Video marketing is outstanding amongst other most compelling tools to get higher quality leads and generate more business. Primarily because potential buyers are simpler to convince and convert on a visual level.
So, when everyone is doing it, why should real estate professionals stay behind?
When these potential clients see the property or acquire any related information through visual content, they have fewer doubts and questions. Real estate lead generation is a process to attract, engage and delight the prospects interested in buying, renting out, or selling the property at the best price.
If you are wondering how video marketing for real-estate agents help increase business productivity and generate more leads, then you are in the right place.
This article will make you familiar with how video marketing for real-estate agents can help you succeed and increase your popularity.
8 Reasons why you should choose Video Marketing for Real Estate Business
Let's get started…
#1- Increase Traffic
Just think a moment, what is the primary objective of the organization? If I am not wrong, then each organization aims to generate traffic and increase leads. Well! Incorporating videos in your marketing strategy will not only help you achieve your goals efficiently but also allows you to attract more visitors.
As per the statistics, videos help marketers to nurture leads and attract 300% more traffic. More the traffic, higher the sales. As videos are short and engaging; therefore, it becomes effortless for marketers to engage them and convert them into potential customers.
#2- Build Customer Trust
Trust is the foundation of every business. If you can build customer trust, it would be easy for you to have a frame of reference. As per the statistics, 57% of the customers believe that attractive and engaging videos give them more confidence and compel them to purchase.
It's high time to let people come to you based on trust and valuable information provided to you. Well! Videos do it all.
You have to focus on the creation of videos. If it is done accurately, it would be easy for you to inspire trust and make strong relations with the customers looking to get in touch with real estate.
#3- Convey Emotions powerfully
Sharing thoughts, especially emotions over the internet, is not a cakewalk. It requires a strong strategy and logic, as both are the key drivers. If you want your real estate business to reach its heights, then reason and efforts would not be enough.
Well! You need to sound emotionally strong. This is the reason why every organization makes its marketing message both personal and emotional.
Now, when we talk about sharing emotions with various people quickly, then videos can do wonders. It will help you explain complex messages related to the real estate business into the simplest form and allow you to generate leads and succeed in this competitive era.
If you want to make your business highly demanding, make sure your videos connect emotionally with the audience.
#4- Improves Brand awareness
Most of the companies face hassle in creating an online presence. You might be the one. Isn't it? If yes, then video marketing can help you engage and build brand awareness.
As per statistics, 54% of the consumers prefer watching video content over the web from the respective brand or business. Once you can generate an online presence, you would build trust and increase business productivity quickly.
So, start promoting your videos to improve your brand awareness.
#5- More Shareable
An increase in the number of social shares is another benefit of adding videos to your marketing strategy for the real estate business. It is one of the best ways to make satisfied clients by creating stories that converts.
Videos are not only entertaining but also are short and easy to share. If you want to encourage social shares, don't forget that most people prefer sharing emotional, informative, and engaging content instead of facts. According to the statistics, 76% of the users prefer sharing a branded video with their friends only if it is entertaining.
Also, videos will help you keep your business at the top of social media. If you represent your real estate business and offer services in the form of video, then there are chances that your business gets 1200% more shares on social platforms.
Always remember, the more the number of social shares, the better the lead generation. So, start working on the number of social shares because a perfect client might be waiting for you over social platforms.
#6- Improves SEO
There is no doubt about the fact that people always search for the best and prefer availing services from the companies in top searches of Google. This is the reason why most organizations are putting their best efforts to improve their Google ranking.
Once you can improve your search engine ranking, it becomes effortless for you to rank your real estate website. This can be done quickly with the help of videos because Google loves videos.
If you add videos in your Google searches, your website will be shown first 53 times more on your website's first page.
Thus, make sure you optimize your videos for SEO improvement whenever you upload videos, try producing exciting titles, descriptions, and informative links to catch visitors' eyes.
Useful reading: How Video Marketing on social media is the next big thing
#7- Increases Conversion Rate
Finally, the advantage of adding videos in the marketing strategy of the real estate business is the improvement in sales and conversion ratio.
Explaining the products and services is not as easy as it seems to be, especially for real estate companies. But no worries! Videos help the readers to understand the product easily. As per the analysis, 74% of people prefer using explainer videos to understand the product.
This is why companies are making videos to generate interest and better understand your product. So, start crafting videos that actually coverts.
The Bottom Line
Hopefully, all the points mentioned above are enough to make you believe that videos are one of the most entertaining and efficient ways to attract, engage and delight individuals. Whether you are into a real-estate business or an IT company, videos will help you make people believe in your brand and stand out from the crowd.
So, what are you waiting for? Pull up your socks and start producing videos that make success. If you don't have experience creating videos, you can also outsource video services to the top video production companies.
And if you have any doubts, feel free to contact us or drop a message in the comment section added below.