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Do you use Instagram, YouTube, Facebook, Snapchat, and such social media apps?
Oh, no, what kind of question even I am asking? There is no one who doesn't use even a single platform like this.
So, while scrolling through these apps, what type of content do you like the most? Let me guess, 'Videos' , if I am not wrong.
Whether scrolling through Instagram, binge-watching videos on TikTok, or catching up with friends on Facebook, we spend significant time watching social media videos. As they are the most engaging and likable for people of all ages.
Consequently, social media has become essential for businesses and brands to reach their audience and showcase their products and services. In this blog, we'll share 11 must-see social media video examples to inspire and motivate you to create engaging and relatable content for your audience.
So, grab a notebook and pen, get comfortable, and be ready to take inspiration from these amazing social media video examples.
The best 11 Social Media Video Examples to elevate your game of content marketing
1. Oreo Game of Thrones Title Sequence
By combining two well-known brands - Oreo and Game of Thrones - the video captured the attention of fans of both. The video tapped into fans' emotional connection to the Game of Thrones series by recreating iconic scenes from the show using Oreo cookies.
The Oreo and Game of Thrones sequence video is one of the amazing examples of how animation can be used effectively for social media marketing. It generated a lot of buzz on social media due to its clever use of popular culture references.
The combination made the video relatable and shareable, as fans could relate to the emotions and experiences depicted in the video.
Using animation allowed for the creation of a visually stunning and memorable video. The attention to detail in the animation, coupled with the clever use of sound effects and music, helped to create a unique and engaging viewing experience.
2. Airbnb Introduces the Belo: The Story Symbol of Belo
With animation, Airbnb showcased the different experiences available to users when booking through their platform. The video highlights the variety of accommodations available and emphasizes the unique and personalized experiences that users can have when booking with Airbnb.
The Airbnb introduction to the "Beló" is a great type of video for social media from both an animation and marketing perspective.
The animation in the video is exceptionally well-done, with bright colors and intricate details that draw the viewer's eyes. The animated characters are beautifully designed, and the story is captivating. The attention to detail in the animation helps to make the video feel immersive and draws the viewer into the story.
From a marketing perspective, a video is an excellent tool for Airbnb to promote its brand and services.
3. Lenovo Go Brand Video
Lenovo Go's social media video is a prime illustration of a successful marketing campaign that effectively utilizes animation. This live-action video visually pleases to engage the audience.
Moreover, the video's marketing efforts are also highly effective. It conveys a lot of information quickly, clearly outlining the features and benefits of Lenovo Go's products. The video's messaging is also very clear and concise, with a strong call to action that encourages viewers to learn more about Lenovo Go's offerings.
Additionally, the video targets its intended audience in a precise manner. An appealing storyline makes it attractive for younger generations, who will likely be interested in Lenovo Go's products.
4. Grammarly - Do Your Best Schoolwork Faster
Grammarly's "Do Your Best Schoolwork Faster" video ad on social media and other platforms shows how Grammarly can prove to be effective in enhancing writing skills and completing schoolwork quickly.
The live video with humans as the main characters is visually engaging and works best mainly for students.
This great video content is strategically designed to address the pain points of students who struggle with writing assignments. The video highlights the benefits of using Grammarly, such as improving writing skills, reducing errors, and saving time. These benefits are presented in a way that resonates with the target audience and offers a practical solution to their writing challenges.
Moreover, the video uses storytelling to connect emotionally with the audience. The character in the video, a student, struggles with writing assignments before discovering Grammarly. The audience can relate to the character's struggle, making them more receptive to Grammarly's solution.
5. Hive - British Gas
The Hive British Gas is a remarkable example of animation and marketing, effectively showcasing the benefits of their smart home devices. Thus, this can be considered a mini version of explainer video examples.
The video uses animation to communicate the product's features in an easy-to-understand manner. The animation is sleek, modern, and stylish, which captures the target audience's attention, mainly tech-savvy homeowners.
The employment of storytelling uses animal characters and a poem soundtrack in the video to connect emotionally with the audience. Moreover, the video portrays the convenience and ease of use of Hive's smart home devices with a social media strategy of clarifying to the audience why they need them and how they can benefit from them.
6. Zomato - Squid Game Reel
Zomato's Squid Game Instagram Reel is a great social media on Instagram that combines animation and marketing for the best. The main reason behind going viral is already in front of you: Squid game involvement - the most popular Korean web series on Netflix.
Firstly, the use of this animation style in the video is top-notch. The animation captures the essence of the popular Korean drama series Squid Game and accurately represents the characters' personalities, expressions, and soundtrack. The animation is fluid, lively, and expressive, making the video captivating.
