Do you use Instagram, YouTube, Facebook, Snapchat, and other social media apps?

Oh, no, what kind of question I am asking? No one doesn't use even a single platform like this.

So, while scrolling through these apps, what type of content do you like the most? Let me guess, ‘Videos', if I am not wrong.

Whether scrolling through Instagram, binge-watching videos on TikTok, or catching up with friends on Facebook, we spend significant time watching social media videos as they are the most engaging and likeable for people of all ages. 

Consequently, social media has become essential for businesses and brands to reach their audience and showcase their products and services. In this blog, we'll share 11 must-see social media video examples to inspire and motivate you to create engaging and relatable content for your audience.

So, grab a notebook and pen, get comfortable, and be ready to take inspiration from these amazing social media video examples.

The best 11 Social Media Video Examples to elevate your game of content marketing

1. Oreo and Game of Thrones Title Sequence

Introducing the “Oreo Game of Thrones Title Sequence”! Prepare to be amazed as we delve into this brilliant fusion of two iconic brands: Oreo and Game of Thrones.

  • This video brilliantly taps into our emotional connection with the epic Game of Thrones series. It recreates unforgettable scenes from the show using Oreo cookies, tugging at our heartstrings and drawing us into nostalgia.
  • Witness the power of animation in social media marketing! This video showcases how animation can captivate audiences and breathe life into marketing campaigns. It's a testament to the limitless creative possibilities of this medium.
  • Feast your eyes on the sheer visual brilliance! The attention to detail in the animation is astounding, bringing the Oreo Game of Thrones world to life in a stunning and memorable way. Coupled with clever sound effects and music, it offers a truly immersive viewing experience.

What sets this video apart

What sets this video apart is its relatability. As fans of both Oreo and Game of Thrones, the audience will instantly connect with the characters and events depicted. This relatability factor makes it highly shareable, spreading joy among friends and fellow fans.

2. Zomato – Squid Game Reel

Zomato's Squid Game Instagram Reel is a great social media video on Instagram that combines animation and marketing for the best. The main reason behind going viral is already in front of you: Squid game involvement – the most popular Korean web series on Netflix.

  • Zomato's Instagram Reel stands out with its exceptional use of animation. It masterfully captures the essence of Squid Game, faithfully representing characters, expressions, and even the soundtrack. The fluid and expressive animation adds to the video's allure.
  • Zomato, known for food delivery and restaurant discovery, ingeniously integrates the Squid Game theme. By focusing on the humble ‘sandwich,' they engage viewers, tapping into the vast audience of Squid Game fans. This targeted approach ensures relevance and reliability.
  • The video's success is attributed to its strategic use of the Squid Game trend. Zomato cleverly hitches its brand to the buzz surrounding the Korean drama, effectively capturing a broader audience, including those less familiar with the brand. This exemplifies the power of leveraging pop culture as a digital marketing strategy.

What sets this video apart

Zomato's Squid Game Instagram Reel shines through its exceptional animation, clever marketing, and trend-savvy approach. It doesn't just ride the Squid Game wave; it surfs it with style and precision, showing the advantage of aligning with popular trends and pop culture in the world of digital marketing.

3. Grammarly – Do Your Best Schoolwork Faster

Grammarly's “Do Your Best Schoolwork Faster” video ad on social media and other platforms shows how Grammarly can prove to be effective in enhancing writing skills and completing schoolwork quickly.

  • This video from Grammarly captures your attention with live characters and relatable scenarios, making it especially appealing to students.
  • It strategically addresses students' writing assignments' challenges, positioning Grammarly as the ultimate solution.
  • The video emphasizes the key benefits of Grammarly, including skill improvement, error reduction, and time-saving, all in a way that speaks directly to its intended audience.

What sets this video apart

Through storytelling, the video creates an emotional connection by portraying a student's struggle with writing before discovering Grammarly. This relatability makes Grammarly's solution more compelling.

4. Airbnb Introduces the Belo: The Story Symbol of Belo

In this video, Airbnb came up with an idea of belongingness. To show their global presence, they created a video to show their audience that they will never feel isolated in a new place with Airbnb. With “Belo” they can feel homely in almost every city of the world.

Discussing more about the video will not be right. S0, watch the video now.

  • This video takes you on a journey through Airbnb's world of incredible experiences. It shows the wide range of cool places you can stay at and highlights how each booking is a unique adventure.
  • You're gonna love the animation! It's super well done, with bright colours and lots of cool details that make you go “wow.”
  • The attention to detail in this animation is top-notch. It makes you feel like you're right there in the story, living the Airbnb experience.

