webdew-logo-new_v2-1-1
   
webdew-logo-new_v2-1
Close
  • Services
  • Work
  • Resources
    • Knowledge
    • Ebooks
    • Tools
      • Website Audit
      • Website Grader
      • HubSpot ROI
  • Blog
  • About
Let's talk

  • fb-icon-01
  • tw-icon-01
  • insta-icon-01 (1)
  • linkedin-icon-01
  • youtube-icon-01
website-green-icon
Websites
  • Website Designing
  • Website Development
  • Website Migration
  • HubSpot Website
  • WordPress Website
  • Growth-Driven Design
video-blue-icon
Videos
  • 3D Videos
  • 2D Animation
  • Whiteboard Animation
  • Video Ads
  • Explainer Videos
  • Testimonial Videos
  • Onboarding Videos
  • Tutorial Videos
  • Social Media Videos
  • Product Demo Videos
marketing-yellow-icon
Marketing
  • Inbound Marketing
  • Inbound Consulting
  • Marketing Automation
  • Search Engine Optimization
  • Brand Domains
hubspot-red-icon
HubSpot
  • HubSpot Apps
  • HubSpot Themes
  • HubSpot Migration
  • HubSpot Onboarding
  • HubSpot Management
  • HubSpot Development
  • HubSpot Audit
  • Free HubSpot Demo
  • HubSpot Diamond Partner
webdew-logo-new_v2-1-1
  • Services
  • Work
  • Resources
    • Knowledge
    • Ebooks
    • Tools
      • Website Audit
      • Website Grader
      • HubSpot ROI
  • Blog
  • About
Let's talk
  • Home /
  • Blog /
  • Videos /
  • 8 proven ways to use Customer Testimonial Videos for improved sales

8 proven ways to use Customer Testimonial Videos for improved sales

Tag: Videos
Author: Chehak Wadhwa
Chehak Wadhwa
Quick Links

Subscribe to Our Blog

Never Miss Any Update From Us !

 
Are you struggling to generate leads and sales for your business?
 
How about asking your existing customers to do this for you.
 
You must be thinking that how is it even possible? The answer is simple guys, it is none other than Customer Testimonial Videos. 👫 🗣️
 
Creating testimonial videos is an the basic part of the but have you ever thought how these videos can be used to gain profit for your business?
 
In this blog, you'll learn how to leverage the power of customer experiences and storytelling to create compelling videos that engage your audience and build trust. With these strategies, you can effectively showcase your product or service and increase your credibility, leading to more conversions and long-term customer relationships.
 
So, don't let your efforts go to waste, learn how to effectively use customer testimonial videos to take your business to the next level.
7 Powerful reasons why testimonial videos are crucial for your brand

8 Ways to use impactful Customer Testimonial Videos

Getting customer feedback can make your testimonial videos feel genuine and believable, and it also adds authenticity to the video.
 
There are many fantastic ways to use testimonial video production for marketing purposes. On the other hand, it's also important to use them effectively to get the most out of them.

1. Landing pages

When it comes to using customer testimonial videos, landing pages are the perfect place to showcase them.
 
If you put your best customer testimonial videos on your landing page, you can grab the attention of potential customers and increase the chances of them making a purchase.
 
As per the statistics, the companies that use high-quality videos on the landing pages are able to increase the conversion rate by 86%. 📈
 
Adding these impactful testimonial videos can also help you generate leads and inspire visitors to buy your products or services. You can even use them as random testimonials to make the most out of their benefits.
 
So, don't miss out on the opportunity to share your successful customer reviews on your landing pages and improve the sales of your business.

2. Social Media

Posting your customer testimonial videos on social media is a great video marketing strategy. Also, there are several reasons to know why your business should choose social media to drive more traffic.
 
Firstly, social media platforms such as Facebook, Instagram, and LinkedIn have a massive user base, making it easier to reach a wider audience.
 
Secondly, people tend to trust user-generated content, such as customer testimonials, over traditional advertising, which can help build credibility for your brand.
 
You can even run ad campaigns featuring the best testimonial videos on social media to market your brand and build awareness.
 
Thirdly, social media platforms offer various tools to help you target your ideal audience, ensuring that your testimonial videos are seen by the right people. 👫
 
Finally, social media allows you to engage with your audience and encourage them to share your testimonial videos, further increasing your brand's visibility and driving traffic to your website.
 
Sharing this webdew client Review | Talem AI | as an example here serves the right purpose as the best video for social media. The reason behind this is that it is short and simple and conveys the message in a clear and concise manner.
 

3. Case studies

Using great testimonials in your case studies is an effective way to build trust and strong relationships with your customers.
 
This approach adds authenticity to the video content and makes it more relatable for potential customers. By doing so, you can achieve better results and create a strong online presence for your brand.
 
Case studies that include customer testimonials provide valuable insights into your product or service and how it can benefit potential customers.
 
Sharing videos featuring your customers' success stories can help you communicate the value of your brand and establish trust with prospective customers.
 
Additionally, using these videos in your case studies can provide potential customers with answers to their questions and help them feel inspired to make a purchase. 💲
 
So, why wait? Start using customer testimonial videos in your case studies to improve their quality and achieve incredible results.

4. Blog Posts

When it comes to online marketing, sharing information, building customers' trust, and increasing brand reputation, blog posts play a considerable role. 
 
So, why not use customer testimonials and blog posts at the same time to deliver value to the readers and build a strong customer base? 
 
Attaching testimonials in the blog will help you inspire potential customers and convert them into buyers. 
 
Most often, video content is considered promotional. Still, if you present the video in an informative way, it will reduce the promotional effect and help you attract more visitors. 
 
