2020 marks the change in buyer behaviour. With the pandemic imposing new restrictions, customers are more careful about their purchase decisions. In this condition, the best thing marketers can do to promote their products is to showcase their value.

One of the increasingly popular methods is publishing a product video that explains the product's features, benefits, and other details. The following are the reasons more and more marketers are orienting to producing explainer videos:

  • 48% of consumers want to learn about a product they are interested in through a video.
  • 54% of customers want more video content from a brand or company they support.
  • 88% of marketers are satisfied with the ROI generated by video marketing.
  • Video marketing generates 66% more quality leads every year.

Now, let's find out the best ways to promote your product video.

4 Proven Ways to get the Best Result out of your Product Video

Video Marketing is perhaps the best approach to reaching clients since the video is so captivating and affordable. Yet, it isn't easy to compete because almost every business now takes advantage of a product video or explainer video. This often increases the chances of you getting lost in the crowd.

But, don't worry! There are things you can practice to get your product videos noticed! These proven ways will help you get the best result from your Product videos.

So, let's get started!

1. Use Social Media 

social media statistics

Source: revive.digital

These stats have been making the rounds for quite some time now, and you most likely know the implications already. However, despite its popularity, not all brands are well-equipped or adjusted to Social media marketing. Here are some effective ways to promote your product information video on social media.

1. Don't just focus on your video

Your end goal is to promote your product or service using the explainer video but ensure it is not the only content on your social media page.

The key to a successful social media campaign is being consistent and responsive. Publish other valuable content to attract and retain your customers' attention on these channels.

2. Pay attention to the diversity of the channels

Every social media channel has its target groups, content preferences, and specifications. What works on Facebook may not work on Twitter.

You must pay attention to finer details and develop different campaigns or posts to draw audiences' attention on multiple platforms.

3. Warm-up your audience

Last but not least, it is essential to warm your audience up before publishing the video. Build up the awareness and the excitement by talking about your product introduction video. Share with your audience how you produced the video, the motive of the video, etc.

2. Influence marketing

  • Businesses are making $5.20 for every $1 spent on influencer marketing
  • 63% of marketers intend to increase their influencer marketing budget in the next year
  • 67% of marketers and communication professionals indulge in influencer marketing
  • Up to 40% of Twitter users have reported purchasing based on a Tweet from an influencer.

These statistics clearly reflect the power of influence marketing and its popularity.

The concept is simple: influencers are social media personalities with a substantial following. People pay attention to and rely on their opinions of a brand, a service, or a product. 

Thus, if you can get an influencer to promote your product video, you are more likely to grab your target niche audience. But how to do it right?

Keep the following things in mind while investing in influence marketing:

1. Find the right influencer

There are thousands of influencers out there with millions of followers. However, the number of followers must not be the first criterion to consider. 

Make sure that the influencer you are choosing belongs to the same industry as your brand or company and that his or her followers have the potential to become your customers. This way, you can generate quality leads.

2. Don't manipulate the review

Don't pay extra to get positive reviews. It may backfire on both your brand and the partnering influencer and reduce your authority in the industry.

The smart thing to do is to generate an authentic review or comment based on their impression of your product or service. This not only adds value but also allows you to evaluate your product.

3. Don’t treat it as your only option

Influence marketing certainly generated significant results. However, you must not depend on the same solely to promote your explainer video.

Come up with a multifold campaign and include influence marketing as a part of the strategy.

3. Email marketing

Email Marketing Statistics

Source: reachmarketing

You will find more of these impressive stats and facts about email marketing that are absolutely true. But we have to ask you the same question again. Can you use this technique to drive the best benefits for your explainer video?

Follow the steps mentioned below to run your email marketing successfully:

1. Make an email list 

You must create your email list keeping your audience niche in mind. People who have shared their emails with you are a step closer to becoming your customers. Thus, you must integrate the video content in such a way that it inspires them to move further in the marketing funnel.

Also, remember to update the prospect least time to time to remove redundant contacts and add new leads.

2. Personalize your emails

There is no sweeter sound to one's ear than one's name. So, make sure to address your leads by their first name. Add one or two generic details to enhance the personal touch you are adding to your email. 

This technique helps you develop a personal connection with the prospects and interest in whatever you do. Thus, if you integrate a video into your email, they will watch it.

3. Send follow-up emails

Follow-up emails are essential to developing an interactive relationship with the prospects. Please don't be too pushy about sales; try a subtle tone to check on the last action taken and inspire them to move ahead.

4. Your Website

Your website is by far the most authoritative platform you have in the digital sphere. It is paramount that you integrate your product video on your website. When traffic gathers on your website, they expect to see content about your business, services, and products. 

A product video can do well on your landing or home page. Keep the following factors in mind, and you can get closer to achieving your ROI goals:

1. Place the video wisely

When you publish a product video on your website, ensure it is easy to catch the eye. Audiences shouldn't have to look too deep to find your animated explainer video. Highlight it so that they naturally spot the video.

2. Consider mobile view

85% of users seem to believe that a web design on mobile should be equally good or better than that on the desktop. Thus, your website and your explainer video must be mobile-optimized. 

This way, you can target more audiences and reach them even when they are on the go.

3. Focus on the visual appeal

Users usually spend little time on a website if it lacks visual appeal. A neat and attractive UI can go a long way when promoting your product video.

Take care of the colour schemes and fonts, and make sure that they complement the same elements of your video content. This will increase the chances of the audience seeing the video.

Ready to promote your Product Videos and gain more Customers?

Marketing your product video demo with video content is a great idea. But is it enough to create and publish these videos to yield maximum results? No! You will need a well-strategised plan to see the desired numbers.

All of these marketing efforts have proven to deliver outstanding results to marketers. They are fresh, pocket-friendly, and accessible. It's high time to indulge and make the most of this trend.

So, what are you waiting for? Start away with your explainer video production and promote them the right way. And if you need any help in your product video production, get in touch with us now!

Frequently Asked Questions

A product video is a short video that showcases a specific product, highlighting its features, benefits, and usage. It aims to engage and inform potential customers about the product's value and how it can solve a problem or fulfill a need.

To create a product video, start by outlining your objectives and target audience. Plan the video's content, script, and visual elements. Capture high-quality footage or images of the product, create engaging visuals, add compelling narration or text, and edit the video for a polished result.

A product video is often simply referred to as a “product demo video,” “product showcase video,” or “product overview video.” These terms describe videos that focus on presenting and promoting a specific product.

A great product video effectively communicates the product's key features, benefits, and unique selling points. It should have clear visuals, concise messaging, a compelling narrative, and demonstrate the product in action. Engaging storytelling and a strong call to action also contribute to its effectiveness.

With over 8 years of experience in creating animated videos such as Explainer videos, Whiteboard Animations, Commercials, and Social media ads, Chehak brings a unique approach to storytelling across diverse topics. She combines her expertise in video production with a passion for writing and crafting engaging content around video marketing and creative industries.