What sets this video apart

The use of brand colours and the choice of soothing music enhance the video's purpose, conveying to the viewer that there is a place where they will always feel at home, no matter where they are.

5. Lenovo Go Brand Video

Lenovo Go's social media video is a prime illustration of a successful marketing campaign that effectively utilizes animation. This live-action video visually pleases and engages the audience. 

It captures the audience's attention and delivers a memorable message that resonates with its intended viewers.

  • In a brief span, the video conveys comprehensive information about Lenovo Go's products, leaving viewers well-informed about their offerings.
  • The video's messaging is exceptionally clear and concise, leaving no room for confusion. It effectively guides viewers towards taking action, encouraging them to explore Lenovo Go's products further.
  • Through a compelling storyline, this video successfully engages with younger audiences, who will likely find Lenovo Go's products appealing and relevant to their needs.

What sets this video apart

The smooth transition among different physical scenarios takes the viewer on a flowy journey where they don't need to stop. A social media user wants this when they see such a video ad.

6. Hive – British Gas

The Hive British Gas is a remarkable example of animation and marketing, effectively showcasing the benefits of their smart home devices. Thus, this can be considered a mini version of explainer video examples. 

  • This video combines animation and marketing seamlessly, presenting the advantages of Hive's smart home devices in an easily digestible format. The sleek and stylish animation caters to tech-savvy homeowners.
  • Using endearing animal animated characters and a captivating poem soundtrack, the video weaves a narrative that emotionally resonates with the audience. It goes beyond product features to tell a compelling story.
  • The video's strategy on social media is to demystify why homeowners need Hive's smart home devices and how they can enhance their lives. It simplifies the concept and highlights the convenience and user-friendliness of Hive products.

What sets this video apart

What makes the Hive – British Gas video stand out is its fusion of elegant animation with the employment of personified animal characters, storytelling charm, and a focus on simplified benefits. It doesn't just showcase products; it tells a relatable story and clarifies why viewers need these smart home devices and how they can truly benefit from them.

7. Swiggy – Real football fans keep their snacking-needs ready

The Swiggy Matchday Mania video appears to be an engaging and entertaining animated ad that effectively conveys the message of the promotion.  

  • This video transforms into a lively football match atmosphere through colourful graphics, upbeat music, and playful animation. It's like being right at the stadium!
  • The video's use of familiar scenarios ensures viewers can relate to it, further enhancing brand recognition and connection. It feels like a part of their own game-day experience.
  • The ad efficiently conveys its message through visuals, avoiding information overload. The clear call-to-action encourages viewers to act, potentially availing discount offers.

What sets this video apart

Swiggy brilliantly capitalizes on the FIFA frenzy, aligning its marketing campaign and social media video with this global event. This relevancy resonates with viewers, creating a positive brand image.

8. Dove – Project #Showus

The Dove Project #ShowUs is a body-positive campaign that challenges society's beauty standards and celebrates diversity. It taps into the zeitgeist of body positivity and inclusivity, resonating with consumers.

  • This campaign by Dove boldly challenges conventional beauty standards and embraces diversity. It taps into the contemporary zeitgeist of body positivity and inclusivity, striking a chord with consumers.
  • From a marketing standpoint, the Dove Project #ShowUs video is a stellar example. It effectively leverages a powerful message to connect with its audience.
  • The video's message is not just timely; it's socially relevant. Showcasing a diverse group of women, each with unique features and backgrounds effectively communicates the importance of inclusivity and acceptance.
  • Dove positions itself as a socially responsible brand through this campaign, aligning with the values and aspirations of its consumers. It doesn't just sell products; it promotes empowerment and inclusivity.

What sets this video apart

It started the video with the beginning of the life cycle of a girl. Using impactful background music and a voiceover holds the viewer's attention and provides enough time to feel relatable with its ad campaign. It goes beyond conventional marketing to challenge societal norms and promote positive change.

9. Cadbury Dairy Milk – Aliens

The Cadbury Alien video went viral on social media and generated significant buzz. Thus, it is undoubtedly one of the best examples of successful animation and marketing.

Here are some reasons why this ad stands out from an animation and marketing perspective of a product:

  • This viral video is a shining example of creative animation and marketing. It introduces the concept of an alien visiting Earth to explore the taste of Dairy Milk chocolate, a truly imaginative and attention-grabbing idea that sticks with viewers.
  • The animation in this ad is nothing short of extraordinary. Meticulous attention to detail, seamless transitions, and exquisite colour grading contribute to its visual appeal and memorability.
  • The video's greatest strength lies in its ability to evoke emotions. The innocent and childlike curiosity of the alien as it explores the taste of Dairy Milk chocolate strikes a deep emotional chord with the audience. It's not just an ad; it's a heartwarming story.

