2020 marks the change in buyer behavior. With the pandemic imposing new restrictions, customers are more careful about their purchase decisions. In this condition, the best thing marketers can do to promote their products is to showcase their value.
One of the increasingly popular methods to do that is publishing a product video that explains the features, benefits, and other details of the product. The following are the reasons more, and more marketers are orienting to producing explainer videos:
- 48% of consumers want to learn about a product they are interested in through a video
- 54% of customers want to see more video content from a brand or company they support
- 88% of marketers are satisfied with the ROI generated by video marketing
- Video marketing generates 66% more quality leads every year
It is evident that marketing your product with a video content is a great idea. But is it enough to create and publish these videos to yield maximum results? No! To see the desired numbers, you're going to need a well-strategized plan.
Let's find out what are the best ways to promote your product video.
4 proven ways to get the best result out of your product video:
Use Social Media
These stats have been making the rounds for quite some time now, and you most likely know the implications already. However, despite its popularity, not all brands are well equipped or adjusted to Social media marketing. Here are some effective ways to promote your product information video on social media.
Don't just focus on your video
Your end goal is to promote your product or service using the explainer video, but make sure it is not the only content present on your social media page.
The key to a successful social media campaign is being consistent and responsive. Publish other valuable content to attract and retain your customers' attention on these channels.
Pay attention to the diversity of the channels
Every social media channel has its own target groups, content preferences, and other specifications. What works on Facebook may not work on Twitter.
You must pay attention to finer details and come up with different campaigns or posts to draw audiences' attention on multiple platforms.
Warm-up your audience
Last but not least, it is essential to warm your audience up before publishing the video. Build up the awareness and the excitement by talking about your product introduction video. Share with your audience how you produced the video, the motive of the video, etc.
- Businesses are making $5.20 for every $1 spent on influencer marketing
- 63% of pf marketers intend to increase their influencer marketing budget in the next year
- 67% of marketers and communication professionals indulge in influencer marketing
- Upto 40% of Twitter users have reported making a purchase based on a Tweet from an influencer.
These statistics clearly reflect the power of influence marketing and its popularity.
The concept is very simple; influencers are social media personalities who have a substantial amount of following. People pay attention to and rely on their opinions of a brand, a service, or a product.
Thus, if you can manage to get an influencer to promote your product video, you are more likely to grab your target niche audience. But how to do it right?
Keep the following things in mind while investing in influence marketing:
Find the right influencer
There are thousands of influencers out there with millions of followers. However, the number of followers must not be the first criterion to consider.
Make sure that the influencer you are choosing belongs to the same industry as your brand or company and that his or her followers have the potential to become your customers. This way, you can generate quality leads.
Don't manipulate the review
Don't pay extra to get positive reviews. It may backfire on both your brand as well as the partnering influencer and reduce both your authority in the industry.
The smart thing to do is to generate an authentic review or comment based on their impression of your product or service. This not only adds value but also allows you to evaluate your product.
Don’t treat it as your only option
Influence marketing certainly generated significant results. However, you must not depend on the same solely to promote your explainer video.
Come up with a multifold campaign and include influence marketing as a part of the whole strategy.
You will find more of these impressive stats and facts about email marketing that are absolutely true. But we have to ask you the same question again. Can you use this technique to drive the best benefits for your explainer video?
Follow the steps mentioned below to run your email marketing successfully:
Make a email list
You must create your email list keeping your audience niche in mind. People who have shared their emails with you are a step closer to becoming your customers. Thus, you must integrate the video content in such a way that it inspires them to move further in the marketing funnel.
Also, remember to update the prospect least time to time to remove redundant contacts and add new leads.
Personalize your emails
There is no sweeter sound to one's ear than their own name. So, make sure to address your leads by their first name. Add one or two generic details to enhance the personal touch you are adding to your email.
This technique helps you develop a personal connection with the prospects and develop an interest in whatever you are doing. Thus, if you integrate a video in your email, they will watch it.
Send follow up emails
Follow up emails are essential to develop an interactive relationship with the prospects. Please don't be too pushy about sales; try a subtle tone to check upon the last action taken and inspire them to move ahead.
Your website is by far the most authoritative platform you have in the digital spear. It is paramount that you integrate your product video on your website. When traffic gathers on your website, they expect to see content informing them about your business, services, and products.
A product video can do really well on your landing page or home page. Keep the following factors in mind, and you can get closer to achieving your ROI goals:
Place the video wisely
When you publish the video on your website, make sure it is easy to catch the eye. Audiences shouldn't have to look too deep to find your animated explainer video. Highlight it so that they naturally spot the video.
Consider mobile view
85% of users seem to believe that a web design on mobile should be equally good or better than that on the desktop. Thus, your website and your explainer video must be mobile optimized.
This way, you can target more audiences and reach them even when they are on the go.
Focus on the visual appeal
Users usually spend very little time on a website if it lacks visual appeal. A neat and attractive UI can get you a long way when it comes to promoting your product video.
Take care of the color schemes, fonts, and make sure that it complements the same elements of your video content. This will increase the chances of the audience seeing the video.
All of these marketing efforts have proven to deliver outstanding results to marketers. They are fresh, pocket-friendly, and accessible. It's high time to indulge and make the most of this trend.
So, what are you waiting for? Start away with your explainer video production and promotion.