Well! There are various types of content that are commonly used by marketers to improve their brand awareness and build an online presence, such as blog posts, infographics, case studies, videos, etc.
But from all the types above, video marketing is considered as a powerful way to generate effective results.
According to statistics, 81% of the business are using videos as their marketing tool because people love videos. Around 53% of people prefer watching video content from brands.
Indeed, there are various types of videos that help in generating great results, but when it comes to branding, building customers trust, and conversions, customer testimonials play a great role.
Creating testimonial video is one thing but publishing it on the right platform is another. If you are not using the video content to the fullest capacity, then all your efforts are in vain.
Before we discuss the usage of customer testimonials, let's first understand what customer testimonials are and why these are so powerful.
Why are customer testimonial videos so powerful?
A customer testimonial video is a type of review video which is shared by the customers who have already used the product or availed your services.
In this specific video, the client explains their personal experience, reviews regarding that particular service/product which influence others to believe in your product and inspire them to make a purchase.
According to the analysis, 85% of people prefer reading online reviews and customer feedback before making a purchase.
Well! Now let's discuss the reasons why you should be using customer testimonial videos for your brand.
- By adding testimonial videos, it becomes easy to explain the customer's experiences from a different perspective that appeals to other users.
- Video testimonials help in generating customers trust and make your brand credibility.
- Customers testimonial videos are natural, real and user-friendly, which helps in making viewers believe in your brand more as compared to others.
Click here to know more 7 reasons why testimonial videos are important for your brand.
6 ways to use amazing customer testimonial videos
Indeed, testimonial videos can be used in different ways, but doing it in the right way will help you market your brand in the best possible way.
Landing pages
Personally, I believe that there is nothing better place to use customer testimonial videos other than landing pages.
Adding these amazing testimonial videos in the on-website landing pages will not only help you escalate your conversions but also grabs the visitor's attention.
As per the statistics, the companies that are using videos on the landing pages are able to increase the conversion rate by 86%.
Furthermore, there are various ways that will help you use testimonials videos on the landing pages to make it more productive. Like by adding videos on the landing pages, it becomes really easy to generate leads, inspire visitors to purchase your products, etc.
Moreover, you can also use it as a random testimonial to leverage the benefits of the videos to the fullest.
So, don't miss to use these fascinating testimonial videos on the landing pages to share successful customer reviews with others.
Source: motioncue
Social Media
Marketing without social media cannot be imaged. Both go hand in hand. In most of the social posts, the percentage of videos are more as compared to normal text because social posts that include videos have 48% more views than others.
Indeed more than half of the world's population is over social media; therefore, it is becoming the most effective platform to improve brand awareness and generate sales.
Thus, by publishing customer testimonial videos on the right social platform like Facebook, Linked In, Instagram, etc., it becomes easy to reach the target audience without putting extra efforts and time.
So, you can run ad campaigns for a customer testimonial video on the social platforms for marketing and building awareness not just to show-off.
Case studies
To build trust and strong relations with the customers, you can also add customer testimonial videos in the case studies and add content according to make it successful.
Full-fledged case studies created on the basis of testimonials makes it easy for you to achieve awesome results and build a strong online presence.
Sharing testimonial videos besides sharing in-depth information help views get all the answers and inspire them to make a purchase. So, start improving the quality of your testimonial videos by using it in the best way.
Blog Posts
When it comes to online marketing, sharing information, building customers' trust and increasing the brand reputation, blog posts play a huge role.
So, why not use customer testimonials and blog posts at the same time to deliver value to the readers and build a strong customer base.
By creating and using testimonial videos in the blog will help you increase the chances to inspire potential customers and convert them into buyers.
Most often, video content is considered as promotional, but if you present the video in an informative way, then it will not only reduce the promotional effect but also help you attract more visitors.
Also, these video testimonials can be used as CTA's which drive organic traffic and generate leads. So, start creating a post featuring testimonials to use it in the most effective and personalized form.
Emails/Newsletters
When it comes to the engagement of visitors, emails play a great role. So, why not utilize the most effective marketing approach to make things effective.
Well! Sending customer testimonial videos via emails will inspire the users to improve open rates and make the content more appealing. It's not always necessary to incorporate video in the emails; you can also add a link to the preview video.
Also, don't forget to focus on the email subject. Try to make it appealing and relevant to the customer testimonial video you are going to include in the email. Make sure you personalize the email content along with the videos. Thus, start making your personalized emails to increase the number of open rates easily.
Source: oberlo
Video Streaming Sites
Last, but not least is video streaming sites. Publishing customer testimonial videos on these sites like youtube, Vimeo, Metacafe, etc. will not only help you bring organic traffic to your website but also allows you make your brand stand out from the rest.
From the list of all video streaming sites, youtube is at it's top. There are around 1.9 billions users who spend their billions of hours watching videos every single day. So, the chances of making your customer testimonial video viral increases.
So, if you don't want to miss your target customers, then start utilizing customer testimonial videos and maintaining online channels in the best possible way.
The Last Say
Indeed, enhancing business growth and reaching the targets becomes easy only if one understands how and when to use them.
It's true that customer testimonial videos help in improving brand awareness, but using these videos in an impressive way will help you connect with more audience effortlessly.
Hopefully, the above-mentioned points will help you use customer testimonial videos more impressively. But still, if you have any kind of query, feel free to share it in the comment section below.
Moreover, if you want to avail excellent video services without any second thoughts, we are there to help you any time. Click here to contact us.