Also, your sweet and short video testimonials can be used as CTAs, which drive organic traffic and generate leads. 📈
 
So, start creating a post featuring testimonials to use in the most effective and personalized form. 7 Tips to create powerful and compelling corporate testimonial videos

5. Emails / Newsletters

Emails are a great way to engage with your audience, and adding customer testimonial videos can make them even more effective.
 
By sending these videos to your email subscribers, you can increase open rates and make your content more engaging. You don't even need to embed the video directly into the email - just including a link to a preview can be effective.
 
When crafting your emails, make sure to focus on the subject line and make it relevant to the testimonial video you're including.
 
Personalizing the email content can also make a big difference in how your subscribers engage with it.
 
Start using personalized emails with customer testimonials to boost your open rates and improve your video email marketing strategy.

6. Video Streaming Sites

Video hosting platforms like YouTube and Vimeo offer a great opportunity to show your customer testimonials to a wider audience.
 
YouTube is a very popular platform where people watch a lot of videos. In fact, there are 1.9 billion people who use YouTube and watch a lot of videos every day. This means that if you put your customer testimonial video on YouTube, there is a good chance that a lot of people will see it and share it with others.
 
Sharing your customer testimonial videos on popular video hosting platforms can help you get more visitors to your website without paying for advertising. 💰
 
This way, your brand can stand out from your competitors and make your business more visible to potential customers.
 
American Express's "Why 5 Businesses Accept American Express" is an excellent demonstration of how a brand can feature numerous customer opinions in one video without making it too lengthy. By including individuals from diverse professions, American Express was able to increase viewers' trust in the brand.
 

7. Sales Pitches

Include effective testimonial videos for customers in your sales pitches. With this, you can provide social proof that your products or services are reliable and effective.
 
Potential clients and customers are more likely to trust the opinions of current customers who have had positive experiences with your brand. 
 
Moreover, these videos can also help you showcase the benefits and features of your services or products in a more engaging and memorable way.  
 
Thus, using customer testimonial videos in your sales pitches can be a powerful tool to increase your conversion rates and boost your revenue. 

8. Training Materials 

Including testimonials of customers in training materials for new employees can be a powerful way to show the company's commitment to providing excellent customer service.
 
By sharing real-world examples of satisfied customers, employees can gain a deeper understanding of the company's values and mission. 🎯
 
This can help them learn about the company's dedication to customer satisfaction and gain insights into the specific needs and concerns of customers.
 
By watching how the company has helped real customers, new employees can feel more confident and stay motivated to provide excellent service.
6 best practices for creating great employee testimonial videos

Ready to use great customer testimonial videos to grow your business?

Using customer testimonial videos can be an effective way to grow your business and reach your goal. But, it's important to know how and when to use them to make the most impact.
 
By utilizing customer testimonial videos in a strategic and impressive way, you can connect with a larger audience and improve brand awareness.
 
If you have any questions about how to use customer testimonial videos, don't hesitate to ask in the comments below.
 
Also, if you need help creating great videos, contact webdew for excellent video services. We're always here to assist you.
 
Recommended Reads📘
  • 7 game-changing Testimonial Video Tips to craft engaging testimonials
  • 10 best Video Testimonial Software to make testimonials in 2023
  • 12 key questions for testimonial videos to create powerful testimonial
  • 7 creative Testimonial Video Ideas to take business to the next level

Editor: Vaishnavi Jain

Frequently Asked Questions

What is a customer testimonial video?
A customer testimonial video is a video where customers talk about their positive experiences with a brand, product, or service. It is a powerful marketing tool that provides social proof of a brand's quality and can influence potential customers to make a purchase.
How do I get a customer testimonial video?
To get a customer testimonial video, you can reach out to your satisfied customers and ask them if they would be willing to participate. You can also offer incentives or rewards to encourage customers to submit testimonials. Once you have the video, you can edit and publish it on various marketing channels.
What makes a good customer testimonial video?
A good customer testimonial video should be authentic, compelling, and relevant. It should feature a satisfied customer who speaks candidly about their positive experiences with the brand. The video should be well-shot and edited, with good lighting and sound quality. Additionally, the video should include specific details and metrics that demonstrate the effectiveness of the brand's product or service.
Why are customer testimonial videos important?
Customer testimonial videos are important because they provide social proof and build trust with potential customers. When customers see and hear from other satisfied customers, they are more likely to trust the brand and make a purchase. Testimonial videos can also help differentiate a brand from its competitors and improve its online reputation.
how explainer video grow traffic

Related Blogs

7 Personalized Video Marketing Ideas to turn leads into customers-vbh
Videos

7 Personalized Video Marketing Ideas to turn leads into customers

Testimonial Videos Guide: Your key to marketing success in 2023-vbh
Videos

Testimonial Videos Guide: Your key to marketing success in 2023

7 game-changing Testimonial Video Tips to craft engaging testimonials-vbh
Videos

7 game-changing Testimonial Video Tips to craft engaging testimonials

review-star

Based on 1000+ Reviews on

footer-dot-logo-img
  • Hubspot_Logo-icon
  • clutch_Logo-icon
  • upwork_Logo-icon
  • designrush_Logo-icon
  • goodfirms_Logo-icon
  • g2_Logo-icon
WE ARE GLOBAL
  • US-flag
  • CA-flag
  • IN-flag
  • GB-flag

Copyright © 2019 - 2023 webdew, Inc. All Rights Reserved

Copyright © 2019 - 2021 Webdew Labs Inc. All Rights Reserved

Copyright © 2016 - 2021 Webdew Private Limited. All Rights Reserved

Copyright © 2019 - 2021 Webdew, Inc. All Rights Reserved

WE ARE SOCIAL
  • fb-icon-01
  • tw-icon-01
  • insta-icon-01 (1)
  • linkedin-icon-01
  • youtube-icon-01
Terms of Services
Privacy Policy