More than 54% of marketers say video is the most valuable content for achieving social media marketing goals.
It is difficult to know the type of video content on social media that drives results, especially with so many platforms and changing algorithms. Are you also struggling with this?
Fear not! You’re not alone.
In this blog, we’ve covered video marketing practices for 7 popular platforms. From Instagram to YouTube, we’ll show the way video marketing grabs attention, builds your brand, and drives conversions.
So grab your camera, and let’s get started!
Catch up with the best practices for Social Media Video Marketing in 2023
Over 4.26 billion people are using social media worldwide to inform their decisions. Businesses need to use these platforms to build a social network for business.
Get ready to use video in your social media marketing strategy and increase your conversion rate and ROI.
Facebook is one of the most popular social media channels, with over 2 billion active users. It is good for businesses and individuals to promote their brands, products, and services through video content.
But, creating effective videos for Facebook need a good understanding of best practices. So here you go!
Types of videos suitable for Facebook
Duration of videos suitable for Facebook
With over one billion active users, Instagram is a trendy platform for marketers to promote their brands and connect with their audience. And in today’s digital age, video content is king. So, use this platform as a video marketing tool to create an impactful brand presence.
Types of videos suitable for Instagram
Duration of videos suitable for Instagram
Twitter is one of the most popular social media handles, with over 330 million active users. Videos on Twitter are an effective way to engage your audience and convey your brand message. With so many users, it’s no surprise that video content on Twitter is growing in popularity.
Type of videos suitable for Twitter
Duration of videos suitable for Twitter
YouTube is the world’s second-largest search engine and video hosting platform. As a result, it has become a popular platform for marketers to reach their target audience.
Making a video for YouTube different from other social media handles, marketers must follow certain practices that consider the platform’s unique features.
Types of videos suitable for YouTube
Duration of videos suitable for YouTube
TikTok is a social media handle that has taken the world by storm. With over 1 billion active users, it has become one of the most popular video marketing platforms.
Types of videos suitable for TikTok
Duration of videos suitable for TikTok
LinkedIn is one of professionals’ most popular social media handles. It helps businesses to engage with potential clients, customers, and partners.
First, LinkedIn’s user base is engaged and often looking for valuable content to improve their careers and businesses.
Additionally, LinkedIn’s algorithms focus on video content, making it more likely for the wider audience to watch.
Types of videos suitable for LinkedIn
Duration of videos suitable for LinkedIn
Pinterest is a platform known for its visual content. It helps businesses and marketers to showcase their products, services, and ideas through visuals. In recent years, Pinterest has also become a popular platform for video marketing.
Types of videos suitable for Pinterest
Duration of videos suitable for Pinterest
Must-follow common practices for best Social Media Video Marketing strategy
Ready to go viral?
Creating and sharing videos on social media platforms can be a game-changer for your brand’s strategy. So, follow these tried and tested practices to engage your audience and drive conversions.
You can use video marketing with the right approach and a little creativity. It will take your brand to new heights on social media.
Editor: Vaishnavi Jain