Well! Marketers commonly use various types of content to improve their brand awareness and build an online presence, such as blog posts, infographics, case studies, videos, etc. But from all the types above, video marketing is considered a powerful way to generate effective results.
According to statistics, 81% of the business uses videos as their marketing tool because people love videos. Around 53% of people prefer watching video content from brands.
Indeed, various types of videos help generate great results, but when it comes to branding, building customer trust, and conversions, customer testimonials play a significant role.
Creating a testimonial video is one thing but publishing it on the right platform is another. If you are not using the video content to the fullest capacity, then all your efforts are in vain.
But, before we discuss how to use customer testimonial videos effectively, let's first understand what customer testimonials are, why they are so powerful.
What is a Customer Testimonial Video?
A customer testimonial video is a type of review video shared by the customers who have already used the product or availed your services.
In this specific video, the client explains their personal experience and reviews regarding that particular service/product, which influences others to believe in your product and inspire them to purchase.
According to the analysis, 85% of people prefer reading online reviews and customer feedback before making a purchase. Check-out one of the customer testimonial video examples.
Why are customer testimonial videos so powerful?
Now let's discuss the reasons why you should be using customer testimonial videos for your brand.
- Adding testimonial videos makes it easy to explain the customer's experiences from a different perspective that appeals to other users.
- Video testimonials help in generating customer trust and make your brand credible.
- Customer testimonial videos are real and user-friendly, making viewers believe in your brand more than others.
Click here to know more 7 reasons why testimonial videos are important for your brand.
6 Ways to use Amazing Customer Testimonial Videos
Indeed, testimonial videos can be used in different ways, but doing it in the right way will help you market your brand in the best possible way.
Landing pages
Personally, I believe that there is nothing better place to use customer testimonial videos other than landing pages. Adding the best customer testimonial videos on website landing pages will not only help you escalate your conversions but also grabs the visitor's attention.
As per the statistics, the companies that are using videos on the landing pages are able to increase the conversion rate by 86%.
Furthermore, there are various ways that will help you use testimonials videos on the landing pages to make it more productive. Like by adding videos on the landing pages, it becomes really easy to generate leads, inspire visitors to purchase your products, etc.
Moreover, you can also use it as a random testimonial to leverage the benefits of the videos to the fullest. Don't miss using these fascinating testimonial videos on the landing pages to share successful customer reviews with others.
Social Media
Can you imagine marketing without social media? Well, that's not possible because both go hand in hand. In most social posts, the percentage of videos is more than normal text because social posts that include videos have 48% more views than others.
Indeed more than half of the world's population is over social media; therefore, it is becoming the most effective platform to improve brand awareness and generate sales.
Thus, by publishing customer testimonial videos on the right social platform like Facebook, Linked In, Instagram, etc., it becomes easy to reach the target audience without putting extra efforts and time.
So, you can run ad campaigns for a customer testimonial video on the social platforms for marketing and building awareness not just to show-off.
Case studies
To build trust and strong relations with the customers, you can also add customer testimonial videos in the case studies and add content according to make it successful.
Full-fledged case studies based on testimonials make it easy for you to achieve incredible results and build a strong online presence.
Sharing testimonial videos besides sharing in-depth information helps viewers get all the answers and inspire them to purchase. So, start improving the quality of your testimonial videos by using them in the best way.
Blog Posts
When it comes to online marketing, sharing information, building customers' trust, and increasing the brand reputation, blog posts play a considerable role. So, why not use customer testimonials and blog posts at the same time to deliver value to the readers and build a strong customer base.
Creating and using testimonial videos in the blog will help you increase the chances to inspire potential customers and convert them into buyers. Most often, video content is considered promotional. Still, if you present the video in an informative way, it will reduce the promotional effect and help you attract more visitors.
Also, these video testimonials can be used as CTA's which drive organic traffic and generate leads. So, start creating a post featuring testimonials to use it in the most effective and personalized form.
Emails/Newsletters
When it comes to the engagement of visitors, emails play a great role. So, why not utilize the most effective marketing approach to make things effective.
Well! Sending customer testimonial videos via emails will inspire the users to improve open rates and make the content more appealing. It's not always necessary to incorporate video in the emails; you can also add a link to the preview video.
Also, don't forget to focus on the email subject. Try to make it appealing and relevant to the customer testimonial video you are going to include in the email. Make sure you personalize the email content along with the videos. Thus, start making your personalized emails to increase the number of open rates easily.
Video Streaming Sites
Last but not least is video streaming sites. Publishing customer testimonial videos on sites like youtube, Vimeo, Metacafe, etc., will help you bring organic traffic to your website and make your brand stand out from the rest.
From the list of all video streaming sites, youtube is at its top. There are around 1.9 billion users who spend billions of hours watching videos every single day. So, the chances of making your customer testimonial video viral increases.
So, if you don't want to miss your target customers, then start utilizing customer testimonial videos and maintaining online channels in the best possible way.
The Last Say
Indeed, enhancing business growth and reaching the targets becomes easy only if one understands how and when to use them.
Customer testimonial videos indeed help improve brand awareness, but using these videos in an impressive way will help you connect with more audiences effortlessly.
Hopefully, the points mentioned above will help you use customer testimonial videos more impressively. But still, if you have any queries, please feel free to share them in the comment section below.
Moreover, if you want to avail excellent video services without any second thoughts, we are there to help you any time. Click here to contact us.