Secondly, the marketing strategy behind this popular video is also noteworthy. Zomato, a popular food delivery and restaurant discovery platform has used the Squid Game theme to engage users by focusing on the food item 'sandwich' in the reel. The video's content is specifically targeted to the audience of Squid Game fans, making it relevant and relatable.
By riding on the hype of the drama series, Zomato has successfully captured the attention of a broader audience, including those who may not have previously been familiar with the brand. This tactic demonstrates the effectiveness of capitalizing on trends and pop culture as a digital marketing strategy.
7. Swiggy
The Swiggy Matchday Mania video appears to be an engaging and entertaining animated ad that effectively conveys the message of the promotion.
The video uses colorful graphics, upbeat music, and playful animation to create a fun and exciting atmosphere like a football match ground.
They considered the scenario of FIFA and appropriately revolved their marketing campaign and social media video around it. Using relatable scenarios in the video can also help the ad resonate with viewers and create a positive brand image. Additionally, the ad's concise messaging through visuals and clear call-to-action can encourage viewers to take action and participate in availing of the discount offers.
Overall, the Swiggy Matchday Mania video is a well-produced and attention-grabbing social media animated ad that perfectly promoted the brand to a wider audience.
8. Dove - Project #Showus
The Dove Project #ShowUs is a body-positive campaign that challenges society's beauty standards and celebrates diversity. It taps into the zeitgeist of body positivity and inclusivity, resonating with consumers.
The Dove Project #ShowUs Shattering Stereotypes is a great video type from a marketing point of view.
Moreover, the message of this social media post is timely and socially relevant. The video effectively conveys this message by showing a diverse group of women, each with unique features and backgrounds.
By promoting a message of empowerment and inclusivity, Dove has positioned itself as a socially responsible brand that consumers can relate to and support.
9. Cadbury Dairy Milk - Aliens
The Cadbury Alien video went viral on social media and generated significant buzz. Thus, undoubtedly one of the best examples of successful animation and marketing.
Here are some reasons why this ad stands out from an animation and marketing perspective of a product:
The concept of an alien coming to Earth and trying to understand the taste of Dairy Milk chocolate is an imaginative and unique idea. It instantly grabs the viewer's attention and leaves a lasting impression.
The animation used in the ad is exceptional. The attention to detail, smooth transitions, and color grading make the ad visually appealing and memorable. The ad's emotional appeal is its biggest strength. The alien's innocent and childlike curiosity about the taste of Dairy Milk chocolate strikes an emotional chord with the audience.
10. Ted Ed - 3 tips to boost
TED-Ed's 3 Tips to Boost Confidence video on YouTube is an effective example of animation and marketing. It utilizes vibrant animation to communicate its message, immediately capturing the viewer's attention.
The employment of animation adds an element of fun and entertainment, which makes the content more engaging and enjoyable to watch and teaches the best ways to elevate one's confidence. With this video strategy, the TED-Ed brand achieved its mission of providing accessible and engaging educational content.
By offering valuable tips to boost confidence, the video establishes TED-Ed as a trusted source of information and a leader in the field of education. Instagram Reels, a popular social media platform, also helps increase the video's reach and exposure to a wider audience.
11. Headspace
The Headspace "Brilliant things happen in a calm mind" short video is a prime example of how animation can be used effectively to add a relaxing and stress-free moment in the lives of people working tirelessly with marketing.
Headspace uses Youtube and platforms like LinkedIn to create a stress-free movement in the hustle and bustle environment.
This video features a simple yet captivating animation that lets people understand why doing nothing is important today, where nothing means NOTHING. The animation is accompanied by a calming voiceover encouraging the viewer to take a moment to breathe and relax.
It is minimalist yet effective, with a clean, simple, visually appealing design. The Headspace brand is all about mindfulness and meditation, and this video perfectly encapsulates that ethos that is perfectly suited to the needs of today's social media users.
Ready to go viral on Social media?
Social media has become an integral part of our lives, and these type of videos are perfect for showcasing brands and individuals in a connecting way in front of their audience.
The 11 best types of social media video examples presented in this blog testify to the creative and innovative ways video can engage your audience. From funny and entertaining content to emotional and thought-provoking storytelling, these videos demonstrate the power of visual storytelling to capture attention, generate buzz, drive engagement, and bring your brand to life.
Whether you are a marketer, content creator, or just looking for inspiration, these examples can provide valuable insights into creating engaging video content that resonates with your target audience. So, take these examples as inspiration and start creating captivating videos to share with the world.
If you still need to discuss something, then feel free to connect with us.
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