, builds your brand, and drives conversions.

So grab your camera, and let's get started!

Catch up with the best practices for Social Media Video Marketing in 2023

Over 4.26 billion people are using social media worldwide to inform their decisions. Businesses need to use these platforms to build a social network for business.

Get ready to use video in your social media marketing strategy and increase your conversion rate and ROI.

1. Facebook 

Facebook is one of the most popular social media channels, with over 2 billion active users. It is good for businesses and individuals to promote their brands, products, and services through video content.

But, creating effective videos for Facebook need a good understanding of best practices. So here you go!

Types of videos suitable for Facebook

  • Product demos: Use product video demos and tutorials to show how they work and how they can benefit the users.
  • Live videos: Facebook's live video feature is an excellent way to engage with your audience in real-time. Use these videos for Q&A sessions, product launches, or behind-the-scenes tours.
  • Behind-the-scenes footage: This gives viewers an inside look at your business or brand.
  • User-generated content: Testimonials or product interaction videos can build trust in your audience.

Duration of videos suitable for Facebook

  • Live streaming on FB can be up to 8 hours of video.
  • The ideal length for Facebook videos is between 30 and 60 seconds.

2. Instagram

With over one billion active users, Instagram is a trendy platform for marketers to promote their brands and connect with their audience. And in today's digital age, video content is king. So, use this platform as a video marketing tool to create an impactful brand presence.

Types of videos suitable for Instagram 

  • Brand promotions: This is a great way to show your brand through products or services in action and educate your audience.
  • How-to videos: These provide value to your audience and position yourself as an expert.
  • Behind-the-scenes: These show the brand's culture to help you connect with your audience.
  • IGTV or Reels: The two main video formats of Instagram, where IGTV is the longer form and reels are the shorter one.

Duration of videos suitable for Instagram

  • IGTVs must be at least 1 minute long and can be up to 1 hour long. Reels can only be 15 seconds long

3. Twitter

Twitter is one of the most popular social media handles, with over 330 million active users. Videos on Twitter are an effective way to engage your audience and convey your brand message. With so many users, it's no surprise that video content on Twitter is growing in popularity.

Type of videos suitable for Twitter

  • Animated videos: Animated videos are a great way to add fun and creativity to your Twitter feed.
  • Behind-the-scenes videos: The brand's human side helps to build trust with your audience.
  • How-to videos: Educational videos establish you as an authority in your industry.
  • Live videos: These can help create a sense of urgency and excitement around your brand.
  • Timely or news-related content: Following this approach, your video will appear on users' timelines. Thus, it's an effective way to connect with a wider audience and achieve your marketing goals.
  • Presentation video:Using eye-catching content gives your clients an understanding of your business. This powerful tool is a great way to make a lasting impression and attract clients on Twitter.
  • Answer tweets: Use a video to make your answer tweets more attractive, personal, and viral.
  • Teasers: A pre-launch or intriguing video proves to be the most effective strategy. By generating buzz around your upcoming launch, you can get the audience talking to drive interest in your product or service.

Duration of videos suitable for Twitter 

  • Twitter has a 2-minute and 20-second video limit. Thus, keeping your video short and sweet is essential.
  • Twitter videos around 30 seconds or less perform well on the platform. This means you need to focus on delivering your message effectively.

4. YouTube

YouTube is the world's second-largest search engine and video hosting platform. As a result, it has become a popular platform for marketers to reach their target audience.

Making a video for YouTube different from other social media handles, marketers must follow certain practices that consider the platform's unique features.

Types of videos suitable for YouTube

  • How-to videos: These instructional videos show viewers how to do something. They provide valuable information to the viewer and can help solve a problem.
  • Product reviews: They help viewers make informed decisions about purchasing a product.
  • Vlogs: These are video blogs documenting a person's daily life or experiences. They provide a behind-the-scenes look at someone's life and can be entertaining.
  • Interviews: Interviews with experts or celebrities can be popular on YouTube. These provide viewers with valuable insights and information and can be entertaining.
  • Animations: They are captivating and tell a story or explain a concept. Thus, it can be popular on YouTube.

Duration of videos suitable for YouTube

  • In general, videos between 3 and 10 minutes in length perform well on YouTube. Most viewers have a short attention span and will likely lose interest in too-long videos.
  • But, if your content provides value to the viewer, longer videos also result in success.
  • Note that videos can be up to 15 minutes long for unverified accounts and up to 12 hours for verified YouTube channels.

5. TikTok

TikTok is a social media handle that has taken the world by storm. With over 1 billion active users, it has become one of the most popular video marketing platforms.

Types of videos suitable for TikTok

  • Lip-syncing and Music Videos: These are among the most popular on TikTok. It is easy to create and can be very entertaining.
  • How-To and DIY Videos: How-to and DIY videos are also popular on TikTok. This type of content provides value to the viewer and showcases your skills or expertise.
  • Challenges and Trends: Challenges and trends are a fun way to engage with your audience on TikTok. You can take part in existing challenges or create your own.
  • Comedy and Entertainment: TikTok is a platform that values humour and entertainment. Creating funny and engaging content is a great way to build an audience on TikTok.
  • Educational Content: Educational content is also popular on TikTok. You can make videos to teach viewers and provide valuable information.

Duration of videos suitable for TikTok

  • TikTok videos are short, starting from 15 seconds and to videos of up to 60 seconds. This short duration is perfect for creating quick, engaging content for users.

