Before we dive into the article, let's first have a clear understanding of the term real estate Lead generation.
Real estate lead generation is basically a process to attract, engage and delight the prospects who are interested to buy, rent or sell the property at the best price.
If you are reading this article, you might be into a real estate business or planning to put your shoes into it. Also, you might be wondering about increasing business productivity and generating leads. If yes, then you are in the right place.
Here, I will make you familiar with how video marketing can help you succeed and increase popularity.
Below are some reasons which will make you realize why you should choose Video Marketing for Real Estate business.
8 Reasons why you should choose Video Marketing for Real Estate Business
Let's get started…
#1- Increase Traffic
Just think a moment, what is the primary objective of the organization? If I am not wrong, then each organization aims to generate traffic and increase leads. Well! Incorporating videos in your marketing strategy will not only help you achieve your goals efficiently but also allows you to attract more visitors.
As per the statistics, videos help marketers to nurture leads and attract 300% more traffic. More the number of traffic, higher the sales. As videos are short and engaging; therefore, it becomes really easy for marketers to engage them and convert them into potential customers.
Source: oberlo
#2- Build Customer Trust
Trust is the foundation of every business. If you are able to build customer trust, then it would be easy for you to have a frame of reference. As per the statistics, 57% of the customers believe that attractive and engaging videos give them more confidence and compel them to make a purchase.
It's high time to let people come to you on the basis of trust and useful information provided to you. Well! Videos do it all.
You just have to focus on the creation of videos. If it is done accurately, then it would be easy for you to inspire trust and make strong relations with the customers who are looking to get in touch with real estate.
#3- Convey Emotions powerfully
Sharing thoughts, especially emotions over the internet, is not a cakewalk. It requires a strong strategy and logic as both are the key drivers. If you want your real estate business to reach its heights, then logic and efforts would not be enough.
Well! You need to sound emotionally strong. This is the reason why every organization makes its marketing message both personal and emotional.
Now, when we talk about sharing the emotions to various people in a short span of time, then videos can do wonders. It will not only help you explain complex messages related to real estate business into the simplest form but also allows you to generate leads and succeed in this competitive era.
So, if you want to make your business highly demanding, then make sure your videos connects emotionally with the audience.
Source: animatedvideo
#4- Improves Brand awareness
Most of the companies face hassle in creating an online presence. You might be the one. Isn't it? If yes, then video marketing can help you engage and build brand awareness.
As per statistics, 54% of the consumers prefer watching video content over the web from the respective brand or business. Once you are able to generate online presence, you would be able to build trust and increase business productivity easily.
Source: e2msolutions
So, start promoting your videos to improve your brand awareness.
#5- More Shareable
Increase in the number of social shares is another benefit of adding videos in your marketing strategy for real estate business. It is one of the best ways to make satisfied clients by creating stories that actually converts.
Videos are not only entertaining but also are short and easy to share. If you want to encourage social shares, then don't forget that most of the people prefer sharing emotional, informative and engaging content instead of facts. According to the statistics, 76% of the users prefer sharing a branded video with their friends only if it is entertaining
Also, videos will help you keep your business at the top of social media. If you will represent your real estate business and offer services in the form of video, then there are chances that your business gets 1200% more shares on social platforms.
Always remember, more the number of social shares, better the lead generation. So, start working on the number of social shares because a perfect client might be waiting for you over social platforms.
#6- Improves SEO
There are no two opinions that people always search for the best and prefer availing the services from the companies that are in top searches of Google. This is the reason why most of the organizations are putting their best efforts to improve their Google ranking.
Once you are able to improve your search engine ranking, then it becomes really easy for you to rank your real estate website. This can be done easily with the help of videos because Google loves videos.
If you add videos in your Google searches, then your website will be shown first 53 times more on the first page of your website.
Thus, make sure you optimize your videos for SEO improvement whenever you upload videos, try producing exciting titles, descriptions, and informative links to catch the eyes of visitors.
Useful reading: How Video Marketing on social media is the next big thing
#7- Increases Conversion Rate
Last but not least, the advantage of adding videos in the marketing strategy of real estate business is the improvement in sales and conversion ratio.
Explaining the products and services is not as easy as it seems to be especially by real estate companies. But no worries! Videos help the readers to understand the product easily. As per the analysis, 74% of people prefer using explainer videos to know and understand the product.
This is the reason why companies are making videos to generate interest and allow people better understand your product. So, start crafting videos that actually coverts.
Source: wp-en.oberlo
The Bottom Line
Hopefully, all the points mentioned above are enough to make you believe that videos are one of the most entertaining and efficient ways to attract, engage and delight the individuals. No matter whether you are into a real-estate business or an IT company, videos will help you make people believe in your brand and stand out from the crowd.
So, what are you waiting for? Pull up your socks and start producing videos that make success. If you don't have experience in creating videos, then you can also outsource video services to the top video production companies.
Still, if you have any second thought, feel free to contact us or drop a message in the comment section added below.
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