What sets this video apart

What sets the Cadbury Dairy Milk-Alien video apart is its perfect blend of creative imagination, exceptional animation, and an emotional connection.

10. Ted Ed – 3 tips to boost 

TED-Ed's 3 Tips to Boost Confidence video on YouTube is an effective example of animation and marketing. It utilizes vibrant animation to communicate its message, immediately capturing the viewer's attention.

  • This TED-Ed video is a prime example of how animation can enhance education and marketing. Its vibrant animation immediately grabs the viewer's attention, setting the stage for valuable content.
  • The use of animation adds a delightful element of fun and entertainment to the educational content. This engages the audience and makes the learning experience enjoyable, especially when discussing confidence-building techniques.
  • By providing valuable tips on boosting confidence, the video solidifies TED-Ed's reputation as a reliable source of information and a leader in the education sector. It effectively fulfils TED-Ed's mission of making educational content accessible and engaging.
  • Leveraging platforms like Instagram Reels helps expand the video's reach, exposing it to a wider audience and fostering TED-Ed's growth in the digital education space.

What sets this video apart

Ted-ed has just one purpose: to educate people, but will it really happen if things tend to be serious?
Keeping this in mind, Ted-ed put forward the topic of education by adding a twist of an animated storyline. This added value to the visual appearance and made it easy for the viewers to get attracted and watch it till the end.

11. Headspace 

The Headspace “Brilliant things happen in a calm mind” short video is a prime example of how animation can be used effectively to add a relaxing and stress-free moment in the lives of people working tirelessly with marketing. 

  • This Headspace video masterfully employs animation to infuse a sense of calm and peace into the busy lives of its audience. It offers a respite from the hectic world of marketing and advertising.
  • Headspace strategically utilizes platforms like YouTube and LinkedIn to spread its stress reduction and mindfulness message, creating a stress-free movement in a fast-paced environment.
  • The video delivers a powerful message about the importance of doing nothing in the truest sense. The simple yet captivating animation is complemented by a soothing voiceover that encourages viewers to pause, breathe, and find peace in the moment.

What sets this video apart

The video's design is minimalist yet highly effective. Its clean and visually appealing aesthetics align perfectly with the Headspace brand, which revolves around mindfulness and meditation. It caters to the needs of today's social media users, who seek moments of serenity amidst the digital chaos.

Ready to go viral on Social media?

Social media has become an integral part of our lives, and these type of videos are perfect for showcasing brands and individuals in a connecting way in front of their audience.

The 11 best types of social media video examples presented in this blog testify to the creative and innovative ways video can engage your audience. From funny and entertaining content to emotional and thought-provoking storytelling, these videos demonstrate the power of visual storytelling to capture attention, generate buzz, drive engagement, and bring your brand to life.

Whether you are a marketer, content creator, or just looking for inspiration, these examples can provide valuable insights into creating engaging video content that resonates with your target audience. So, take these examples as inspiration and start creating captivating videos to share.

If you still need to discuss something, please connect with us.

Frequently Asked Questions

Social media videos are a type of content that is created specifically for social media platforms. They are designed to be short, engaging, and visually appealing, capturing the viewer's attention and driving engagement. Social media videos can take many forms, including explainer videos, how-to videos, product demos, etc. They are an effective way to convey a message or tell a story and can be used by individuals, businesses, and organizations to connect with their audiences on social media.

Video media refers to any media that is presented in a video format. This can include movies, TV shows, commercials, and online videos. An example of video media would be a YouTube video or a movie streamed on Netflix. Video media is a powerful tool for conveying information, telling stories, and entertaining audiences. With the rise of social media platforms like TikTok, Instagram, and YouTube, video media has become more critical.

Social media content can take many forms and serve different purposes depending on the platform and audience. Here are seven common types of social media content: Text-based content, Images, Videos, Live videos, Stories, User-generated content (UGC), and Infographics.

Examples of social media include Facebook – A social networking site that allows users to create profiles, connect with others, and share content. Instagram – A media-sharing site that focuses on photos and videos. Twitter – A microblogging site that allows users to post short updates and follow others. YouTube – A media-sharing site that allows users to upload and share videos. LinkedIn – A social networking site that focuses on professional networking and career development. Reddit – A discussion forum allowing users to ask and answer various topics. TikTok – A media-sharing site that allows users to create and share short video