6. LinkedIn

LinkedIn is one of professionals' most popular social media handles. It helps businesses to engage with potential clients, customers, and partners.

First, LinkedIn's user base is engaged and often looking for valuable content to improve their careers and businesses.

Additionally, LinkedIn's algorithms focus on video content, making it more likely for the wider audience to watch.

Types of videos suitable for LinkedIn

  • Educational videos: By creating informative explainer videos you can share your knowledge with your audience to offer tips, advice, and insights about your industry.
  • Thought leadership: Design videos with a unique point of view to share your insights on industry trends.
  • Company news: Keep your audience up-to-date on your company's latest news and events by making promotional videos. Here you can highlight important milestones, new products, or significant achievements.
  • Product demonstrations: Represent your products and services by how they work and can benefit potential customers.
  • Behind-the-scenes: Show your audience the company culture by making videos that showcase what goes on behind the scenes.

Duration of videos suitable for LinkedIn

  • Keep your videos short and to the point. Your video should be 2-3 minutes at most.
  • Videos can be up to 15 minutes when uploaded from a desktop and 10 minutes from the LinkedIn mobile app.

7. Pinterest

Pinterest is a platform known for its visual content. It helps businesses and marketers to showcase their products, services, and ideas through visuals. In recent years, Pinterest has also become a popular platform for video marketing.

Types of videos suitable for Pinterest

  • How-to videos: These are step-by-step tutorials that show viewers how to do something.
  • Product demos: A beneficial video that showcases products' features and benefits.
  • Animated videos:Short, eye-catching animations grab attention and convey information in no time.
  • Lifestyle videos: Captivating lifestyle or aesthetic videos can go viral on Pinterest.
  • Behind-the-scenes videos: A behind-the-scenes video is a great way to show your business or creative process.

Duration of videos suitable for Pinterest

  • According to Pinterest, the optimal video length is 6-20 seconds. Most of the time, people engage with shorter videos that can grab their attention fast.
  • But engaging longer videos (up to 30 seconds) can still be effective.

Must-follow common practices for best Social Media Video Marketing strategy

  • Define Your Audience: Consider age, gender, location, interests, and behaviour. This will help you create content that resonates with your viewers, increasing engagement and retention rates.
  • Keep it short and engaging: Make sure the first few seconds of your video grab the viewer's attention. As it's essential to keep your videos short and engaging.
  • Use captions and subtitles: Many users watch videos with the sound off, so including captions or subtitles is important. Captions and subtitles also make your videos reachable to users with hearing impairments.
  • Use eye-catching visuals: Use bright colours, bold text, and high-quality images and footage to attract viewers.
  • Incorporate storytelling: It will make them more compelling and memorable. Use a narrative structure to convey your message, and include a clear call to action at the end of your video.
  • Show your product in action: If you're promoting a product, show it in action in your videos. This helps your audience understand how your product works and how it can benefit them.
  • Add a Clear Call-to-Action: Always add a clear call-to-action (CTA) to your video. You can ask viewers to like, comment, or retweet your video. You can also include a link to your website or landing page to encourage viewers to take action.
  • Optimize your video for mobile devices: Most social media users use mobiles, so optimizing your videos for mobile. Use a vertical or square aspect ratio to ensure your video fills the viewer's screen. Also, mobile data plans may limit to stream high-quality video, so optimize the video for lower bandwidth to increase video views.
  • Optimize for Search: Use keywords, tags, and descriptions relevant to your target audience. This will help your videos rank higher in search results and attract more viewers.
  • Algorithmic Content Distribution: If you create engaging and relevant content, they will show it to the right audience.
  • Use Popular Hashtags: Use relevant and popular hashtags to reach a wider audience.
  • Test and iterate: Finally, test different kinds of videos and iterate based on what works best. Use Instagram's analytics to track engagement and make adjustments as needed.

Ready to go viral?

Creating and sharing videos on social media platforms can be a game-changer for your brand's strategy. So, follow these tried and tested practices to engage your audience and drive conversions.

You can use video marketing with the right approach and a little creativity. It will take your brand to new heights on social media.

Please feel free to add anything we have missed here. And if you are looking for a video marketing company, contact us!

Editor: Vaishnavi Jain

Frequently Asked Questions

It creates and shares videos on social media platforms to promote a brand, product, or service. With the rise of social media, video marketing has become an effective way for businesses to reach and engage with their target audience. It can be done on various platforms, including YouTube, Facebook, Instagram, Twitter, LinkedIn, and TikTok.

To do social video marketing, you must start by defining your goals and identifying your target audience. Then, you need to create a visually appealing, informative, and engaging video for your audience. Next, you need to choose the right social media channel to promote your video and ensure that your video is optimized for that platform. You can also use paid advertising to promote your video to a broader audience. Finally, tracking your video's performance and analyzing the data is essential to make informed decisions and optimizing future marketing videos.

It is a plan that outlines how a business will use videos to achieve its digital marketing objectives. Successful Social media strategy includes defining the target audience, identifying the video types that will resonate with the audience, choosing the right platforms to share the videos, and creating a content calendar. A video strategy also includes a plan for measuring the video campaign's success and adjusting as needed to optimize the results.

It refers to videos created and shared on social media video platforms to engage with the audience and promote a brand, product, or service. These can come in various formats, including short-form, live, explainer, product demos, testimonials, and more. These can be shared on various platforms, including Facebook, Instagram, Twitter, LinkedIn, YouTube, and TikTok. It is an effective way for businesses to reach and engage with their target audience on social channels.